ABOUT THIS EPISODE
The Power of the Press
When I first launched Our Milk Money, I sought the advice of one my most adored
mentors, Susan Lyne, who I'd had the pleasure of working for years earlier while she was
president of ABC Television. Currently the president of AOL content, and formerly the
CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her
advice to me was to put all of my energy into PUBLICITY. She told me that nothing else
would explode a business quite like this.
Get your business BUZZING. Fast.
I took Susan's advice and set out to get the press to fall in love with me. I worked the
publicity angle for several months, pitching my story enthusiastically to every news
source I could find. Finally I got a bite from Ric Romero, a reporter from ABC's
Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk
Money, our website nearly crashed. We had more hits than our server had ever handled
before. More than 800 new members joined our mission in that single day. That was the
day I realized that the Press truly had the power to put us on the map.
Publicity without the Mystery
If you are looking to get more mileage from your publicity tactics, you'll love building your
brand with the PR tips that we'll be sharing with you on today's show. Tune in if you want
to know:
▪
▪ How you can you get on T.V. and Radio shows
▪
▪ How to create newsworthy story angle.
▪
▪ How to create the "Perfect Pitch" for the media.
▪
▪ How to write a Press Release
▪
▪ How to contact producers of shows.
_______________________________________
On Today's show...
Linda Strick, owner of Perfect P.R. will be joining us to reveal how you can do your own
PR and get yourself booked on TV and Radio by creating newsworthy stories. Linda has
become one of the nations leading experts in her field... starting off booking herself on
numerous national television shows including Good Morning America, 48 Hours, CBS
Morning, The Susan Powter Show, Good Day L.A., and many more.
When I first launched Our Milk Money, I sought the advice of one my most adored
mentors, Susan Lyne, who I'd had the pleasure of working for years earlier while she was
president of ABC Television. Currently the president of AOL content, and formerly the
CEO of Martha Stewart Living, I knew that Susan had a few tricks up her sleeve. Her
advice to me was to put all of my energy into PUBLICITY. She told me that nothing else
would explode a business quite like this.
Get your business BUZZING. Fast.
I took Susan's advice and set out to get the press to fall in love with me. I worked the
publicity angle for several months, pitching my story enthusiastically to every news
source I could find. Finally I got a bite from Ric Romero, a reporter from ABC's
Eyewitness News, the local ABC affiliate. The day that the story aired about Our Milk
Money, our website nearly crashed. We had more hits than our server had ever handled
before. More than 800 new members joined our mission in that single day. That was the
day I realized that the Press truly had the power to put us on the map.
Publicity without the Mystery
If you are looking to get more mileage from your publicity tactics, you'll love building your
brand with the PR tips that we'll be sharing with you on today's show. Tune in if you want
to know:
▪
▪ How you can you get on T.V. and Radio shows
▪
▪ How to create newsworthy story angle.
▪
▪ How to create the "Perfect Pitch" for the media.
▪
▪ How to write a Press Release
▪
▪ How to contact producers of shows.
_______________________________________
On Today's show...
Linda Strick, owner of Perfect P.R. will be joining us to reveal how you can do your own
PR and get yourself booked on TV and Radio by creating newsworthy stories. Linda has
become one of the nations leading experts in her field... starting off booking herself on
numerous national television shows including Good Morning America, 48 Hours, CBS
Morning, The Susan Powter Show, Good Day L.A., and many more.
English
United States
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