ABOUT THIS EPISODE
Summary
Takeaways
In this episode, Lucy Collins interviews Ross Exton, a video and multimedia producer with a focus on accessibility and visual storytelling. They explore what makes a good video, the impact of AI on video production, and how inclusive communication enhances engagement.
Sound Bites- "Your job is to convince the audience, not me"
- "My hearing loss has made me a better communicator"
- "Trust is key in AI-generated content"
Takeaways
- Audience-Centric Content: Understand your audience to create engaging and trust-building content.
- Accessibility by Design: Integrate accessibility from the start to enhance clarity and reach..
- Authenticity and Human Touch: Emphasise genuine human stories to build trust.
- Iterative Creation: Frequent content creation builds skills and confidence.
Find out more about Ross here...
LinkedIn: https://www.linkedin.com/in/rossexton/
Watch and Learn Productions: Watch & Learn Productions
English
United States
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