WEBVTT
00:00:00.408 --> 00:00:02.330
Hello and welcome to the Working Image Podcast.
00:00:02.508 --> 00:00:03.930
I'm your host, Jared Michael Gordon.
00:00:03.931 --> 00:00:06.690
This is episode 11, AI and Your Business.
00:00:06.690 --> 00:00:07.650
Let's get started.
00:00:11.349 --> 00:00:13.089
You may have heard the term ai.
00:00:13.090 --> 00:00:23.300
I'm sure you have Artificial intelligence or maybe MidJourney ChatGPT or Stable Diffusion, which are all AI generators of art and or written content.
00:00:23.980 --> 00:00:32.109
Over the last few months, there has been a huge increase in the use of these products and, it's one of those technologies where it's good and bad at the same time.
00:00:32.750 --> 00:00:35.228
First, let's get to science fiction o ut o f the way.
00:00:35.679 --> 00:00:41.070
AI isn't going to become self-aware and take over the world with a bunch of Terminator robots.
00:00:41.380 --> 00:00:43.109
That's not how AI works.
00:00:43.380 --> 00:00:46.030
It's fun to think about, however, that's not how it works.
00:00:46.380 --> 00:00:50.770
However, AI can and has made our lives better and easier.
00:00:51.149 --> 00:01:01.009
For example, when your phone learns your schedule and regular routes you take to work and then suggests a better route, and when you should leave to avoid delays, your phone hasn't become self-aware.
00:01:01.179 --> 00:01:07.090
It just learns your habits via GPS and your calendar, and it is trying to make your life easier.
00:01:08.349 --> 00:01:14.530
But as this or any technology gets increasingly better with time, where, if any, does the line get drawn?
00:01:15.359 --> 00:01:23.140
Now, this isn't a debate over whether or not we should have AI because it's here to stay whether we like it or not, it's going to change the world.
00:01:23.141 --> 00:01:24.219
There's no doubt about that.
00:01:24.221 --> 00:01:29.459
However, the current AI craze is about image creation and written content creation.
00:01:30.209 --> 00:01:34.450
These various generators work through a series of verbal prompts you provide.
00:01:35.129 --> 00:01:42.030
For example, you need an image for your latest blog post that you wrote for your company, or perhaps a new piece of marketing material or even your website.
00:01:42.659 --> 00:01:48.209
So you log into Midjourney and you say, I need an image of a tree on a moon with the stars shining on it.
00:01:48.299 --> 00:01:55.090
Or perhaps something more realistic, such as I need an image of a dog catching a ball in mid-air with its family in the background cheering.
00:01:55.489 --> 00:01:59.049
After a few seconds or minutes, you'll have your results.
00:01:59.810 --> 00:02:03.299
Your results, which is the set of images that are within your prompts.
00:02:03.489 --> 00:02:06.140
90% of them are usually what you need.
00:02:06.141 --> 00:02:08.620
There will be some misses, but you'll find what you need.
00:02:09.900 --> 00:02:11.960
Now, let's talk about the written word for a moment.
00:02:12.550 --> 00:02:15.569
The big player on the block for ai written word is ChatGPT.
00:02:16.830 --> 00:02:20.530
You can prompt a software to write anything you need, seriously, anything.
00:02:20.860 --> 00:02:22.129
Do you need a good chicken recipe?
00:02:22.131 --> 00:02:22.930
You'll have it.
00:02:23.020 --> 00:02:24.650
Do you need a term paper written for you?
00:02:24.949 --> 00:02:26.530
Ask and you shall receive.
00:02:26.860 --> 00:02:29.889
Do you need code written for your latest software development project?
00:02:30.469 --> 00:02:42.930
How about a blog post mission statement, product review speech, various reports, reviews, a legal defense podcast, outline any contract you need, literally anything.
00:02:42.949 --> 00:02:44.449
You name it and you'll have it.
00:02:44.969 --> 00:02:54.229
The results are great 80% of the time and are nonsensical to remaining 20% of the time, but I'm sure that will change over time as the technology gets better and better.
00:02:56.069 --> 00:02:57.610
How does this affect your business?
00:02:57.860 --> 00:03:05.479
It solves several content problems you may have, whether you are gathering content for a website or need a blog post or a marketing element for your business.
