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On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.   In part 1, we learn how Prof. Dr. Mueller has come to combine neuroscience with pricing and what the 2500 brain scans that he studied have revealed about peop…
On this two-part episode we look at Pricing and Sales through the lens of neuroscience with brain scientist Prof. Dr. Kai-Markus Mueller.    Part 2 takes us through practical examples of how prices steer people and what neuroscience suggests that we should do differently to be more successful in …
On this episode, Daniel Cho, Head of Strategic Pricing Center of Excellence at Philips Healthcare, takes us through the story of Value Pricing and Value Selling at Philips - a leading healthcare company that has had tremendous success in this space, achieving outstanding business results. …
The 2020s so far have been difficult for many businesses, with supply chain challenges and inflation reaching new highs in some countries. Now, as the pace of inflation slows down and some parts of the world are headed for a recession, many businesses are faced with their clients’ tighter budgets a…
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