ABOUT THIS EPISODE
In the latest episode of The Junction Box, Ian Bolland is joined by Stone Junction’s managing director Richard Stone and Danny Herbert, brand strategist and consultant to talk about painting your brand as the hero.
The wide-ranging conversation touches upon the transferable nature and applicability of narrative beats – using well known advertising campaigns and films as a reference point.
They also touch upon the importance of good briefs and the impact of technologies, including artificial intelligence, can impact the practices in the modern PR world.
Find out more about Stone Junction’s storytelling by visiting www.wechangeminds.com
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
Account manager Ian Bolland is joined by Neil Mead, marketing & strategy director at Kuka Robotics to discuss what it’s like to move over from trade journalism to marketing within the engineering sector.
Neil explains how his background in journalism informs his work as a marketeer today and p…
Account manager Ian Bolland is joined by Andrew Bruce-Smith, director of Escherman and Chair of the AI in PR Panel for the Chartered Institute of Public Relations (CIPR).
Drawing on his extensive expertise in artificial intelligence tools, Bruce-Smith discusses the evolution of AI in PR and marketi…
On the first episode of The Junction Box, account director Leah Elston-Thompson is joined by Nikesh Mistry – sector head of industrial automation at GAMBICA – covering the effects of Industry 4.0 and the effect that automation has had on businesses.
The duo talk about GAMBICA’s footprint in the se…
Account manager Ian Bolland is joined by David Wallach, Head of Marketing at PolyScience. After meeting at Lab Innovations 2024 with Phil Parkinson, Manager of Wrexham FC, present on the company’s stand, the pair discuss how using a figure from a seemingly unrelated field can help generate interest…
The Junction Box: insights into technical PR and
manufacturing media
In this episode of The Junction Box podcast, account manager
Ian Bolland welcomes Marc Thirkell, editor of Manufacturing and Engineering
Magazine (MEM). Known for delivering the latest UK engineering and
manufacturing news, MEM pr…
Disclaimer: The podcast and artwork embedded on this page are from Stone Junction, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
