WEBVTT
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So I started actually uh being brave.
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I was hiding through camera a lot of times.
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This is the year I said I'm gonna be brave and show up in camera.
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So I funny enough, I bought like bought these tools and everything with the teleprompter and just just do it and film and don't watch it if you don't want to, if you feel like you feel the eek.
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If you feel the eke and don't watch it and just do it record, show up, post.
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I think because people pie be people buy from people and what you you say to them is really it's someone is gonna resonate, whether you pick a certain target audience or a group of industry, it will resonate to them.
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Three founders walk into a podcast where you never know where you'll end up.
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I'm Helen Wingrove Sanders from Halfback.
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That's hiring four and building awesome companies.
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I'm one founder.
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I'm Emma Campbell from the Sea Point, and I'm the other.
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Together we're the two.
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And every week one of us invites a founder the other ones never met.
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They're the one.
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Three founders, two hosts, one guest, and none of us knows where we're going.
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Because our guest doesn't just join the conversation, they choose where we've walked into.
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We've had a bar in Venice Beach in LA, a pier in South End on Sea, we've been up a mountain, not stuck up a mountain, round a nice fire, wasn't it, with a cup of tea in hand.
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That was all looking at where we've been and then looking up the mountain to where we're going to.
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And where else have we been?
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We've been in a sauna on a beach in South Wales.
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We have.
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And we're not going to find out where we're going to today until our guest arrives.
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They are in the lobby, but let me tell you a bit more about the format.
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I know you know it, but let me just share what the format is.
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We've got three questions, and the rest, that's just whatever happens when three founders sit down and get honest.
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And so this week I've invited someone that I think that you'll well, we always say this, that you'll love.
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Like ready.
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I'm ready.
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Good.
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Um, what one week we'll go, I've invited a guest who I think you're gonna really dislike immensely, but that's not this week.
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Just keep smiling.
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Exactly.
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So our guest has walked in.
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So I'm gonna go and grab her, but before I do, let me tell you a little bit about her.
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So she is a web marketing expert and she helps and she does personal branding as well, which I know is a massive thing at the moment online.
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She helps service businesses turn the websites and their personal brand into predictable inquiry engines.
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If that's not marketing talk, I don't know what is.
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Yeah, no, that's right.
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So I met her through well, two ways.
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Firstly, she sent me one of the best cold email sequences I've ever had, ever.
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It was really, really funny and sad.
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And she wanted basically to work as our web and digital marketing expert for my recruitment company.
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So that was and the way she did it was just brilliant.
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And we also met through Entrepreneur's Circle.
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So I have met her in person.
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She is based in, I want to say Nottingham.
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She's definitely in the Midlands.
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She's not from Nottingham, and she's also built her own system, a marketing system called Inquiry OS.
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And I think she's going to be a really brilliant guest.
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She's chatty.
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Okay, good.
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But I know that she's nervous because I've spoken to her.
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So we need to be as kind as can be to welcome her in.
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Shall I go and grab her?
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Please.
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You ready?
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I'm ready.
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Always.
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Right, here she is.
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Okay.
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I've just let her in.
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Hello.
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Here she is.
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Hello.
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Hey Emma.
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Emma meet Crystal.
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Hello, Emma.
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Hi, Crystal.
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Really nice to meet you.
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How are you doing?
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I'm good, thank you.
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How are you?
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I'm really well.
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I'm really well.
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So we have one founder.
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We have two founders.
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That's Emma and I.
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We have three founders, and we've got three founders.
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Have just walked into a dot dot dot.
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Crystal, where have we walked into?
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We are in an island in the Philippines.
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The name is Baracai.
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Um, I grew up in the Philippines, so that is like my happy place.
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The sand is like uh sugar powder.
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Wow.
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It's amazing.
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And um, we're sitting in a sunbed with a mango shake.
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Yeah, this one.
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Yeah, we can just stop there, shall we?
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We've all just relaxed.
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Just kick back.
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Yeah, kickbacks and a mango shake.
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So what's in the mango shake?
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Literally mango.
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Oh, just yeah, mango and milk.
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It's just pure yellow mango.
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Wow.
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Okay.
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And the weather?
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What's the weather doing?
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And the weather is about 30 and a bit windy, so it's not too hot, not too cold.
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But yeah, it's amazing.
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And see if they're like fish and stuff in the sea.
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Can we snorkel?
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If you go through like in the far bar area, yeah, but you can definitely walk around without aqua shoes and just enjoy the beach and paddle board, or if you want to go parasailing or jet ski or any other sports, so amazing.
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That sounds like something out and get on the plane.
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Being in here, although I've never been to a beach like that.
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I've never been to the Philippines.
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Emma, have you?
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Have you?
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Not been to the Philippines, no.
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But um yeah, I've heard lots of really good things about it.
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Yeah, it's one of the best for me, even if I go to Europe or America.
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I think it's still the best one.
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It's just everyone is friendly, hospitable, and just and is this a beach you grew up on, or is this a beach that you would like to go back to that you haven't yet been to?
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Yeah, so um where I grew up is in Manila.
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And um it's like a 45-minute plane ride to that place, and any problems that you have, you just completely forget it.
