ABOUT THIS EPISODE
You know what to do. So why aren’t you doing it?
Tom Cooke is a business performance coach and author of It’s Time to Win Big. After working with more than 2,000 business owners and founders, he’s convinced that most of them don’t need more information - they need to be more effective with what they already know.
We talk about why procrastination is usually an emotional block in disguise, how to trace a slowdown in your business back to the activity you stopped doing, and why the feast and famine cycle is a focus problem, not a sales problem. Tom also makes the case for courage over confidence, “optimum” over perfect, and creating space in your week rather than cramming it.
Plus his answers to Snog, Marry, Avoid - including the one thing he thinks business owners should stop outsourcing to AI.
Find Tom at tomwjcooke.com and on LinkedIn at linkedin.com/in/tomwjcooke.
