The Website Problem Nobody Is Talking About (And How We Finally Fixed It)

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Welcome to the visual marketing podcast brought to you by CI Marketing, where we explore how to show up consistently, be more visible, and connect with the right people through your marketing.
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I'm your host, Liz.
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Today on the Visual Marketing Podcast, Today on the visual marketing podcast, we are talking about something that is really personal to me.
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we are talking about something that is really personal to me.
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This is a solution I've wanted to fix for years.
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This is a solution I've wanted to fix for years.
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And finally, And finally we've come up with an idea. Today I have Emily Cook here from our office Today I have Emily Cook conversation about what we have done to have a conversation about what we have done to help small businesses to help small businesses and startups.
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and startups. If that is you, stay tuned.
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If that is you, stay tuned. This episode is a goodie.
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This episode is a goodie.
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Emily, welcome to the podcast.
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Emily, welcome to the podcast.
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Welcome back to the podcast. Thank you very much.
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Welcome back to the podcast. Thank you very much.
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It is a really, It is a really really exciting opportunity to be back again.
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Be back again. I feel like perhaps the nerves from the first time have dissipated I feel like perhaps the nerves from the first time have dissipated a little bit, a little bit, but I think because we are talking about something but I think because we are talking about something that is so personal and so important and that we're so proud of, that is so personal and so important and that we're so proud of always makes always makes it that little bit easier to check really.
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it that little bit easier to chat freely.
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It totally does. ~ you and I go back You and I go back.
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a pretty long time. We have been working together since twenty eleven actually, so super long time ago. Absolutely, Absolutely, which is why which is I think this one is so important because it is something that that we have experienced over years and years and years, we have experienced over years and years and years, decades. ~ let's go.
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decades. Yeah, so let's go.
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Exciting. Absolutely. Well I'm Exciting.
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gonna start with a bit of story time about what I was doing back then.
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So ~ as we have spoken about before on this podcast, about before on this podcast, but if you haven't listened to other episodes but if you haven't listened to other episodes, you people may not know this story.
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you people may not know this story.
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~ back when we first started C i Marketing, Back when we first started C i Marketing,~ the first job that we actually got was ~ tourism advisory for~ the first job that we actually got was ~ tourism advisory of the Southern District Council, the Salwan District Council, which is an area just ~ south and west which is an area just ~ south and west of Christchurch where we live.
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of Christchurch where we live.
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it's a really big ~ it's a really big area in terms of landscape. ~ and it is full of absolutely incredible people area in terms of landscape. ~ and it is full of absolutely incredible people who were doing amazing things, who were doing amazing things, but not many people knew about it.
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but not many people knew about it.
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~ so yeah, I had the opportunity basically to ~ to represent So yeah, I had the opportunity basically to ~ to represent the council and utilise the funding that they had available the council and utilise the funding that they had available for helping small tourism businesses get their name out there, for helping small tourism businesses get their name out there, get tourists visiting the area, get tourists visiting the area, get them staying some time, whether it be a day or a night or a few nights, get them staying some time, whether it be a day or a night or a few nights,~ and exploring~ and exploring the beauty and all the amazing things that there are to do there.
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the beauty and all the amazing things that there are to do there.
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that was that was a pretty cool thing for me to~ so that was that was a pretty cool thing for me to be able to do.
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be able to do.
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Ab absolutely and And I think just taking it back that little step as well, and I think just taking it back that little step as well, you mentioned the sort of the people, you mentioned the sort of the people, the operators, the people that lived and worked there.
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the operators, the people that lived and worked there.
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And I think I would go so far as saying they are the salt of the earth Kiwis, And I think I would go so far as saying they are the salt of the earth kiwis, aren't they? ~ a hundred percent.
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aren't they? You know, you know, a lot a lot of you know, big farming community, A lot of you know, big farming community,~ but but also you know, townships.
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~ but also s you know, townships.
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~ but they are just fabulous people,~ but they are just fabulous people, incredibly passionate, and just they they've got something that they truly incredibly passionate, ~ and and just they they've got something that they truly believe in.
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in.
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that they want to tell the world about ~ and their little slice of paradise.
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That they want to tell the world and they're That's a paradise.
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Yeah, you've got it. Yeah, re really just just the best people in the world, And yeah, re really just just the best people in the world, I think, in in terms of a a marketing client.
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I think, in in terms of a marketing client.
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Absolutely.
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Absolutely.
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And I mean, you mentioned the farming community.
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This was a time where farmers were starting to look at This was a time where farmers were starting to look at alternative sources of income.
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~ so things like building a a B and B on their property or opening up part So things like building a a B on their property or opening up part of their home, of their home, perhaps their their kids had perhaps their their kids had, you know, flown the nest essentially, you know, f flow in the nest essentially, moved on to university or or moved out and got jobs and lived elsewhere moved on to university or or moved out and got jobs and lived elsewhere and they had all this space in these big farmhouses.
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and they had all the space in these big farmhouses.
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or perhaps they were ~ you know,~ or perhaps they were ~ you know, growing fruit or or had, growing fruit or or had you know, rare breed animals, could do a farm tour, you know, rebreed animals, could do a farm tour, all of those kind of incredible, all of those kind of incredible, really kiwi experiences that Yeah, really kiwi experiences. Very kiwi.
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Yeah, that they could showcase to visitors, that they could showcase to visitors, whether they be people from within New Zealand, whether they be people from within New Zealand, domestic tourists or international domestic tourists or international tourists. But these people just needed a bit of a hand on how to tourists, but these people just needed a bit of a hand on how to get to those people. And and I was in a really lucky position where, get to those people. And and I was in a really lucky position where~ I was essentially being paid to to help them do that.
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is essentially being paid to to help them do that.
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And honestly, it was literally the best time of my working career so far.
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And honestly, it was literally the best time of my career ever.
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What a what a job to be paid to do.
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What what a job to be paid to do.
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~ You know, and and and like you said,~ tell me about it. And like you said, the these people they they had incredible offers, the these people they they had incredible offers.
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They had in incredible things to tell people about.
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they had in incredible things to tell people about.
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~ but they struggled~ but they struggled.
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~ to to know what to do and and to be able to afford it, to to know what to do and and to be able to afford it, which which~ I I think is the crux of it, I I think is the crux of it, right?
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right? They they knew that they had something really special.
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They they knew that they had something really special.
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They wanted more people to know about it.
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They wanted more people to know about it.
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They knew that people would love what they offer, They knew that people would love what they offer, but they needed a hand. They they needed somebody to help them to tell them what but they needed a hand. They they needed somebody to help them to tell them what to do and and to get them the you know, to do and and to get them the you know, to get them give them the push and to give them the finances to help them get there.
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to get them give them the push and to give them the finances to them do that.
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They actually are really dead good at what they do too.
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They actually are really damn good at what they do too.
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passionate people, friendly people, the perfect hosts to international visitors to New Zealand.
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to international visitors to New Zealand and yet we they weren't getting those And yet we they weren't getting those people to come and see them.
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people to come and see them. So what an amazing opportunity I had and So what an amazing opportunity I had.
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And my time there over my seven and a half, my time there over my seven and a half, eight years that I was in that role, eight years that I was in that role, was me being able to go and visit all these people individually, was me being able to go and visit all these people individually, get to know what they did and what they had to offer, get to know what they did and what they had to offer and actually being able to ~ and actually being able to ~ help them with their marketing, help them with their marketing, give them their own ideas but also utilise~~ give them their own ideas, but also utilise~ the opportunities I had through the council, the opportunities I had through the council, which was things like attending TRENDZ, which was things like attending Trends, the big New Zealand trade show each year and being able the big New Zealand trade show each year, and being able to represent these businesses.
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to represent these businesses.
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But the coolest part of that was seeing the success.
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But the coolest part of that was seeing the success.
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I would chat with these businesses afterwards and with these businesses afterwards and I would I would say to them, hey, I would I would say to them, Hey, you know, I've had these conversations with these international travel agents you know, I've had these conversations with these international travel agents and they're really keen on having a chat with you.
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and they're really keen on having a chat with you.
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Are you ready for this? And boy, Are you ready for this? And boy did they need to be ready for it?
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did they need to be ready for it because suddenly all of these people were coming Because suddenly all people were coming visit the salary district.
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to visit the Selwyn District These guys were getting business from these These guys were getting business from these connections that I had made to them.
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that I had made for them. And and that was the coolest feeling I have ever had.
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And and that was the coolest feeling I have ever had.
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It's it's very exciting. So can you recall when when you said to them, Are you ready?
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Yeah.
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What what was what was their response?
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What what was what was their response?
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I mean some absolutely were ready, I mean, some absolutely were ready, were totally ready. Some needed a bit of a helping hand, were totally ready. Some needed a bit of a helping hand, you know. They they are really passionate and really good at hosting people, you know, they they are really passionate and really good at hosting people, at showing them what it is that we have in our little slice of paradise here at showing them what it is that we have in our little slice of paradise here in New Zealand. But when it came to the marketing side of it or business in New Zealand. But when it came to the marketing side of it they needed needed some help with that.
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or the business operations, they needed needed some help with that.
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And that was where I was able to stick up and give them a hand.
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And that was where I was able to step in and give them a hand on that side of things. Absolutely, Absolutely, because we we're we're talking about people who do everything, because we we're we're talking about people who do everything, right? Yes. It's not people that have got a team behind them.
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right? It it it's not people that have got a team behind them.
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It it is the people that they are responsible for running the business, It it is the people that they are responsible for running the business, they are responsible for marketing, they are responsible for marketing, they are responsible for delivering, they are responsible for delivering, they are responsible for absolutely everything.
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they are responsible for absolutely everything.
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And I think when we have these sorts of conversations, And I think when we have these sorts of conversations, it is a yes I am ready, yes I want this, it is a yes, I am ready, yes, I want this, but ~ it's too overwhelming for me.
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but i it's too overwhelming for me.
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I I can't I I I can't do it. Is it going to is it going to cost too much?
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Do it? Is it going to is it going to cost too much?
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How much of my time is it going to take up?
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How much time is it going to take think And I think that these are just such important parts of of that process that these are just such important parts that process and then especially considering ~ you know, and and especially considering ~ you know, how how to market I get this done, how how to market, it is how do I get this done, how do I do it properly. And let's face it, how do I do it properly. And let's face it, okay, Kiwis good at taking on a lot of different things and having a really good okay, Kiwis are pretty damn good at taking on a lot of different things go at them. But not all of us are amazing and having a really good go at them.
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But not all of us are amazing at writing words to talk about our businesses.
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at writing words to talk about our businesses.
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Not all of us are amazing photos.
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Not all of us are amazing at taking photos.
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how hard is it to talk about yourself, How is it to talk about yourself, right? It's really hard. Incredibly hard.
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right? It's really hard. It's incredibly hard.
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I mean, you and I both sat well, I mean, you and I both said well, you obviously do this podcast a lot.
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you obviously do this podcast a lot.
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This is only my second time as a guest.
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This is only my second time as a guest.
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~ and and I and I live and breathe the world of marketing and still,~ and and I and I live and breed the world of marketing and still, you know, it it's it's these little things that you sort of take for granted that you know, it it's it's these little things that you sort of take for granted that it actually it is it is not easy for them.
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it actually it is it is not easy for them.
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No it is not easy. And it shouldn't be.
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No, and and it shouldn't be because it's not what they do. It's not what they're trained in, It's not what they trained in it's not it's not what they're passionate about.
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But every single business has to do it.
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every single business has to do it.
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So I guess you have two choices.
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So I guess you have two choices.
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You either give it a go yourself, You either give it a go for yo yourself or you find someone to do it for you.
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or you find someone to do it for you.
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And that finding someone to do it for you could be, And that finding someone to do it for you could be, you know, your neighbours, aunties, you know, your neighbour's auntie's son's sons, best friend who's dabbled in the bit of marketing here and there.
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best friend who's dabbled a bit in a bit of marketing here and there and maybe, And maybe, you know, has a TikTok account about skateboarding so they they you know, has a TikTok account about skateboarding so they they could give can give it a go for you. Or maybe you pay someone.
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it a go for you. Or maybe you pay someone.
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And paying someone can be really tricky because there's options of, And paying someone can be really tricky because there's options of, you know, they're freelancers, you know, they're freelancers, there are big agencies, there are big agencies, there are little do you know where to go and what to do?
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there are little agencies. How do you know where to go and what to do?
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It's pretty tough as a business owner to know where start.
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It's pretty tough as a business owner to know where to start.
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I mean I'm a small business owner myself.
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I mean, I'm a small business owner myself.
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I own two small businesses, a product and a service business.
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I own two small businesses, a product and a service business.
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So I understand the challenges of owning a business of all the things that So I understand the challenges of owning a business of all the things that are involved. And sometimes marketing, are involved. And sometimes marketing, even though we're our own marketing agency, even though we're our own marketing agency, it can be lower on the list. But then you get to a point where you're like, it can be lower on the list. But then you get a point where you're like, actually I could do it. With a few more customers.
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Mm, actually I could do with a few more customers.
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Maybe I need to think about this.
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Maybe I need to think about this. Absolutely. And and I think that is that is so relevant Absolutely. And and I think that is that is so relevant for so many businesses for so many businesses that, you know, you know, that they're they've they they started off their journey, that they're they've they they started off their journey.
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~ that they've got a few clients,~ that they've got a few clients, probably a few referrals, you know, probably a few referrals, you know, word of mouth is is working okay because they're doing a great job, word of mouth is is working okay because they're doing a great job,~ you know, the their their work is is speaking for itself.
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~ you know, the their their work is is speaking for itself.
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They've probably got a Facebook presence ~ and potentially they've probably got a Facebook presence ~ and potentially use that to, you know, as as a as a one stop shop to promote what they do.
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use that to, you know, as as a as a one stop shop to promote what they do.
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But they realise that that's great for now, But they realise that that's great for now.
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But what is going to help them get to that next step in their business, but what is going to help them get to that next step?
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Yeah. In the business, to to take those goals and objectives.
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to to tick those goals and objectives?
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Yeah.
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~ we're to we're two from there.
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We do we're two from there. But totally that in itself is overwhelming.
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But that in itself is overwhelming.
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And and like you just said, there are so many choices out there and and And and like you just said, there are so many choices out there and and how do you decide what is the right one for you?
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how do you decide what is the right one for you?
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And and as a as a small business owner, And and as a as a small business owner, how do you know?
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how do you know what it is that you need? That's right.
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what it is that you need. That's right.
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And then you've also got people And then I mean you've also got people who have got this brilliant idea.
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Like we're a country full of amazing people Mm-hmm.
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and and worldwide Obviously, of course as well. But there are people with absolutely amazing ideas But there are people with absolutely amazing ideas for a new business for a new business or even just ~ might not be a business, or even just might not be a business, might just be like a side high.