00:03:06.090 --> 00:03:08.159
AI generators are your friend.
00:03:09.199 --> 00:03:10.110
So what's the problem?
00:03:10.780 --> 00:03:15.520
The problem is that AI generators are scraping content from the web to create your prompted content.
00:03:16.840 --> 00:03:21.969
You still don't see a problem here it is that content they scrape from the internet is copywritten.
00:03:22.500 --> 00:03:32.300
Maybe not every piece of source material they use is copywritten, but in most cases, there is copywritten content in the results, and that my friends is illegal.
00:03:33.020 --> 00:03:38.120
You are not allowed by law to use someone else's copywritten intellectual property for your own gain.
00:03:38.669 --> 00:03:45.409
You and your company can be held liable for copyright infringement for using the content AI generators create.
00:03:46.129 --> 00:03:51.020
Ever since these AI generators gained popularity, I've been saying that lawsuits are coming.
00:03:51.490 --> 00:03:58.650
Creators will not sit down and let their work be used without compensation, nor should they, and the lawsuits are now here.
00:03:58.960 --> 00:04:01.930
2023 will be the year of AI lawsuits.
00:04:01.931 --> 00:04:05.169
I've linked a few articles regarding AI lawsuits in the show notes.
00:04:06.030 --> 00:04:10.969
The outcome of these lawsuits will obviously set the precedent for how AI can move forward.
00:04:12.009 --> 00:04:16.290
There is another concern regarding ai, and that is its environmental impact.
00:04:16.290 --> 00:04:20.290
Just like cryptocurrency, AI takes an extremely large amount of computing power.
00:04:20.970 --> 00:04:23.459
It's an incredible amount of computing power.
00:04:23.879 --> 00:04:29.860
All that processing takes a big toll on the environment, and I'm sure those lawsuits will be coming soon as well.
00:04:30.240 --> 00:04:36.088
And then there is Google AI generated content violates Google's policies.
00:04:36.528 --> 00:04:43.500
Google will tak e action against your website if they find AI generated content on your website, no matter if it's an image or written content.
00:04:44.370 --> 00:04:45.949
How will they take action?
00:04:46.338 --> 00:04:49.509
Well, that's unknown, but there's only so many things they can do.
00:04:49.511 --> 00:04:54.350
They can either deran your site or remove your site altogether from search results.
00:04:55.009 --> 00:04:57.620
I don't know about you, but I don't want that happening to my business.
00:04:58.790 --> 00:05:03.620
If the court sides with AI generators, the content creation industry will change and diminish.
00:05:04.500 --> 00:05:11.990
Graphic and web designers, photographers, digital artists in general and writers of all kinds will be out of work, but it won't stop there.
00:05:12.439 --> 00:05:17.389
AI generators are now working with video, so that takes out actors, producers, and directors.
00:05:17.391 --> 00:05:20.069
All of them, but where will it go from there?
00:05:20.071 --> 00:05:21.670
Will it impact your industry?
00:05:21.889 --> 00:05:23.189
It more than likely will?
00:05:23.528 --> 00:05:24.269
Who knows?
00:05:26.079 --> 00:05:36.050
Now, if the court sides with the artists, my suggestion is that AI generators license the source material they use to generate content from creators.
00:05:36.399 --> 00:05:42.370
That way they get paid for the work and the technology still works and moves forward and everyone wins.
00:05:42.550 --> 00:05:47.009
But I'm sure the AI generator companies do not want to pay for the source material.
00:05:48.170 --> 00:05:56.189
But for now, until we know how this will all shake out in the courts, I suggest avoiding ai, saving your company from a lawsuit you didn't know was coming.
00:05:56.990 --> 00:06:01.720
Well, that's it for episode 11 of The Working Image Podcast, AI and Your Business.
00:06:02.100 --> 00:06:04.639
All the necessary links and information are in the show notes.
00:06:04.850 --> 00:06:06.639
If you have any questions, email theworkingimage@gmail.com.
00:06:08.699 --> 00:06:10.129
We know your time is valuable.
00:06:10.170 --> 00:06:12.329
Thank you for using some of that time to listen.
00:06:12.399 --> 00:06:13.088
Take care.
