ABOUT THIS EPISODE
If your brand has ever felt like a bad haircut you can’t grow out fast enough, then this episode is for you. Today, I’m sitting down with Amanda Shuman, founder of Carrylove Designs, to talk about what it really means to build a brand that evolves with you.
From emo-era MySpace profiles to motherhood, pivots, and public reinvention, we’re unpacking how your personality isn’t a distraction, but instead it’s your strategy. What I love most about this conversation is her honesty about what happens when your business no longer feels like you and how to rebuild without losing yourself in the process.
In this Episode:
- Why losing pride in your brand is the first sign it’s time to pivot
- How to balance authenticity with authority when pivoting in public
- The difference between branding with personality vs. branding for attention
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Find It Quickly:
- 2:01 - The System Reboot
- 6:01 - When Your Brand Feels Off
- 7:20 - Pivoting in Public
- 10:36 - Authenticity and Values
- 13:26 - Personality Without Attention Chasing
- 15:36 - Emo Era Branding Lessons
- 19:40 - Motherhood and Identity Shifts
- 23:11 - Staying Visible With Boundaries
- 24:29 - Where to Find Amanda
- 25:56 - System Shutdown Song Anthems
Connect with Carry:
- Website: carrylovedesigns.com
- Instagram: instagram.com/carrylovedesigns
- Instagram: instagram.com/theamandashuman
- Clarity Audit: carrylovedesigns.myflodesk.com | Use code SYSTEMS for $100 Off
Connect with Julie:
Website: dallasgirlfriday.com
Instagram: @thesystemforeverything
