Stop Hiding, Start Selling: Founder Who Built Six Figures From £76 | Three Founders Walk Into A...

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So I started actually uh been brave.
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I was hiding through camera a lot of times.
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This is the year I said I'm gonna be brave and show up in camera.
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So I funny enough, I bought like bought these tools and everything with the teleprompter.
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Just just do it and film and don't watch it if you don't want to, if you feel like you feel the eek.
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If you feel the eke and don't watch it and just do it record, show up, post.
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I think because people pie be people buy from people and what you you say to them is really it's someone is gonna resonate, whether you pick a certain target audience or a group of industry, it will resonate to them.
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Three founders walk into a the podcast where you never know where you'll end up.
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I'm Helen Wingrove Sanders from Halfback.
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That's hiring four and building awesome companies.
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I'm one founder.
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I'm Emma Campbell from the Sea Point, and I'm the other.
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Together we're the two.
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And every week one of us invites a founder the other ones never met.
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They're the one.
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Three founders, two hosts, one guest, and none of us knows where we're going.
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Because our guest doesn't just join the conversation, they choose where we've walked into.
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We've had a bar in Venice Beach in LA, a pier in South End on Sea, we've been up a mountain, not stuck up a mountain, round a nice fire, wasn't it, with a cup of tea in hand.
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That was all looking at where we've been and then looking up the mountain to where we're going to.
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And where else have we been?
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We've been in a sauna on a beach in South Wales.
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We have.
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And we're not going to find out where we're going to today until our guest arrives.
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They are in the lobby, but let me tell you a bit more about the format.
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I know you know it, but let me just share what the format is.
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We've got three questions, and the rest, that's just whatever happens when three founders sit down and get honest.
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And so this week I've invited someone that I think that you'll well, we always say this, that you'll love.
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Like ready.
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I'm ready.
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Good.
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Um, what one week we'll go, I've invited a guest who I think you're gonna really dislike immensely, but that's not this week.
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Just keep smiling.
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Exactly.
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So our guest has walked in.
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So I'm gonna go and grab her, but before I do, let me tell you a little bit about her.
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So she is a web marketing expert and she helps and she does personal branding as well, which I know is a massive thing at the moment online.
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She helps service businesses turn the websites and their personal brand into predictable inquiry engines.
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If that's not marketing talk, I don't know what is.
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Yeah, no, that's her through, well, two ways.
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Firstly, she sent me one of the best cold email sequences I've ever had, ever.
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It was really, really funny and sad.
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And she wanted basically to work as our web and digital marketing expert for my recruitment company.
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So that was, and the way she did it was just brilliant.
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And we also met through Entrepreneur Circle.
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So I have met her in person.
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She is based in, I want to say Nottingham.
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She's definitely in the Midlands.
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She's not from Nottingham, and she's also built her own system, a marketing system called Inquiry OS.
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And I think she's going to be a really brilliant guest.
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She's chatty.
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Okay, good.
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But I know that she's nervous because I've spoken to her.
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So we need to be as kind as can be to welcome her in.
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Shall I go and grab her?
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Please.
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You ready?
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I'm ready.
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Always.
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Right, here she is.
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Okay.
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I've just let her in.
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Hello.
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Here she is.
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Hello.
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Hello.
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Emma.
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Emma meet Crystal.
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Hello, Emma.
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Hi Crystal.
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Really nice to meet you.
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How are you doing?
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I'm good, thank you.
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How are you?
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I'm really well.
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I'm really well.
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So we have one founder.
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We have two founders.
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That's Emma and I.
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We have three founders, and we've got three founders.
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Have just walked into a dot dot dot.
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Crystal, where have we walked into?
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We are in an island in the Philippines.
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The name is Baracai.
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I grew up in the Philippines, so that is like my happy place.
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The sand is like a sugar powder.
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Wow.
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It's amazing.
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And um, we're sitting in a sunbed with a mango shake.
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Yeah.
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We'll just stop there, shall we?
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We've all just relaxed.
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Just kick back.
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Yeah, kickbacks and a mango shake.
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So what's in the mango shake?
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Literally mango?
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Oh, just yeah, mango and milk.
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It's just pure yellow mango.
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Wow.
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Okay.
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And the weather?
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What's the weather doing?
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The weather's about 30 and a bit windy, so it's not too hot, not too cold.
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But yeah, it's amazing.
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And the sea, if they're like fish and stuff in the sea, can we snorkel?
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If you go through like in the far bar area, yeah, but you can definitely walk around without aqua shoes and just enjoy the beach and paddleboard.
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Or if you want to go parasailing or jet ski or any other sports, so amazing.
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That sounds like something now and get on the plane.
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Being in here.
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Although I've never been to a beach like that.
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I've never been to the Philippines.
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Emma, have you?
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Have you?
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Not been to the Philippines, no.
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But um yeah, I've heard lots of really good things about it.
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Yeah.
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It's one of the best for me, even if I go to Europe or America, I think it's still the best one.
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It's just everyone is friendly, hospitable, and just And is this a beach you grew up on, or is this a beach that you would like to go back to that you haven't yet been to?
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Yeah, so um where I grew up is in Manila.
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And um second 45-minute plane ride to that place, and any problems that you have, you just completely forget it.
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It's just definitely a paradise.
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Mmm.
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Wouldn't that be lovely?
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45 minutes flight from a beach like that.
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Yeah, yeah.
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And I bet the difference between Manila being a a bustling, probably a very hot city.
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It is a complex city to then 45 minutes to a beautiful beach like that sounds like paradise.
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It is, it is.
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And it's it's interesting as well because growing up you don't see that as a privilege once you move in a different country because it's like it's winter, it's cold, and and there it's all sunny all almost all year round.
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Mm-hmm.
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But how did you get here from Yeah, so um presumably I'm not in the Philippines now.
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Yeah, no.
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I mean not in America now, completely different.
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Definitely.
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Yeah, so um after my uh finished my university in the Philippines, um my brother is actually uh starting his school and we decided to move.
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It's a perfect time to move because it's his first year of like as a student, and then me graduating.
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We have a big gap, 14-year gap.
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Sometimes I joke around that I'm the mother just just to annoy him.
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Yeah.
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Yeah.
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I moved about 2011, and yes, luckily I got a job straight away saying of my degree, which I really love.
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Brilliant.
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And the and Helen's done a little bit of chit-chatting about what you do and how you do it, and she's kind of said that you are amazing at it.
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So how did you come to be in your own business?
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How did you come to be a founder?
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Yes, I uh work in a marketing agency specializing in accountants and solicitors in the professional firm services for about 10 years.
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Okay.
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And I was more of like, yes, I say yes to everything.
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And I didn't know what I was doing, but I just yes to everything because there's Google.
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You can just search for it, isn't it?
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Like with social media, yeah, I'll do that, or type in or design anything, yeah, I can do that.
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Canva wasn't a big thing back then, but you can just uh learn it with Adobe and everything, and it's quite exciting because after that, when we true um lockdown happened, and I was just I was fortunate that I was going in the office every day back then.
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I was one of the chosen team members to be in there.
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And you get exhausted though, although you get that privilege that you sometimes it's just because it's always the same thing.
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And after that, one of my colleagues moved away to a different job, and then that happened to me moving away as well.
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And that unfortunately closed down and made me realize that it's not everything is not permanent, and you have to think about things in life that for yourself as well.
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And that time I only have after the paycheck, I only have like 76 pounds after paycheck, and it was different kind of way.
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And I told my partner as well, like, if I'm gonna open a business, there's a lot of risk that's gonna happen.
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And yeah, she was very supportive about it, and we just went for it because the domain is cheap, then I'll do my skin.
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You can buy a domain, and that's it.
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And you can design the logo and the website already.
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Yeah, that saves so much money.
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Exactly.
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Yeah, amazing.
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And so that was post-COVID or during COVID that you started your business?
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That is uh after COVID, yeah.
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About two years after COVID, two to three years, yeah.
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So my business is quite fresh.
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This was uh two years ago when I opened it.
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Okay, actually, so it was two years ago then that I got your your cold email.
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Yeah.
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I mean, I I haven't done much cold email at all.
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As a recruiter, I think people don't want to know.
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They don't want to talk about it.
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Never mind have a cold email.
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Your email that you sent me was phenomenal.
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But you did that at the beginning of your business.
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Yes.
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That takes some real either a morning of just get on with it, you need clients.
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Yeah, you know, having a chat with yourself, or real self-confidence.
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I have a feeling it was probably the first one, knowing you as I do.
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Yeah, yeah.
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Yeah, definitely.
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Uh, because at that time all you have to do is just learn.
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Every day you have to learn things.
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I was like an accidental business owner, like I didn't really know about accounting and admins behind it.
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I I really thought I would just go and focus on work, but I didn't know around the business model and everything.
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And you just have to be creative with anything that you approach.
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So I thought, why not be funny at the same time?
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And it was a just getting yourself out there is the one thing, isn't it?
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And surprisingly, um, when you do your business math and everything, and you realize like your main source of marketing, it goes to like cold outreach.
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It's surprising, but it's true.
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But yeah, you just have to be consistent.
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Yeah, because I guess if you're coming from an employee uh situation, you haven't got clients that you can bring with you, you've probably not done networking, and if you have, it's for that business.
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So then you've got to start for yourself.
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I mean, I've been in I don't do well, I do a bit of cold email, which is not good because it's supposed to be consistent.
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But what I do is have referrals, which isn't actually sustainable because I'm not in control of that at all.
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And I learned that last year when I was unwell, and you know, those referrals soon dry up when people think, oh, she's not around or she's not well, so I better not.
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For your business then, so you started with the cold from scratch.
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From scratch.
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What do you think your biggest biggest win or biggest challenge has been?
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I'll let you decide which route you want to go down for that.
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Yeah.
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So a referral is always always gonna be a biggest impact on your business, isn't it?
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But I agree with you, um, Helen, that it it's gonna dry up.
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And you just have to find multiple outlets for you to get a lot of increase.
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And one of that is being visible to where people are.
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So where is your target audience?
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So which is LinkedIn and email.
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So they're quite busy on that.
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And sometimes you can do Facebook, but sometimes you get a lot of like the quality isn't as quite as good.
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And I was very fortunate that people find it funny, and you know, some people will just say bad things, but luckily throughout my cold email, I didn't really get that kind of response because oh, I really like your email, so you just get that, isn't it?
