ABOUT THIS EPISODE
Good morning.
Something came through my algorithm today. A memory of a talk I gave at Joe Polish's Genius Network annual event in New York, probably 13 years ago.
And the timing is perfect.
A few days ago we were talking about irresistible offers... making your offer so good that people would feel crazy not taking you up on it.
You saw the genesis of it in my reading of My Life in Advertising by Claude Hopkins.
This talk is the perfect summary of all of it. So here it is.
It comes down to one question.
What would you do if you only got paid when your client gets a result?
I call it a clarifying question. The first time you ask it, it's more of a terrifying question.
But here's the good news...
If you only get paid for results, you have to deliver less than you'd have to promise.
Here's how it works with our real estate websites.
We give agents the website. I buy the domain name. I take them through a 90-day training program.
No money out of pocket. No credit card up front.
And if they've done a transaction at the end, they pay $1,500 and then $99 a month.
There's no friction in getting people to say yes to that.
When I have to convince people to pay in advance, I have to parade the results of everyone who came before them.
When I only get paid on results, I just have to help them get one.
I did the math. Delivering the result costs about a quarter of what it costs to acquire a customer.
And people are far less attached to future money than they are to present money.
Imagine a coaching program where on the 1st of the month we deposit $2,000 into your bank account... and on the 2nd we take $1,000 from your card.
Who would ever leave that?
A compelling offer is 10 times more powerful than a convincing argument.
Your prospects are like mice. You don't have to convince a mouse to go get the cheese.
So what would you do if you only got paid when your client gets a result?
Ask it seriously... and see what it changes.
Show notes: https://deanjackson.com/podcasts/tol/123-the-mindset-behind-irresistible-offers/
Join me live on the next free 50-Minute Profit Finder call: 50minuteprofitfinder.com/podcast