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It's just definitely a paradise.
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Wouldn't that be lovely?
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45 minutes flight from a beach like that.
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Yeah, yeah.
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And I bet the difference between Manila being a a bustling, probably a very hot city.
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It is a concrete city to then 45 minutes to a beautiful beach like that sounds like paradise.
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It is, it is.
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And it's it's interesting as well because growing up you don't see that as a privilege once you move in a different country because it's like it's winter, it's cold, and it there is all sunny all almost all year round.
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But how did you get here from yeah, so uh presumably you're not in the Philippines now?
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Yeah.
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I mean not in America, completely different.
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Yeah, so um after my uh finished my university in the Philippines, um my brother is actually uh starting his school and we decided to move.
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It's a perfect time to move because it's his first year of like as a student, and then me graduating.
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We have a big gap, 14-year gap.
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Sometimes I joke around that I'm the mother just just to annoy him.
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Yeah.
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Yeah.
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I moved about 2011, and yes, luckily I got a job straight away, same of my degree, which I really love.
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Brilliant.
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And the and Helen's done a little bit of chit-chatting about what you do and how you do it, and she's kind of said that you are amazing at it.
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So, how did you come to be in your own business?
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How did you come to be a founder?
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Yes, I uh work in a marketing agency specializing in accountants and solicitors and the professional firm services for about 10 years.
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Okay.
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And I was more of like, yes, I say yes to everything.
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And I didn't know what I was doing, but I just yes to everything because there's Google, you can just search for it, isn't it?
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Like with social media, yeah, I'll do that.
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Type in or design anything, yeah, I can do that.
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Canva wasn't a big thing back then, but you can just uh learn it with Adobe and everything, and it's quite exciting because after that, when we to um lockdown happened, and I was just I was fortunate that I was going in the office every day back then.
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I was one of the chosen team members to be in there.
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And you get exhausted though, although you get that privilege that you sometimes it's just because it's always the same thing.
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And after that, one of my colleagues moved away to a different job, and then that happened to me moving away as well.
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And that unfortunately closed down and made me realize that it's not everything is not permanent, and you have to think about things in life that for yourself as well.
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And that time I only have after the paycheck, I only have like 76 pounds after paycheck, and it was different kind of way.
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And I told my partner as well, like, if I'm gonna open a business, there's a lot of risk that's gonna happen, and yeah, she was very supportive about it, and we just went for it because the domain is cheap, then I'll do my skin.
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You can buy a domain, and that's it.
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And you can design the logo and the website for that already.
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Yeah, that saves so much money.
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Yeah, exactly.
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Yeah, amazing.
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And so that was post-COVID or during COVID that you started your business?
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That is uh after COVID, yeah.
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About two years after COVID, two to three years, yeah.
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So my business is quite fresh.
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This was uh two years ago when I opened it.
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Okay, actually, so it was two years ago then that I got your your cold email.
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Yeah.
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I mean, I I haven't done much cold email at all.
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As a recruiter, I think people don't want to know.
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They don't want to talk about it.
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Never mind have a cold email.
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Your email that you sent me was phenomenal, but you did that at the beginning of your business.
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Yes.
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That takes some real either a morning of just get on with it, you need clients.
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Yeah, you know, having a chat with yourself, or real self-confidence.
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I have a feeling it was probably the first one, knowing you as I do.
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Yeah, yeah, yeah, definitely.
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Uh, because at that time, all you have to do is just learn.
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Every day you have to learn things.
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I was like an accidental business owner, like I didn't really know about accounting and admins behind it.
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I I really thought I would just go and focus on work, but I didn't know around the business model and everything.
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And you just have to be creative with anything that you approach.
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So I thought, why not be funny at the same time?
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And it was a just getting yourself out there is the one thing, isn't it?
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And surprisingly, um, when you do your business maths and everything, and you realize like your main source of marketing, it goes to like cold outreach.
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It's surprising, but it's true.
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But yeah, you just have to be consistent.
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Yeah, because I guess if you're coming from an employee uh situation, you have got clients that you can bring with you, you've probably not done networking, and if you have, it's for that business.
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So then you've got to start for yourself.
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I mean, I've been in I don't do well, I do a bit of cold email, which is not good because it's supposed to be consistent.
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But what I do is have referrals, which isn't actually sustainable because I'm not in control of that at all.
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And I learned that last year when I was unwell, and you know, those referrals soon dry up when people think, oh, she's not around or she's not well, so I better not.
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For your business then, so you started with the cold from scratch.
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From scratch.
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What do you think your biggest biggest win or biggest challenge has been?
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I'll let you decide which route you want to go down for that.
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Yeah.
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So a referral is always always gonna be a biggest impact on your business, isn't it?
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But I agree with you, um, Helen, that it it's gonna dry up.
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And you just have to find multiple outlets for you to get a lot of increase.
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And one of that is being visible to where people are, so where is your target audience?
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So, which is LinkedIn and email.
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So they're quite busy on that.
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And sometimes you can do Facebook, but sometimes you get a lot of like the quality isn't as quite as good.
