ABOUT THIS EPISODE
At 8:30 this morning, the Social Security Administration announces the 2027 cost-of-living adjustment. Forecasts say about 3.5%, the biggest raise in three years. By 8:31, newsrooms need experts who can explain it.In this episode of Think Like a Producer, I show you how producers prepare for a scheduled story, and how three kinds of experts can get their point of view in front of people:- Financial planners: turn the percentage into dollars on LinkedIn- Medicare brokers and pharmacists: the Medicare "but," on Instagram- Economists and policy experts: the story behind the number, on XPlus: how independent analyst Mary Johnson became the go-to COLA source for reporters, without working for a newsroom.📰 SOURCES IN THIS EPISODESSA COLA page: https://www.ssa.gov/cola/Announcement date and forecasts - Gray News: https://www.fox19.com/2026/08/26/how-much-are-social-security-benefits-expected-increase-2027-announcement-date-nears/Final COLA forecasts: https://401kspecialistmag.com/final-2027-social-security-cola-forecast-before-the-real-thing-settles-at-3-5/What a 3.7% COLA means and the Part D deductible - Money Talks News: https://www.moneytalksnews.com/social-security-cola-may-be-but-still-not-offset-medicare/COLA vs. Medicare Part B: https://www.moneytalksnews.com/social-security-cola-to-outpace-medicare-cost-but-not-much-else/Mary Johnson's revised forecast: https://247wallst.com/personal-finance/2026/07/28/goodbye-4-7-cola-why-the-latest-estimates-for-social-security-recipients-just-changed/Syracuse study on news creators: https://newhouse.syracuse.edu/news/youtube-overtakes-tv-as-top-source-of-political-news-study-finds/🎙️ Listen on podcast platforms🎓 The Visibility Program: https://oncamready.com/podcast-offer then https://substack.com/@oncamready🌐 Work with me: https://oncamready.comPitch: hello@oncamready.comRiverside (Affiliate):Record your content with Riverside: https://riverside.sjv.io/09VWrEDiscount Code: OCR15VidIQ (Affiliate): https://vidiq.com/oncamreadyThink Like a Producer, an ON CAM Ready presentation. Monday through Thursday, I break down one news headline so experts can find their angle and produce their own authority.Subscribe for new episodes Monday through Thursday.#ThinkLikeAProducer #SocialSecurity #COLA #ThoughtLeadership #PersonalBrand