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might just be like a side hustle.
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but in order for that to work, you have to get your name out there too.
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Yeah, to be made about that too.
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so people sometimes don't even know where to start,~ so it ~ people sometimes don't even know where to start.
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They may not even have a social media presence yet.
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they may not even have a social media presence yet.
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They have nothing. Yeah, that's true.
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They have nothing. Yeah, that's true.
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That's true. A couple coup a couple of clients, That's true. A couple a couple of clients, great idea and a great offer. Yeah.
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great idea and a great offer. Yeah.
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But what's next?
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But what's next?
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You know, how how do they how do they start to be seen?
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You know, how how do they how do they start to be seen?
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Yeah. You know, how how do they start to build that trust?
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You know, how how do they start to build that trust?
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And and at the end of the day that that's what we work on, And and at the end of the day that that's what we work on, right? You know, you you right? You know, you you you know that there are options out there, You know that there are options out there, but how do you decide who to trust when you're spending money?
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but how do you decide who to trust when you're spending money?
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And that's the tricky thing because we love these people.
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And that's the tricky thing because we love these people.
00:12:07.087 --> 00:12:20.668
don't know if you can people can tell you watching us, I don't know if you can people can tell from listening or watching us, but like literally but like Literally small business owners and startups are like our favorite people small business owners and startups are like our favourite people in the world because they're so passionate and they're really good in the world because they're so passionate and they're really good at what they're doing or what they're about.
00:12:19.181 --> 00:12:24.474
at what they're doing or what they're about to do. and we and we have these people come in and see us all the time.
00:12:21.609 --> 00:12:24.991
And we and we have these in and see us the time.
00:12:24.474 --> 00:12:29.887
They contact us, they give us a call, They contact us, they give us a call, we come in they come in for a chat, we come in they come in for a chat, for a coffee and tell us everything.
00:12:29.887 --> 00:12:33.269
And it is some of the coolest conversations we get to have.
00:12:30.249 --> 00:12:31.797
for a coffee, and tell us everything.
00:12:31.797 --> 00:12:34.298
And it is some of the coolest conversations we've had.
00:12:33.269 --> 00:12:37.201
~ absolutely. They are truly inspirational.
00:12:34.298 --> 00:12:55.183
absolutely. They are truly inspirational people and and they they have got that passion, Yeah. And they they have got that passion, they have got that dedication, they have got that dedication, they've got that drive and they understand that they've actually they've got that drive. And they understand that they've actually got something pretty special that people really, got something pretty special that people really, really want. ~ really want. ~ but it's the next part that's happening, But it's the next part that's hard, right? It it is it is the next part that we have described right? It's it is the next part that we have described.
00:12:55.539 --> 00:12:58.091
so many times as as truly heartbreaking.
00:12:55.634 --> 00:13:01.182
so many times is is truly heartbreaking and it's it's not it's not just And it's it's not it's not just a flippant comment.
00:12:59.635 --> 00:13:09.881
a flippant comment. It is truly, It is truly, truly heartbreaking when you spend time with somebody and you know, truly heartbreaking when you spend time with somebody and you know, they it's it's not even convincing you that they know what they're doing.
00:13:07.038 --> 00:13:09.919
they it's it's not even convincing you that they know what they're doing.
00:13:09.881 --> 00:13:13.269
You you pick up on it so quickly just by the way that they speak about it.
00:13:09.919 --> 00:13:13.181
You pick up on it so quickly just by the way that they speak about it.
00:13:13.181 --> 00:13:16.633
Yeah. And then it comes the almighty dollar conversation.
00:13:13.269 --> 00:13:16.630
And then it comes the almighty dollar conversation.
00:13:16.630 --> 00:13:22.095
You know, what Which is unfortunately a conversation we have to have, right? Because of course it how long's a piece of string, Well, of course it is, because every exactly.
00:13:21.674 --> 00:13:24.043
right? Yeah. And every and everything costs money.
00:13:22.095 --> 00:13:24.046
And and and every and everything costs money.
00:13:24.043 --> 00:13:25.043
Yeah.
00:13:24.046 --> 00:13:30.379
~ but it is that whole, yes, okay, But it is that whole, yes, okay, you've got an incredible idea, you've got an incredible idea, you've got an amazing business.
00:13:29.137 --> 00:13:30.388
you've got an amazing business.
00:13:30.379 --> 00:13:33.691
We would love to help you. There are so many things that we can do.
00:13:30.388 --> 00:13:33.739
We would love to help you. There are so many things that we can do.
00:13:33.691 --> 00:13:36.091
And this is what I suggest we do.
00:13:33.739 --> 00:13:36.120
And this is what I suggest we do.
00:13:36.091 --> 00:13:39.041
And this is what it costs. And it's that moment, And this is what it costs. Yeah.
00:13:39.041 --> 00:13:45.403
And it's that moment, like we've just said, like we've just said, that is the heartbreaking one because you literally that is the heartbreaking part because you literally see the light go out.
00:13:43.456 --> 00:13:50.706
see the light go out. You know, Yeah. You know, because they they realise that because they they realise That although this is something they need to do, although this is something they need to do.
00:13:50.580 --> 00:13:54.042
how how do you how do you pay for it?
00:13:50.706 --> 00:13:53.976
They don't have the money. How do you pay for it?
00:13:54.143 --> 00:13:55.763
You can't take something out of nothing.
00:13:54.149 --> 00:13:56.140
Yeah. can't take something out of nothing.
00:13:55.763 --> 00:14:02.666
So and you know, being being a small business owner, So and you know, being being a small business owner there are obviously start there are obviously start-up costs, up costs, but there are so many things to pay for.
00:13:59.975 --> 00:14:01.767
but there are so many things to pay for.
00:14:01.767 --> 00:14:05.149
So how do how do they justify that?
00:14:02.666 --> 00:14:05.149
So how do how do they justify that?
00:14:05.149 --> 00:14:08.321
And and often although they need it, And and often although they need it, they can't. And they can't.
00:14:08.078 --> 00:14:09.552
And it's the chicken and the egg, it's the chicken and the egg, right?
00:14:09.209 --> 00:14:11.754
right? Like they need sales to be able to pay for Like they need sales to be able to save.
00:14:11.769 --> 00:14:14.100
the marketing, but they need marketing to be able to get sales.
00:14:14.100 --> 00:14:17.340
Absolutely. So damn hard. It is it is really hard.
00:14:14.274 --> 00:14:19.662
Absolutely. So damn hard. Yeah, it is it is really hard. And I think that's that's been the hardest part And I think that's that's been the hardest of being business.
00:14:19.138 --> 00:14:25.004
of being in this business. I think that's been yeah, Yeah. I think that's been yeah, truly heartbreaking. I completely agree with you.
00:14:22.662 --> 00:14:26.185
truly heartbreaking. I completely agree with you.
00:14:25.004 --> 00:14:29.485
~ and that's something we've actually and that's something we've actually struggled with for a really long time.
00:14:29.485 --> 00:14:32.505
Really long time. Like since the beginning.
00:14:30.466 --> 00:14:34.186
Really long time. I th I think I I think I definitely think since I think I definitely think so.
00:14:34.283 --> 00:14:42.364
the beginning we've we've had so many people come through the doors that beginning. We've had so many people come through the doors that we would love we would love to help but we can't.
00:14:39.554 --> 00:14:43.299
to help but we can't.
00:14:42.364 --> 00:14:48.773
And we we've gone so far as to actually give the And we've gone so far as to actually give them a bunch of free advice, free resources.
00:14:48.710 --> 00:14:53.894
Absolutely. Yeah.
00:14:48.773 --> 00:14:53.759
We've built resources. We made this podcast for this reason to be able to help those types of people.
00:14:53.759 --> 00:14:55.746
Yeah. but it only goes so far.
00:14:53.894 --> 00:15:00.922
But only goes so far. I know. Only goes so far and I know. It only goes so far. And our generosity knows no bounds.
00:14:59.491 --> 00:15:03.943
Generosity knows no bounds. Except when it comes to paying wages.
00:15:00.922 --> 00:15:06.767
Except when it comes to paying wages and rent and business overheads.
00:15:03.943 --> 00:15:07.033
Well, unfortunately. Yeah.
00:15:06.767 --> 00:15:09.149
Yeah, and we're not we're not crazy expensive.
00:15:07.033 --> 00:15:09.166
And like we're not we're not crazy expensive.
00:15:09.149 --> 00:15:11.322
Like we're not expensive agency.
00:15:09.166 --> 00:15:10.976
Like we're not we're not an expensive agency.
00:15:10.976 --> 00:15:12.462
We're like mid range, We're like mid range.
00:15:13.668 --> 00:15:16.769
love helping lots of different types of industries.
00:15:16.769 --> 00:15:22.562
~ but we're not a library, unfortunately. And I I No. And I'm not.
00:15:22.892 --> 00:15:25.293
honestly, if I won Lotto, that's what I would do.
00:15:25.592 --> 00:15:27.703
Like I'm and I'm not even I'm not just saying that.
00:15:27.703 --> 00:15:28.975
Like I'm literally not kidding.
00:15:28.975 --> 00:15:31.056
I love helping people more than anything.
00:15:31.056 --> 00:15:39.389
That's why I do this. and the money is just to to make sure we can keep really And money is just to to make sure we can keep really good people so that people so that we can keep helping more people.
00:15:39.389 --> 00:15:42.581
That's that's truly what it's about for me and it always has been.
00:15:39.543 --> 00:15:40.644
we can keep up with more people.
00:15:40.644 --> 00:15:41.644
That's that's truly what it's about for me.
00:15:41.544 --> 00:15:45.109
And it always And hopefully our people.
00:15:42.581 --> 00:16:01.875
~ Yeah, exactly. We often talk about that in in in our chats, Yeah. Like we we we often talk about that in in in our chats, don't we? Yeah. What what you know, don't we? The what what you know, who who are our people, who are our ideal clients and who who are our people, who are our ideal clients and I think often we we come to a little little bit of a brick wall with that I think often we we come to a little little bit of a brick wall with that one because our ideal clients are the people we've been talking about because one because our ideal clients are the people we've been talking about.
00:16:01.875 --> 00:16:08.418
Yeah. Because of their passion, of their passion, because of their drive, because of their drive. Because they're actually just really good people because they're actually just really good people and we love working with good and we love working with good people.
00:16:07.887 --> 00:16:20.844
people because they they understand that we have, Yeah. Because they they understand that we have, you know, certain things that that we have to tick off as a company, you know, certain things that that we have to take off as a company, but they also understand what they can pick up pretty quickly on what we're like but they also understand what they can pick up pretty quickly on what we like as people, being a small business ourselves.
00:16:18.400 --> 00:16:20.802
as people, being being a small business ourselves.
00:16:20.802 --> 00:16:22.445
And those are our people. You know, Totally. And those are our people.
00:16:22.445 --> 00:16:29.125
We did our own strategy. We when we did our own strategy we talked Talked about creating about creating our own personas. And these personas were built built on these people.
00:16:25.467 --> 00:16:36.298
our own personas and these personas were built built on these people unfortunately Unfortunately, though they are the people that can't afford though they are the people that can't afford the big marketing items.
00:16:34.177 --> 00:16:39.459
the big marketing items. Or even the small marketing items.
00:16:36.298 --> 00:16:38.908
Or even the small marketing items sometimes.
00:16:38.908 --> 00:16:41.029
Often often the smallest. Yeah absolutely but just because of that doesn't mean that Or even the small often often the smallest.
00:16:41.029 --> 00:16:46.584
Yeah, yeah, absolutely. But just because of that doesn't mean that these people these people don't deserve help.
00:16:44.881 --> 00:16:49.996
don't deserve help. It doesn't mean that they that their that their business It doesn't mean that they that that their business has to stop there.
00:16:48.863 --> 00:16:55.786
has to stop there. And and we've always thought And and we've always thought Where is the solution to this?
00:16:53.259 --> 00:16:54.399
where is the solution?
00:16:55.263 --> 00:16:58.816
Yeah. Exactly. Exactly.
00:16:55.786 --> 00:16:57.741
Wh what what what can be done?
00:16:57.741 --> 00:17:04.459
~ there's something we've been kind of like Yeah. So that's something we've been kind of playing around with for quite a while Mm-hmm.
00:17:03.873 --> 00:17:07.663
and I I guess we kind of finally crack the coat.
00:17:08.280 --> 00:17:11.667
I think so. I think we have absolutely cracked it.
00:17:08.302 --> 00:17:11.345
I think so. I think we've absolutely cracked it.
00:17:11.345 --> 00:17:14.227
Yeah. And I know that you feel the same.
00:17:11.667 --> 00:17:14.413
And I know that you feel the same.
00:17:14.227 --> 00:17:15.858
can't wait to tell the world.
00:17:14.413 --> 00:17:20.534
I c I can't wait to tell the world about it. I know. And that's I know. And that's it's something that we're doing right at the moment.
00:17:20.534 --> 00:17:26.304
So, people who are listening to this, you guys are some of the first people to find out about this really cool People find out about this really cool new thing that we've been created.
00:17:25.077 --> 00:17:26.357
new thing that we have created.
00:17:26.304 --> 00:17:29.089
Well we think it's cool, and to know if you think it is too.
00:17:26.357 --> 00:17:29.079
Well, we think it's cool and we'd love to know if you think it is too.
00:17:29.079 --> 00:17:40.086
~ but I mean, something we've always looked at with all the services that~ but I mean it's something we've always looked at with all the services that we provide here, websites have always been one of our favorite things to do.
00:17:34.233 --> 00:17:40.337
we provide here. Websites have always been one of our favourite things to do.
00:17:40.086 --> 00:17:45.087
And the reason it's been our favorite is because it really feeds into every part And the reason it's been our favorite is because it really feeds into every part of your marketing, of your marketing.
00:17:45.142 --> 00:17:49.618
but it also utilizes the scale set of every But it also utilises the skill set of everybody in our business in C i Marketing.
00:17:48.139 --> 00:17:50.360
in our business in CM marketing.
00:17:49.618 --> 00:18:01.803
So we're utilising copywriting strategy, So we're utilising copywriting strategy, imagery, graphic design, technical side of things in terms of SEO and imagery, graphic design, the technical side of things in of SEO and AEO those sorts of bits and pieces too.
00:17:58.801 --> 00:18:00.923
AEO and all those sorts of bits and pieces too.
00:18:00.923 --> 00:18:10.125
~ it uses every piece of our puzzle and all of our combined expertise, it uses every piece of and all of our combined expertise, which I would hate to actually up how many decades of expertise we have on our team.
00:18:05.664 --> 00:18:12.986
which I would hate to actually add up how many decades of expertise we have on our team. It's a lot. I think it would be a frightening answer.
00:18:10.125 --> 00:18:17.581
It's a lot. I think it would be a frightening number ex actually but It would. but Like I just want to share all that with everybody.