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And I was very fortunate that people find it funny, and you know, some people will just say bad things, but luckily throughout my cold email, I didn't really get that kind of response because oh, I really like your email, so you just get that, isn't it?
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Which is quite good.
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You get the aim back, and it's just really exciting.
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Yeah, yeah, yeah.
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And you may have seen me cover my mouth and smile a lot when you talked about being visible.
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Emma, why why did I smile the way I did when she said about being visible?
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That's all of that's what we're doing this year.
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This is this is the point, isn't it?
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We're all here to be more visible.
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We're kind of putting ourselves out here in a podcast to be more visible.
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And while I don't think a podcast is necessarily a, you know, it's about that visibility, it's not necessarily about the kind of the marketing of your business because it's not quite the same thing.
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You know, we're not you know, we and I are both founders, obviously, and we both love what we do, and we really love working with you know business owners and founders.
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And this, while it's visibility, isn't necessarily marketing.
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I think there's a real difference between those two things.
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Like, yeah, how do you kind of distinguish?
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It's a lot of like right now, organic is booming, whether you do YouTube or podcasts or anything that you could do, even social.
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That's the whole reason like AI is so massive this like this year.
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It's just a lot of people use it, and you have to use that tool to be consistent and visible.
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And now it's possible to post three times a day, five times a day, or whatever times a day you are, you know, even once a day.
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You have to maximize the organic growth before going to a paid approach, and you just know really want to know where are your audience are really hanging out.
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It's interesting, and that you say this isn't marketing, because isn't it all marketing?
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If we're out there at all, or my understanding, marketing being if it leads to it's a lead generation for one of us, then that's one thing.
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But us sitting here being visible because we're nosy and want to have conversations with other people, the founders, very coming down to.
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But ultimately, someone might find one of us, absolutely, yeah.
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Yeah, it's definitely the authority that you're giving back to them and your personality.
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Like in AI, the most important thing now is having the personality in your copy.
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It's you are the one going to distinguish whether it's uh because AI doesn't have personality, and you have to give that information you have.
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It's like documenting everything, your brand voice, your brand archetype, your everything that you wanted to personalize is it's in your hands now to give it to AI and give it all and as much as possible.
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You can even chat to that by voice, isn't it?
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So it gets about your voice straight away.
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Oh, I don't chat, I do I type mine.
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If I chatted with my AI, whether it was my AI board, I know you've got an MI AI board, haven't you, Emma?
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If I chatted with it, it would just it would tell me just to stop.
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None of what you just said made sense.
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Let me rehash it for you in a way that a human being might actually understand.
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And I'm pleased it can't talk back to me, it can only message me.
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But yeah, that's that's next year's problem, I suppose, with AI.
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It will start talking to us and going, Helen, stop it.
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Do not post that.
00:15:31.440 --> 00:15:34.480
Even that's even if that's not how you're feeling, do not send that email.
00:15:34.639 --> 00:15:34.960
Yeah.
00:15:35.200 --> 00:15:35.679
Yeah, it will.
00:15:35.919 --> 00:15:36.879
But it's true though, isn't it?
00:15:36.960 --> 00:15:40.399
Like before, like you there was only a certain amount that you could physically do, right?
00:15:40.480 --> 00:16:03.360
There's only a certain amount of number of images you could put on, or you know, the there's only a certain amount of captions you can think of that um imaginative and and and but now having that kind of background tool, although you know there is personally, there's still a thing where you just don't want to bombard people, like there's only so much you can kind of but that's a that's a limitation, isn't it, that you kind of put on yourself.
00:16:03.440 --> 00:16:06.159
That's not necessarily true.
00:16:06.559 --> 00:16:13.120
Like, how does that you know there's so many more people on socials, it's a much broader audience.
00:16:13.360 --> 00:16:14.399
Is that even relevant?
00:16:14.559 --> 00:16:17.440
Like, you know, is it just a case of doing more, more, more?
00:16:17.679 --> 00:16:22.399
It's not just more more, but it's just the quality that you're giving out as well.
00:16:22.559 --> 00:16:30.720
That's the whole reason why we do lead magnets or giving out freebies, and it's about you showing up.
00:16:30.879 --> 00:16:34.399
It doesn't matter how many times you post it, as long as you show up.
00:16:34.559 --> 00:16:36.480
It's that's an important thing.
00:16:36.879 --> 00:16:37.200
Okay.
00:16:37.600 --> 00:16:40.000
So I started actually uh being brave.
00:16:40.080 --> 00:16:42.559
I was hiding through camera a lot of times.
00:16:42.720 --> 00:16:46.480
This is the year I said I'm gonna be brave and show up in camera.
00:16:46.720 --> 00:17:02.720
So I funny enough, I bought like bought these tools and everything with the teleprompter and just just do it and film and don't watch it if you don't want to, if you feel like you feel the eek, if you feel the eek and don't watch it and just do it record, show up.
00:00:00.160 --> 00:00:02.399
So I started actually uh being brave.
00:00:02.560 --> 00:00:04.959
I was hiding through camera a lot of times.
00:00:05.120 --> 00:00:08.880
This is the year I said I'm gonna be brave and show up in camera.
