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If you are listening to the Staff of Practice Podcast, we aim to serve the facilitators, practitioners, and teams of the wellness practices of our community with real deal Monday morning ready tools.
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Be sure to follow us wherever you're watching.
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Tag us, like us, and make sure you check us out online at gostaffless.com.
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Okay.
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Hi Molly.
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Hi.
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Hi.
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There are a couple of chiropractic advocates that make things easy on our end for things to happen, and you're one of them.
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And when I think about Instagram and being 53 and being a little bit stone age when it comes to social media, I think about you and how easy you make it for people to understand why Instagram isn't scary and how it can be used.
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So please introduce yourself.
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Who are you?
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Where are you?
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What do you do?
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Hi, I'm Molly Cahill.
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So yeah, no, I've been doing Instagram marketing for chiropractors for about seven years.
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You know that saying you can't see the label from inside the bottle.
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So you're inside your bottle and I am outside.
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And um chiropractic literally saved my life.
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Well, I wouldn't say saved my life.
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It did.
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Well, it did save my life.
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Uh, when I was about 22 years old, I had like really, really terrible sciatica.
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And I thought like chiropractic wasn't even something that would have even like entered my stream of consciousness as an option because I wasn't raised that way, right?
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I was an ibuprofen family.
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So um at the time I was very fortunate to have sold.
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My first job was uh selling advertising in a newspaper.
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So I sold an ad to a chiropractor and he saw me like limping along and he was like, I can help you.
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And I'm like, okay, sure, dude.
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You know, like very skeptical.
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Two adjustments later, I had no pain, and I was like, Hey, do people know about this?
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Like, is this like is this something that people are aware of?
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Um, was that my like great aha moment?
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Like, absolutely not, because then I just went about my career and um I ended up calling on pain and addiction clinics for six years.
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I was in medical sales.
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I sold like a drug testing.
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Um, and so after you've been inside pain and addiction clinics all day, every day for six years, you're like, holy crap, no one's coming to save us.
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Like this is so broken.
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Right.
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And um, yeah, so fast forward when I got pregnant with my daughter, my husband deployed when I was 38 weeks pregnant.
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So that was real fun.
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And I knew I didn't want to do the corporate gig anymore.
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And uh, when my daughter was about a year old, my chiropractor was like, Hey, do you want to like help me with my Instagram?
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And I'm like, I guess I could figure that out.
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I mean, my background's in marketing and the proverbial rest is history.
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So um, I have a pretty large Instagram management agency.
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We run uh 28 now chiropractors' Instagram accounts.
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Um, and we've been doing that consistently for years.
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And then I also have a membership where I can like teach people or uh, you know, staff, CA or whatever to do if you were to hire our agency, like here's exactly what we would do for you.
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So, like I said, I am outside the bottle, I've got real boots on the ground.
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Like so many of my friends are still terrified of chiropractic.
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So, like I said, so I think I come at things from like a very different lens.
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You're an angel of chiropractic, and you know, um CAs is a term, chiropractic assistants, and I always refer to them as chiropractic angels because you're the advocates that make the things glue together and happen.
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And I do want to just take a moment and thank your husband for his service.
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I always feel like it's I have to say that.
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I think what he does is tremendous and so brave.
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Um what do you see chiropractors doing wrong when it comes to Instagram?
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Okay, um, it kind of depends like who I'm talking to.
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But the main thing, uh, one of the main things I see is uh okay, there's all these like wellness guru influencers out there nowadays, right?
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Who have zero the credentials that you do.
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And I think a lot of chiropractors swing too far to try and separate themselves from what these other people like, no, look at me, I am the professional, and here is my clinic page, and is this is my professional clinic page, and it's like that you almost have to like play the game to the influencers.
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I don't want to call it like they're not relatable, not at all.
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Like, I'm like, I don't relate to your logo or a stock image of some man holding his neck with like a lightning bolt.
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Like if you're still using stock imagery or um stop, yeah.
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I just can't.
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It's not you have to show your face, you have to show your personality.
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Um a lot of people get hung up like, oh, that's for my personal page.
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This is my clinic page.
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And that if that's your mindset at all, like I already tell you right now that it your clinic page is not working to bring you patients.
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If if that has been a thought that's entered your mind, your clinic page is not bringing you patients.
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Because what do we buy?
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Why do we make buying decisions?
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Even like you know, we even like buy cars based on emotional things.
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Like you can imagine using a practitioner who's quite literally gonna have their hands on you.
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If I come to your page, I have no idea what you even like.
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What does your office look like?
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What do you look like?
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Like, I don't like there's no emotional connection.