00:00:00.408 --> 00:00:02.330
Hello and welcome to the Working Image Podcast.
00:00:02.508 --> 00:00:03.930
I'm your host, Jared Michael Gordon.
00:00:03.931 --> 00:00:06.690
This is episode 11, AI and Your Business.
00:00:06.690 --> 00:00:07.650
Let's get started.
00:00:11.349 --> 00:00:13.089
You may have heard the term ai.
00:00:13.090 --> 00:00:23.300
I'm sure you have Artificial intelligence or maybe MidJourney ChatGPT or Stable Diffusion, which are all AI generators of art and or written content.
00:00:23.980 --> 00:00:32.109
Over the last few months, there has been a huge increase in the use of these products and, it's one of those technologies where it's good and bad at the same time.
00:00:32.750 --> 00:00:35.228
First, let's get to science fiction o ut o f the way.
00:00:35.679 --> 00:00:41.070
AI isn't going to become self-aware and take over the world with a bunch of Terminator robots.
00:00:41.380 --> 00:00:43.109
That's not how AI works.
00:00:43.380 --> 00:00:46.030
It's fun to think about, however, that's not how it works.
00:00:46.380 --> 00:00:50.770
However, AI can and has made our lives better and easier.
00:00:51.149 --> 00:01:01.009
For example, when your phone learns your schedule and regular routes you take to work and then suggests a better route, and when you should leave to avoid delays, your phone hasn't become self-aware.
00:01:01.179 --> 00:01:07.090
It just learns your habits via GPS and your calendar, and it is trying to make your life easier.
00:01:08.349 --> 00:01:14.530
But as this or any technology gets increasingly better with time, where, if any, does the line get drawn?
00:01:15.359 --> 00:01:23.140
Now, this isn't a debate over whether or not we should have AI because it's here to stay whether we like it or not, it's going to change the world.
00:01:23.141 --> 00:01:24.219
There's no doubt about that.
00:01:24.221 --> 00:01:29.459
However, the current AI craze is about image creation and written content creation.
00:01:30.209 --> 00:01:34.450
These various generators work through a series of verbal prompts you provide.
00:01:35.129 --> 00:01:42.030
For example, you need an image for your latest blog post that you wrote for your company, or perhaps a new piece of marketing material or even your website.
00:01:42.659 --> 00:01:48.209
So you log into Midjourney and you say, I need an image of a tree on a moon with the stars shining on it.
00:01:48.299 --> 00:01:55.090
Or perhaps something more realistic, such as I need an image of a dog catching a ball in mid-air with its family in the background cheering.
00:01:55.489 --> 00:01:59.049
After a few seconds or minutes, you'll have your results.
00:01:59.810 --> 00:02:03.299
Your results, which is the set of images that are within your prompts.
00:02:03.489 --> 00:02:06.140
90% of them are usually what you need.
00:02:06.141 --> 00:02:08.620
There will be some misses, but you'll find what you need.
00:02:09.900 --> 00:02:11.960
Now, let's talk about the written word for a moment.
00:02:12.550 --> 00:02:15.569
The big player on the block for ai written word is ChatGPT.
00:02:16.830 --> 00:02:20.530
You can prompt a software to write anything you need, seriously, anything.
00:02:20.860 --> 00:02:22.129
Do you need a good chicken recipe?
00:02:22.131 --> 00:02:22.930
You'll have it.
00:02:23.020 --> 00:02:24.650
Do you need a term paper written for you?
00:02:24.949 --> 00:02:26.530
Ask and you shall receive.
00:02:26.860 --> 00:02:29.889
Do you need code written for your latest software development project?
00:02:30.469 --> 00:02:42.930
How about a blog post mission statement, product review speech, various reports, reviews, a legal defense podcast, outline any contract you need, literally anything.
00:02:42.949 --> 00:02:44.449
You name it and you'll have it.
00:02:44.969 --> 00:02:54.229
The results are great 80% of the time and are nonsensical to remaining 20% of the time, but I'm sure that will change over time as the technology gets better and better.
00:02:56.069 --> 00:02:57.610
How does this affect your business?
00:02:57.860 --> 00:03:05.479
It solves several content problems you may have, whether you are gathering content for a website or need a blog post or a marketing element for your business.