00:00:09.039 --> 00:00:20.800
So I funny enough, I bought like bought these tools and everything with the teleprompter and just just do it and film and don't watch it if you don't want to, if you feel like you feel the eek.
00:00:20.960 --> 00:00:25.920
If you feel the eke and don't watch it and just do it record, show up, post.
00:00:26.320 --> 00:00:40.479
I think because people pie be people buy from people and what you you say to them is really it's someone is gonna resonate, whether you pick a certain target audience or a group of industry, it will resonate to them.
00:00:40.960 --> 00:00:45.759
Three founders walk into a podcast where you never know where you'll end up.
00:00:46.000 --> 00:00:48.320
I'm Helen Wingrove Sanders from Halfback.
00:00:48.399 --> 00:00:51.439
That's hiring four and building awesome companies.
00:00:51.600 --> 00:00:52.399
I'm one founder.
00:00:52.560 --> 00:00:55.439
I'm Emma Campbell from the Sea Point, and I'm the other.
00:00:55.600 --> 00:00:56.640
Together we're the two.
00:00:56.799 --> 00:00:59.920
And every week one of us invites a founder the other ones never met.
00:01:00.079 --> 00:01:00.799
They're the one.
00:01:00.960 --> 00:01:05.040
Three founders, two hosts, one guest, and none of us knows where we're going.
00:01:05.200 --> 00:01:08.799
Because our guest doesn't just join the conversation, they choose where we've walked into.
00:01:08.879 --> 00:01:18.239
We've had a bar in Venice Beach in LA, a pier in South End on Sea, we've been up a mountain, not stuck up a mountain, round a nice fire, wasn't it, with a cup of tea in hand.
00:01:18.400 --> 00:01:22.319
That was all looking at where we've been and then looking up the mountain to where we're going to.
00:01:22.480 --> 00:01:23.599
And where else have we been?
00:01:23.760 --> 00:01:26.560
We've been in a sauna on a beach in South Wales.
00:01:26.719 --> 00:01:27.040
We have.
00:01:27.200 --> 00:01:30.640
And we're not going to find out where we're going to today until our guest arrives.
00:01:30.799 --> 00:01:33.280
They are in the lobby, but let me tell you a bit more about the format.
00:01:33.439 --> 00:01:36.239
I know you know it, but let me just share what the format is.
00:01:36.400 --> 00:01:41.760
We've got three questions, and the rest, that's just whatever happens when three founders sit down and get honest.
00:01:41.920 --> 00:01:47.280
And so this week I've invited someone that I think that you'll well, we always say this, that you'll love.
00:01:48.319 --> 00:01:49.519
Like ready.
00:01:50.000 --> 00:01:51.280
I'm ready.
00:01:51.680 --> 00:01:52.319
Good.
00:01:52.799 --> 00:01:59.120
Um, what one week we'll go, I've invited a guest who I think you're gonna really dislike immensely, but that's not this week.
00:01:59.359 --> 00:02:00.000
Just keep smiling.
00:02:00.239 --> 00:02:00.640
Exactly.
00:02:00.879 --> 00:02:02.560
So our guest has walked in.
00:02:02.640 --> 00:02:06.799
So I'm gonna go and grab her, but before I do, let me tell you a little bit about her.
00:02:07.040 --> 00:02:13.599
So she is a web marketing expert and she helps and she does personal branding as well, which I know is a massive thing at the moment online.
00:02:13.919 --> 00:02:20.400
She helps service businesses turn the websites and their personal brand into predictable inquiry engines.
00:02:20.639 --> 00:02:22.800
If that's not marketing talk, I don't know what is.
00:02:23.280 --> 00:02:24.080
Yeah, no, that's right.
00:02:24.159 --> 00:02:27.520
So I met her through well, two ways.
00:02:27.759 --> 00:02:33.759
Firstly, she sent me one of the best cold email sequences I've ever had, ever.
00:02:34.080 --> 00:02:36.719
It was really, really funny and sad.
00:02:37.120 --> 00:02:44.400
And she wanted basically to work as our web and digital marketing expert for my recruitment company.
00:02:44.479 --> 00:02:47.039
So that was and the way she did it was just brilliant.
00:02:47.199 --> 00:02:49.120
And we also met through Entrepreneur's Circle.
00:02:49.199 --> 00:02:50.240
So I have met her in person.
00:02:52.159 --> 00:02:55.199
She is based in, I want to say Nottingham.
00:02:55.280 --> 00:02:56.560
She's definitely in the Midlands.
00:02:56.639 --> 00:03:02.240
She's not from Nottingham, and she's also built her own system, a marketing system called Inquiry OS.
00:03:02.319 --> 00:03:04.240
And I think she's going to be a really brilliant guest.
00:03:04.319 --> 00:03:05.280
She's chatty.
00:03:05.680 --> 00:03:06.400
Okay, good.
00:03:07.120 --> 00:03:09.439
But I know that she's nervous because I've spoken to her.
00:03:09.520 --> 00:03:13.120
So we need to be as kind as can be to welcome her in.
00:03:13.280 --> 00:03:14.319
Shall I go and grab her?
00:03:14.479 --> 00:03:14.879
Please.