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Or if every single post is like so educational, and I'm like, I'm just gonna educate the crap out of you, and eventually you're gonna book, like that doesn't work either.
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You've got to show your personality.
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So how has what you just said changed since AI has kicked in?
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Oh, I think it's more important than ever.
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Tell me why.
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Because AI flood like all of a sudden people were creating content at like a much more mass scale that felt even more, even less personal, right?
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Um, my daughter's babysitter this summer, she's 18 years old, and she's like, we hate AI.
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If we see AI anything, yeah, yeah, they hate it.
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They don't if they're like, if we see, um, I just got a new client in my agency, and they were making AI clone videos of her to use on her practice page, which to me is just so unethical and so like I just like can't I can't pay.
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Not for AI, I'm doing not for AI video, I don't think not for AI video for AI period.
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Oh yeah, no, I use AI every day in my business 100%, but um you have to do it the right way.
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You still have to have your own, like the people who show their personality and their own thought leadership.
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Like that's the one.
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If you were to like zoom out and you took away one, like that's two words, two words from this whole podcast, it would be like thought leadership.
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Like, what makes you like Jody?
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Think about you and all of your classmates, right?
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You have X amount of years of experience in chiropractic.
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Even if you went to the same exact college, you had the same, let's say you had the same exact mentors, let's say you even opened the same similar type of practice, you still have your own unique lived experience as you and maybe your own health challenges, your own family health challenges, and then different patients that you've seen throughout the years, right?
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That story, that collection that makes you unique, like that's the thing that people want to hear about.
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Like, because they could go to AI and be like, what are three stretches for back pain?
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Like, you know what I mean?
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But like what they can't get is your personal CrossFit at 53.
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Like, you know what I mean?
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Like your unique crazy take.
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You're listening to the Staffless Practice podcast.
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Visit us at www.ghosta.com for resources to help you run your practice with less stress and more freedom.
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Now back to the show.
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I also feel like people are just so they're low, we're lonely because we live on these claims and we're not connecting.
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I I'm always talking about be the guy who does the thing.
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So, like, you're the guy who does the Instagram thing for practitioners.
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I'm the guy who works with bellies and babies in my community.
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Be the guy who does the thing.
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And the more clear on we are on the thing, the easier it is to connect with people.
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And then the connection mechanism is all about that thing that you're the guy who does that thing.
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So oh, can I go there with the community part real quick?
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Because okay, that would be like huge, like I would say neck and neck with the like personality, not showing a personality mistake is the community piece.
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So I think somewhere along the way, people like left out the word social, and it was just like, oh, Instagram is my billboard.
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You know, I'm just gonna throw up tons and tons and tons of content, and like hopefully as you're driving by, proverbial scrolling driving by, you see it.
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But that's not what it's about.
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The our clients who have the best results.
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I have one client right now who like pops out in my mind and she only gets two posts a week from us.
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Her views outperform some of our clients that get double the amount of posts as her, like because she has built such a beautiful community in her practice that she gets comments from her patients, like, oh my gosh, you've helped me so much.
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Right.
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And so when you look at Instagram as like a community and not just like, I'm gonna throw up all this like passive content that I expect you to um consume.
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That also, like you said, the loneliness, people are like, Oh, there's a real sense of community here.
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Like, people are really craving that.
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You know what else?
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I see, first of all, going back to the 20 something, they don't use cash either.
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I was hanging out with my little sister and my cousin, and they're like, You use cash?
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And I'm like, Yeah, why wouldn't I use cash?
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So that was I don't use I'm 40, I don't ever have cash.
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I always am using cash, and I think that that's an age thing too.
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No, that's a New Jersey thing, I realize because that is like, yeah, it's amazing.
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I just visited New Jersey.
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My best friend lives in uh uh New Jersey, and I just visited her uh a couple weeks ago.
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We went to the aquarium in oh something beach.
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I don't remember.
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Oh, you would know it.
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And so we get there and they're like cash only to park.
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I'm like, oh my god, I would have never even had a lot of places use cash only because we're Jersey, you know the cash is king.
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That's what he said.
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My friend's husband grew up there.
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He's like, Oh, it's a Jersey thing, cash only.
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I was sitting with Jack Barla, who is the head honcho over at Sherman College these days, and I was like, wouldn't it be cool?
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And I'm always in trouble when those words come out of my mouth, right?
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Wouldn't it be cool if and the idea was born of creating a free event online, a virtual event to teach chiropractors about relevant marketing tools, ideas, um guidance steps.
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So there it was.
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That was the birth of the chiropractic summit.
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And you guys can see along the bottom of this page, the chiropractic summit.com.
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And Molly was one of the first people I thought we have to have Molly on.