00:18:17.581 --> 00:18:22.865
And so we have created Debut Websites, And so we have created Debut Websites, which is a brand new platform.
00:18:20.689 --> 00:18:22.831
which is a brand new platform.
00:18:22.831 --> 00:18:31.677
it's a website platform specifically created for startups and small businesses it's a website platform specifically created for startups and small businesses who literally can't afford a new website.
00:18:28.550 --> 00:18:31.673
who literally can't afford a new website.
00:18:31.673 --> 00:18:33.087
They can't afford an agency priced They can't afford an agency price.
00:18:33.334 --> 00:18:41.323
website. ~ but they also don't really have the time or the skill set But they also time or the skills yet to make their own mind up.
00:18:38.207 --> 00:18:41.830
to make their own either. Abs absolutely.
00:18:41.323 --> 00:18:46.597
Abs absolutely. And and I think there's And and I think there's I I'll I'll use the word loosely options.
00:18:44.552 --> 00:18:46.632
I I'll I'll use the word loosely options.
00:18:46.597 --> 00:18:49.250
There's been options for these people in the past.
00:18:46.632 --> 00:18:48.514
There's been options for these people.
00:18:48.514 --> 00:19:02.360
Yes. ~ I think any anybody that ~ you know, I think any anybody that ~ you know scrolls through social media, have scrolls through social media, you you see you see people, ~ you know, you you see you see people ~ you know, often sort of the more freelancers and and and I had look they absolutely they often sort of the more freelancers and and and like they absolutely have they absolutely have have their place and they do create absolutely have to have their place.
00:19:02.360 --> 00:19:15.996
Hundred percent they do create very, very cheap websites. And I I think for anybody that can't see me, very, very cheap websites. And I I think for anybody that can't see me, I am doing the air quotes on a website because at the end of the day it's a I am doing the air quotes on a website because at the end of the day it's a digital page. Yeah.
00:19:14.655 --> 00:19:22.901
digital page. Yeah, it's kind of like a visual like a like a digital brochure, right? It is like a digital brochure, It it is like a digital brochure, exactly. So it's it's got information it's got information on there.
00:19:19.740 --> 00:19:21.321
exactly. So it's it's got information.
00:19:21.321 --> 00:19:22.953
It's got information on there.
00:19:22.901 --> 00:19:28.093
So it it serves that purpose of of people being, So it it serves that purpose of of people being you know having that digital shop you know, having that digital shopfront.
00:19:27.667 --> 00:19:32.902
front. ~ however it really falls short in a lot of areas.
00:19:28.093 --> 00:19:32.995
~ however it f really falls short in a lot of areas.
00:19:32.902 --> 00:19:38.847
~~ and that's where Debut ticks those boxes.
00:19:35.294 --> 00:19:38.617
And that's where Debut picks it up.
00:19:38.617 --> 00:19:48.021
It does. It it it picks it up and you know it it it really thinks about It does, it it but it picks it up and you know, it it it really thinks about all the strategic marketing things that all the strategic marketing things that a website needs to have a website needs to have.
00:19:48.569 --> 00:19:51.593
and make sure that those people can have it.
00:19:48.581 --> 00:19:51.539
And make sure that those people can have it.
00:19:52.217 --> 00:20:00.250
Before we go into all the features and and everything behind Debut and and what it can do for people, I want to actually just touch base on the importance of having a website.
00:20:00.250 --> 00:20:02.980
Because that's a conversation we have with a lot of people as well.
00:20:00.696 --> 00:20:03.770
That's the conversation we have with a lot of people as well.
00:20:02.980 --> 00:20:05.081
Some people go, Well, do I really need one?
00:20:03.770 --> 00:20:04.786
Some people go, Well, do I really need one?
00:20:05.081 --> 00:20:15.183
~ fun fact actually is that if you're wanting to run ads on the likes of Google actually having a website makes your ads cheaper.
00:20:12.363 --> 00:20:15.267
Actually having a website makes your ads cheaper.
00:20:15.768 --> 00:20:19.493
Which is fascinating. I'm guessing a lot of people probably don't know that.
00:20:15.801 --> 00:20:19.562
Which is fascinating. I'm guessing a lot of people probably don't know that.
00:20:19.493 --> 00:20:21.225
And that comes through the quality score.
00:20:19.562 --> 00:20:21.133
And that comes through the quality score.
00:20:21.133 --> 00:20:40.959
So, for example, if you were to send, So, ~ for example, if you were to send, say, your Google ad to your Facebook page, say, your Google ad to your Facebook page Google ~ actually has to crawl that that landing page where you're sending Google ~ actually has to crawl that that landing page where you're sending the ad to. And if this is on your head, the ad to. And if this is over your head, then Debut is definitely for you, then they you are definitely video, so talk to us. ~ but bear with me, so come to us. ~ but bear with me, I will explain it ~ as best I can.
00:20:38.828 --> 00:20:41.058
I will explain it as best I can.
00:20:41.338 --> 00:20:46.093
So when you're creating a Google ad, So when you're creating a Google ad, like a search ad, you have to send people somewhere.
00:20:43.119 --> 00:20:46.169
like a search ad, you have to send people somewhere.
00:20:46.093 --> 00:20:59.954
So they see the ad, they click on it, So they see the ad, they click on it, where do they land, right? So they land on a website or they land on, where do they land, right? So they land on a website or they land on, say, Facebook page. If you don't have a website, say, a Facebook page. If you don't have a website and you send them can you send them to a Facebook page to a Facebook page, firstly, Google might not allow you to do it.
00:20:57.498 --> 00:20:59.960
Especially Google might not allow you to do it.
00:20:59.954 --> 00:21:01.476
It does sometimes and not others.
00:20:59.960 --> 00:21:01.521
It does sometimes and not others.
00:21:01.476 --> 00:21:08.301
Don't ask me what the logic is behind that, Don't ask me what the logic is behind that, but that's just how it works. It has to crawl the information on those pages.
00:21:03.933 --> 00:21:12.411
but that's just how it works. And if you call the information on those pages, Well well, Facebook Facebook pages are created with the same algorithm behind them.
00:21:09.788 --> 00:21:12.430
pages are created with the same algorithm behind them.
00:21:12.411 --> 00:21:14.613
So everybody's Facebook page is the same.
00:21:12.430 --> 00:21:15.025
So everybody's Facebook page is the same.
00:21:14.613 --> 00:21:16.534
So you have no benefit So you have no benefit.
00:21:16.604 --> 00:21:34.463
over anybody else. but also ~ because it's just Also because just so with so dynamic with lots of other ads on so with so dynamic with lots of other ads going on on a page and a page you can't control the platform, you can't control the content, you can't control the platform, Meta owns that. Honestly, Meta owns that. Honestly you're just dealing with or when you're sending you're just dealing with an unknown on where you're sending people.
00:21:34.463 --> 00:21:37.884
It's very loosey goosey. It is really loosey goosey.
00:21:34.510 --> 00:21:37.884
It's very loosey goosey. Isn't isn't it?
00:21:37.884 --> 00:21:46.020
And if you you think about the way that companies set up their their Facebook profiles, set up their Facebook profiles, you have a very, very limited amount of information to be able to create a bio.
00:21:41.615 --> 00:21:53.033
you have a very, very limited amount of information to be able to create a bio, Dead right. Yeah. So you know you you are you are limiting for example. ~ so you know, you you are you are limiting exactly what can be called in the first place.
00:21:50.261 --> 00:21:55.864
exactly what can be crawled in the first place and then how how does And then how how does the algorithm know where to go?
00:21:54.799 --> 00:21:56.173
the algorithm know where to go?
00:21:55.864 --> 00:21:58.985
And Facebook can shut that down at any time and place.
00:21:58.985 --> 00:22:01.421
Like Yeah. But you don't have control over that.
00:21:59.296 --> 00:22:04.798
i if you don't have control over that, you've got no idea what it's allowing Google to see or not see.
00:22:01.421 --> 00:22:11.456
You've got no idea what it's allowing at any one time that could be turned off And at any one time that could be turned off or on or changed or whatever and then you lose that ability.
00:22:07.743 --> 00:22:11.421
or on or changed or whatever. lose that ability.
00:22:11.421 --> 00:22:17.806
And Google ads are expensive. You you don't wanna you don't want to Google ads are expensive. You don't want to you don't want to the things that be paying for things that are actually not benefiting you.
00:22:16.404 --> 00:22:19.997
are not benefiting you Yeah, I mean you you say they're expensive.
00:22:17.806 --> 00:22:22.932
Yeah, I mean you you say they're expensive, I I'd also I kinda argue they are and they aren't.
00:22:20.061 --> 00:22:24.343
but I'd also I kinda argue they are hard.
00:22:22.932 --> 00:22:25.133
They're expensive if you do them wrong.
00:22:24.343 --> 00:22:26.488
They're expensive if you do them all.
00:22:25.133 --> 00:22:29.966
But they are like Mm-hmm. But they are like the the best value for money if you do them correctly.
00:22:28.136 --> 00:22:29.916
best value for money if you do them correctly.
00:22:29.916 --> 00:22:31.458
That's that's what that's what I mean.
00:22:29.966 --> 00:22:31.487
That's that's what that's what I mean.
00:22:31.458 --> 00:22:38.592
That if you are sending them to something that they actually can't gather That if you are sending them to something that they actually can't gather the information the information that they need to let the viewer make an informed decision, They need to if you have a major informed decision.
00:22:38.592 --> 00:22:39.724
You're your way. How many times have you clicked on a Google ad and it's been like, you're just throwing money away.
00:22:39.724 --> 00:22:48.691
How many times have you on a Google ads and it's been like, say you're buying new furniture, say you're buying new furniture, right? And you're like, my gosh, right? And you're like, my gosh, this couch, that couch. That's what I want and you click on it and this couch, like I want that couch.
00:22:48.691 --> 00:22:55.566
That's what I want. And you click on it and you go directly to you go directly to like the homepage of the furniture company.
00:22:55.551 --> 00:22:59.155
And you're like, where is the where the heck is that couch?
00:22:55.566 --> 00:22:59.168
And you're like, Where is the where the heck is that couch?
00:22:59.155 --> 00:23:01.937
Like I want I want information on that couch.
00:22:59.168 --> 00:23:01.950
Like I want I want information on that couch.
00:23:01.937 --> 00:23:04.600
I don't want to know I don't want to know anything else about this business.
00:23:03.209 --> 00:23:06.411
Anything else about this business, like I just I don't even know who they are.
00:23:04.600 --> 00:23:06.452
Like I just I don't even know who they are.
00:23:06.411 --> 00:23:08.843
I just want that couch, right?
00:23:06.452 --> 00:23:08.804
I just want that couch, right?
00:23:08.804 --> 00:23:17.589
Well, if you have a website you can send your Google ads to a specific area Well, if you have a website, you can send your Google ads to a specific area on your website, give your customer the exact information they want.
00:23:13.980 --> 00:23:17.611
on your website, give your customer the exact information they want.
00:23:17.589 --> 00:23:20.131
You can't do that if you don't have a website.
00:23:19.736 --> 00:23:24.161
No, no, absolutely. And we we we are we exist in such a world of right now.
00:23:20.131 --> 00:23:24.704
No, absolutely. We we we we exist in such a world of right now.
00:23:24.161 --> 00:23:30.779
And so you want people to have to do the least amount of work possible And so you want people to have to do the least amount of work possible so true to make them buy something.
00:23:29.154 --> 00:23:34.293
to make them buy something. So you're right, So you're right, if you're sending them if you're sending them off on a wild goose chase, they're gonna turn off.
00:23:32.650 --> 00:23:35.652
wild goose chase, they're gonna turn off.
00:23:34.293 --> 00:23:37.214
They're gonna bounce off and go, Yeah. They're gonna bounce off and go next place.
00:23:36.145 --> 00:23:38.057
Next place, next furniture shop.
00:23:37.214 --> 00:23:44.780
Exactly. Yeah, and they'll So find another couch that looks kind of similar but is somewhere else and Absolutely. Somewhere else and and has like a super easy CTA.
00:23:42.198 --> 00:23:44.900
and has like a super easy CTA.
00:23:44.780 --> 00:23:51.033
I'm throwing in some ~ marketing terminology here.
00:23:44.900 --> 00:23:50.284
I'm throwing in some ~ marketing terminology here just for fun too.
00:23:50.284 --> 00:23:55.128
So CTA is a call to action and every single website page should have that.
00:23:51.033 --> 00:23:55.104
So CTA is a call to action and every single website page should have that.
00:23:55.104 --> 00:23:58.756
You want to tell people what you want them to do next.
00:23:55.128 --> 00:23:58.871
You wanna tell people what you want them to do next.
00:23:58.756 --> 00:24:00.967
So do you want them to get in touch with you?
00:23:58.871 --> 00:24:00.953
So do you want them to get in touch with you?
00:24:00.953 --> 00:24:07.048
Do you want them to Do you want them to buy something? Do you want them to jump onto another page~ buy something, do you want them to jump off to another page for more information?
00:24:06.118 --> 00:24:07.118
for more information?
00:24:07.389 --> 00:24:10.750
Do you want them to go and check out your social media for proof later on?
00:24:07.550 --> 00:24:10.950
Do you want them to go and check out your social media for proof later on?
00:24:10.750 --> 00:24:14.893
~ so that's something else that we built into Debut websites of course as well.
00:24:10.950 --> 00:24:15.816
so that's something else daily websites, of course, as well. Absolutely.
00:24:14.893 --> 00:24:18.784
Absolutely. And you don't the customers don't actually have to think about it.
00:24:15.816 --> 00:24:18.966
Absolutely. The customers don't actually have to think about it.
00:24:18.784 --> 00:24:25.759
So if you're if you're buying a Debut Website, So you're if you're buying a baby website, you don't need to think about what your calls to action are, you don't need to think about what your calls to action are, what your customer journey is.
00:24:24.376 --> 00:24:26.343
what your customer journey is.
00:24:25.759 --> 00:24:27.460
You don't need to think about any of that stuff.
00:24:26.343 --> 00:24:28.604
You don't need to think about any of that stuff.
00:24:27.460 --> 00:24:29.603
We we've already done all that hard work.
00:24:28.604 --> 00:24:30.816
We we've already done all that hard work.
00:24:29.603 --> 00:24:30.986
We've done all of that for you.
00:24:30.816 --> 00:24:31.986
We do all of that for Yeah.
00:24:31.626 --> 00:24:34.989
you. Yep, yep. And then just even picking up on that as well.
00:24:32.509 --> 00:24:38.453
And then just even picking up on that as well, you learn so much about your audience through having a website.
00:24:35.869 --> 00:24:38.750
you learn so much about your audience through having a website.