00:03:06.090 --> 00:03:08.159
AI generators are your friend.
00:03:09.199 --> 00:03:10.110
So what's the problem?
00:03:10.780 --> 00:03:15.520
The problem is that AI generators are scraping content from the web to create your prompted content.
00:03:16.840 --> 00:03:21.969
You still don't see a problem here it is that content they scrape from the internet is copywritten.
00:03:22.500 --> 00:03:32.300
Maybe not every piece of source material they use is copywritten, but in most cases, there is copywritten content in the results, and that my friends is illegal.
00:03:33.020 --> 00:03:38.120
You are not allowed by law to use someone else's copywritten intellectual property for your own gain.
00:03:38.669 --> 00:03:45.409
You and your company can be held liable for copyright infringement for using the content AI generators create.
00:03:46.129 --> 00:03:51.020
Ever since these AI generators gained popularity, I've been saying that lawsuits are coming.
00:03:51.490 --> 00:03:58.650
Creators will not sit down and let their work be used without compensation, nor should they, and the lawsuits are now here.
00:03:58.960 --> 00:04:01.930
2023 will be the year of AI lawsuits.
00:04:01.931 --> 00:04:05.169
I've linked a few articles regarding AI lawsuits in the show notes.
00:04:06.030 --> 00:04:10.969
The outcome of these lawsuits will obviously set the precedent for how AI can move forward.
00:04:12.009 --> 00:04:16.290
There is another concern regarding ai, and that is its environmental impact.
00:04:16.290 --> 00:04:20.290
Just like cryptocurrency, AI takes an extremely large amount of computing power.
00:04:20.970 --> 00:04:23.459
It's an incredible amount of computing power.
00:04:23.879 --> 00:04:29.860
All that processing takes a big toll on the environment, and I'm sure those lawsuits will be coming soon as well.
00:04:30.240 --> 00:04:36.088
And then there is Google AI generated content violates Google's policies.
00:04:36.528 --> 00:04:43.500
Google will tak e action against your website if they find AI generated content on your website, no matter if it's an image or written content.
00:04:44.370 --> 00:04:45.949
How will they take action?
00:04:46.338 --> 00:04:49.509
Well, that's unknown, but there's only so many things they can do.
00:04:49.511 --> 00:04:54.350
They can either deran your site or remove your site altogether from search results.
00:04:55.009 --> 00:04:57.620
I don't know about you, but I don't want that happening to my business.
00:04:58.790 --> 00:05:03.620
If the court sides with AI generators, the content creation industry will change and diminish.
00:05:04.500 --> 00:05:11.990
Graphic and web designers, photographers, digital artists in general and writers of all kinds will be out of work, but it won't stop there.
00:05:12.439 --> 00:05:17.389
AI generators are now working with video, so that takes out actors, producers, and directors.
00:05:17.391 --> 00:05:20.069
All of them, but where will it go from there?
00:05:20.071 --> 00:05:21.670
Will it impact your industry?
00:05:21.889 --> 00:05:23.189
It more than likely will?
00:05:23.528 --> 00:05:24.269
Who knows?
00:05:26.079 --> 00:05:36.050
Now, if the court sides with the artists, my suggestion is that AI generators license the source material they use to generate content from creators.
00:05:36.399 --> 00:05:42.370
That way they get paid for the work and the technology still works and moves forward and everyone wins.
00:05:42.550 --> 00:05:47.009
But I'm sure the AI generator companies do not want to pay for the source material.
00:05:48.170 --> 00:05:56.189
But for now, until we know how this will all shake out in the courts, I suggest avoiding ai, saving your company from a lawsuit you didn't know was coming.
00:05:56.990 --> 00:06:01.720
Well, that's it for episode 11 of The Working Image Podcast, AI and Your Business.
00:06:02.100 --> 00:06:04.639
All the necessary links and information are in the show notes.
00:06:04.850 --> 00:06:06.639
If you have any questions, email theworkingimage@gmail.com.
00:06:08.699 --> 00:06:10.129
We know your time is valuable.
00:06:10.170 --> 00:06:12.329
Thank you for using some of that time to listen.
00:06:12.399 --> 00:06:13.088
Take care.