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Which is quite good.
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You get the impact, and it's just really exciting.
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Yeah, yeah, yeah.
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And you may have seen me cover my mouth and smile a lot when you talked about being visible.
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Emma, why why did I smile the way I did when she said about being visible?
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That's all that's what we're doing this year.
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This is this is the point, isn't it?
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We're all here to be more visible.
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We're kind of putting ourselves out here in a podcast to be more visible.
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And while I don't think a podcast is necessarily a, you know, it's about that visibility, it's not necessarily about the kind of the marketing of your business because it's not quite the same thing.
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You know, we're not you know, we and I are both founders, obviously, and we both love what we do, and we really love working with, you know, business owners and founders.
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And this, while it's visibility, isn't necessarily marketing, I think there's a real difference between those two things.
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Like, how do you kind of distinguish?
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It's a lot of like right now, organic is booming, whether you do YouTube or podcasts or anything that you could do, even social.
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That's the whole reason like AI is so massive this like this year.
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It's just a lot of people use it, and you have to use that too to be consistent and visible.
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And now it's possible to post three times a day, five times a day, or whatever times a day you are, you know, even once a day.
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You have to maximize the organic growth before going to a paid approach, and you just not really want to know where your audience are really hanging out.
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It's interesting, Emma, that you say this isn't marketing, because isn't it all marketing?
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If we're out there at all, or my understanding marketing being if it leads to it's a lead generation for one of us, then that's one thing.
00:14:07.039 --> 00:14:14.559
But us sitting here being visible because we're nosy and want to have conversations, other people found us, definitely where it comes down to.
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But ultimately, someone might find one of us.
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Absolutely.
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Yeah, yeah, it's definitely the authority that you're giving back to them and your personality.
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Like in AI, the most important thing now is having the personality in your copy.
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It's you are the one that's going to distinguish whether it's uh because AI doesn't have a personality, and you have to give that information you have.
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It's like documenting everything, your brand voice, your brand archetype, your everything that you wanted to personalize is it's in your hands now to give it to AI and give it all and as much as possible.
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You can even chat to that by voice, isn't it?
00:14:57.279 --> 00:14:59.840
So it gets about your voice straight away.
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Oh, I don't chat, I do I type mine.
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If I chatted with my AI, whether it was my AI board, I know you've got an MI AI board, haven't you, Mama?
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If I chatted with it, it would just it would tell me just to stop.
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None of what you just said made sense.
00:15:14.799 --> 00:15:18.399
Let me rehash it for you in a way that human beings might actually understand.
00:15:19.039 --> 00:15:22.720
And I'm pleased it can't talk back to me, it can only message me.
00:15:23.919 --> 00:15:26.879
But yeah, that's that's next year's problem, I suppose, with AI.
00:15:26.960 --> 00:15:29.440
It will start talking to us and going, Helen, stop it.
00:15:29.759 --> 00:15:30.080
Stop that.
00:15:30.399 --> 00:15:31.360
Do not post that.
00:15:31.519 --> 00:15:34.480
Even that's even if that's not how you're feeling, do not send that email.
00:15:34.720 --> 00:15:35.039
Yeah.
00:15:35.279 --> 00:15:35.759
Yeah, it will.
00:15:36.000 --> 00:15:36.960
But it's true though, isn't it?
00:15:37.039 --> 00:15:40.480
Like before, like you there was only a certain amount that you could physically do, right?
00:15:40.559 --> 00:16:03.440
There's only a certain number of images you could put on, or you know, the there's only a certain amount of captions you can think of that um imaginative and and and but now having that kind of background tool, although you know, there is personally, there's still a thing where you just don't want to bombard people, like there's only so much you can kind of but that's a that's a limitation, isn't it, that you kind of put on yourself.
00:16:03.519 --> 00:16:06.240
That's not necessarily true.
00:16:06.639 --> 00:16:13.120
Like, how does that you know there's so many more people on socials, it's a much broader audience.
00:16:13.360 --> 00:16:14.480
Is that even relevant?
00:16:14.559 --> 00:16:17.200
Like it, you know, is it just a case of doing more more?
00:16:17.679 --> 00:16:22.399
It's not just more more, but it's just the quality that you're giving out as well.
00:16:22.639 --> 00:16:30.720
That's the whole reason why we do lead magnets or giving out freebies, and it's about you showing up.
00:16:30.879 --> 00:16:34.399
It doesn't matter how many times you post it, as long as you show up.
00:16:34.559 --> 00:16:36.559
It's that's important thing.
00:16:36.960 --> 00:16:37.279
Okay.
00:16:37.679 --> 00:16:40.080
So I started actually uh being brave.
00:16:40.159 --> 00:16:42.639
I was hiding through camera a lot of times.
00:16:42.799 --> 00:16:46.559
This is the year I said I'm gonna be brave and show up in camera.
00:16:46.720 --> 00:16:51.840
So I funny enough, I bought like bought these tools and everything with the teleprompter.
00:16:52.399 --> 00:17:03.600
Just just do it and film and don't watch it if you don't want to, if you feel like you feel the eek, if you feel the eke and don't watch it and just do it record, show up, post.
00:17:03.919 --> 00:17:17.759
I think because people pie be people buy from people and what you you say to them is really it's someone is gonna resonate, whether you pick a certain target audience or a group of industry, it will resonate to them.
00:17:18.000 --> 00:17:27.599
Sorry, I was completely off because Rammy on WhatsApp when it's a client who I know needs to talk to me, but they also know that I'm not available this afternoon.
00:17:27.680 --> 00:17:29.440
So now I'm in panic mode.
00:17:29.599 --> 00:17:31.440
I mean, you you must get that with clients.
00:17:31.519 --> 00:17:32.720
Both of you must get that with clients.
00:17:32.880 --> 00:17:38.000
You're like and they pull you in a direction, but you can't give them that presence and peace of mind right now.
00:17:38.079 --> 00:17:43.279
So I've just put my phone on airplane mode, and if they ring it, they'll get one who Yeah.
00:17:43.519 --> 00:18:03.599
I I I have that focus mode every morning actually when I started my business, and uh like I spent at least three to four hours because I really uh I really need to learn because I'm starting on um I followed actually Dan Kennedy throughout my early career, early days as actually as a business owner.
00:18:03.759 --> 00:18:09.839
And funny enough, and just follow and being consistent to what they are doing, you will reach that.
00:18:10.000 --> 00:18:21.759
And I reached like six, seven months, I reached six figures in the business, and I was luckily invited by Dan Kennedy in America, which is amazing, together with all these millionaires.
00:18:22.000 --> 00:18:23.440
Like, uh-uh, why am I here?
00:18:23.599 --> 00:18:25.759
It's like it's it's just very bizarre.
00:18:25.920 --> 00:18:26.720
It's very bizarre.
00:18:26.799 --> 00:18:27.759
Like, why am I here?
00:18:27.920 --> 00:18:29.920
And so it's just a reminder.
00:18:30.079 --> 00:18:38.000
They told me it's a reminder for the other business owners that you have to go back from the start to realize what you have.
00:18:38.160 --> 00:18:48.799
Because sometimes you forget because you keep wanting more, but you forgot looking back, you've come so far, you don't realize it because you're so much into this.
00:18:49.039 --> 00:18:50.640
I want more, I want more, I want more.
00:18:50.799 --> 00:18:52.559
So it was a big reminder to them.
00:18:52.960 --> 00:19:01.839
And I realized that when they mentioned that to me that, oh, why is like I'm so different with this type of uh people, but yeah.
00:19:02.079 --> 00:19:06.880
Yeah, but the only thing that you said that was different was that you'd hit six figures, they were millionaires.
00:19:07.119 --> 00:19:09.759
So it was just money, but actually you're all human beings.
00:19:10.000 --> 00:19:11.279
It's a mindset, isn't it?
00:19:11.920 --> 00:19:12.480
Business.
00:19:12.640 --> 00:19:12.880
Yeah.
00:19:13.039 --> 00:19:15.279
Um just because they're millionaires, are they happy?
00:19:15.440 --> 00:19:16.480
Are they decent human beings?
00:19:16.559 --> 00:19:17.519
Are they kind people?
00:19:17.680 --> 00:19:24.240
You know, having a more dollar signs or more zeros in your bank account necessarily equate to success.
00:19:26.000 --> 00:19:33.519
So, yes, and that's actually a question that we've asked a couple of times in the in the kind of the previous podcast that we've had, like, and I think sometimes it changes.
00:19:33.599 --> 00:19:43.039
But if you could say like, so was that kind of being asked to go to something like that, would that you would that be something that you would have classed as like a real success point?
00:19:43.119 --> 00:19:44.480
And how do you feel about it now?
00:19:44.559 --> 00:19:46.960
Or like is some is success something else for you?
00:19:47.200 --> 00:19:50.079
It's it's like one milestone for me.
00:19:50.240 --> 00:19:55.680
I think success is being enjoying what you love and you can do whatever you like.
00:19:55.839 --> 00:20:04.960
I love traveling, and one of the reasons why I opened my business, although it's a lot of restrictive kind of way, because you tend to travel with your work.
00:20:05.279 --> 00:20:07.759
But yeah, with your locked off in every room.
00:20:08.400 --> 00:20:11.759
But but it's the freedom that you get.
00:20:11.920 --> 00:20:19.440
It's my happiness, it's always the freedom removing myself from the agency life when I used to work with um agencies.
00:20:19.599 --> 00:20:22.799
I think that's where it gets my success.
00:20:22.960 --> 00:20:26.799
It's not it's not all about it's not about the money like Jesse J said that you watch.
00:20:30.240 --> 00:20:38.160
She is awesome, and she wasn't gonna sing price tag, and everyone's like, Sing Price Tag! She's like, I'm sick of singing price tag.
00:20:38.480 --> 00:20:41.519
But she then said, But I know that's why most of you are here.
00:20:41.599 --> 00:20:41.759
Yeah.
00:20:42.000 --> 00:20:46.240
It's the one who paid the bills and it's the song that gave her the confidence to be who she is.
00:20:46.480 --> 00:20:50.480
She is one of the funniest, just she's just a gorgeous human being.
00:20:50.559 --> 00:20:57.119
And when I booked the tickets for Jesse J, ticket, because I went on my own, because it's not a role, I was like, why am I going to see Jesse J?