00:24:38.453 --> 00:24:43.036
So you're just talking about that customer journey, So you were just talking about that customer journey bouncing bouncing off onto different parts of the page.
00:24:41.051 --> 00:24:43.012
off onto different parts of the page.
00:24:43.012 --> 00:24:48.064
A properly set out website gives you that analytical ability.
00:24:43.036 --> 00:24:47.904
A properly set up website gives you that analytical ability.
00:24:47.904 --> 00:24:50.160
Is analytical even a word or sound or is it?
00:24:48.064 --> 00:24:50.415
Is analytical even a word? It sounded weird as it came out.
00:24:50.160 --> 00:24:52.065
I think it is, but maybe not in that context.
00:24:50.415 --> 00:24:52.716
I thought it is, but maybe not like a I feel like it is.
00:24:52.065 --> 00:24:55.844
I think it is. I i it gives you the ability to track your analytics.
00:24:52.716 --> 00:24:55.817
I it gives you the ability to track your analytics.
00:24:55.817 --> 00:24:58.658
Is that better? That that that that works a little bit better.
00:24:55.844 --> 00:24:58.076
That you should have to that that works.
00:24:58.076 --> 00:25:03.760
I like it. ~ and and essentially what that is is it tells you~ and and essentially what that is is it tells you it tells you more about your audience.
00:25:02.290 --> 00:25:03.420
It tells you more about your audience.
00:25:03.420 --> 00:25:07.971
It tells them it tells you It tells them, it tells you what content they are absorbing the most.
00:25:05.755 --> 00:25:07.997
what content they are absorbing the most.
00:25:07.971 --> 00:25:14.212
It tells them which pages they're using the most on your website, It tells them which pages they're using the most on your website, how long they're spending on certain pages on the website.
00:25:11.503 --> 00:25:15.104
how long they're spending on certain pages on the website.
00:25:14.212 --> 00:25:16.224
You can't get that from a Facebook page.
00:25:15.104 --> 00:25:17.125
You can't get that from a Facebook page.
00:25:16.224 --> 00:25:21.658
No. You also can't get that from a one page visual brochure.
00:25:17.125 --> 00:25:21.645
No. You also can't get that from a one page visual brochure.
00:25:21.645 --> 00:25:27.540
Yeah, yeah. Like a lot of those AI Yeah. You know? So websites that are out there right now, like they're They're just a landing page, right?
00:25:26.587 --> 00:25:31.224
just a landing page, right? They're like a singular page that you scroll They're like a singular page that you scroll.
00:25:29.738 --> 00:25:30.768
for like a week.
00:25:31.224 --> 00:25:33.607
Absolutely. And you people just get bored.
00:25:31.636 --> 00:25:33.237
And you people just get bored.
00:25:33.237 --> 00:25:36.398
Whereas Debut gives you that proper website structure.
00:25:33.607 --> 00:25:36.479
Whereas Debut gives you that proper website structure.
00:25:36.398 --> 00:25:39.092
It gives you that site map. So it gives you your home page, It gives you that site map. So it gives you your home page.
00:25:39.092 --> 00:25:41.744
It gives you your services. It gives you your contacts.
00:25:39.098 --> 00:25:54.843
it gives you your services, it gives you your contacts, So you can actually track what people are doing on your website, so you can actually track what people are doing on your website, which gives you more information so that when you are which gives you more information so that when you are running promotions, when you're updating content, running promotions, when you're updating content, those sorts of things, you know what people are interested in and those sorts of things, you know what people are interested in and you can focus specifically on those parts you can focus specifically on those.
00:25:55.287 --> 00:26:00.267
Yeah. well, what's my campaign going to focus on next?
00:25:55.412 --> 00:26:00.204
versus that wasted energy thinking,~ well, what's my campaign going to focus on next?
00:26:00.204 --> 00:26:02.866
It just gives you all that brilliant information.
00:26:00.267 --> 00:26:02.887
It just gives you all of that brilliant information.
00:26:03.030 --> 00:26:10.793
Totally. Well, seeing as we've kind of started to touch on a few of the the inclusions of Debut, I recommend I reckon we should have a chat about that.
00:26:10.793 --> 00:26:13.034
So you've mentioned the pages.
00:26:11.590 --> 00:26:21.304
You reached the pages. So they've used that as a base website, So Debut starts as a base website, which is perfect for ~ startups, which is perfect for ~ start-up small businesses with a three page setup.
00:26:18.477 --> 00:26:21.158
small businesses with a three page setup.
00:26:21.158 --> 00:26:23.839
So not a single page, you get three pages.
00:26:21.304 --> 00:26:23.875
So not a single page. You get three pages.
00:26:24.516 --> 00:26:29.178
And I know a lot of the other offers out there are single pages.
00:26:24.530 --> 00:26:29.211
And ~ I know a lot of the other offers out there are single pages.
00:26:29.178 --> 00:26:42.515
So ~ here's another fun fact. Google actually prefers multi page websites over So here's another fun fact. Google actually prefers multi page websites over single page websites. ~ so for a start you're already gonna page websites. ~ so for a start, you're already gonna outperform anybody else who has a single page website.
00:26:40.654 --> 00:26:42.494
anybody else who has a single page website.
00:26:42.494 --> 00:26:50.826
So we include as base standard a home page, So we include as base standard a home page, a contact page, and then you can choose either services or about.
00:26:46.696 --> 00:26:50.417
a contact page, and then you can choose either services or about.
00:26:50.417 --> 00:26:51.877
So totally up to you.
00:26:50.826 --> 00:26:52.294
So totally up to you.
00:26:52.457 --> 00:26:57.376
~ that is always included. You also can have your terms that is always included. You also can have your terms and conditions and conditions for absolutely free as well.
00:26:55.913 --> 00:26:58.744
for absolutely free as well. There's no additional cost for that.
00:26:57.376 --> 00:26:58.758
There's no additional cost for that.
00:26:58.744 --> 00:27:07.420
~ a lot of businesses need that ~ to refer to in their quotes or their you know,~ a lot of businesses need that to to in their quotes or their absolutely you know when they're putting out campaigns and things like that.
00:27:04.758 --> 00:27:07.409
when they're ~ putting out campaigns and things like that.
00:27:07.409 --> 00:27:12.552
So that's there. If you want to add So that's there. If you want more pages, you go ahead and add more pages.
00:27:11.701 --> 00:27:18.235
There's just a small cost of a setup just to add additional pages, There's just a small cost at the setup just to add additional pages, but you only pay for that once.
00:27:16.605 --> 00:27:18.556
but you only pay for that once.
00:27:18.235 --> 00:27:27.072
So once you've once you've added your extra pages, So once you've once you've added your extra pages, if you want like if you want like services at the top and then a drop down with a whole bunch of services at the top and then a drop down with a whole bunch of~ different options underneath.
00:27:25.211 --> 00:27:40.919
~ different options underneath, say you're ~ maybe you're an electrician, Say you're ~ maybe you're an electrician, right? So you might have like your ~ services and then under that right? So you might have like your ~ services and then under that you might have residential, you might have commercial, you might have residential, you might have commercial, you might have ~ you might have ~ whatever else that it it is that you offer.
00:27:38.529 --> 00:27:39.890
Whatever else that that you offer.
00:27:39.890 --> 00:27:55.662
~ if you're in here you might if you're a hairdresser, you might have Like men's cuts, women's cuts, have like men's cards, women's cards, kids' cuts, updos for events, ~ a mobile service, kids' cards, updates for events, a mobile service, you might on a makeup artist, you might tack on a makeup artist, you know, all of that can be on individual pages or on its own page.
00:27:52.153 --> 00:27:58.684
you know. All of that on individual pages or and just and far too much to Hundred percent.
00:27:56.432 --> 00:28:02.307
put on one page. Like can you again you imagine y yourself as a Again, you imagine y yourself as a as a content absorber.
00:28:00.665 --> 00:28:08.157
as a content absorber, if if you're searching for something, Yeah. If you're searching for something,~~ example, a hairdresser as well.
00:28:06.450 --> 00:28:08.171
example, a hairdresser as well.
00:28:08.157 --> 00:28:25.833
You know, you you l you land on a page and and you've got to scroll Yeah. You know, you you you land on a page and and you've got to scroll and scroll scroll and scroll and scroll to find and scroll and scroll and scroll and scroll to find what you want. At the end of the day you are been going to become disinterested what you want. At the end of the day you are going to become disinterested and bounce off. Well also Well, also if you're like a forty five year old guy looking for a man's cut, Yeah.
00:28:25.278 --> 00:28:29.580
you do not want to land on a page that talks all about bridal updos.
00:28:30.179 --> 00:28:36.944
you're right. So so Debut is perfect for those sorts of customers that actually right. So so Debut is perfect for those sorts of customers that actually don't don't just have one narrow, narrow audience.
00:28:34.535 --> 00:28:36.916
have one narrow, narrow audience.
00:28:36.916 --> 00:29:00.255
And And even as I'm saying that now I'm trying to think about I can't really think Even as I'm saying that now, I'm trying to think about I can't really think of many companies that have a totally, of many companies that have a totally, totally narrow audience. No. So totally narrow audience. No. People I mean, people will often have like a particular main audience, which we encourage them to have, like a main target audience. But then they'll have like other audiences Abs absolutely. But then they'll have like other audiences as well that also as well that they also appealed to. Just not not narrow enough to justify having a very small amount appeal to. Just not not narrow enough to justify having a amount of information.
00:28:59.699 --> 00:29:09.566
of information. Yeah. Yeah. so yeah, A hundred percent. Yeah. ~ so yeah, your page structure. But we haven't forgotten websites that they run.
00:29:03.062 --> 00:29:07.666
that's your page structure. But we haven't forgotten all the other options as well.
00:29:07.666 --> 00:29:12.510
So ~ websites often ~ people might have events that they run.
00:29:09.566 --> 00:29:21.778
So say they're an electrician, So say they're an electrician, they might have like a they might have like a home safety, you know, ~ electrical safety event that they want to safety, you know, ~ electrical safety event that they want to run once every run once every three months at the local community centre.
00:29:19.974 --> 00:29:21.774
months at the local community centre.
00:29:21.774 --> 00:29:22.938
You can include that.
00:29:21.778 --> 00:29:23.000
You can include that.
00:29:23.500 --> 00:29:34.426
~ people might have blogs that they want to write to keep ~ their information that they want to keep their information out there and current and to appeal out there and current and to appeal to lots of other people and to feature that to lots of other people and to feature that on their social counts.
00:29:33.327 --> 00:29:36.060
on their social channels. You can have a page all about your blogs.
00:29:34.426 --> 00:29:36.132
You can have a page all about your blogs.
00:29:36.060 --> 00:29:42.575
Absolutely. You can include images and and~ blurbs about all of your staff.
00:29:36.132 --> 00:29:41.757
Absolutely. You can include images and blips about all of your staff.
00:29:41.757 --> 00:29:48.440
you can and if somebody leaves super easy you can change that yourself~ you can and if somebody leaves, super easy. You can change that yourself.
00:29:46.080 --> 00:29:48.603
or you can get us to do it for you.
00:29:48.440 --> 00:29:50.161
Or you can get us to do it for you.
00:29:48.603 --> 00:29:51.202
Up to you. ~ Up to you.
00:29:52.039 --> 00:29:54.460
but we've included even things like a booking system.
00:29:52.168 --> 00:29:54.489
But we've included even things like a booking system.
00:29:54.460 --> 00:30:11.775
So if somebody is say they're a beautician at home, So if somebody is saying a repetition at home, maybe, ~ and maybe they specialise in I don't know, maybe ~ and maybe they specialise in I don't know, like lash lifts and facials and massage, like lash lifts and facials and massage, for example. You can have if you've got an existing booking system, for example. You can have if you've got an existing booking system,~ you we can embed that straight into a Debut Website.
00:30:08.130 --> 00:30:11.633
~ you we can embed that straight into a Debut Website.
00:30:11.633 --> 00:30:14.254
No worries at all. Super easy.
00:30:11.775 --> 00:30:14.226
No worries at all. Super easy.
00:30:14.226 --> 00:30:18.998
And then you get to build everything else around that to suit your brand, And then you get to build everything else around that to suit your brand.
00:30:18.688 --> 00:30:21.299
way you want people to do.
00:30:19.900 --> 00:30:26.763
your look the way you want people to see you. Absolutely. And I suppose on that as well, Absolutely. And and I suppose on that as well, it's the same as having a contact form.
00:30:24.754 --> 00:30:26.716
it's the same as having a contact form.
00:30:26.716 --> 00:30:29.319
Yeah. So we can build a contact form into it.
00:30:26.763 --> 00:30:29.364
Yeah. So we can build a contact form into it.
00:30:29.319 --> 00:30:33.742
Easy. And again, I I'm I feel like I keep coming back to these frustrations.
00:30:29.364 --> 00:30:33.746
And again, I'm I'm I I feel like I keep coming back to these frustrations.
00:30:33.742 --> 00:30:36.317
I keep keep thinking of as as we're talking, I keep keep thinking of as as we're talking.
00:30:36.317 --> 00:30:39.829
But again, how many times have you made an inquiry on a website?
00:30:36.325 --> 00:30:39.778
but again, how many times have you made an inquiry on a website?
00:30:39.778 --> 00:30:44.971
You fill out all your details, You fill out all your details, you press send and and then what?
00:30:41.460 --> 00:30:44.921
you press send and and then what?
00:30:44.921 --> 00:30:46.324
You're like hang on.
00:30:44.971 --> 00:30:46.351
You're like, hang on.
00:30:46.692 --> 00:30:50.023
Did that just go? Yeah. Do I need do I need to do I need to do it again?
00:30:46.781 --> 00:30:50.063
Did that just go? Yeah. Do I need do I need to do I need to do it again?
00:30:50.063 --> 00:30:58.809
Totally. You know, with with a with a properly constructed website, You know, w with a with a properly constructed website, your audience receives something saying, your audience receives something saying, Thank you. Exactly. Submitted, Thank you. Exactly. Submitted.
00:30:58.791 --> 00:31:00.073
you know, you know that it's done.
00:30:58.809 --> 00:31:00.050
Yeah. So you know that it's done.
00:31:00.050 --> 00:31:02.292
And again, it's just it's that professionalism.
00:31:00.073 --> 00:31:02.274
And again, it's just it's that professionalism.
00:31:02.274 --> 00:31:14.300
It is it is building trust. It is showing people that you are genuine It is it is building trust. It is showing people that you are genuine and that you have a really genuine offer and you have thought about these sorts and that you have a really genuine offer and you have thought about these sorts of things. And you can't get that.
00:31:11.417 --> 00:31:17.864
of things. And you can't get that with a one page website. That's right.
00:31:15.092 --> 00:31:17.813
more than one page. No, that's right.
