ABOUT THIS EPISODE
Ron Tite speaks with Jeff Kling, CCO of Lightning Orchard and the co-creator of Dos Equis’ “Most Interesting Man In The World” campaign. Kling takes Ron behind the scenes, to explain how the Havas team came up with the iconic ad and what it took to convince Dos Equis to give it the green light.
Think Do Say is available wherever you get books.
English
United States
explicit content
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OTHER EPISODES IN THIS PODCAST
Ron Tite speaks to Greg Jacobs — the former SVP of Monetization at Red Bull Media House — about what’s made Red Bull’s content so effective, the things brands often get wrong when it comes to content marketing, and how agencies can reimagine the influencer campaign.
Think Do Say is available wherev…
Ron Tite speaks with Scott McKain, the author of ICONIC and Create Distinction, about the tangible things brands — and people — can do to stand out from their competitors.
Think Do Say is available wherever you get books.
Ron Tite sits down with celebrity chef and founder of Fidel Gastro’s, Matt Basile, to discuss what he learned about effective brand partnerships when Red Bull — which Matt does not drink — reached out to him about doing an ad campaign.
Think Do Say is available wherever you get books.
Ron Tite speaks with Kamy Scarlett, the Chief Human Resources Officer and President of US Retail at Best Buy, about an internal campaign that transformed the company.
Think Do Say is available wherever you get books.
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