00:03:15.039 --> 00:03:15.599
You ready?
00:03:15.840 --> 00:03:16.560
I'm ready.
00:03:16.800 --> 00:03:17.280
Always.
00:03:17.520 --> 00:03:18.800
Right, here she is.
00:03:19.360 --> 00:03:19.680
Okay.
00:03:20.000 --> 00:03:20.960
I've just let her in.
00:03:21.199 --> 00:03:21.360
Hello.
00:03:21.840 --> 00:03:22.319
Here she is.
00:03:22.639 --> 00:03:22.719
Hello.
00:03:23.759 --> 00:03:24.719
Hey Emma.
00:03:24.879 --> 00:03:26.240
Emma meet Crystal.
00:03:26.639 --> 00:03:27.280
Hello, Emma.
00:03:27.439 --> 00:03:27.919
Hi, Crystal.
00:03:28.159 --> 00:03:28.879
Really nice to meet you.
00:03:28.960 --> 00:03:29.520
How are you doing?
00:03:29.840 --> 00:03:30.639
I'm good, thank you.
00:03:30.719 --> 00:03:31.199
How are you?
00:03:31.439 --> 00:03:32.159
I'm really well.
00:03:32.319 --> 00:03:32.960
I'm really well.
00:03:33.280 --> 00:03:34.479
So we have one founder.
00:03:34.639 --> 00:03:35.520
We have two founders.
00:03:35.599 --> 00:03:36.400
That's Emma and I.
00:03:36.639 --> 00:03:39.120
We have three founders, and we've got three founders.
00:03:39.280 --> 00:03:41.919
Have just walked into a dot dot dot.
00:03:42.080 --> 00:03:43.759
Crystal, where have we walked into?
00:03:44.080 --> 00:03:47.199
We are in an island in the Philippines.
00:03:47.919 --> 00:03:49.360
The name is Baracai.
00:03:49.919 --> 00:03:53.840
Um, I grew up in the Philippines, so that is like my happy place.
00:03:54.000 --> 00:03:56.800
The sand is like uh sugar powder.
00:03:57.759 --> 00:03:58.159
Wow.
00:03:58.319 --> 00:03:58.960
It's amazing.
00:03:59.280 --> 00:04:03.599
And um, we're sitting in a sunbed with a mango shake.
00:04:04.319 --> 00:04:05.840
Yeah, this one.
00:04:06.159 --> 00:04:08.000
Yeah, we can just stop there, shall we?
00:04:08.080 --> 00:04:09.439
We've all just relaxed.
00:04:09.759 --> 00:04:10.560
Just kick back.
00:04:10.879 --> 00:04:13.039
Yeah, kickbacks and a mango shake.
00:04:13.120 --> 00:04:14.319
So what's in the mango shake?
00:04:14.400 --> 00:04:15.199
Literally mango.
00:04:15.360 --> 00:04:17.600
Oh, just yeah, mango and milk.
00:04:17.680 --> 00:04:19.360
It's just pure yellow mango.
00:04:19.759 --> 00:04:20.000
Wow.
00:04:20.160 --> 00:04:20.480
Okay.
00:04:20.720 --> 00:04:21.360
And the weather?
00:04:21.519 --> 00:04:22.399
What's the weather doing?
00:04:22.639 --> 00:04:28.399
And the weather is about 30 and a bit windy, so it's not too hot, not too cold.
00:04:28.560 --> 00:04:30.160
But yeah, it's amazing.
00:04:30.720 --> 00:04:33.439
And see if they're like fish and stuff in the sea.
00:04:33.600 --> 00:04:34.319
Can we snorkel?
00:04:34.720 --> 00:04:49.279
If you go through like in the far bar area, yeah, but you can definitely walk around without aqua shoes and just enjoy the beach and paddle board, or if you want to go parasailing or jet ski or any other sports, so amazing.
00:04:49.519 --> 00:04:52.319
That sounds like something out and get on the plane.
00:04:54.319 --> 00:04:57.120
Being in here, although I've never been to a beach like that.
00:04:57.199 --> 00:04:58.160
I've never been to the Philippines.
00:04:58.240 --> 00:04:58.879
Emma, have you?
00:04:59.040 --> 00:04:59.279
Have you?
00:04:59.439 --> 00:05:00.959
Not been to the Philippines, no.
00:05:01.120 --> 00:05:04.399
But um yeah, I've heard lots of really good things about it.
00:05:04.560 --> 00:05:09.360
Yeah, it's one of the best for me, even if I go to Europe or America.
00:05:09.439 --> 00:05:11.600
I think it's still the best one.
00:05:11.759 --> 00:05:21.519
It's just everyone is friendly, hospitable, and just and is this a beach you grew up on, or is this a beach that you would like to go back to that you haven't yet been to?
00:05:21.759 --> 00:05:24.639
Yeah, so um where I grew up is in Manila.
00:05:25.040 --> 00:05:32.560
And um it's like a 45-minute plane ride to that place, and any problems that you have, you just completely forget it.
00:05:32.639 --> 00:05:34.240
It's just definitely a paradise.