00:31:17.813 --> 00:31:27.796
I mean you you can and I you can definitely I mean you you can in a definitely do that. There's there's nothing wrong with doing something, there's nothing wrong with doing something but this is just actually set but this is just actually gonna set you up for success straight away.
00:31:26.975 --> 00:31:28.056
you up for success. Abs absolutely.
00:31:27.796 --> 00:31:32.177
And it just because it is created by strategic marketers.
00:31:28.056 --> 00:31:34.353
And it just because it is created by strategic marketers, these points are ticked. Yeah, all of these points are ticked.
00:31:34.353 --> 00:31:50.888
Yeah, that's right. Yeah. Everything is covered and it's something you don't have that's right. Everything is covered and it's something you don't have to think about. You can be the professional that you need to be in your to think about. You can be the professional that you need to be in your Yeah, definitely. And speaking of professional, another thing that we've often had people come in to speak to us about is they say, Hey, I really want to have a website.
00:31:50.888 --> 00:31:53.980
We're like, Cool, have you done your brand yet?
00:31:53.980 --> 00:32:08.503
Have you got a logo? Have you got colours and fonts and ~ images and all that kind of stuff? And often that will also stop people in their tracks because traditionally that's a process that would have to be done before traditionally that's a process that would have to be done before you have a website.
00:32:07.549 --> 00:32:08.549
you have a website.
00:32:09.430 --> 00:32:12.992
Or you're I mean you you could sure you could go and use like a template.
00:32:09.517 --> 00:32:14.667
Or you're I mean you you could sure you could go and use like a template, like you could go and use a website builder, You could go and use a website builder.
00:32:14.667 --> 00:32:16.230
Yeah, there's a lot out there.
00:32:14.688 --> 00:32:16.189
you know, there's a lot out there.
00:32:16.189 --> 00:32:19.809
Just pick a template. Well, for a start you're gonna look like everybody else.
00:32:16.230 --> 00:32:20.045
Just pick a template. For a start you're gonna look like everybody else.
00:32:20.170 --> 00:32:24.451
But secondly, that's the impression that you're gonna give people.
00:32:20.854 --> 00:32:25.058
Secondly, that's the impression that you're gonna give people.
00:32:24.451 --> 00:32:35.660
And if you're if you're the same as the next person a couple of suburbs over And if you're if you're the same as the next person a couple of suburbs over or in another city or even down the street, or in another city or even down the street,~ like you you have no unique selling point.
00:32:33.998 --> 00:32:35.434
like you have no unique selling point.
00:32:35.434 --> 00:32:37.569
No, you're not memorable. That's it.
00:32:35.660 --> 00:32:37.974
No, you're not memorable. That's it.
00:32:37.569 --> 00:32:38.960
Not memorable. Yeah.
00:32:37.974 --> 00:32:38.974
Not memorable. Yeah.
00:32:38.960 --> 00:32:45.316
Yeah. So that was another thing that was on my mind when I was building this.
00:32:39.330 --> 00:32:44.774
So that was another thing that ~ was on my mind when I was building this.
00:32:44.774 --> 00:32:52.391
And that was, well, how do we overcome people who don't And that was well how do we people who don't have a brand? Now, if you do have a brand, Now if you do have a brand, great it'll all be built into your Debut Website.
00:32:49.857 --> 00:32:57.703
great. It'll all be built into your Debut Website, no problem. But if you don't, well that's included for free?
00:32:56.154 --> 00:32:59.837
You you don't have to pay for that.
00:32:57.703 --> 00:32:59.864
You you don't have to pay for that.
00:32:59.837 --> 00:33:03.756
We'll turn your name of your business to you have to have a name of business.
00:32:59.864 --> 00:33:02.526
We'll turn your name of your business.
00:33:02.526 --> 00:33:03.757
So you have to have a name of business.
00:33:03.756 --> 00:33:05.291
I can't help you with that. Yeah.
00:33:03.757 --> 00:33:08.633
I can't help you with that. That well I could, Well I could. But that's part of that's not part of this.
00:33:05.888 --> 00:33:08.290
but that's part of it's it's not part of this.
00:33:08.844 --> 00:33:11.513
Ideally you know what you're calling your business.
00:33:08.855 --> 00:33:11.066
Ideally you know what you're calling your business.
00:33:11.066 --> 00:33:22.873
and we'll turn that into like a word mark logo for you that~ and we'll turn that into like a word mark logo for you that looks professional. It it suits the style of what it is that you do and your tone looks professional. It it suits the style of what it that you do and your tone of voice and The types of people you of voice and the types of people you want to appeal to.
00:33:23.202 --> 00:33:26.284
You can go in and you can choose what fonts you want to have on your website.
00:33:23.272 --> 00:33:26.253
You can go on and you can choose what fonts you want to have on your website.
00:33:26.253 --> 00:33:30.495
So it's the look and feel that works with what it is that you're offering.
00:33:26.284 --> 00:33:30.507
So it's the look and feel that works with what it is that you're offering.
00:33:30.495 --> 00:33:38.346
You can choose your colours. If you don't if you don't know what colours you want, You can choose your colours. If you don't if you don't know what colors you want, we've got that all in built to our priorities.
00:33:35.890 --> 00:33:38.662
we've got that all inbuilt to our process too.
00:33:38.346 --> 00:33:39.752
So you can choose your colours.
00:33:38.662 --> 00:33:44.396
You can choose your colours. Like it's all there ready for you to have Like it's all yeah ready for you to have a play around with and decide what a play around with and decide what you want to include.
00:33:43.370 --> 00:33:49.180
you want to~ and and this isn't just based on like, And and this isn't just based on like, hey I want like blue, red and black.
00:33:47.209 --> 00:33:49.150
hey, I want like blue, red and black.
00:33:49.150 --> 00:33:51.451
Like Like we base this on colour science.
00:33:49.960 --> 00:33:51.561
We've based this on colour science.
00:33:51.451 --> 00:34:00.386
We have our graphic designer here inhouse Vera and she is a stickler We have our graphic designer here in-house, Vera, and she is a stickler for the colours always being based on colour for the colours always being based on colour science.
00:34:00.367 --> 00:34:02.829
And you know what? She's got a great point.
00:34:00.386 --> 00:34:03.368
And you know what? She's got a great point.
00:34:02.829 --> 00:34:12.577
Because she does. How many times have you seen advertising where someone Because she does. How many times have you seen advertising where someone has chosen all the colours under the sun and it is so hard to read?
00:34:07.420 --> 00:34:12.643
has chosen all the colours under the sun and it is so hard to read?
00:34:12.577 --> 00:34:13.684
Multiple fonts, Multiple.
00:34:14.007 --> 00:34:16.340
multiple colours, lots going on.
00:34:15.313 --> 00:34:18.853
what's going on. We take care of all that for you.
00:34:16.340 --> 00:34:18.541
We take care of all of that for you.
00:34:18.972 --> 00:34:26.318
All of our years this platform that All of our years of experience have been built into this platform that we just we just do it all for you.
00:34:24.804 --> 00:34:26.755
do it all for you. You don't have to worry.
00:34:26.318 --> 00:34:39.179
You don't have to worry. But get to choose be like, But you get to choose too. So you can be like, in here like and you get to pick what Hey, I do want to have blue in here, like and you get to pick what you want and then we'll help you work you want and then we'll help you work out what the next out what the next colours are so that it all looks cohesive.
00:34:39.211 --> 00:34:46.139
going right through the process, to know how to talk like we talked about earlier. It's really hard to know How to talk about your business?
00:34:45.382 --> 00:34:47.717
about your business. Definitely.
00:34:46.139 --> 00:34:49.742
Definitely. Well, that's also included Well that's also included.
00:34:49.911 --> 00:34:52.271
in this. We do all the copywriting for you.
00:34:52.271 --> 00:34:58.125
~ and I know that if you're listening to this, And I know that if you're listening this you probably go you're probably going, okay, how many thousands of dollars is this gonna be?
00:34:58.125 --> 00:35:02.757
Well, just hold on, because I'm gonna really pleasantly surprise you shortly.
00:34:58.186 --> 00:35:03.391
Well, just hold on because I'm gonna really you surely.
00:35:02.757 --> 00:35:11.740
~ talking about how incredible this product is, And as we are talking and talking about how incredible this product is, it does make you go, we try and check it out.
00:35:07.583 --> 00:35:09.585
it does make me go, are we charging enough?
00:35:09.585 --> 00:35:19.034
There's always that thought. Well you say this is what I mean by breaking the code, Well, here's the thing, and this is what I mean by cracking the code, is that we've utilized all of our decades of combined experience.
00:35:15.269 --> 00:35:40.936
is that we've utilized all of our decades of combined experience across all of our staff members, everybody here who has incredibly amazing talents and we've built that into our own platform which has pulled all of that together and been able to make it efficient that we can provide it to people that together and being able to make it efficient that we can provide it to at a cost effective way. And it's that efficiency.
00:35:39.638 --> 00:35:43.418
And it's that efficiency that that that has this. That's it.
00:35:41.569 --> 00:35:44.973
that has enabled this. That that is that is exactly it.
00:35:43.418 --> 00:35:45.498
That is a that is exactly it. Yeah.
00:35:44.973 --> 00:35:46.795
Yeah. Yeah. And you know what?
00:35:45.498 --> 00:35:51.163
And you know what? The next question The next I'm sure is on everybody's mind is is this an AI website?
00:35:51.163 --> 00:35:56.007
No, it's not an AI website. Have we used AI in the process?
00:35:51.764 --> 00:35:55.768
No. It's not an AI website. Have we used AI in the process?
00:35:55.768 --> 00:36:00.173
We use AI in every single part of our process for what we do marketing wise.
00:35:56.007 --> 00:36:00.328
We use AI in every single part of our process for what we do marketing wise.
00:36:00.173 --> 00:36:09.154
We use it just in the same way as going back to a hedge cell pair of surface We use it just in the same way as a hairdresser would use a pair of scissors as a tool or a as a tool or building builder would use a hammer or a drill or a saw.
00:36:09.735 --> 00:36:16.170
~ AI is one our toolbox and sure AI has been involved in part of this process,~ AI is one of the tools in our toolbox and sure AI has been involved in part of this process, absolutely.
00:36:15.485 --> 00:36:18.614
absolutely. But this is not an AI website.
00:36:16.170 --> 00:36:17.960
But this is not an AI website.
00:36:17.960 --> 00:36:27.210
This is a website built by This is a website built humans for by humans for humans. Absolutely, humans. Absolutely. And I I love the way you just described it as a tool because and I I love the way you just described it as a tool because it literally is something at the end of our fingers.
00:36:24.643 --> 00:36:27.324
it literally is something of our fingers.
00:36:27.210 --> 00:36:29.906
So it is driven by humans. It it is it is driven, It is. So it is driven by humans.
00:36:29.906 --> 00:36:33.136
Yeah. It it is it is driven and is directed by humans.
00:36:31.731 --> 00:36:35.818
it is directed by humans. We have just used it for efficiencies We have just used it for efficiencies.
00:36:36.632 --> 00:36:38.913
wherever possible. Yeah, that's it.
00:36:36.773 --> 00:36:38.384
Wherever possible. Yeah, that's it.
00:36:38.384 --> 00:36:41.253
And that's been part of our build process to get to Ticket.
00:36:40.815 --> 00:36:46.862
where we are. And every single Debut Website is built by a real human.
00:36:42.842 --> 00:36:46.833
Every single Debut Website built by a real human.
00:36:46.833 --> 00:36:53.253
It's built by me, it's built by Emily, It's built by me, it's built by Emily, it's built by Vera, it's built by Jahan it's built by Steph, it's built by Vera, it's built by John, it's built by Steph, it's built by whoever we have.
00:36:51.835 --> 00:36:57.239
it's built by whoever we have,~ who is building website, who the website is allocated to.
00:36:53.307 --> 00:36:57.770
~ who is building the website, who the website is allocated to.
00:36:57.239 --> 00:37:02.945
and it is checked as well by a human.
00:36:57.770 --> 00:37:08.190
and it is checked as well by a human and then And then all the proofing, all the updating, All the proofing, all the updating, all the changes is done by a human.
00:37:06.386 --> 00:37:08.252
all the changes is done by a human.
00:37:08.190 --> 00:37:13.940
It is done by us. We are a small team and we've created a way just to make It is done by us. We are a small make it super efficient.
00:37:13.417 --> 00:37:15.190
it super efficient. But it's done by us.
00:37:13.940 --> 00:37:16.931
Yep. It is Debut websites by C i Marketing.
00:37:15.190 --> 00:37:16.190
Yeah.
00:37:16.931 --> 00:37:17.931
Yeah.
00:37:17.791 --> 00:37:27.717
Yeah. Yeah. I I suppose ~ before we talk cost as well, Yeah, I I suppose before we talk cost as well, I think it's really important to mention kind of the process here.
00:37:24.036 --> 00:37:27.157
I think it's really important to mention kind of the process.
00:37:27.157 --> 00:37:28.157
Yeah.
00:37:27.719 --> 00:37:33.234
making sure that it that it ticked the boxes in terms of what Making sure that it that it ticked the boxes in terms of what a strategic optimized website needs to be.
00:37:30.237 --> 00:37:33.339
a strategic optimized website needs to be.
00:37:33.234 --> 00:37:36.887
But it is also really thinking about the logistics, But it is also really thinking about the logistics.
00:37:37.027 --> 00:37:38.027
Mm-hmm.
00:37:37.647 --> 00:37:42.851
really considering what people have to give and and what, really considering what people have to give and and what you know that they you know, they they are so time poor.
00:37:42.148 --> 00:37:45.290
are so time poor, So that was a really big big part of the driver.
00:37:42.851 --> 00:37:45.193
So that was a really big, big part of the driver.
00:37:45.310 --> 00:37:47.061
Yeah product as well, wasn't it?
00:37:45.440 --> 00:37:46.931
For this product as well, wasn't it?
00:37:46.931 --> 00:37:51.013
How how do we make this process really streamlined, How how do we make this process really streamlined?
00:37:51.012 --> 00:37:55.128
really easy, really efficient, Yeah. Really easy, really efficient Totally.
00:37:54.128 --> 00:37:55.574
What people can do. Totally.
00:37:55.574 --> 00:38:05.273
And I don't want to ~ brush aside the importance of people who or or the process of people who do want to do that full website process because we actually still offer those websites too.
00:38:05.273 --> 00:38:06.914
And that's for different people.
00:38:06.679 --> 00:38:12.088
It's it's it's a different pr it's a different product because it It's for different people. It's for different people with different needs.
00:38:09.161 --> 00:38:12.041
is for different people. It's for different people with different needs.
00:38:12.041 --> 00:38:18.130
People who are like super established, People who are like super established, very clear on exactly very clear exactly what they're wanting to communicate.
00:38:18.130 --> 00:38:23.877
~ maybe they have like super specific brand design requirements as well.