00:20:57.279 --> 00:21:01.599
I don't, I mean, I like her stuff when it comes on the radio, but I don't, I haven't got it on my Spotify.
00:21:01.680 --> 00:21:04.720
Or if it comes up on my DJ or Spotify, I'll sing along.
00:21:04.880 --> 00:21:07.039
But now I know why I went, if that makes sense.
00:21:07.200 --> 00:21:08.880
It's just, yeah, she's brilliant.
00:21:08.960 --> 00:21:10.240
So it isn't about the price tag.
00:21:10.319 --> 00:21:10.559
You're right.
00:21:10.799 --> 00:21:11.039
It isn't.
00:21:11.359 --> 00:21:12.000
Yeah, definitely.
00:21:12.240 --> 00:21:13.599
Yeah, her chance is amazing.
00:21:13.839 --> 00:21:16.799
So this every like it has meaning to it as well.
00:21:17.200 --> 00:21:19.759
Her new album definitely has she knows.
00:21:19.839 --> 00:21:22.400
I tell you what, she now knows who she is.
00:21:22.799 --> 00:21:23.680
Amazing.
00:21:23.839 --> 00:21:30.799
After the She even said at the beginning, if you're here thinking I'm just gonna sing through the whole thing, I'm not.
00:21:30.960 --> 00:21:33.200
I am gonna pick on people, I am gonna talk to people.
00:21:33.599 --> 00:21:38.240
She invited one person to sing and remembered that person from Did you come to my album signing?
00:21:38.400 --> 00:21:44.000
And literally gave her the microphone, and this girl, and she was a girl, she was a young girl, sang Adele.
00:21:44.319 --> 00:21:49.599
And then there were two, there was a four year old and a six year old over there sitting behind her parents, so she talked, talked to them.
00:21:49.680 --> 00:21:58.720
And then this other girl who'd been at one of her gigs 15 years ago, and Jessie was like, Oh, okay, I liked you a minute ago, but now I don't like you because you're making me feel old.
00:21:58.880 --> 00:22:07.839
So she was just being Very, she's very funny, and I don't think that's the first time I'd seen her, but I don't think if I'd been to a gig before, I don't think that was who she was.
00:22:08.000 --> 00:22:08.960
I think she had to be a person.
00:22:10.079 --> 00:22:13.200
It only comes with like that kind of 15-year career, right?
00:22:13.279 --> 00:22:16.000
Like, so you can say, Oh, you know, don't remind me of how old I am.
00:22:16.160 --> 00:22:17.839
Like, I'm almost of the opposite mind.
00:22:17.920 --> 00:22:27.759
Like, please do, because I've been through some stuff, and and we're kind of out the other side, and you can't be who you are now if you haven't gone through all that stuff.
00:22:27.920 --> 00:22:30.400
Like you can't, can you?
00:22:30.960 --> 00:22:31.680
You can't.
00:22:32.000 --> 00:22:35.519
Well, I mean, you can, but you're a different version of yourself.
00:22:35.759 --> 00:22:36.319
Oh, yeah.
00:22:36.400 --> 00:22:36.720
Yeah.
00:22:36.880 --> 00:22:37.119
Yeah.
00:22:37.200 --> 00:22:38.799
You kind of level up every time, don't you?
00:22:38.880 --> 00:22:42.640
You kind of be the beat the next boss, get to the next level.
00:22:43.839 --> 00:22:47.519
Or level down, depending on what part of life you're in at that moment in times.
00:22:47.680 --> 00:22:49.920
I don't mean like bit boss as in like work boss.
00:22:50.000 --> 00:22:51.440
That's not who you're supposed to be writing.
00:22:51.839 --> 00:22:52.640
Maybe boss.
00:22:52.960 --> 00:22:53.200
Yeah.
00:22:53.440 --> 00:22:54.160
Yeah, exactly.
00:22:56.240 --> 00:22:57.680
We all know exactly what you meant.
00:22:59.119 --> 00:22:59.680
Yeah.
00:22:59.920 --> 00:23:07.200
Um, okay, so Jesse J aside, but can we just get show of hands for how awesome she is as a woman?
00:23:07.279 --> 00:23:07.440
Yeah.
00:23:07.519 --> 00:23:08.400
I'm sure she's fine.
00:23:08.960 --> 00:23:12.000
I don't know much about Jesse J apart from that price tag.
00:23:13.039 --> 00:23:19.279
Funny enough, she has a song called Who You Are when you mention about who she has a song about who you are.
00:23:20.160 --> 00:23:22.400
I mean, do have more.
00:23:22.720 --> 00:23:31.279
She is one of those people that if you l if you if I were to give you her lyrics and say this is a poem and not tell you that it was Jesse J, a little bit like Taylor Swift, right?
00:23:31.359 --> 00:23:33.920
Because we've spoken about Taylor Swift on this before, haven't we?
00:23:35.119 --> 00:23:36.880
Do you love Taylor Swift, Crystal?
00:23:37.119 --> 00:23:38.799
I love, I'm a Swifty.
00:23:40.160 --> 00:23:42.000
Unapologetically a Swifty.
00:23:42.160 --> 00:23:42.400
Yeah.
00:23:43.119 --> 00:23:46.880
So I think because they're women who are rocking it.
00:23:46.960 --> 00:23:49.119
I mean, they are they are boss level.
00:23:49.519 --> 00:23:49.759
Yes.
00:23:50.799 --> 00:23:53.440
But because they're women, it's very easy to put them down.
00:23:53.599 --> 00:23:58.480
And also in in British culture, it's very easy to put them down generally.
00:23:58.880 --> 00:24:11.759
And I often say to people, if I gave you when they slag off Taylor or Jesse J or any of these people, if I gave you their lyrics and said this is a poem that's been written a hundred years ago, what do you think?
00:24:12.319 --> 00:24:13.759
Genius clearly wrote this.
00:24:13.920 --> 00:24:15.200
Oh, well, it was queer.
00:24:15.440 --> 00:24:17.759
Like, there's no way Taylor Swift wrote that.
00:24:17.839 --> 00:24:18.880
I'm like, well, they did.
00:24:19.279 --> 00:24:21.039
And it's the same with Jessie Jay's music.
00:24:21.119 --> 00:24:30.960
But I only appreciated that on Wednesday at the London Palladium when she was singing live, and you're like, and I've got, I mean, I don't know about you, when I cry, I get a very red nose.
00:24:31.119 --> 00:24:35.359
So I had to use red nose because it was just the words were just the lyrics.
00:24:35.759 --> 00:24:37.839
You could feel it, and she was feeling it.
00:24:37.920 --> 00:24:40.720
And at times her voice would break because she was feeling it.
00:24:40.880 --> 00:24:43.279
And it was just, yeah, she's immense.
00:24:43.599 --> 00:24:44.160
Amazing.
00:24:44.640 --> 00:24:46.640
Is that enough about Jesse J for today?
00:24:46.720 --> 00:24:47.599
Or yeah.
00:24:47.759 --> 00:24:48.559
Yeah, definitely.
00:24:48.640 --> 00:24:50.160
Let's go to Taylor Swift then.
00:24:52.000 --> 00:24:54.480
Her market, her marketing is amazing.
00:24:54.559 --> 00:24:56.960
If you look at it, it's just brilliant.
00:24:57.119 --> 00:24:58.079
Everything is brilliant.
00:24:58.240 --> 00:25:00.400
Like a phenomenon.
00:25:00.880 --> 00:25:01.119
Yeah.
00:25:01.359 --> 00:25:04.000
Pick something that she's done and let's break it down.
00:25:04.319 --> 00:25:06.720
Because I could not agree with you more.
00:25:06.880 --> 00:25:09.680
I think she's an absolute genius about everything.
00:25:09.920 --> 00:25:15.119
Yeah, starting with lockdown, putting out three albums and re-recording everything.
00:25:15.519 --> 00:25:21.599
Just like every artist won't fight back with that kind of record label, isn't it?
00:25:21.839 --> 00:25:25.279
But she drove her success to push it further.
00:25:25.599 --> 00:25:36.160
Which is amazing because every like the phenomenon that she gave to the crowd and everyone was just like from ages now because they related swiftly.
00:25:36.240 --> 00:25:47.119
I think it's about 19 and above that the age is just amazing the way she marketed herself and personal brand, and everyone is just excited, the fan base, the community.
00:25:47.359 --> 00:25:52.960
I didn't feel that until the very first concert I've been to the Red album.
00:25:53.119 --> 00:25:54.160
I was in O2.
00:25:54.480 --> 00:25:59.279
I was luckily in front, and everyone around me was uh fangirling.
00:25:59.440 --> 00:26:05.920
It's like, and then her mom came in and shook hands every single one in front of like introducing hello.
00:26:06.400 --> 00:26:08.640
I was like, I never felt like that.
00:26:08.720 --> 00:26:15.200
I said, no wonder like this fan has gone bananas of how down to her the family is as well.
00:26:15.440 --> 00:26:26.000
I think she's really got the whole like you know, we all talk about relationship and how that's the best way to, you know, we've literally just spoken about you know being authentic and having a relationship and people seeing who you are.
00:26:26.160 --> 00:26:27.839
She kind of takes that to the next level.
00:26:27.920 --> 00:26:31.839
Like she doesn't, it doesn't feel like she's forced or false.
00:26:32.079 --> 00:26:34.079
It very much feels like that's her.
00:26:34.160 --> 00:26:40.240
Like the humour that she has, the, you know, when she shows up in interviews, you know, it feels like it's her.
00:26:40.319 --> 00:26:41.359
It feels really authentic.
00:26:41.440 --> 00:26:43.200
Whether it is or isn't, we will never know.
00:26:43.279 --> 00:26:46.160
But you know, we can only imagine that that is who she is.
00:26:46.480 --> 00:26:47.440
Do you know what I think it is?
00:26:47.599 --> 00:26:51.920
I actually think it's I'm being a little bit of a so-and-so today, because I think it's the opposite.
00:26:52.079 --> 00:26:53.839
I don't think she takes it up a level.
00:26:54.000 --> 00:26:58.720
I think there's this stereotype of you're a pop star or you're famous.
00:26:58.880 --> 00:27:01.279
So therefore you have to behave in a certain way.
00:27:01.440 --> 00:27:08.160
So the cynic in me, when you talked about her mum, and her mum is, you know, her manager and they're best friends.