00:05:35.439 --> 00:05:36.319
Wouldn't that be lovely?
00:05:36.560 --> 00:05:39.360
45 minutes flight from a beach like that.
00:05:39.600 --> 00:05:40.399
Yeah, yeah.
00:05:40.639 --> 00:05:45.360
And I bet the difference between Manila being a a bustling, probably a very hot city.
00:05:45.519 --> 00:05:50.240
It is a concrete city to then 45 minutes to a beautiful beach like that sounds like paradise.
00:05:50.480 --> 00:05:51.279
It is, it is.
00:05:51.360 --> 00:06:05.439
And it's it's interesting as well because growing up you don't see that as a privilege once you move in a different country because it's like it's winter, it's cold, and it there is all sunny all almost all year round.
00:06:06.319 --> 00:06:12.160
But how did you get here from yeah, so uh presumably you're not in the Philippines now?
00:06:12.319 --> 00:06:12.480
Yeah.
00:06:13.120 --> 00:06:15.920
I mean not in America, completely different.
00:06:20.959 --> 00:06:31.680
Yeah, so um after my uh finished my university in the Philippines, um my brother is actually uh starting his school and we decided to move.
00:06:31.839 --> 00:06:39.199
It's a perfect time to move because it's his first year of like as a student, and then me graduating.
00:06:39.360 --> 00:06:41.600
We have a big gap, 14-year gap.
00:06:42.079 --> 00:06:46.639
Sometimes I joke around that I'm the mother just just to annoy him.
00:06:46.879 --> 00:06:47.199
Yeah.
00:06:50.800 --> 00:06:51.439
Yeah.
00:06:52.240 --> 00:07:01.120
I moved about 2011, and yes, luckily I got a job straight away, same of my degree, which I really love.
00:07:01.439 --> 00:07:01.839
Brilliant.
00:07:02.000 --> 00:07:09.040
And the and Helen's done a little bit of chit-chatting about what you do and how you do it, and she's kind of said that you are amazing at it.
00:07:09.680 --> 00:07:12.560
So, how did you come to be in your own business?
00:07:12.639 --> 00:07:13.839
How did you come to be a founder?
00:07:14.160 --> 00:07:23.600
Yes, I uh work in a marketing agency specializing in accountants and solicitors and the professional firm services for about 10 years.
00:07:23.839 --> 00:07:24.160
Okay.
00:07:24.399 --> 00:07:28.399
And I was more of like, yes, I say yes to everything.
00:07:28.480 --> 00:07:34.959
And I didn't know what I was doing, but I just yes to everything because there's Google, you can just search for it, isn't it?
00:07:35.199 --> 00:07:37.439
Like with social media, yeah, I'll do that.
00:07:37.759 --> 00:07:41.040
Type in or design anything, yeah, I can do that.
00:07:41.279 --> 00:07:57.120
Canva wasn't a big thing back then, but you can just uh learn it with Adobe and everything, and it's quite exciting because after that, when we to um lockdown happened, and I was just I was fortunate that I was going in the office every day back then.
00:07:57.439 --> 00:08:00.639
I was one of the chosen team members to be in there.
00:08:00.800 --> 00:08:08.000
And you get exhausted though, although you get that privilege that you sometimes it's just because it's always the same thing.
00:08:08.240 --> 00:08:15.759
And after that, one of my colleagues moved away to a different job, and then that happened to me moving away as well.
00:08:15.920 --> 00:08:26.079
And that unfortunately closed down and made me realize that it's not everything is not permanent, and you have to think about things in life that for yourself as well.
00:08:26.240 --> 00:08:33.919
And that time I only have after the paycheck, I only have like 76 pounds after paycheck, and it was different kind of way.
00:08:34.000 --> 00:08:47.759
And I told my partner as well, like, if I'm gonna open a business, there's a lot of risk that's gonna happen, and yeah, she was very supportive about it, and we just went for it because the domain is cheap, then I'll do my skin.
00:08:48.320 --> 00:08:50.639
You can buy a domain, and that's it.
00:08:51.360 --> 00:08:56.000
And you can design the logo and the website for that already.
00:08:56.240 --> 00:08:58.720
Yeah, that saves so much money.
00:08:59.519 --> 00:09:00.879
Yeah, exactly.
00:09:01.200 --> 00:09:03.360
Yeah, amazing.
00:09:03.759 --> 00:09:07.759
And so that was post-COVID or during COVID that you started your business?
00:09:08.000 --> 00:09:10.320
That is uh after COVID, yeah.
00:09:10.559 --> 00:09:13.600
About two years after COVID, two to three years, yeah.
00:09:13.759 --> 00:09:15.200
So my business is quite fresh.
00:09:15.360 --> 00:09:17.440
This was uh two years ago when I opened it.
00:09:17.679 --> 00:09:22.720
Okay, actually, so it was two years ago then that I got your your cold email.
00:09:23.039 --> 00:09:23.440
Yeah.
00:09:25.440 --> 00:09:28.159
I mean, I I haven't done much cold email at all.
00:09:28.320 --> 00:09:30.320
As a recruiter, I think people don't want to know.
00:09:30.559 --> 00:09:32.240
They don't want to talk about it.