00:38:23.435 --> 00:38:30.068
as well. Absolutely. ~ and it's to say that we can't be surface specific with Absolutely. ~ and it's not to say that we can't be super specific with~ the design requirements for ~ Debut.
00:38:29.688 --> 00:38:38.112
Maybe it's just that it's ~ a little bit more than it is, It's just that it's ~ a little bit more limited, but I mean it has to be if you're but I mean it has to be if you're providing something that's at a more affordable cost, there's got to be some limitations.
00:38:38.342 --> 00:38:46.307
The other thing I want to talk about is we've talked a lot about words and and w you know, people trying to write about themselves or talk about themselves.
00:38:46.307 --> 00:38:50.811
Well, with Debut, all you have to basically know is who are you?
00:38:47.125 --> 00:38:51.144
With Debut, you have to basically know is who are you?
00:38:50.811 --> 00:38:55.955
What do you do? What do you want your customers to know about you and What you do? What do you want your customers to know about you and how they how do they get in touch with you?
00:38:55.955 --> 00:38:58.922
And we cover the rest. Who who are your audience?
00:38:56.126 --> 00:38:57.490
get in touch with you? Yeah. And we cover the rest.
00:38:57.490 --> 00:38:58.730
And who who are your audience?
00:38:58.730 --> 00:39:15.944
Exactly. Yeah. but on that also, Exactly. and but on that also, if you don't have photos yet 'cause maybe maybe if you don't have photos yet,'cause maybe maybe like like a you're a startup and you haven't even got any images of what it is that you do, startup and you haven't even got images of what it is that you do include stock images at one cost.
00:39:13.192 --> 00:39:15.818
we include stock images at no cost.
00:39:16.619 --> 00:39:18.621
Like you don't even have to worry about that.
00:39:16.643 --> 00:39:19.141
Like you don't even to worry about that.
00:39:18.621 --> 00:39:35.272
We can do that for you. Or maybe you just have like a few photos, We can do that for you. Or maybe just have like a few photos, like not many, but not Because you need like probably a good dozen website like not many but not a website's worth, right? Because you need like probably a good dozen photos for a website at I I feel like there's possibly been a little bit of a barrier for some of the at minimum. Yeah, and I I feel like that's possibly been a little bit of a barrier for some of the people that we're talking about l you know, embarking on this journey before as well.
00:39:33.819 --> 00:39:41.447
journey before as well. They're thinking, They're thinking, Well, I kind of know what what to say and they've, well, I kind of know what what to say and they've, you know, possibly got a brand, you know, possibly got a brand, but I I don't have any images.
00:39:40.135 --> 00:39:42.614
but yeah, I don't have any images, I don't really have any proof.
00:39:41.659 --> 00:39:45.766
I don't really have any proof, I don't really have sort of anything that that really shows it and I don't really have some anything that that really shows it.
00:39:45.766 --> 00:39:49.726
And yeah, we all know that we love to absorb that content visually.
00:39:46.522 --> 00:39:49.693
We all know that we love to absorb that content visually.
00:39:49.693 --> 00:39:52.925
We we you know, the picture paints a thousand words type thing.
00:39:49.726 --> 00:39:53.199
We we you know, the picture paints a thousand words type thing.
00:39:52.925 --> 00:40:04.069
~ so th I think that that is another barrier that we really carefully~ so I th I think that that is another barrier that we really carefully~ when building this product and it it definitely ticks those boxes and when you're building this product and it definitely takes those boxes it means that you don't have to put it off any longer.
00:40:04.069 --> 00:40:06.130
We've got you covered. That's it.
00:40:04.659 --> 00:40:06.281
and it means you don't have to put it off any longer.
00:40:06.130 --> 00:40:13.268
~ No. That's it. And for those who don't want any images on their website, we've got that covered too. But if you do, But if you do, we can cover you with stock images.
00:40:10.882 --> 00:40:13.243
we can cover you with stock images.
00:40:13.243 --> 00:40:18.264
If you've got just a few of your own photos, If you've got just a few of your own photos, include those and we can fill the gaps with the stock images.
00:40:15.409 --> 00:40:18.289
include those and we can fill the gaps for the stock images.
00:40:18.264 --> 00:40:23.750
And we are going to pick stock images that match your brand tone, And we are going to pick stock images that match your brand tone, that match the images you have.
00:40:22.425 --> 00:40:27.837
that match the images you have, so it doesn't look like super obvious that there's like stock and real images.
00:40:23.750 --> 00:40:27.893
So it doesn't look like super obvious that there's like stock and real images.
00:40:28.393 --> 00:40:32.415
But talking about real images, But talking about real images, it's a bit of a passion of mine.
00:40:30.072 --> 00:40:32.453
it's a bit of a passion of mine.
00:40:32.415 --> 00:40:35.677
I am a photographer. I also work in video on the odd occasion.
00:40:32.453 --> 00:40:35.654
I am a photographer. I also work in video on the audit pageant.
00:40:36.898 --> 00:40:41.318
And honestly, there is nothing wrong with phone photos.
00:40:37.018 --> 00:40:41.099
and honestly, there is nothing wrong with phone photos.
00:40:41.099 --> 00:40:48.693
Phones today are amazing. As long as there's no smudgy fingers over over the Phones today are amazing. As long as there's no smudgy fingers over over the I think I've On that I think I just need to put them in.
00:40:46.768 --> 00:40:49.172
I think I think I d I think I just need to put that in there.
00:40:48.693 --> 00:40:57.268
Yeah. Yeah. Well, on that I've actually got a few tips for those who ~ need Yeah. Well on that I've actually got a few tips for those to take some photos maybe to take some photos maybe for their their new Debut Website or even for their their UV website or for their social media.
00:40:58.822 --> 00:41:03.965
or you know, you're just documenting some maybe a job that you've done or some behind the scenes or something.
00:41:03.217 --> 00:41:07.208
scenes or something. So number one, So number one, always clean your lens.
00:41:05.298 --> 00:41:13.204
always cling. Every single time you pick up your phone, Every single time you pick up your phone, just grab your t-shirt, grab someone else's t-shirt, just grab your t shirt. Grab someone else's t shirt.
00:41:13.153 --> 00:41:15.065
just give it a wipe. Have a look.
00:41:13.204 --> 00:41:21.980
Just give it a white. Have a look like you know straight away looking at Like you know straight away looking at it, it if you can see like it's a bit smudgy from, if you can see like it's a bit ~ smudged from, you know, being in your pocket, you know, being in your pocket.
00:41:21.951 --> 00:41:25.373
you've got half your lunch on it, You've got half your lunch on it, or even you've just finished your finger on it.
00:41:23.461 --> 00:41:25.683
or even you've just by mistake put your finger on it.
00:41:25.373 --> 00:41:26.493
Give it a cling.
00:41:25.683 --> 00:41:26.683
Give it a clean.
00:41:26.646 --> 00:41:30.115
every single time you pick up your phone to take a photo or a video, Every single time you pick up your phone to take a photo or a video.
00:41:29.558 --> 00:41:31.320
do that by default.
00:41:30.115 --> 00:41:31.115
Do that by default.
00:41:31.621 --> 00:41:40.842
Make it muscle memory and your photos will be so much better instantly, Make it muscle memory and your photos will be so much better instantly, I guarantee you. another tip that I have for people is focus.
00:41:35.914 --> 00:41:40.880
I guarantee you. another tip that I have for people is focus.
00:41:40.842 --> 00:41:46.949
if you're taking a photo of a person or a plate of food or If you're taking a photo of a person or a plate of food or whatever it is, a house, ~ you name it.
00:41:44.319 --> 00:41:50.513
whatever it is, a house, a you name it, tap on what it is on the screen that you want to focus on.
00:41:47.594 --> 00:41:54.616
add on what it is on the screen that you want to focus on and that's gonna make And that's gonna make sure your photo is always in focus and looking good.
00:41:52.275 --> 00:41:54.596
your photo is always in focus and looking good.
00:41:54.596 --> 00:42:07.226
~ and then my third tip for taking great photos~ and then my third tip for taking great photos is turn your phone is to find the other way. So people tend to default the other way. So people tend to default to either one direction or the other.
00:42:05.349 --> 00:42:07.440
to either one direction or the other.
00:42:07.226 --> 00:42:09.226
And maybe that's an age thing.
00:42:07.440 --> 00:42:09.161
And maybe that's an age thing.
00:42:09.688 --> 00:42:26.661
Maybe I'm showing my age here because ~ Maybe I'm showing my age here because ~ I think people who are sort of maybe our age will often have their phone sideways I think people who are sort of maybe our age will often have their phone sideways in the landscape position because traditional cameras we had as kids in the landscape position because traditionally the cameras we had as kids, the little point and shapes, the little disposables, the little point and shoots, the little disposables, you know. You you never took a photo sideways.
00:42:24.145 --> 00:42:36.083
you know, you you never took a photo sideways, hardly ever. but do both. So if you're taking a picture of something, But do both. So if you're taking picture of something, take one landscape or sideways and take one portrait or vertical.
00:42:32.032 --> 00:42:35.895
take one landscape or sideways and take one portrait or vertical.
00:42:35.895 --> 00:42:37.637
And that covers all your bases.
00:42:36.083 --> 00:42:37.407
And that covers all your bases.
00:42:37.407 --> 00:42:54.317
So if you ~ So if you ~ need photos for all your different social media platforms or maybe your website need photos for all your different social media platforms or maybe your website needs a photo that looks a different ~ shape ~ or fits in a different spot needs a photo that looks a different shape,~ or fits in a different spot to make it look a bit more interesting to make it look a bit more interesting so not everything's the same, so not everything's the same, you've got both.
00:42:52.842 --> 00:42:55.623
you've got both. You've sorted it.
00:42:54.317 --> 00:42:56.878
You've sorted it. So just take them both.
00:42:55.623 --> 00:43:00.746
So just take them both both ways every time you're gonna take a picture and you're all covered.
00:42:57.418 --> 00:43:02.760
Both ways every time you're gonna take a picture and you're all covered.
00:43:00.746 --> 00:43:07.619
Can I add one more? Please I I'm by no means the expert in this, Can I add one more? And I'm I'm by no means the expert in this, but it's actually you taught me.
00:43:05.411 --> 00:43:07.222
but it was actually something that you taught me.
00:43:07.222 --> 00:43:11.996
It was to actually It was to Actually really look at the image that you're taking as well.
00:43:09.413 --> 00:43:11.974
really look at the image that you're taking as well.
00:43:11.974 --> 00:43:27.364
So if you're sort of just, you know, So if you're sort of just, you know, sn snapping a a photo of your team, sni snapping at a photo of your team, you know, standing in front of in front of your building or in front of you know, standing in front of in front of your building or in front of a car or whatever. Actually really have a look at that photo and and a car or whatever. Yeah. Actually really have a look at that photo and and see see what you're taking and make sure you're not chopping anybody's head and and see see what you're taking and make sure you're not chopping anybody's off.
00:43:26.833 --> 00:43:33.871
Yeah. You know, or all those all those sorts of Or, you know, all those all those sorts of funny little things. you know, funny little things. Yeah. Try try and include their whole body if you possibly try try and include their whole body if you possibly can.
00:43:33.871 --> 00:43:43.101
So so that then when you go to use on your social media on your website, Totally. So that then when you go to use it on your social media or on your if you chopped off their face or you chopped off the top of their head, if you've chopped off their feet or you've chopped off the top of their head, it just might make the image look a little bit funny.
00:43:40.222 --> 00:43:42.422
it just might make the image look a little bit funny.
00:43:42.422 --> 00:43:46.824
So really, really have a look at what it is in your photo frame.
00:43:43.101 --> 00:43:46.545
So really have a look at what it is in your photo frame.
00:43:46.824 --> 00:43:55.926
~ any anything offs off to the side or on the top that's unnecessary Any anything off s off to the side or of the top that's unnecessary on the bottom can be cropped out, on the bottom can be cropped out, obviously. ~ but just really think about what you're trying to capture.
00:43:52.567 --> 00:43:57.612
obviously. ~ but just r really think about what you're trying to capture and look at the photo before you play it.
00:43:56.221 --> 00:43:58.029
And look at the photo before you click.
00:43:58.172 --> 00:44:11.226
And it's such a simple thing to do, right? Like to it's a such it's such a simple thing to say, Such it's such a stunning thing to say, but we often don't do it. Well, but we often don't do that. Well, the re the reason the reason that I'm pointing it out is because It must the re the reason the reason that I'm pointing it out is because It must be a good couple of years ago now.
00:44:09.657 --> 00:44:11.148
be a good couple of years ago now.
00:44:11.527 --> 00:44:15.259
We headed outside our team and we were doing some of our own imagery.
00:44:11.610 --> 00:44:15.322
We hit outside our team and we were doing some of our own imagery.
00:44:15.259 --> 00:44:24.777
We were updating our website. So I was letting the professionals do their thing because our website. So I was letting the professionals do their thing because I anybody that knows me knows that it is this is not a ~ well you have your area I anybody that knows me knows that it this is not a You ~ expertise.
00:44:24.777 --> 00:44:27.839
I do and it is not and it is not imagery.
00:44:24.972 --> 00:44:27.795
of expertise. I do and it's not and it is not imagery.
00:44:27.795 --> 00:44:32.786
It's marketing strategy and copywriting. So that's that's your happy place.
00:44:28.487 --> 00:44:32.411
Strategy copywriting. Yes, it is not it is not imagery.
00:44:32.411 --> 00:44:37.485
But I was tasked with taking some behind-the-scene photos, I was tasked with taking some behind the scene photos just just on just just just on just on my camera.
00:44:36.868 --> 00:44:41.000
on my camera. So I had wiped my lens So it was really well.
00:44:37.485 --> 00:44:40.918
So I had wiped my lens, so I was doing really well.
00:44:40.918 --> 00:44:44.181
I hadn't tapped focus, so I didn't know about that one at this stage, I hadn't tapped focus. I didn't know about that one at this stage.
00:44:43.922 --> 00:44:45.572
but I just sort of got quite snap-happy But I just sort of got quite snack.
00:44:45.822 --> 00:44:47.824
And I thought to myself, I've taken some great images, and I thought to myself, I'm taking some great images.
00:44:47.824 --> 00:44:51.585
this is great, behind the scenes, This is great. Behind the scenes, don't have to look polished, this is awesome.
00:44:49.385 --> 00:44:51.567
don't have to look polished. This is awesome.
00:44:51.567 --> 00:44:54.770
Went to look at them later, and I had chopped most people's heads off.
00:44:51.585 --> 00:44:59.690
Went to look at them later and I had chopped most people's heads off. Because I literally was just pointing shooting, Because I literally was just pointing shooting, getting into my click happy space.
00:44:57.833 --> 00:44:59.603
just getting into my click happy space.
