ABOUT THIS EPISODE
The Power of the Press
When I first launched Our Milk Money, I sought the advice of one my most adored
mentors, Susan Lyne, who I'd had the pleasure of working for years earlier while she was
president of ABC Television. Currently the president of AOL content, and formerly the
CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her
advice to me was to put all of my energy into PUBLICITY. She told me that nothing else
would explode a business quite like this.
Get your business BUZZING. Fast.
I took Susan's advice and set out to get the press to fall in love with me. I worked the
publicity angle for several months, pitching my story enthusiastically to every news
source I could find. Finally I got a bite from Ric Romero, a reporter from ABC's
Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk
Money, our website nearly crashed. We had more hits than our server had ever handled
before. More than 800 new members joined our mission in that single day. That was the
day I realized that the Press truly had the power to put us on the map.
Publicity without the Mystery
If you are looking to get more mileage from your publicity tactics, you'll love building your
brand with the PR tips that we'll be sharing with you on today's show. Tune in if you want
to know:
▪
▪ How you can you get on T.V. and Radio shows
▪
▪ How to create newsworthy story angle.
▪
▪ How to create the "Perfect Pitch" for the media.
▪
▪ How to write a Press Release
▪
▪ How to contact producers of shows.
_______________________________________
On Today's show...
Linda Strick, owner of Perfect P.R. will be joining us to reveal how you can do your own
PR and get yourself booked on TV and Radio by creating newsworthy stories. Linda has
become one of the nations leading experts in her field... starting off booking herself on
numerous national television shows including Good Morning America, 48 Hours, CBS
Morning, The Susan Powter Show, Good Day L.A., and many more.
When I first launched Our Milk Money, I sought the advice of one my most adored
mentors, Susan Lyne, who I'd had the pleasure of working for years earlier while she was
president of ABC Television. Currently the president of AOL content, and formerly the
CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her
advice to me was to put all of my energy into PUBLICITY. She told me that nothing else
would explode a business quite like this.
Get your business BUZZING. Fast.
I took Susan's advice and set out to get the press to fall in love with me. I worked the
publicity angle for several months, pitching my story enthusiastically to every news
source I could find. Finally I got a bite from Ric Romero, a reporter from ABC's
Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk
Money, our website nearly crashed. We had more hits than our server had ever handled
before. More than 800 new members joined our mission in that single day. That was the
day I realized that the Press truly had the power to put us on the map.
Publicity without the Mystery
If you are looking to get more mileage from your publicity tactics, you'll love building your
brand with the PR tips that we'll be sharing with you on today's show. Tune in if you want
to know:
▪
▪ How you can you get on T.V. and Radio shows
▪
▪ How to create newsworthy story angle.
▪
▪ How to create the "Perfect Pitch" for the media.
▪
▪ How to write a Press Release
▪
▪ How to contact producers of shows.
_______________________________________
On Today's show...
Linda Strick, owner of Perfect P.R. will be joining us to reveal how you can do your own
PR and get yourself booked on TV and Radio by creating newsworthy stories. Linda has
become one of the nations leading experts in her field... starting off booking herself on
numerous national television shows including Good Morning America, 48 Hours, CBS
Morning, The Susan Powter Show, Good Day L.A., and many more.
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of This Little Parent Stayed Home.
OTHER EPISODES IN THIS PODCAST
I met Dr. Carol Soloway on a speaking tour last year.
We were both on an author’s speaker panel at the San Diego Women’s museum.
My first impression of her was that she was a spunky firecracker and she instantly felt like family. You never would have guessed that this positively spirited and joyf…
What's in a legacy?
We should all hope to raise children who can see expansive meaning in the contributions we have made in our lives. Often the best way to interpret our life's work is through the insights that one has into our personal journeys. Just another reason to keep on writing.
Letters c…
Welcome to the next year of your life!
Every single year we say the same thing: “THIS is going to be my year. I can FEEL it!” And then we look back and categorize them into good years vs. the bad years depending on if things went our way. We are victims to our experiences whether we are satisfied …
A call for Re-HUMANIZATION
Time for you to answer it.
When technologies and advancements that were originally intended to serve humanity cause us to become BLIND TO HUMANITY, we need to make a commitment to restoring our emotional connection for the sake of human dignity. It’s a top priority.
Awa…
At one level or another, traumatic experiences are a part of any life…
From the emotional shock of a parent or peer’s careless words in childhood to intense physical injuries or life-threatening emergencies and assaults….no one’s body is immune to the effects of traumatic events. Not only do these…
Disclaimer: The podcast and artwork embedded on this page are from Ally Loprete, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
