Episode 36 | How To Create a "Hype" | with Best-selling author, Michael Schein

Is creating a hype always a bad thing? Not always.  Today, I am joined by the author of the Hype Handbook, Michael Schein. Michael is a writer, speaker, business owner, and hype artist. His book "The Hype Handbook" is on Amazon list of best sellers of new releases in 2021.  Michael is the founder and president of MicroFame Media. His clients have included #eBay, #Magento, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences.  

Timeline 

00:00      Intro 

01:16      Definition of "Hype" 

04:13     "Make war not love", why this strategy? 

07:15      How to win over people with wrong information and loud voices? 

12:10      The best of the 12 rules 

17:49      People's humanistic social approach: real or a way for attracting followers 

24:33      From striving to thriving 

31:57      Final thoughts -

Liked our chat? Please follow Michael on his social media 

🌍 Website - https://michaelfschein.com/

🔗 LinkedIn - https://www.linkedin.com/in/michaelfrancisschein

🐤  Twitter - https://twitter.com/MichaelSchein1 And you can buy his book from the link below (4.9/5 stars on Amazon) https://www.amazon.com/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X/ref=sr_1_2?dchild=1&qid=1634402686&refinements=p_27%3AMichael+Schein&s=books&sr=1-2------------------------------------------------------------------------------------------------------------------------------------------------- 

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#Howto #Hype #Marketing