00:44:59.603 --> 00:45:04.152
~ And you were probably looking at the people and not I I was and my phone~ And you were probably looking at the people and not at your phone.
00:45:04.152 --> 00:45:08.833
And yes, okay, it did actually make quite a funny social media post.
00:45:04.496 --> 00:45:06.014
ex that is that is exactly it.
00:45:06.014 --> 00:45:13.771
And and yes, okay, it did actually make quite a funny social media post, It did, I remember that. But that that was~ the the photos were pretty much I I have to say. But that that was ~ the the photos were pretty much unusable.
00:45:13.297 --> 00:45:14.297
unuseful.
00:45:13.771 --> 00:45:14.771
Yeah.
00:45:14.317 --> 00:45:16.547
Yeah. So that that was a that was a waste of time.
00:45:14.762 --> 00:45:16.583
So that that was a that was a waste of time.
00:45:16.547 --> 00:45:19.588
So that was a good wee lesson from non imagery expert.
00:45:16.583 --> 00:45:21.051
So that was a good wee lesson from Emily, the non imagery expert. Love that.
00:45:19.588 --> 00:45:22.967
Love that. I love that. But it's it's real and hey, I love that. Thank you. It's real.
00:45:22.967 --> 00:45:24.549
Thank you. It's real. We've all been there.
00:45:23.911 --> 00:45:24.911
we've all been there.
00:45:24.770 --> 00:45:28.331
So ~ we all have a area of expertise and yeah.
00:45:27.938 --> 00:45:32.184
Yes. When it comes to a website, When it comes to a website, if I show with people's heads chopped off does a photo with people's heads chopped off does not work well.
00:45:31.462 --> 00:45:34.173
not work well. Not particularly.
00:45:32.184 --> 00:45:39.335
Not particularly no, No, no. And we've got heaps no. And we've got heaps of of other tips as well that we can give people on imagery too.
00:45:39.335 --> 00:45:42.416
in fact, maybe I'll do a podcast episode on that.
00:45:41.039 --> 00:45:42.400
Do a podcasting of that.
00:45:42.440 --> 00:45:44.482
I think that's I think that's a great idea.
00:45:44.500 --> 00:45:45.500
Yeah.
00:45:45.203 --> 00:46:20.358
traditionally So tr traditionally ~ when we've been making websites for many clients in the past, We have a extensive process which involves quite a lot have a fairly extensive process which involves ~ quite a lot of the business owner or the marketing team or the marketing person working person working alongside us to make sure that we get all the information alongside us to make sure that we get all of the information we need we need for their business. ~ and that could be because they have ~ like for their business. ~ and that could be because they have ~ like an existing brand generally, ~ and they've got like quite ~ specific things that an existing brand generally and they've got like quite specific things that they they want to get across, whether that be in their tone of voice, want to get across, whether that be in their tone of voice, their style of language, ~ their brand, their style of language, ~ their brand,~ all the different pieces that make up their existing business.
00:46:16.545 --> 00:46:19.746
~ all the different pieces that make up their existing business.
00:46:20.378 --> 00:46:27.587
~ and we needed to find a way to essentially streamline that or~ and we needed to find a way to ~ essentially streamline that ~ for startups and small businesses.
00:46:26.605 --> 00:46:27.605
In small businesses.
00:46:27.429 --> 00:46:37.625
moment for us to realise hey,~ and that was a bit of an eye-opening moment for us to realise, hey, we actually can do this in a more efficient way that actually results we actually can do this in a efficient way that actually in cost effectiveness in cost effectiveness as well.
00:46:37.625 --> 00:46:39.726
It's it's a saving we can pass on to people.
00:46:37.627 --> 00:46:47.614
as well. Absolutely, Absolutely, but but still in a way where people understand the information that but but still in a way where people understand the information that they need need to provide to make a fantastic website.
00:46:45.433 --> 00:46:50.925
to provide to make a fantastic For sure. And there's there's the basics, For sure. And that's that's the basics, right? You have to right?
00:46:50.214 --> 00:46:56.157
have enough information for search engines, for AI search now, which is obviously a really big thing.
00:46:52.762 --> 00:46:56.176
For AI search now, which is obviously a really big thing.
00:46:56.157 --> 00:46:58.058
It is relatively new to some people.
00:46:56.176 --> 00:47:01.201
It is relatively new to some people, it's been around for quite a It's been around for quite a while now, but it's really important.
00:47:01.201 --> 00:47:10.197
~ but also enough information for people's potential customers to Also enough information for these potential customers get what they need, what they want and ultimately convert them to purchasing.
00:47:08.286 --> 00:47:11.978
to get what they need, what they want, Absolutely. And and even if what you're saying and ultimately convert them to purchase it.
00:47:11.978 --> 00:47:17.284
Absolutely. And and even if what you're saying and what what we're just talking about now sounds quite scary still to people, talking about now that sounds quite scary still to people.
00:47:17.284 --> 00:47:20.695
The process that we have developed to make sure that make sure that it's not.
00:47:17.290 --> 00:47:20.701
the process that we have developed makes sure that makes sure that it's not.
00:47:20.777 --> 00:47:24.259
Yeah. And it's roughly it takes about an hour of your time.
00:47:24.259 --> 00:47:34.414
I mean I mean, surely anyone can find an hour in their work to put aside to invest in Surely anyone can find an hour in their wake to put aside to invest in the future of their business to get the future of their business to get more more customers, more eyes on their business.
00:47:34.414 --> 00:47:36.777
And it's an easy hour. It's it's not hard.
00:47:34.424 --> 00:47:36.826
And it's an easy hour. It's it's not hard.
00:47:36.777 --> 00:47:40.208
It's really, really simple and easy to put back.
00:47:36.826 --> 00:47:39.482
It is it is really, really simple and easy to follow.
00:47:39.482 --> 00:47:43.271
And And you don't have to be the best at writing.
00:47:43.271 --> 00:47:45.393
I don't care if you give me bullet points.
00:47:45.393 --> 00:47:48.105
If you give me spelling mistakes, You give me spelling mistakes.
00:47:47.775 --> 00:47:53.319
you you whatever you can give me, You you whatever you can give me, couple of sentences, even if the English isn't perfect, a couple of sentences, even if the English isn't perfect.
00:47:52.036 --> 00:47:55.042
no big No big deal.
00:47:54.224 --> 00:47:55.224
deal.
00:47:54.719 --> 00:47:59.233
We take what they've provided and we turn it into content that is to be found.
00:47:54.772 --> 00:47:59.693
We we take what they've provided and we turn it into content that is going to be found.
00:47:59.445 --> 00:48:08.556
That's right. Exactly. you know, You know, I've got a real hope that Debut Websites is going to really businesses I've got a real hope that Debut Websites is going to really help.
00:48:09.433 --> 00:48:11.054
New Zealand businesses for a start.
00:48:09.659 --> 00:48:15.097
for a start. We are starting to launch this in New Zealand because that's where We are starting to launch this in New Zealand because that's where we're based.
00:48:14.688 --> 00:48:24.964
we're based. if you're listening from somewhere else,~ but if you're listening from somewhere else, we are coming to you soon. So ~ we are ~ this year twenty twenty six we are coming to you soon. So ~ we are this year twenty twenty six as is a launch here in New Zealand.
00:48:23.799 --> 00:48:25.425
a launch here in New Zealand.
00:48:25.536 --> 00:48:28.918
~ we are going to be also launching in the UK and the US.
00:48:25.984 --> 00:48:28.875
we are going to be also launching in the UK and the US.
00:48:28.875 --> 00:48:30.916
~ very exciting.
00:48:28.918 --> 00:48:49.577
and we have a whole lot of other places on the list as well. So if you are somewhere else in the world you are somewhere else in the world and you're interested, and you're interested, get in touch, get in touch, reach out, you can email us at connect at cimarketing.co reach out. You can email us at connect@cimarketing.co.nz and let us know dot nz and let us know where you are and ~ we will add you to the list you are and ~ we will add you to the list and make sure you are not left out.
00:48:48.007 --> 00:48:49.650
and make sure you are not left out.
00:48:49.577 --> 00:48:55.621
~ but touching on what this is gonna do for New Zealand small businesses~ but touching on what this is gonna do for New Zealand's small businesses and startups. We're and startups.
00:48:56.592 --> 00:49:03.516
We're a helping hand. We're we're right there beside you to get eyes on what a helping hand. We're we're right there beside you to get eyes on what it is that you do best.
00:49:01.947 --> 00:49:09.223
it is that you do best to to turn your passion into a a valid business.
00:49:09.223 --> 00:49:15.690
In into a marketing tool that is going to take you into the future.
00:49:10.400 --> 00:49:14.804
in into a marketing tool that is going to take you into the future.
00:49:14.804 --> 00:49:18.167
That that is going to meet those goals and objectives.
00:49:15.690 --> 00:49:18.451
Yeah. That that is going to meet those goals and objectives.
00:49:19.342 --> 00:49:20.989
Absolutely. And we're right there.
00:49:20.250 --> 00:49:21.250
and we're right there.
00:49:21.076 --> 00:49:34.596
I've had conversations with friends over the last little I've had conversations with friends over the last little while since we've launched this, and they have all got neighbors or friends they have all got neighbours or cousins or you know, or cousins or you know, they know somebody who this is absolutely perfect for.
00:49:30.248 --> 00:49:34.875
they know somebody who this is absolutely perfect for.
00:49:34.596 --> 00:49:44.685
So the more people we can help, So the can help, the more businesses we can help, the more businesses we can help, the happier I am. That's what we're fundamentally the happier I am. That's what we find to be here for. That's right. That that that is that is our happy place.
00:49:42.027 --> 00:49:44.748
That's right. That that that is that is our happy place.
00:49:44.685 --> 00:49:45.685
It really is.
00:49:44.748 --> 00:49:52.641
It really is. ~ and that's that's genuine. Like I've never been someone who's been You've ever been someone who's been driven by trying to line my pockets.
00:49:52.641 --> 00:49:54.632
That's not what this has ever been about.
00:49:53.306 --> 00:49:58.563
not what this has even been this has always been about working with great this has always been about working with great people and being able and being able to help great people.
00:49:57.634 --> 00:50:06.298
to help great people. And this is another tool And this is another in our tool belt that we are getting out there to help Amazing people. So let's talk cost.
00:50:03.472 --> 00:50:06.244
Amazing people. Absolutely. So let's talk cost.
00:50:06.244 --> 00:50:12.871
Let's talk cost. What is this phenomenal, What what what is this phenomenal, phenomenal product that is Debut by CI Marketing?
00:50:09.583 --> 00:50:15.190
phenomenal product that is Debut by C i Marketing What is this going to cost?
00:50:12.871 --> 00:50:15.193
What is this going to cost?
00:50:15.815 --> 00:50:22.121
Well, people know that there are options from a DIY website builder where you go and do something yourself.
00:50:22.121 --> 00:50:37.331
~ But with that comes ~ the fact that you need some degree of technical knowledge Some degree of technical knowledge to understand to understand how to get it live. It's sure you can go and give it a go, grab a template, try it, try your design skills too, Yeah, try your design skills too, but you still need to get it online.
00:50:35.710 --> 00:50:37.351
but you still need to get it online.
00:50:37.331 --> 00:50:40.813
And there are hosting costs ~ associated with that.
00:50:37.351 --> 00:50:41.146
And there are posting costs ~ associated with that.
00:50:40.813 --> 00:50:44.315
~ right through to agency prices.
00:50:41.146 --> 00:50:44.342
~ right through to agency prices.
00:50:44.315 --> 00:50:46.076
Big ticket agency prices Big ticket agency prices.
00:50:46.087 --> 00:50:52.501
that cost thousands of dollars, sometimes even tens of thousands of dollars, depending on the complexity of a website.
00:50:53.438 --> 00:50:55.498
Small businesses and startups can't do that.
00:50:55.382 --> 00:50:58.324
No, they can't justify that. They don't have the time to build it themselves.
00:50:55.498 --> 00:50:58.741
They can't justify that. They don't have the time to build it themselves.
00:50:58.324 --> 00:51:04.827
Maybe they know how to build it themselves and they don't have the money Maybe they don't know how to build it themselves and they don't have the money for a big ticket agency price.
00:51:03.440 --> 00:51:06.070
for a big ticket agency price.
00:51:05.491 --> 00:51:22.612
Okay, so if we're looking at the two scales of what is available currently Okay, so if we're looking at the two scales of what is available currently on the market, we have got something that is a few hundred dollars plus ongoing on the market, we have got something that is a few hundred dollars plus ongoing hosting costs and it is possibly weeks of agonizing thought hosting costs. And it is possibly weeks of agonizing thought and worry about what you're doing.
00:51:19.681 --> 00:51:22.612
and worry about what you're doing.
00:51:22.612 --> 00:51:28.771
And more often than not, results And more often than not results in a website that you don't like and doesn't actually tick the box in a website that you don't like and doesn't actually tick the box.
00:51:28.871 --> 00:51:38.663
in terms of what your business needs versus thousands, in terms of what your business needs versus thousands, up upward of five thousand dollars at a minimum really for for agency websites.
00:51:32.987 --> 00:51:39.023
up upward of five thousand dollars at a minimum really for for agency websites.
00:51:38.663 --> 00:51:41.483
Absolute minimum for sure. Nothing nothing in between.
00:51:39.023 --> 00:51:41.425
So nothing nothing nothing in between.
00:51:41.425 --> 00:51:44.449
Hey they They're definitely out there.
00:51:41.483 --> 00:51:44.464
Hey, they exist. They're definitely out there.
00:51:45.045 --> 00:51:57.290
But I know that Debut Websites ticks all of those boxes, They've websites, takes all of those boxes, a great price. And it also has it's is at a great price, and it's also full of features that is what a small business or a startup needs.
00:51:52.226 --> 00:51:57.721
what a small business or a startup needs.
00:51:57.290 --> 00:52:03.976
Plus you've got the backing and an incredibly strategic marketing team.
00:51:57.721 --> 00:52:04.202
Plus you've got the backing and the support of an incredibly experienced marketing team.
00:52:04.565 --> 00:52:08.268
If we do say so ourselves. And we do.
00:52:06.262 --> 00:52:09.617
And we do. Yeah, you're right.
00:52:08.268 --> 00:52:11.009
Yeah, you're right.
00:52:09.617 --> 00:52:14.351
~ so~ so the price of Debut Website.
00:52:13.155 --> 00:52:16.000
update your website. I feel like we need a drum roll.
00:52:14.351 --> 00:52:16.054
I feel like we need a drum roll.
00:52:16.000 --> 00:52:18.704
I I feel like this has all been sort of building up that we need a little bit of a I I feel like this has all been sort of building up a little bit.
00:52:18.704 --> 00:52:19.704
We could do one.