00:27:08.319 --> 00:27:10.000
I don't think that's untrue.
00:27:10.160 --> 00:27:11.359
I think they are best friends.
00:27:11.519 --> 00:27:12.480
This is what they tell us.
00:27:12.640 --> 00:27:13.920
I think they are best friends.
00:27:14.079 --> 00:27:15.359
Her mum is her manager.
00:27:15.519 --> 00:27:19.200
You know, her brother has a job to do in Taylor Swift, the brand.
00:27:19.279 --> 00:27:22.480
So they've kept, and her father does, and her father and mother aren't together.
00:27:22.720 --> 00:27:25.680
So it's a family business, literally a family business.
00:27:26.000 --> 00:27:48.640
Where I think she's taken it down a level to be real and keep it real is where her mum comes out and shakes hands with people, knowing and being very cognizant with the fact that actually by doing that, making human connections with other human beings that we know we put Taylor on a pedestal and then some, but actually the people around her know what that means.
00:27:49.200 --> 00:27:56.799
Whereas you see other pop stars and footballers, and I saw it with footballers all the bloody time when I was a football journalist with the BBC.
00:27:57.039 --> 00:28:20.240
And yes, I was a woman, so it's a bit different, but I saw people throw themselves at these footballers, people, women, and if they'd learnt, if Taylor Swift had been around back then, they would have learned, actually, I just need to be a nice human being and shake hands and take the picture and just be real, as opposed to actually playing up to them being on a pedestal because they're a footballer.
00:28:21.039 --> 00:28:21.839
Does that make sense?
00:28:22.000 --> 00:28:25.359
So where Taylor Swift could have become amazing.
00:28:25.519 --> 00:28:31.200
Yeah, she could put the the pedestal could be there because we put her there, but she chooses to she's not on it.
00:28:31.440 --> 00:28:32.799
She has not put herself on it.
00:28:33.200 --> 00:28:38.000
Whereas footballers do put themselves on the pedestal because that's what they're taught in a way.
00:28:38.160 --> 00:28:41.920
Whereas, you know, she still does album listening parties.
00:28:42.160 --> 00:28:42.480
Yeah.
00:28:42.640 --> 00:28:47.920
She will find the people that are most engaged on her Instagram and invite them to those.
00:28:48.079 --> 00:28:48.400
Yeah.
00:28:48.559 --> 00:28:54.400
She will, I don't know, she doesn't back off of she knows she's on a pedestal, but it shouldn't play to it.
00:28:54.559 --> 00:28:55.279
Is that what you say?
00:28:55.839 --> 00:29:00.400
During the error store, it wasn't uh televised or new in the news.
00:29:00.640 --> 00:29:05.599
Every city that she visits, she donates and the food bank.
00:29:05.920 --> 00:29:07.440
That is just like amazing.
00:29:07.839 --> 00:29:12.720
It's even things like in the documentary, we are gonna talk about Telesphere for the rest of today, by the way.
00:29:12.799 --> 00:29:14.640
It's now a six-hour podcast.
00:29:15.839 --> 00:29:19.359
But even but all of these are learnings, aren't they, from a business point of view.
00:29:19.519 --> 00:29:31.839
But one thing that came across during that six-episode documentary about the Aeristor when she has one of her dancers opens a letter from her to the dancers, each one had one, but one of them read it.
00:29:31.920 --> 00:29:38.240
And when they got to the point where they were told what their bonus was for that particular leg of the Aeristor, it was it was bleaked out.
00:29:38.400 --> 00:29:47.599
Now, other pop stars, rock stars, ballers, famous people would make damn sure you knew how much she was paying her dancers as a bonus.
00:29:47.759 --> 00:29:52.319
Whereas it was almost like a respectful thing that actually it's not for us to know.
00:29:52.880 --> 00:29:53.680
You see what I mean?
00:29:54.319 --> 00:29:58.079
I mean, it's all very he I mean, that's you know, that was a show, that was heavily curated.
00:29:58.160 --> 00:29:59.839
Like not not to be the devil's advocate.
00:30:00.079 --> 00:30:02.160
I do like Clay's absolutely curated.
00:30:02.400 --> 00:30:06.319
Yeah, I mean but she's sh I think she's really smart in her decision.
00:30:06.400 --> 00:30:11.440
So she I think she's she's I think she does think about things a couple of steps ahead.
00:30:11.599 --> 00:30:15.759
I think she's much more strategic than we potentially give her credit for.
00:30:16.000 --> 00:30:16.960
She's thinking all the time.
00:30:17.359 --> 00:30:35.119
It's all very well, you know, you're saying that you know it wasn't published publicised that she We all knew donated, but we know we know it that actually is that true that it wasn't heavily publicised, that it wasn't like front and centre, sure, but that it got out somehow, you know, and who's to say, you know, who was it's the fancy.
00:30:36.000 --> 00:30:44.400
Not to not to be cynical, but you know, all these things are machines, and and I I do think she's a super smart lady, and I think she's doing some really cool things.
00:30:44.559 --> 00:30:50.480
And I think there's a lot of I watched the Charlie XEX movie, the moment, and that was really interesting.
00:30:50.720 --> 00:30:57.200
Um and it was very much kind of dramatized rather than kind of documentary, so which which I think was interesting.
00:30:57.279 --> 00:31:14.799
I think the the bit in that whole film for me was that there was a section at the end, so the whole way through, she's got her kind of creative director who's come along with her, who really understands her vision, it's kind of been through with her since the MySpace days, and all that kind of real independence and and that kind of stuff.
00:31:15.039 --> 00:31:17.839
And so the you're following this through with the creative director.
00:31:17.920 --> 00:31:34.400
The creative director is the only person who gets Charlie and really understands what's going on, but there's a point where the record label kind of gets their way and makes the thing into this kind of you know, basically takes it off her and she has a choice to make at that point.
00:31:34.480 --> 00:31:35.440
Like, what does she do?
00:31:35.599 --> 00:31:43.519
Does she does she stick with her creative kind of guide or or does she, you know, where is she's kind of trapped, you know, what what does she do?
00:31:43.680 --> 00:31:49.440
But the bit at the end that I really liked was it was almost a nod to all of those female performers.
00:31:49.599 --> 00:31:55.359
She does this whole montage of her concerts where she's going out and she's doing what the record labels told her.
00:31:55.440 --> 00:31:57.359
She's kind of ditched her creative director.
00:31:57.599 --> 00:32:05.359
Spoiler alert, sorry, um, she's ditched her creative director, and she's had to kind of go this sort of record label route.
00:32:05.680 --> 00:32:08.000
But it's the nod back to all of those people.
00:32:08.079 --> 00:32:22.960
It's the nod back to Jesse J, the, you know, the Taylor Swift's, the Kerry, Katie Perry's, you know, those those visuals that you those really powerful visuals that you see of those women in those massive concert spaces, and she's kind of redoing them almost like almost like you know, picture for picture.
00:32:23.119 --> 00:32:42.559
And I thought it was a really interesting comment, I guess, on what the music industry does to individuals when they get to where they got because of their own creativity, because of their own determination, and it's almost that autonomy is taken off them at a point, and you have to be really strong to be able to kind of keep hold of it.
00:32:43.519 --> 00:32:55.039
That Taylor Swift has her family around her and has that kind of you know, that pe those people around her rooting for her potentially, you know, that not all super smells have that.
00:32:55.200 --> 00:33:00.480
So and themselves because they're also earning and living a life thanks to that.
00:33:00.720 --> 00:33:16.000
So, as women in business, then what can we learn from these female singers who I think the common theme between them is that they're owning it, they know who they are, even if they've had to follow, you know, the party line because the record label says they have to.
00:33:16.240 --> 00:33:17.440
What could we learn from that?
00:33:17.519 --> 00:33:24.240
And then second point, and over to you on this, Crystal, because you're the marketer in the realm, is how do we own that from a branding point of view, a personal brand?
00:33:24.319 --> 00:33:24.480
Yeah.
00:33:24.640 --> 00:33:26.640
So what can we learn from these women then, do you think?
00:33:26.880 --> 00:33:33.680
Yeah, so they kind of put out a personal brand of how do you want them to be portrayed?
00:33:33.839 --> 00:33:49.279
Is it's the typical confusion between a company brand and a personal brand, because it's the approach of a company is always going to be different to the personal brand, regardless of the communication, whatever the both of it is.
00:33:49.359 --> 00:33:51.839
It's similar to artists as well.
00:33:52.000 --> 00:33:56.000
They do have a personal brand and they do have a different brand as well.
00:33:56.160 --> 00:34:09.039
And I think with Charlie XEX is what happened to that is because she doesn't love and enjoy that brand, she gets the conflict of showing what was it on the personal brand.
00:34:09.360 --> 00:34:18.880
So that is the connection that I think that most a lot of businesses struggle as well in like posting on socials and and and everything.
00:34:19.039 --> 00:34:20.320
Um but yeah.
00:34:20.800 --> 00:34:23.119
But what you said, like what you said, I think is really interesting.
00:34:23.280 --> 00:34:26.159
It's it's she lost her conviction about what she was doing.
00:34:26.320 --> 00:34:28.639
We've spoken about conviction in other episodes.
00:34:29.119 --> 00:34:44.079
You know, that conviction, that real deep-seated thing about who you are and you can do till the cows come home and it gives you energy and and and and what you know once you've lost that, once you've got it in your personal brand, maybe you can stand on it.
00:34:45.599 --> 00:34:50.320
Um you know, in terms of that, like so business versus personal, are they the same?
00:34:50.480 --> 00:34:51.039
Are they different?
00:34:51.199 --> 00:34:52.320
Do they have different tracks?
00:34:52.480 --> 00:34:52.960
What is that?
00:34:53.199 --> 00:35:08.960
It's different because if personal is more of like your expertise, your authority, or your approach of kind of your direction being a business, or even like a person in your own personal mind as well.
00:35:09.440 --> 00:35:25.679
Other than business, is more of a we, your team, what you stand for as a team, as you like it's always gonna be different because it's how your values as a like the whole company, you're showing it to the audience, what is it?