00:09:32.320 --> 00:09:33.519
Never mind have a cold email.
00:09:33.759 --> 00:09:39.200
Your email that you sent me was phenomenal, but you did that at the beginning of your business.
00:09:39.279 --> 00:09:39.600
Yes.
00:09:39.759 --> 00:09:44.879
That takes some real either a morning of just get on with it, you need clients.
00:09:45.039 --> 00:09:48.879
Yeah, you know, having a chat with yourself, or real self-confidence.
00:09:48.960 --> 00:09:52.240
I have a feeling it was probably the first one, knowing you as I do.
00:09:52.399 --> 00:09:54.399
Yeah, yeah, yeah, definitely.
00:09:54.480 --> 00:09:57.840
Uh, because at that time, all you have to do is just learn.
00:09:58.000 --> 00:09:59.759
Every day you have to learn things.
00:10:00.000 --> 00:10:06.240
I was like an accidental business owner, like I didn't really know about accounting and admins behind it.
00:10:06.320 --> 00:10:12.080
I I really thought I would just go and focus on work, but I didn't know around the business model and everything.
00:10:12.240 --> 00:10:16.000
And you just have to be creative with anything that you approach.
00:10:16.159 --> 00:10:19.919
So I thought, why not be funny at the same time?
00:10:20.080 --> 00:10:24.399
And it was a just getting yourself out there is the one thing, isn't it?
00:10:24.639 --> 00:10:36.159
And surprisingly, um, when you do your business maths and everything, and you realize like your main source of marketing, it goes to like cold outreach.
00:10:36.399 --> 00:10:38.720
It's surprising, but it's true.
00:10:39.200 --> 00:10:41.519
But yeah, you just have to be consistent.
00:10:41.840 --> 00:10:51.039
Yeah, because I guess if you're coming from an employee uh situation, you have got clients that you can bring with you, you've probably not done networking, and if you have, it's for that business.
00:10:51.120 --> 00:10:53.600
So then you've got to start for yourself.
00:10:53.759 --> 00:11:00.480
I mean, I've been in I don't do well, I do a bit of cold email, which is not good because it's supposed to be consistent.
00:11:00.639 --> 00:11:08.960
But what I do is have referrals, which isn't actually sustainable because I'm not in control of that at all.
00:11:09.360 --> 00:11:16.960
And I learned that last year when I was unwell, and you know, those referrals soon dry up when people think, oh, she's not around or she's not well, so I better not.
00:11:17.200 --> 00:11:20.960
For your business then, so you started with the cold from scratch.
00:11:21.200 --> 00:11:21.759
From scratch.
00:11:21.919 --> 00:11:25.360
What do you think your biggest biggest win or biggest challenge has been?
00:11:25.440 --> 00:11:28.080
I'll let you decide which route you want to go down for that.
00:11:28.320 --> 00:11:28.720
Yeah.
00:11:28.960 --> 00:11:34.080
So a referral is always always gonna be a biggest impact on your business, isn't it?
00:11:34.240 --> 00:11:38.159
But I agree with you, um, Helen, that it it's gonna dry up.
00:11:38.240 --> 00:11:43.440
And you just have to find multiple outlets for you to get a lot of increase.
00:11:43.840 --> 00:11:50.000
And one of that is being visible to where people are, so where is your target audience?
00:11:50.159 --> 00:11:52.720
So, which is LinkedIn and email.
00:11:52.799 --> 00:11:54.639
So they're quite busy on that.
00:11:56.639 --> 00:12:02.960
And sometimes you can do Facebook, but sometimes you get a lot of like the quality isn't as quite as good.
00:12:03.120 --> 00:12:18.720
And I was very fortunate that people find it funny, and you know, some people will just say bad things, but luckily throughout my cold email, I didn't really get that kind of response because oh, I really like your email, so you just get that, isn't it?
00:12:19.039 --> 00:12:19.759
Which is quite good.
00:12:19.919 --> 00:12:22.639
You get the aim back, and it's just really exciting.
00:12:22.879 --> 00:12:23.840
Yeah, yeah, yeah.
00:12:24.000 --> 00:12:29.360
And you may have seen me cover my mouth and smile a lot when you talked about being visible.
00:12:29.600 --> 00:12:34.639
Emma, why why did I smile the way I did when she said about being visible?
00:12:35.039 --> 00:12:37.039
That's all of that's what we're doing this year.
00:12:37.120 --> 00:12:38.559
This is this is the point, isn't it?
00:12:38.720 --> 00:12:40.480
We're all here to be more visible.
00:12:40.639 --> 00:12:45.279
We're kind of putting ourselves out here in a podcast to be more visible.
00:12:45.600 --> 00:12:55.440
And while I don't think a podcast is necessarily a, you know, it's about that visibility, it's not necessarily about the kind of the marketing of your business because it's not quite the same thing.
00:12:55.519 --> 00:13:04.559
You know, we're not you know, we and I are both founders, obviously, and we both love what we do, and we really love working with you know business owners and founders.
00:13:05.360 --> 00:13:08.480
And this, while it's visibility, isn't necessarily marketing.