00:52:22.038 --> 00:52:24.172
my gosh. Let's not ever do that again.
00:52:23.400 --> 00:52:24.400
not do that. Do we cut it?
00:52:24.176 --> 00:52:25.391
The and ninety five dollars plus GST.
00:52:24.528 --> 00:52:34.554
The price of a Debut Website to set up for your three pages is just nine hundred That's all you'll pay for a Debut Website for your setup fee.
00:52:30.511 --> 00:52:32.212
and ninety five dollars plus GST.
00:52:32.212 --> 00:52:36.634
That's all you'll pay for a Debut Website for your setup fee.
00:52:34.554 --> 00:52:38.815
It is so affordable.
00:52:36.634 --> 00:52:38.924
If you want that's so affordable.
00:52:38.815 --> 00:52:42.048
It's so it's so affordable. It's ridiculous.
00:52:38.924 --> 00:52:42.038
I it's ridiculous. It's ridiculous.
00:52:42.038 --> 00:52:48.442
I know. But it was I know. But it was really important to me that I could~ get it to a price that is gonna work for people.
00:52:48.442 --> 00:52:55.867
If you want to add on an extra page, it's a hundred dollars plus GST for an extra page, but you only pay that it's set up.
00:52:55.867 --> 00:53:03.775
You don't pay that ongoing. It's just a a one off, hey, I wanna add ~ you know, a blog page, You know, a blog page, an event page, an event page, a booking a book.
00:53:03.123 --> 00:53:04.653
page, whatever it is you want to add.
00:53:04.653 --> 00:53:06.516
Just a hundred bucks. That's it.
00:53:05.241 --> 00:53:06.623
Just a hundred bucks, that's it.
00:53:06.516 --> 00:53:08.679
And that's not just a setup time.
00:53:06.623 --> 00:53:13.911
And that's not just a setup time, is it? You c you can add that page Is that can add that page at another time? You a page any time you always just had your website And another time? You can add a page anytime you like.
00:53:13.911 --> 00:53:19.913
once you've had your website built, it's approved, it's live, a couple of months down the track, you're like, hey, I've grown my business.
00:53:18.830 --> 00:53:20.420
Yeah, I've grown my business actually.
00:53:19.913 --> 00:53:27.416
Actually, I wouldn't mind maybe writing some blogs or like I I I chose the services page.
00:53:26.768 --> 00:53:33.349
services page. I'm I wanna have an about us page so we can like showcase that girl I'm I wanna have an about us page so we can like showcase our growing team team and talk about who we are as a business.
00:53:31.518 --> 00:53:33.338
and talk about who we are as a business.
00:53:33.829 --> 00:53:37.889
You can go on and add that at any time you like and we'll build You can go on and add that at any time you like and we'll build that for you.
00:53:37.250 --> 00:53:42.878
So after you've set up, we do have two options for your ongoing plans.
00:53:37.266 --> 00:53:43.179
So after you set up, we do have two options for your ongoing plans.
00:53:42.878 --> 00:53:49.467
You can do it either month by month, You can do it either month by month, which is perfect for those who maybe have a bit of an unpredictable income right which is perfect for those who maybe have a bit of an unpredictable income right now, ~ now.
00:53:49.423 --> 00:54:00.398
Yeah. Yeah. or for those who do Yeah. or for those who do wanna ~ pay an annual~ fee up front to cover the full 12 months of their first year with Debut websites daily websites they can do that too and they will get savings from that.
00:53:57.944 --> 00:54:00.426
they can do that too and they will get savings from that.
00:54:00.398 --> 00:54:05.282
~ so the month by month is just a hundred and forty nine dollars a month plus GST.
00:54:00.426 --> 00:54:04.790
~ So the month by month is just $149 a month plus GST.
00:54:04.790 --> 00:54:12.929
~ And that covers all of your ongoing SEO,~ and that covers all of your ongoing SEO your ongoing AEO is your your ongoing AEO, which is your AI search visibility.
00:54:11.847 --> 00:54:13.208
AI search visibility.
00:54:13.309 --> 00:54:21.507
~~ it also gives you ~ analytics every month sent to your inbox so you know exactly It also gives you ~ analytics every month sent to your home box so you know exactly how your website is online.
00:54:20.096 --> 00:54:21.487
how your website is performing.
00:54:21.487 --> 00:54:23.387
it covers your hosting.
00:54:21.507 --> 00:54:23.090
~ it covers your hosting.
00:54:23.748 --> 00:54:31.882
If you have chosen to get a domain with us, If you have chosen get a domain with us, it covers that as well. ~ and it also it covers any updates that we it covers that as well. and it also covers any updates that we add into the system.
00:54:30.759 --> 00:54:34.914
add into the system. So if we do any updates, So if we ~ do any updates, you're all sorted.
00:54:33.810 --> 00:54:40.637
you'll all sort it. It also includes a backend that you can go in and It also includes a backend that you can go in and you can edit your own website to.
00:54:38.545 --> 00:54:43.455
you can edit your own website too. ~ nice and simple, super easy to follow.
00:54:41.235 --> 00:54:43.557
~ nice and simple, super easy to follow.
00:54:43.455 --> 00:54:52.213
If you've got a new team member or someone's left, If you've got a new team member or someone's left, you can ~ add someone in, take them away, you can ~ add someone in, take them away, add a blog, change some words, add a blog, change the words, change a picture, change a picture, whatever you need to do.
00:54:51.319 --> 00:54:55.615
whatever you need to and then your annual option is exactly the same concept.
00:54:52.472 --> 00:54:55.596
and then your annual option is exactly the same concept.
00:54:55.596 --> 00:55:00.869
with the annual, ~ you a benefit for paying up front,~ but with the annual, you do ~ get a benefit for paying up front.
00:55:00.119 --> 00:55:03.011
so it it works out of a hundred and twenty five month.
00:55:00.869 --> 00:55:04.942
So it it works out at $125 a month ~ plus GST.
00:55:05.065 --> 00:55:10.989
So it's fifteen hundred dollars ~ as a one time payment and you are So it's all sorted for your first year.
00:55:11.018 --> 00:55:14.373
There's an added bonus if you do go for ~ There's also an added bonus if you do go for the annual plan.
00:55:14.373 --> 00:55:17.967
~ Let's face it, businesses evolve and change all the time let's face it, businesses evolve and change all the time.
00:55:18.065 --> 00:55:20.697
and keeping your website up to date is super important.
00:55:18.344 --> 00:55:20.815
keeping your website up to date is super important.
00:55:20.697 --> 00:55:30.112
How many of us have got a new website in two years down the track, How many of us have got a new website and two years down the track, six years down the track, have left it, six years down the track, have left it like recently.
00:55:27.692 --> 00:55:32.505
gone, ~ I'm sure I updated that recently, but you probably haven't, right?
00:55:30.112 --> 00:55:32.543
But you probably haven't, right?
00:55:32.505 --> 00:55:40.929
If you go for the annual option, If you go for the annual option that one will payment at the beginning, that one off payment at the beginning, we'll include two sets of updates for you within that year.
00:55:37.007 --> 00:55:40.929
we'll include two sets of updates for you within that year.
00:55:41.309 --> 00:55:43.217
So at six months and at twelve months, at six months and at twelve months.
00:55:43.897 --> 00:55:47.789
we're gonna give you We're gonna give you a series of updates that you can choose from.
00:55:45.592 --> 00:55:47.773
a series of updates that you can choose from.
00:55:47.773 --> 00:56:04.579
So we've got a whole list of updates you can choose from and it's all So we've got a whole list of updates you can choose from and it's all of the stuff that a business would think about or need to change because they've the stuff that a business would think about or need to change because they've grown over that time and their website maybe needs to just be slightly tweaked over that time and their website maybe needs to just be slightly twigged just to suit them better. ~ to suit the better. ~ and so that's all included with the annual plan.
00:56:01.587 --> 00:56:04.699
And so that's all included with the annual plan.
00:56:04.579 --> 00:56:08.141
So with the annual plan, you pay less and you get more.
00:56:04.699 --> 00:56:08.407
So with the annual plan, you pay less and you get more.
00:56:08.141 --> 00:56:10.429
It's a no brainer. But also No brainer. It's a no brainer.
00:56:10.429 --> 00:56:16.152
A no brainer. But also if you can't pay that right now, do the month to month straight up.
00:56:12.005 --> 00:56:15.896
If you can't pay that right now, do the month to month straight up.
00:56:15.896 --> 00:56:22.779
Switch to the annual plan when you're ready, Switch to the annual plan when you're ready, when you can. We you can do that anytime and you're all set.
00:56:18.652 --> 00:56:22.632
when you can. We you can do that any time and you're all set.
00:56:22.632 --> 00:56:26.473
Also with your month to month you can cancel any time.
00:56:22.779 --> 00:56:39.376
Also with your month to month, you can cancel anytime. And obviously we'd be incredibly sad to see you go, And obviously we've been incredibly sad to see you go, but if but if hey, your business idea didn't quite work out or you want to go another direction Hey, your business idea quite work to go another direction, or you're moving overseas, going to be doing this anymore, or you're moving overseas, whatever it may be, you can cancel anytime you are not locked in to and you're not going to be doing this anymore.
00:56:39.563 --> 00:56:43.275
any contract whatsoever.
00:56:39.769 --> 00:56:43.310
You can cancel any time you are not locked into any contract whatsoever.
00:56:43.275 --> 00:56:48.194
we understand through working through this industry s in such a long time that We understand through this industry in such a long time.
00:56:46.772 --> 00:56:54.118
things change sometimes. So there there's gotta be that level of flexibility Yeah. They do. There's got to be that level of flexibility, and I think that that month be opposite as well, and I think that that month to month definitely offers that as well, doesn't it? Exactly.
00:56:53.915 --> 00:57:01.740
isn't it? Exactly. but right now for the launch we have an extra special deal going Do we need another drum roll? I think we do.
00:56:59.757 --> 00:57:00.871
on. We need another drum roll.
00:57:00.871 --> 00:57:04.199
I think we do. I'm so sorry, everybody.
00:57:01.740 --> 00:57:05.542
I'm so sorry.
00:57:04.199 --> 00:57:05.199
That was terrible.
00:57:05.542 --> 00:57:08.811
We're having a lot of fun doing it. yeah. So ~~ yeah.
00:57:09.893 --> 00:57:18.835
so right now for the first thirty Debut websites, First thirty Debut websites. It is not nine hundred and ninety five dollars plus it is not nine hundred and ninety-five dollars plus GST for your setup.
00:57:17.627 --> 00:57:21.297
GST for you have set up. You're gonna get a whopping three hundred.
00:57:18.835 --> 00:57:27.799
You are gonna get a whopping three hundred dollars off that price. Six ninety-five plus GST will get you a website.
00:57:23.510 --> 00:57:27.801
Six ninety five plus GST will get you a website.
00:57:27.799 --> 00:57:31.240
Your first preview will be with you in your inbox.
00:57:27.801 --> 00:57:36.646
Your first preview will be with you in your inbox No more than five working days after we've received your form.
00:57:32.703 --> 00:57:39.675
no more than five working days after we've received your form.
00:57:36.646 --> 00:57:41.991
Five days. Five days and you have a website.
00:57:39.675 --> 00:57:41.996
Five days and you have a website.
00:57:41.991 --> 00:57:43.833
You then get a round of feedback.
00:57:41.996 --> 00:57:43.836
You can get a round of feedback.
00:57:43.833 --> 00:57:45.536
You can let us know any changes you want.
00:57:43.836 --> 00:57:45.516
You can let us know any changes you want.
00:57:45.516 --> 00:57:51.484
We'll make that happen. You can have a website up and running theoretically We'll make that happen. You can have a website up and running theoretically in like two weeks.
00:57:50.380 --> 00:57:53.540
in like two weeks. It's an It's an impressive turnaround.
00:57:52.681 --> 00:57:55.958
impressive turnaround. We have outdone ourselves.
00:57:53.540 --> 00:57:57.163
We have outdone ourselves. I really I think we have too.
00:57:58.348 --> 00:58:00.252
I really hope that we've ticked every single box hope that we take the rest of the box.
00:58:00.619 --> 00:58:03.040
of what a startup or a small business needs.
00:58:03.040 --> 00:58:12.815
we would love to work with all these beautiful people out there we would love to work with all these beautiful people out there who are just absolutely doing amazing things and we wanna help showcase them who are just absolutely doing amazing things and we want to help showcase them to the world.
00:58:13.048 --> 00:58:16.210
So check out debutwebsites.co.nz We will put that in the show notes as well, the world. So check out Debsites dot co dot nz.
00:58:16.210 --> 00:58:20.202
We will put that in the show notes as well, that link so you can find us that link so you can find us.
00:58:20.942 --> 00:58:23.123
And jump on board. Grab this offer it's available.
00:58:20.943 --> 00:58:23.797
and jump on board. Grab this offer while it's available.
00:58:23.123 --> 00:58:26.394
it is going to go super fast.
00:58:23.797 --> 00:58:26.088
~ it is going to go super fast.
00:58:26.394 --> 00:58:27.394
Super quickly.
00:58:28.065 --> 00:58:31.447
And we we can't wait to see you all.
00:58:28.822 --> 00:58:31.952
Can't wait to see you all.
00:58:31.447 --> 00:58:46.048
We absolutely can't. Emily, again for coming on the show and having this We absolutely can't. Emily, thank you again for coming on the show and having~ reminisce back into back into our our history, but also talking about what we're doing now and where we're heading in the future. And it's just been a pleasure.
00:58:46.048 --> 00:58:48.501
No, you're very welcome. Thank you for having me on.
00:58:46.467 --> 00:58:48.438
No, you're very welcome. Thank you for having me on.
00:58:48.438 --> 00:58:56.010
It's it's really easy to talk about things that you're really passionate about It's about things that you're really passionate about and things that and things that you really believe in.
00:58:55.061 --> 00:59:00.601
you really believe in, and this is exactly what Dave U And this is exactly what Debut is. It's it's well fifteen years in the making.
00:58:58.016 --> 00:59:00.719
Is it's it's well fifteen years of the making.
00:59:00.601 --> 00:59:04.422
It is. You know, it it it's fifteen years of of of thought.
00:59:00.719 --> 00:59:04.364
It is. You know, it it it's fifteen years of of of thought.
00:59:05.282 --> 00:59:08.384
And ~ we're really excited. So let's go.
00:59:07.778 --> 00:59:10.493
So let's go. We can't wait to see them.
00:59:08.384 --> 00:59:10.344
I can't wait to see that.
00:59:10.964 --> 00:59:11.964
Thank you.
00:59:12.638 --> 00:59:17.478
Thanks so much for joining the Visual Marketing Podcast, brought to you by C i Marketing.
00:59:17.478 --> 00:59:21.545
I'm your host Liz, and I can't wait to share more episodes with you.