00:35:25.920 --> 00:35:56.960
But when it comes to your personal brand, is what you stand for is definitely uh important still, but in more and deeper level, because there's a personal touch between what like at this moment we were talking about our personal brand because what we love, what we enjoy, we love music, we go travel or whatever we want to do is that is definitely personal brand, but it you cannot talk about that in a company brand because it's a different kind of persona you are portraying.
00:35:57.519 --> 00:35:59.840
And so, what about if someone's a solo founder?
00:36:00.000 --> 00:36:07.519
So I've got a team of myself and I have someone in the Philippines, and then I have my son that does some work for me as well.
00:36:07.599 --> 00:36:08.559
So there's three of us.
00:36:08.639 --> 00:36:13.039
So technically I am the brand, the company brand, because I'm the one that does the delivery.
00:36:13.679 --> 00:36:18.880
At what point do I think about personal branding versus company branding?
00:36:19.039 --> 00:36:21.679
You know, is there a you must do this now?
00:36:21.760 --> 00:36:28.079
Or actually, is this something that if I was starting all over again, that personal brand should be developed at the same time as company brand?
00:36:28.239 --> 00:36:30.639
And you know me quite well, so you know what I do.
00:36:30.880 --> 00:36:31.280
Yeah.
00:36:31.519 --> 00:36:36.639
So in that level, you really have to plan out what goal you wanted.
00:36:36.800 --> 00:36:40.960
If you want to grow the business, or do you want to grow as yourself?
00:36:41.119 --> 00:36:45.840
Whether you write a book or you come out on a podcast if you have a book.
00:36:46.000 --> 00:36:48.559
Um yeah, yeah.
00:36:48.800 --> 00:36:55.840
It regardless of what you wanted to achieve or have a course or have it's a different level.
00:36:56.000 --> 00:37:01.760
You have to think about what was it your goal is if you want to grow your team or you want to grow yourself.
00:37:02.079 --> 00:37:05.440
I think I was stuck with that in one year as well.
00:37:05.679 --> 00:37:09.760
Because like, why why do businesses this and this and this and this?
00:37:09.840 --> 00:37:15.519
And then I realized, like, right now, businesses is just gonna be always one person.
00:37:15.599 --> 00:37:20.480
It's like what Dan Dan Priesty said is the key influencer, isn't it?
00:37:20.639 --> 00:37:24.800
And at the end of the day, it's the person they are trying to buy.
00:37:24.960 --> 00:37:25.840
I like this person.
00:37:25.920 --> 00:37:30.800
I'm gonna wanna work with, I like the values, I like her personality, this kind of person.
00:37:31.039 --> 00:37:34.800
So yeah, so it I think it's still in that position.
00:37:34.880 --> 00:37:36.559
Like, where do you want to go?
00:37:36.719 --> 00:37:38.719
Is the per the first definitely.
00:37:39.039 --> 00:37:45.360
Um, we have a company page, let's say, and we have our personal page, and most people do everything through their personal page.
00:37:45.840 --> 00:37:58.320
At what point, or is there a right and wrong of how to treat those if you're a solo founder, and then the follow-up to that is okay, now that I'm growing a team, do I then switch it over to company or am I doing both?
00:37:58.719 --> 00:38:04.079
With LinkedIn, it's good to have both because with LinkedIn you connect to a lot of people.
00:38:04.239 --> 00:38:11.360
You're always gonna have loads more connection as a personal account than a company, unless you invite them to over.
00:38:11.679 --> 00:38:29.599
Um, the company, all you have to post on is like your case study as like the whole thing, what you have done, or um anything that you could post about your services or what you offer, the problem and the pain points, like those are the kind of things.
00:38:29.840 --> 00:38:33.599
And the one in the personal is more of like a storytelling.
00:38:33.760 --> 00:38:34.159
Yes.
00:38:34.320 --> 00:38:37.360
How you portray it, how did you tackle it?
00:38:37.599 --> 00:38:43.119
It's more of like how is my experience solving this issue or this problem.
00:38:43.440 --> 00:38:47.119
Is that kind of distinguished when it comes to um LinkedIn?
00:38:47.440 --> 00:38:48.239
Okay, right.
00:38:48.800 --> 00:38:51.679
So I need to change how I'm approaching my company.
00:38:53.679 --> 00:38:55.039
But I think that's interesting, isn't it?
00:38:55.119 --> 00:38:59.760
Because you're you're and I know it sounds really obvious, but your company page isn't you.
00:39:00.000 --> 00:39:05.360
Like, and I think as solo founders, you kind of get a little bit muddled up with that sometimes.
00:39:05.519 --> 00:39:08.960
Like the company page is the thing, the company piece.
00:39:09.039 --> 00:39:14.159
That's the it's got its own life, it's got its own vision it's gonna be doing.
00:39:14.400 --> 00:39:23.039
You have to treat it differently to your personal, which I like I had never thought about it, which is so funny, isn't it?
00:39:23.199 --> 00:39:24.480
That we we know this.
00:39:24.559 --> 00:39:27.039
This is so obvious, but it's not.
00:39:27.360 --> 00:39:37.519
But that's why continue to have these conversations because it's important that we remind ourselves, and actually, if we're anything, we're learning sponges all the time.
00:39:37.760 --> 00:39:40.559
Well, hopefully, we're learning and sponges all the time.
00:39:40.719 --> 00:39:46.400
So the more conversations we have with quality experts like you, it helps, doesn't it?
00:39:46.800 --> 00:39:53.039
Yeah, cuz because what will happen is in the first time you've heard it, you wouldn't really process it as much.
00:39:53.199 --> 00:39:59.440
Like, that's the whole reason why people, or even me, I keep rereading some time some of the books that I really like.
00:39:59.599 --> 00:40:07.519
It's because you have to read it multiple times or watch it multiple times to understand deeply what was it, the meaning behind it.
00:40:07.679 --> 00:40:22.559
And funny enough, this is one of like Dan Kennedy mastermind, and he said like every year he re-watched from the start just to make sure that he you know it's just relearning everything that you wanted to know.
00:40:22.719 --> 00:40:30.639
It's because sometimes you it's so noisy around our area now, like TikTok or everywhere, like Facebook.
00:40:30.719 --> 00:40:40.800
It's just so much noise about marketing, and sometimes we forget those things and you follow, you always follow what was it, the shiny object syndrome kind of a thing.
00:40:41.280 --> 00:40:44.239
Got a whole PhD and shiny object syndrome.
00:40:44.639 --> 00:40:47.280
So I'm very simple with that syndrome at times.
00:40:47.440 --> 00:40:49.440
I suppose that's a really good lead-in as well.
00:40:49.679 --> 00:40:50.400
TikTok.
00:40:50.639 --> 00:41:00.079
Like it is massive, and there is so much going on with it, but as a business, is it another butterfly or shiny object?
00:41:00.239 --> 00:41:01.599
Or should we be focusing on it?
00:41:01.760 --> 00:41:02.800
Sorry, I'm picking a brain.
00:41:03.199 --> 00:41:04.079
No, no, that's all right.
00:41:04.239 --> 00:41:04.880
No, it's okay.
00:41:05.440 --> 00:41:05.679
Yeah.
00:41:05.840 --> 00:41:06.159
Wow.
00:41:06.400 --> 00:41:13.519
To be fair, you'll be surprised with TikTok because apparently even Nigra from Easy uses only TikTok.
00:41:13.679 --> 00:41:16.960
And you'll be surprised, like the people use it.
00:41:17.039 --> 00:41:18.000
It's just different.
00:41:18.159 --> 00:41:26.639
Um, and that's why sometimes all good to cover, but you always have to focus on one, and you can always repost some of them on your other outlet.
00:41:26.800 --> 00:41:29.199
It's just to show things that you're showing up.
00:41:29.519 --> 00:41:37.440
But for me, for example, my priority is always LinkedIn, and the rest will be just repost, and then at least you're showing up on others.
00:41:37.599 --> 00:41:45.440
And important between viral and because you have to know there's a level between viral and people who buy.
00:41:46.159 --> 00:41:49.440
So you have to make sure that you have that kind of level.
00:41:49.599 --> 00:41:52.559
You can go three million, but you got zero sales.
00:41:52.719 --> 00:41:54.639
It's just that's it, isn't it?
00:41:54.719 --> 00:41:56.480
It's you have to have that balance.
00:41:57.039 --> 00:42:09.920
But how do you and how like that's a really good like I don't I've spoken to somebody recently who had this amazing TikTok thing that went completely viral, but they didn't it didn't really convert into sales.
00:42:10.159 --> 00:42:13.440
Like what is what how do you make that happen?
00:42:13.599 --> 00:42:15.760
Can you, or is it like a product?
00:42:15.840 --> 00:42:17.519
Like what is the reason why that would happen?
00:42:17.760 --> 00:42:19.039
Because of top of funnel.
00:42:19.119 --> 00:42:20.960
So normally there's a level of this.
00:42:21.039 --> 00:42:25.840
So top of funnel will always be the general kind of approach.
00:42:26.079 --> 00:42:26.559
Mm-hmm.
00:42:27.199 --> 00:42:30.079
Let's say a broader that makes it viral.
00:42:30.320 --> 00:42:34.320
And the reason you go viral is because the hook that you are saying.
00:42:34.400 --> 00:42:38.079
And once you get that hook, you can definitely go viral.
00:42:38.159 --> 00:42:40.400
And the next one to that is the middle funnel.
00:42:40.559 --> 00:42:48.079
You have to maximize your middle funnel and your bottom funnel just to make sure that you're giving them value, you're sending them.
00:42:48.239 --> 00:43:20.719
So as soon as there's a software called Many Chat, or even you can use your own personal for now and get that into your email list because it's really important to get them out of the social world and use your own media, and that's where how you have that kind of approach, and then on that back end, you have the follow-up sequence to let them get to know you because they wouldn't buy like a thousand plus or even like a hundred plus straight away, but they will buy like a four pound, seven pound.
00:43:20.960 --> 00:43:34.239
That's why Facebook is so famous on that kind of level, because it's a low ticket, and like if you are selling a high ticket, you really do have to go through the email sequence that you've got before they book a call with you.
00:43:34.480 --> 00:43:38.559
It's an interesting one, because when we started this podcast, Emma, we were saying, should we be doing this?
00:43:38.719 --> 00:43:39.440
Should we be doing that?
00:43:39.599 --> 00:43:40.960
Should we be on every platform?
00:43:41.119 --> 00:43:43.280
And I think the interesting thing there is the word should.