00:13:08.559 --> 00:13:10.559
I think there's a real difference between those two things.
00:13:10.799 --> 00:13:13.039
Like, yeah, how do you kind of distinguish?
00:13:13.360 --> 00:13:22.559
It's a lot of like right now, organic is booming, whether you do YouTube or podcasts or anything that you could do, even social.
00:13:22.960 --> 00:13:28.879
That's the whole reason like AI is so massive this like this year.
00:13:29.039 --> 00:13:35.360
It's just a lot of people use it, and you have to use that tool to be consistent and visible.
00:13:35.600 --> 00:13:43.039
And now it's possible to post three times a day, five times a day, or whatever times a day you are, you know, even once a day.
00:13:43.440 --> 00:13:54.159
You have to maximize the organic growth before going to a paid approach, and you just know really want to know where are your audience are really hanging out.
00:13:54.879 --> 00:13:59.120
It's interesting, and that you say this isn't marketing, because isn't it all marketing?
00:13:59.279 --> 00:14:06.879
If we're out there at all, or my understanding, marketing being if it leads to it's a lead generation for one of us, then that's one thing.
00:14:07.039 --> 00:14:14.399
But us sitting here being visible because we're nosy and want to have conversations with other people, the founders, very coming down to.
00:14:15.039 --> 00:14:19.120
But ultimately, someone might find one of us, absolutely, yeah.
00:14:19.360 --> 00:14:24.559
Yeah, it's definitely the authority that you're giving back to them and your personality.
00:14:24.799 --> 00:14:31.360
Like in AI, the most important thing now is having the personality in your copy.
00:14:31.600 --> 00:14:40.720
It's you are the one going to distinguish whether it's uh because AI doesn't have personality, and you have to give that information you have.
00:14:40.799 --> 00:14:54.720
It's like documenting everything, your brand voice, your brand archetype, your everything that you wanted to personalize is it's in your hands now to give it to AI and give it all and as much as possible.
00:14:54.879 --> 00:14:57.200
You can even chat to that by voice, isn't it?
00:14:57.279 --> 00:14:59.840
So it gets about your voice straight away.
00:15:00.000 --> 00:15:02.080
Oh, I don't chat, I do I type mine.
00:15:02.240 --> 00:15:07.759
If I chatted with my AI, whether it was my AI board, I know you've got an MI AI board, haven't you, Emma?
00:15:08.000 --> 00:15:11.759
If I chatted with it, it would just it would tell me just to stop.
00:15:12.240 --> 00:15:14.000
None of what you just said made sense.
00:15:14.720 --> 00:15:18.399
Let me rehash it for you in a way that a human being might actually understand.
00:15:19.039 --> 00:15:22.639
And I'm pleased it can't talk back to me, it can only message me.
00:15:23.840 --> 00:15:26.879
But yeah, that's that's next year's problem, I suppose, with AI.
00:15:26.960 --> 00:15:29.440
It will start talking to us and going, Helen, stop it.
00:15:30.320 --> 00:15:31.279
Do not post that.
00:15:31.440 --> 00:15:34.480
Even that's even if that's not how you're feeling, do not send that email.
00:15:34.639 --> 00:15:34.960
Yeah.
00:15:35.200 --> 00:15:35.679
Yeah, it will.
00:15:35.919 --> 00:15:36.879
But it's true though, isn't it?
00:15:36.960 --> 00:15:40.399
Like before, like you there was only a certain amount that you could physically do, right?
00:15:40.480 --> 00:16:03.360
There's only a certain amount of number of images you could put on, or you know, the there's only a certain amount of captions you can think of that um imaginative and and and but now having that kind of background tool, although you know there is personally, there's still a thing where you just don't want to bombard people, like there's only so much you can kind of but that's a that's a limitation, isn't it, that you kind of put on yourself.
00:16:03.440 --> 00:16:06.159
That's not necessarily true.
00:16:06.559 --> 00:16:13.120
Like, how does that you know there's so many more people on socials, it's a much broader audience.
00:16:13.360 --> 00:16:14.399
Is that even relevant?
00:16:14.559 --> 00:16:17.440
Like, you know, is it just a case of doing more, more, more?
00:16:17.679 --> 00:16:22.399
It's not just more more, but it's just the quality that you're giving out as well.
00:16:22.559 --> 00:16:30.720
That's the whole reason why we do lead magnets or giving out freebies, and it's about you showing up.
00:16:30.879 --> 00:16:34.399
It doesn't matter how many times you post it, as long as you show up.
00:16:34.559 --> 00:16:36.480
It's that's an important thing.
00:16:36.879 --> 00:16:37.200
Okay.
00:16:37.600 --> 00:16:40.000
So I started actually uh being brave.
00:16:40.080 --> 00:16:42.559
I was hiding through camera a lot of times.
00:16:42.720 --> 00:16:46.480
This is the year I said I'm gonna be brave and show up in camera.
00:16:46.720 --> 00:17:02.720
So I funny enough, I bought like bought these tools and everything with the teleprompter and just just do it and film and don't watch it if you don't want to, if you feel like you feel the eek, if you feel the eek and don't watch it and just do it record, show up.