00:43:43.599 --> 00:43:44.320
Does it matter?
00:43:44.400 --> 00:43:46.239
You know, that we're not everywhere.
00:43:46.559 --> 00:43:48.639
Because we're not trying to be everywhere.
00:43:48.960 --> 00:43:52.719
But in our minds, you're like, no, but you have to be, you should be.
00:43:52.960 --> 00:43:55.679
And it's yeah, it's should we?
00:43:56.079 --> 00:43:56.400
No.
00:43:56.880 --> 00:43:57.039
No.
00:43:57.280 --> 00:44:07.119
We need to be w where, like you said earlier, where Our audience hang out, and that's the audience for people that would work with you, Emma, from a systems point of view and a coaching point of view.
00:44:07.280 --> 00:44:10.719
People that are fed up with other recruiters, that's where my audience are going to be.
00:44:10.880 --> 00:44:11.760
A lot of them are on linky.
00:44:12.639 --> 00:44:13.840
And I guess the same with you, Krista.
00:44:14.079 --> 00:44:18.000
You're, you know, you're essentially marketing to the same people that we're marketing to.
00:44:18.239 --> 00:44:18.559
Yeah.
00:44:18.719 --> 00:44:19.519
Correct.
00:44:19.920 --> 00:44:21.840
Funny how that works out, isn't it?
00:44:22.400 --> 00:44:23.679
I wonder how that happens.
00:44:26.320 --> 00:44:27.920
Shouldn't we be on TikTok?
00:44:28.159 --> 00:44:29.280
No, probably not.
00:44:29.599 --> 00:44:30.079
Could we?
00:44:30.239 --> 00:44:30.719
Yes.
00:44:31.440 --> 00:44:34.719
But then do we have the mechanism behind what are we trying to achieve then?
00:44:34.880 --> 00:44:35.760
I guess that's the outcome.
00:44:36.000 --> 00:44:37.199
What are we trying to achieve?
00:44:37.360 --> 00:44:48.079
Then how do we get the people out of there to even that's that to me was the really interesting bit, like taking them out of those socials, taking them out of the noise, out of the, you know, and and then speaking.
00:44:48.320 --> 00:44:51.440
Think, for example, like James Clear and his atomic habits.
00:44:51.519 --> 00:44:58.320
He's got a he's got like the only newsletter pretty much that I read on a regular basis, comes out on a Thursday, his 321.
00:44:58.480 --> 00:44:59.199
I love it.
00:44:59.519 --> 00:45:06.400
But I read the book, I followed him on socials, and now the only thing I see of him is the newsletter.
00:45:06.559 --> 00:45:07.760
Like that's the bit.
00:45:07.920 --> 00:45:09.519
I keep literally yesterday.
00:45:09.599 --> 00:45:11.440
I was like, I wonder what else he's gonna do.
00:45:11.519 --> 00:45:14.639
Because like, you know, is he gonna be just doing atomic habits forever?
00:45:14.800 --> 00:45:17.519
Fine, it's great, but like what's next?
00:45:17.760 --> 00:45:19.119
Why would he do anything else?
00:45:19.280 --> 00:45:20.480
There's uh Tim Denning.
00:45:20.559 --> 00:45:21.599
Do you know Tim Denning?
00:45:21.760 --> 00:45:23.039
He's an author as well, isn't he?
00:45:23.199 --> 00:45:24.400
I'm getting radio silent.
00:45:24.719 --> 00:45:27.760
Neither of you know he's an entrepreneur, but isn't it interesting?
00:45:27.840 --> 00:45:34.800
I don't know what book it was, and I don't know, but I saw he's only just come onto Instagram and I saw him this morning, six posts, that's it.
00:45:34.960 --> 00:45:36.159
Hang on, let me have a look.
00:45:36.400 --> 00:45:45.280
Writer with one billion plus views that made me six million plus dollars teaching high performers to build million dollar digital businesses, free guide below.
00:45:45.519 --> 00:45:49.599
So yeah, he's kind of well known and he's kind of cool.
00:45:49.920 --> 00:45:57.119
But I will I'll send you separately his post this morning, which was all about the just fucking get on with it.
00:45:59.119 --> 00:46:02.480
I was like, okay, I heard you, I'm getting out of it.
00:46:02.800 --> 00:46:03.280
Yeah.
00:46:04.719 --> 00:46:08.400
Yeah, I guess the procrastination is the one big problem, isn't it?
00:46:08.480 --> 00:46:10.719
As a business owner, you just have to do it.
00:46:10.880 --> 00:46:12.239
No, that's not a problem for me.
00:46:12.400 --> 00:46:12.880
Not at all.
00:46:17.119 --> 00:46:17.280
Yeah.
00:46:17.519 --> 00:46:19.599
Shiny object syndrome, procrastination.
00:46:19.760 --> 00:46:23.760
What else is very normal for people that you've worked with and us in the room as well?
00:46:23.920 --> 00:46:26.159
I mean, not just those two things.
00:46:26.320 --> 00:46:30.400
We're very good at should, shoulding, should we be doing this?
00:46:30.559 --> 00:46:31.440
What else should we do?
00:46:31.519 --> 00:46:32.639
What else do we need to think about?
00:46:32.960 --> 00:46:34.639
It's much more overthinking, isn't it?
00:46:34.880 --> 00:46:35.360
Overthinking.
00:46:35.679 --> 00:46:37.199
Overthinking things, yeah.
00:46:37.360 --> 00:46:38.239
Yeah, yeah, yeah.
00:46:38.400 --> 00:46:38.639
Go on.
00:46:39.119 --> 00:46:41.519
Does it also come back a bit to that conviction piece?
00:46:41.760 --> 00:46:48.559
Like if you know that you can do tick if you know that TikTok is absolutely where your people are, that's where you need to be.
00:46:48.719 --> 00:46:52.559
You're gonna make sure that you are on it, you are doing it, you are getting the people through.
00:46:52.800 --> 00:46:55.599
There is a piece of that, you know, TikTok mere.
00:46:55.920 --> 00:46:58.480
If you're thinking TikTok, don't do it.
00:46:58.639 --> 00:47:04.000
Because like the your conviction isn't there, your your driver isn't there, it's not focused.
00:47:04.239 --> 00:47:06.320
Does the conviction start before that?
00:47:06.559 --> 00:47:14.880
Where if I know that I'm gonna sell pens and they're the best pens made ever and they work on Mars, I just come up with an idea then.
00:47:14.960 --> 00:47:15.760
But anyway.
00:47:16.559 --> 00:47:17.840
I think that's what the buy rules.
00:47:18.159 --> 00:47:25.920
If everyone on TikTok needs one of these pens, yeah, then that's where the conviction is, is in the pen, not in the method of delivery.
00:47:26.639 --> 00:47:32.320
Because the met yeah, the that that bit is just your your your speaker and your loudhaler, isn't it?
00:47:32.400 --> 00:47:33.679
That's just the voice bit.
00:47:33.840 --> 00:47:36.400
You've got to have something there that you want to shout about.
00:47:36.559 --> 00:47:36.800
Yeah.
00:47:37.039 --> 00:47:39.360
It's more of like the emotion as well, isn't it?
00:47:39.519 --> 00:47:53.199
You have to discuss about the emotion of the pain point, or you've been like, let's say in in the coaching industry, like you procrastinate too much, and or you you are overwhelmed with a lot of decisions.
00:47:53.360 --> 00:47:54.960
Let me just point it out to you.
00:47:55.119 --> 00:47:55.920
This is your problem.
00:47:56.079 --> 00:47:57.360
No, I'm just joking.
00:47:58.400 --> 00:48:01.199
Pay me to solve the problem, except I'm not the problem.
00:48:01.280 --> 00:48:03.280
Okay, you solve the problem.
00:48:03.599 --> 00:48:05.440
I'll just tell you about it.
00:48:07.519 --> 00:48:11.440
That's that's what yeah.
00:48:11.599 --> 00:48:16.559
But the emotion bit is linked to that conviction, because I think so, I think it was um it's Jason.
00:48:16.719 --> 00:48:18.239
Yeah, from Entrepreneur's Circle.
00:48:18.320 --> 00:48:20.639
He's my co-host here in Bristol for Entrepreneur Circle.
00:48:20.800 --> 00:48:27.840
And he talked about motivation versus conviction, where motivation can change and flicker on and off on any given day at any given time.
00:48:28.079 --> 00:48:35.920
Whereas if you have the conviction, so he had a coffee bag business, which he exited, but I think he had it for eight, nine years, but he didn't have the motivation.
00:48:36.000 --> 00:48:38.800
He didn't care enough about the coffee bags or coffee.
00:48:38.880 --> 00:48:41.679
So he had the motivation, but the motivation wasn't the coffee.
00:48:41.840 --> 00:48:51.519
It wasn't to be the best coffee bag company in the world, it was to make money because he has a growing family and two kids to look after and a good life to you know to continue with with his wife.
00:48:51.599 --> 00:48:56.159
So that was the motivation bit, but the conviction wasn't there around what he's selling.
00:48:56.320 --> 00:48:56.639
Yeah.
00:48:56.800 --> 00:49:06.320
So the emotion bit is linked to the conviction because then you'll have an emotional connection to the pen of yes, seriously, this is the best pen you ever are gonna use.
00:49:06.400 --> 00:49:08.079
You're never gonna buy another pen ever.
00:49:08.239 --> 00:49:08.480
Yeah.
00:49:08.639 --> 00:49:11.920
If you use that pen, you'll draw it on every day.
00:49:13.679 --> 00:49:15.519
It's spoken like a trip marketer.
00:49:15.599 --> 00:49:17.360
See, this is actually a really nice pen.
00:49:17.440 --> 00:49:18.480
I bought it in Brooklyn.
00:49:18.559 --> 00:49:19.760
It's a really good pen.
00:49:19.840 --> 00:49:20.960
But the marketing's rubbish.
00:49:21.039 --> 00:49:21.840
Well, the branding.
00:49:22.000 --> 00:49:24.559
Plastic fountain pen is what it says on there.
00:49:24.719 --> 00:49:26.079
But it is a really good pen.
00:49:26.239 --> 00:49:29.360
But I'm not emotionally, I don't have the conviction to sell it, do I?
00:49:29.440 --> 00:49:29.599
Really?
00:49:29.679 --> 00:49:31.280
I'm not I'm not selling it to you.
00:49:31.920 --> 00:49:32.559
Yeah.
00:49:34.239 --> 00:49:37.039
Like Crystal was more involved with your pen than you were.
00:49:37.840 --> 00:49:41.360
She knew what the solution was, what the pen was gonna bring you.
00:49:41.599 --> 00:49:44.639
I have also other pens I could offer you.
00:49:44.880 --> 00:49:46.239
Other pens are available.
00:49:47.039 --> 00:49:49.679
It's not the pen that I want to market for your journaling.
00:49:49.760 --> 00:49:53.760
It's about finding the right solution for for for your journal.
00:49:53.840 --> 00:49:57.599
Because I know that you want to journal, but this pen might work for you, Emma.
00:49:57.760 --> 00:50:00.159
But this pen might work for you, Crystal.
00:50:00.400 --> 00:50:06.400
This pen, yeah, this pen will write your create a brilliant idea in your marketing, isn't it?
00:50:06.880 --> 00:50:14.239
More aligned with you and your values, as opposed to you know, a bright red ball ballpoint is not gonna that's not who you are, Emma.
00:50:14.559 --> 00:50:15.599
Too angry.
00:50:18.320 --> 00:50:19.360
What was the last time you're gonna do it?
00:50:19.760 --> 00:50:20.400
Angry letters.
00:50:21.920 --> 00:50:24.239
She thought I think I do have a really nice red pen.
00:50:24.559 --> 00:50:26.239
I'm gonna start selling pens now.
00:50:26.320 --> 00:50:27.760
Oh dream big.
00:50:27.920 --> 00:50:30.000
Dream big! Yeah, nice.
00:50:30.400 --> 00:50:32.480
Hang on, one last one and then we'll move on.
00:50:32.639 --> 00:50:33.039
Hang on.
00:50:33.199 --> 00:50:35.199
That doesn't quite work with dream big.
00:50:35.440 --> 00:50:36.239
Yeah, take it easy.
00:50:37.199 --> 00:50:38.239
Maybe you need to do both.
00:50:38.400 --> 00:50:39.519
You need both pens.
00:50:40.079 --> 00:50:42.800
A two phone dear.
00:50:43.199 --> 00:50:44.800
That's a good marketing lesson in pens.
00:50:45.119 --> 00:50:47.360
Who can we get this in front of for our new pens?
00:50:47.679 --> 00:50:49.199
Surely we're now creeping dynasty.
00:50:49.360 --> 00:50:51.920
Yeah, we're now well I I don't know, Helen, you you've gone off.
00:50:52.239 --> 00:50:53.360
We lost you.
00:50:56.000 --> 00:50:59.679
Like in the what what was that when the wolf off wall strip, listening?
00:50:59.920 --> 00:51:01.440
That guy is telling this pen.
00:51:02.800 --> 00:51:04.000
That reminds me that one.
00:51:04.159 --> 00:51:10.880
That that was a real I'm in recruitment and that was a real question that people would use in the 90s if you were going for a sales job.
00:51:11.119 --> 00:51:13.360
Before you go, here's a pen, sell it to me.
00:51:13.679 --> 00:51:15.679
No! I don't want to sell you a pen.
00:51:15.840 --> 00:51:18.400
I don't I clearly don't sell pens very good.
00:51:19.599 --> 00:51:20.800
You don't need to tell us.
00:51:21.440 --> 00:51:22.159
Yeah, exactly.
00:51:22.400 --> 00:51:23.039
Exactly.
00:51:23.280 --> 00:51:27.280
So look, I think it is that time of the day where we need to ask the pertinent question, eh?
00:51:27.599 --> 00:51:34.000
Crystal, if you know anything about us, we l well, I love a C-word, and this is when Helen giggles.
00:51:34.320 --> 00:51:35.440
I love a C-word.
00:51:39.760 --> 00:51:49.039
So I'm the founder of the C point, and I do coaching around operations and and systems and processes, but loads of C words I really enjoy.
00:51:49.119 --> 00:51:57.199
Like I love words anyway, but C words so you know, challenge, curiosity, compassion, caring, all those kind of words I absolutely love.
00:51:57.360 --> 00:52:01.599
And what we're asking is all of our guests to give us a C word to leave us with.
00:52:01.760 --> 00:52:11.679
So that might be something that speaks to your you know, your journey here or the future, or just some just a word that you you know would like to leave us with.
00:52:11.920 --> 00:52:21.199
And we have had so far, we have had courage, curiosity, conviction, creativity, we've had coastal commitment, yeah.
00:52:22.079 --> 00:52:23.920
Commit commitment, yes.
00:52:24.239 --> 00:52:25.119
Conviction.
00:52:25.519 --> 00:52:26.400
Yeah, conviction.
00:52:28.079 --> 00:52:29.199
I think that's all of them.
00:52:29.519 --> 00:52:30.320
I think that's all of them.
00:52:30.400 --> 00:52:30.559
Okay.
00:52:30.880 --> 00:52:32.159
Mine will be consistent.
00:52:33.440 --> 00:52:33.760
Which one?
00:52:34.000 --> 00:52:36.400
Yeah, you have to be consistent in whatever you do.
00:52:36.480 --> 00:52:44.960
Uh double down what's working, track it so you know what you have to do it, like what more could you do?
00:52:45.119 --> 00:52:54.480
Uh trap your time, consistency, and yeah, everything is just gonna be that's the way to be whatever success you want it to be.
00:52:54.719 --> 00:52:56.400
So tracking it, that's really interesting.
00:52:56.800 --> 00:52:57.599
Tell me more about that.
00:52:57.920 --> 00:52:58.800
Yeah, yeah.
00:52:58.880 --> 00:53:07.920
So I I'm very fan of tracking, um, tracking through uh uh whether it's a website tracking and analytics or your email marketing.
00:53:08.079 --> 00:53:15.760
You could also use if you are aware of UTM trackers, so you have to put which platform you are doing.
00:53:15.920 --> 00:53:47.360
So, for example, if for example, with LinkedIn or Instagram, put a tracking link to that and it will show on your analytics where it is from, and from that you can literally know where you want to double down, whether you want to go more on socials or you want to go more on podcasts or YouTube, it's always going to be somewhere within that that that would drive your visibility and doors leading you to download or anything that leads to your email list as well.
00:53:47.440 --> 00:53:48.559
Yeah, can I be cheeky?
00:53:48.800 --> 00:53:50.719
Because I feel like a cheeky mood.
00:53:50.880 --> 00:53:55.679
When you said consistency or c being consistent, the thing that came into my head was David Beckham.
00:53:56.000 --> 00:53:57.039
Asked me why.
00:53:57.360 --> 00:53:57.920
Why?
00:53:58.400 --> 00:53:59.920
Yeah, question, Crystal.
00:54:00.079 --> 00:54:13.760
The reason why is because when he was a footballer at Manchester United, he was a young footballer at Manchester United, he would, after every practice, go back out and practice for another couple of hours on free kicks, because he was their free kick taker.
00:54:13.920 --> 00:54:18.800
And it was all about honing that the consistency of that.
00:54:19.039 --> 00:54:25.119
So it's but but then also the cheekiness bit of me was like, what if I'm what if I'm consistently bad at free kicks?
00:54:25.280 --> 00:54:31.679
But then you answered that by saying track the things that are good, that are working, and be more consistent with them.
00:54:31.840 --> 00:54:42.159
It's almost like we ignore the consistently bad because we haven't got time to focus on consistently bad stuff, refocusing and only focus on taking free kicks all the time.
00:54:42.400 --> 00:54:42.719
Yeah.
00:54:42.960 --> 00:54:50.559
And to be fair, as long as you're consistent, everyone will start in a bad, it's either you win or you learn, isn't it?
00:54:50.719 --> 00:54:55.039
And everything you do is you're gonna learn, even in business.
00:54:55.199 --> 00:55:00.559
Like I learned that like in multiple ways, and you just learn from it and move on.
00:55:00.639 --> 00:55:02.880
And you know, that's the mindset you wanted.
00:55:03.039 --> 00:55:13.360
Be always be positive and forget about the negativity and just move on and yeah, be consistent in what makes you um a positive energy or happy.
00:55:13.599 --> 00:55:15.760
Did you just say you win or you learn?
00:55:15.920 --> 00:55:19.360
Yes, that is and it's just so cool, isn't it?
00:55:19.599 --> 00:55:20.800
I really like that.
00:55:21.360 --> 00:55:23.519
Very nice, good, really good.
00:55:23.679 --> 00:55:24.480
It's so true.
00:55:24.719 --> 00:55:27.280
Because you when you win, you're not learning anything.
00:55:27.519 --> 00:55:29.679
Yeah, it's great, well done.
00:55:30.239 --> 00:55:34.800
Yeah, that's on the back, and then if you're learning, it's like learning from failures.
00:55:34.880 --> 00:55:38.639
That's essentially you know, it's that that's when you said it in another podcast, Dave.
00:55:38.880 --> 00:55:40.880
You said we learn in our failures.
00:55:41.039 --> 00:55:41.199
Yeah.
00:55:42.880 --> 00:55:43.440
It was nice.
00:55:43.519 --> 00:55:44.800
That's a nice way to put it though.
00:55:44.880 --> 00:55:45.760
You win or you learn.
00:55:46.320 --> 00:55:46.719
Yeah, true.
00:55:46.800 --> 00:55:49.599
Again, no one is like excellent straight away, isn't it?
00:55:50.159 --> 00:55:53.039
You just have to practice and be consistent.
00:55:53.199 --> 00:55:54.320
Yeah, fantastic.
00:55:54.559 --> 00:55:55.920
Thank you so much for joining us, Krista.
00:55:56.159 --> 00:55:57.440
It was very lovely to meet you.
00:55:57.679 --> 00:55:58.239
Lovely to meet me.
00:55:58.400 --> 00:56:09.199
We will share your kind of socials around and kind of get your clips up and make sure that people are coming through to you that you know you've got something, your your visibility is going to be trackable.
00:56:09.440 --> 00:56:10.000
Thank you.
00:56:10.159 --> 00:56:10.719
Thank you.
00:56:10.960 --> 00:56:12.079
Thank you so much, Helen.
00:56:12.239 --> 00:56:12.400
Thank you.
00:56:12.880 --> 00:56:14.000
Thank you so much for trusting us.
00:56:14.159 --> 00:56:18.960
I know initially when I asked, and this has happened with quite a lot of people, they're like, oh no, I don't belong on a podcast.
00:56:19.039 --> 00:56:23.920
I'm like, well, I don't belong on a podcast either, but hey, here we are.
00:56:24.320 --> 00:56:28.320
Yeah, and we're being consistent and we are showing up.
00:56:28.800 --> 00:56:33.039
And so if we've learned anything today, ladies, it's we're doing it.
00:56:33.360 --> 00:56:34.239
Yeah, true.
00:56:34.400 --> 00:56:35.679
Yeah, definitely.
00:56:35.840 --> 00:56:39.119
Oh, thank you so much, and this is actually my first podcast.
00:56:40.000 --> 00:56:40.559
Yay!
00:56:43.039 --> 00:56:48.320
I mean, Chris.
00:56:48.719 --> 00:56:49.280
Thank you so much.
00:56:49.679 --> 00:56:50.239
Thank you, Ella.
00:56:50.639 --> 00:56:51.039
Please do.
00:56:51.760 --> 00:56:52.000
Bye-bye.
00:56:52.239 --> 00:56:52.639
Take care.
00:56:52.719 --> 00:56:53.119
Bye-bye.
00:56:53.920 --> 00:56:55.840
Three founders walk into her.
00:56:56.239 --> 00:56:58.880
The podcast where you never know where you'll end up.
00:56:59.199 --> 00:57:00.159
She was lovely.
00:57:00.320 --> 00:57:01.119
I liked her.
00:57:01.280 --> 00:57:02.400
She was so nervous.
00:57:02.559 --> 00:57:04.480
She was so nervous about coming on.
00:57:04.639 --> 00:57:06.079
She was like, I've got nothing to say.
00:57:06.639 --> 00:57:07.679
Who's gonna listen to me?
00:57:08.000 --> 00:57:10.320
I was like, uh, hello, we're gonna listen to you.
00:57:10.559 --> 00:57:12.159
We've invited you on, we better.
00:57:13.280 --> 00:57:14.800
It would help, wouldn't it?
00:57:15.039 --> 00:57:15.360
Yeah.
00:57:15.519 --> 00:57:18.400
And the fact that she loves Taylor Swift nearly as much as we do.
00:57:18.559 --> 00:57:21.440
Actually, I think she might love her more because she's been to more gigs.
00:57:21.599 --> 00:57:23.280
She's yeah, I haven't been to any.
00:57:23.440 --> 00:57:24.239
Taylor, if you're watching.
00:57:25.679 --> 00:57:25.920
Yeah.
00:57:26.079 --> 00:57:26.320
Yeah.
00:57:26.400 --> 00:57:27.360
So what did you learn?
00:57:28.159 --> 00:57:29.440
This sounds so silly.
00:57:29.679 --> 00:57:36.239
Well I learned one of those things that you know but you don't do take hold of.
00:57:36.800 --> 00:57:45.199
That your company is your company, and you are you, and it's okay that they're dealt with differently.
00:57:45.360 --> 00:57:48.800
You don't deal with them in the same way, you treat them differently.
00:57:48.960 --> 00:57:49.280
Yeah.
00:57:49.440 --> 00:57:50.239
What about you?
00:57:50.480 --> 00:57:51.440
Oh, what did I learn?
00:57:51.599 --> 00:57:53.360
Well, apart from the fact she likes Jesse J.
00:57:53.599 --> 00:57:55.039
Um, what did I learn?
00:57:55.199 --> 00:58:00.000
I learnt that actually that consistency, and that was a great word, great word.
00:58:00.159 --> 00:58:02.719
A, she's of course that's a good word.
00:58:02.880 --> 00:58:07.840
But B, and we said with all of our C words, they apply to everyone that we speak to.
00:58:08.079 --> 00:58:08.400
Yeah.
00:58:08.639 --> 00:58:20.719
So it's that consistency of showing up, consistency of doing more of the good stuff, forgetting and forgiving, and permitting ourselves to forget and forgive the bad stuff or the stuff that works because you don't know if it's gonna work.
00:58:20.800 --> 00:58:21.599
So you have to try it.
00:58:21.760 --> 00:58:21.920
Yeah.
00:58:22.480 --> 00:58:23.119
Win or you learn.
00:58:23.280 --> 00:58:25.280
You win or you l you win or you learn.
00:58:25.360 --> 00:58:25.679
Yeah.
00:58:25.840 --> 00:58:28.159
I'm sure there's a t-shirt out there with that on somewhere.
00:58:28.320 --> 00:58:28.960
So if I see it.
00:58:29.920 --> 00:58:30.800
We'll make one.
00:58:31.599 --> 00:58:34.639
What I also learned is that I am clearly not a pen salesperson.
00:58:35.119 --> 00:58:35.440
Yeah.
00:58:38.159 --> 00:58:38.480
Yeah.
00:58:38.719 --> 00:58:40.559
Well stick to humans.
00:58:42.079 --> 00:58:42.559
Yeah.
00:58:42.800 --> 00:58:43.840
Yeah, that was good.
00:58:44.000 --> 00:58:44.880
That was really good.
00:58:45.039 --> 00:58:46.159
I knew she'd be good.
00:58:46.320 --> 00:58:49.360
You know, when you talk to people and you're like, but you're really good at what you do.
00:58:49.519 --> 00:58:52.079
I know because you've helped me and you've helped other people.
00:58:52.239 --> 00:58:54.880
So you've got something to stay something to say.
00:58:55.039 --> 00:58:56.880
I'd love you to contribute to this conversation.
00:58:57.039 --> 00:58:58.239
No, no, no, no, no.
00:58:58.480 --> 00:59:01.039
And yet, actually, it's just a conversation.
00:59:01.199 --> 00:59:02.719
It is just the conversation.
00:59:03.039 --> 00:59:04.480
And we've learnt something.
00:59:04.719 --> 00:59:05.599
It's not that deep.
00:59:05.760 --> 00:59:09.119
I think that's the other thing we we kind of I think we we worry, don't we?
00:59:09.199 --> 00:59:13.440
Because we listen to podcasts and we listen to people that we admire and we look up to.
00:59:13.519 --> 00:59:19.199
And you know, whether you have that kind of audience or not, you have a story.
00:59:19.360 --> 00:59:20.800
Everybody has a story to tell.
00:59:21.039 --> 00:59:32.320
That I mean, I've loved like going back through the kind of the podcast that we've done, and each one has been completely different, but each person has had a little snapshot of a story to tell us.
00:59:32.559 --> 00:59:34.000
I really enjoyed it.
00:59:34.239 --> 00:59:36.559
Which starts off with where they take us.
00:59:36.639 --> 00:59:40.480
You know, three founders walk into her, and we were on a in the Philippines.
00:59:40.800 --> 00:59:43.039
I mean, with a mango shake.
00:59:43.199 --> 00:59:44.880
I mean, yeah, I could do that.
00:59:45.039 --> 00:59:45.599
I could do that.
00:59:45.760 --> 00:59:46.400
I could do that.
00:59:46.639 --> 00:59:47.360
Are you busy now?
00:59:47.440 --> 00:59:47.840
Should we go?
00:59:47.920 --> 00:59:48.639
Have you got your passport?
00:59:49.119 --> 00:59:49.360
Do it.
00:59:49.440 --> 00:59:51.360
I mean, what are we doing for the next 24 hours?
00:59:51.440 --> 00:59:52.880
We're gonna be sitting on a flight.
00:59:53.039 --> 00:59:54.320
Looks like we're going to Heathrow.
00:59:54.800 --> 00:59:55.360
No, we can't.
00:59:55.440 --> 00:59:58.800
Well, no, we could actually, because we're recording another podcast next week.
00:59:58.960 --> 01:00:00.480
But we could do that from the beach.
01:00:00.639 --> 01:00:00.960
Yeah.
01:00:01.119 --> 01:00:02.559
From the beach bar, I think.
01:00:02.719 --> 01:00:03.199
Oh, yeah, yeah.
01:00:06.079 --> 01:00:06.559
Beach bar.
01:00:07.679 --> 01:00:08.079
Yes.
01:00:08.320 --> 01:00:09.599
Yes, absolutely.
01:00:10.320 --> 01:00:11.599
All right, well, I'll see you there.
01:00:11.760 --> 01:00:13.119
I d I can't remember the name of the beach.
01:00:13.199 --> 01:00:14.559
We'll find the name of the beach and I'll see you there.
01:00:14.800 --> 01:00:16.480
It's important if we get different flights.
01:00:18.159 --> 01:00:23.119
But um, yeah, what we'd love, if you got to this point, my goodness me, well done.
01:00:23.360 --> 01:00:24.880
Please like, please subscribe.
01:00:24.960 --> 01:00:26.000
Isn't that what they all say?
01:00:26.239 --> 01:00:31.679
Well, that was Three Founders Walk Into A, and we met the lovely Crystal Blackwell.
01:00:32.079 --> 01:00:35.920
And please like, share, and follow us for more of the same.
01:00:36.159 --> 01:00:44.400
And think of one person that you can send a link to this podcast to that needs to see this madness that we call a podcast.
01:00:44.639 --> 01:00:47.360
Um, it's your guest next week, so I'm looking forward to it.
01:00:47.519 --> 01:00:48.239
Because it's less work.
01:00:48.639 --> 01:00:50.000
Well, we've got two next week, haven't we?
01:00:50.079 --> 01:00:52.400
We've got well anyway, but uh the the next one is mine.
01:00:52.719 --> 01:00:53.679
So uh yeah.
01:00:53.840 --> 01:00:55.519
And I'm it's it's gonna be a good one.
01:00:55.679 --> 01:01:04.559
Again, it's somebody that don't know particularly well, but they are they're fairly local to me, and they've got but they've got a really n nice story.
01:01:04.719 --> 01:01:06.320
I'm a big fan of stories.
01:01:06.559 --> 01:01:10.079
You've got such a cheeky smile on your face when you were talking about them.
01:01:10.239 --> 01:01:11.280
I'm looking forward to this.
01:01:11.440 --> 01:01:12.320
I'm looking forward to this.
01:01:12.400 --> 01:01:13.440
We'll see you next time around.
01:01:13.679 --> 01:01:15.440
New episodes every Friday.