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So we have about 15 um leaders in the chiropractic world coming to do a 30 to 45 minute presentation on growing your practice to have it 2027 ready.
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And Molly, you're one of those people.
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This is October 2nd and 3rd.
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It's all virtual and it's completely free.
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So, what are you going to be talking about at the summit?
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Um, I'll be expanding a lot on the two things that I talked about, but I've got three more.
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So I've kind of essentially got like five mistakes that I've seen time and time again.
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Like you bring me any clinic, and I'll promise you it's at least four of the five these mistakes.
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Um and one quick thing to know if Instagram feels unimportant to you still, because it's Instagram, let me just point out the fact that it is no longer something that is non-negotiable because now consistent posting also increases the likelihood that you show up in AI queries.
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Um, so if someone is you talking to AI to try to find a solution for themselves or their child or their husband or whatever, uh consistent content and specific messaging that I'll teach in my my presentation as well, Jody.
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Um, that is what increases the part, it's just one piece, right?
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It's not the only piece of the puzzle, but it's one piece that helps increase the likelihood that you're showing up in like even in Google search now.
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So I'm very excited.
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Give me more, give me like a little bit more.
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I want one more bite.
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So I look at it as like a marketing ecosystem, right?
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So still I still usually Google is my first stop, but people think of Google and AI as two different things, but they're not anymore, right?
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Like Google is AI now.
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So if someone is Googling, like uh, you know, flathead or whatever with my baby, like it is now crawl, like your Instagram content and your Facebook content, all that feeds into all those algorithms.
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So before it was like I post on Instagram and people find me if they happen to be scrolling Instagram.
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Now it is I post on Instagram or Facebook and people find me when they're searching Google or talking to AI.
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Right.
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Which is like and what Molly does is you make it easy to understand.
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Oh, thanks.
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You're really good at it, and that's why I've always been a fan.
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So listen, here's the deal, guys.
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Um, October 2nd and 3rd, it's a completely free virtual event.
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You're gonna see all of the speakers start to splash all over social media.
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Sign up for the summit, sign up for the summit.
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If you want the replay vault, if you're not available October 2nd and 3rd, it's a$97 payment that goes directly to Sherman College to support all the things that they're doing in the profession.
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Molly, can you give us your best pitch?
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How can people find out about you?
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Give us your thing.
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What's your thing?
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I'm most active on Instagram.
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My handle is just at Molly A Cahill.
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That is C-A-H-I-L-L.
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I'm very active in my DMs.
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Come say hi.
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I 100% would love to chat with you.
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Awesome.
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I love it.
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I appreciate your time.
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Molly, hang tight.
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If you're watching this, guys, go make the world better with great care, and we'll talk to you soon.
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Okay, there it is.
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Our amazing community.
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We are so pleased to bring you another great episode of this Daffless Practice podcast.
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Now, go make the world better with great care.
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If you are listening to the Staff of Practice Podcast, we aim to serve the facilitators, practitioners, and teams of the wellness practices of our community with real deal Monday morning ready tools.
00:00:16.480 --> 00:00:18.719
Be sure to follow us wherever you're watching.
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Tag us, like us, and make sure you check us out online at gostaffless.com.
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Okay.
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Hi Molly.
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Hi.
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Hi.
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There are a couple of chiropractic advocates that make things easy on our end for things to happen, and you're one of them.
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And when I think about Instagram and being 53 and being a little bit stone age when it comes to social media, I think about you and how easy you make it for people to understand why Instagram isn't scary and how it can be used.
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So please introduce yourself.
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Who are you?
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Where are you?
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What do you do?
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Hi, I'm Molly Cahill.
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So yeah, no, I've been doing Instagram marketing for chiropractors for about seven years.
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You know that saying you can't see the label from inside the bottle.
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So you're inside your bottle and I am outside.
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And um chiropractic literally saved my life.
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Well, I wouldn't say saved my life.
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It did.
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Well, it did save my life.
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Uh, when I was about 22 years old, I had like really, really terrible sciatica.
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And I thought like chiropractic wasn't even something that would have even like entered my stream of consciousness as an option because I wasn't raised that way, right?
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I was an ibuprofen family.
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So um at the time I was very fortunate to have sold.
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My first job was uh selling advertising in a newspaper.
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So I sold an ad to a chiropractor and he saw me like limping along and he was like, I can help you.
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And I'm like, okay, sure, dude.
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You know, like very skeptical.
00:01:59.439 --> 00:02:04.480
Two adjustments later, I had no pain, and I was like, Hey, do people know about this?
00:02:04.640 --> 00:02:08.560
Like, is this like is this something that people are aware of?
00:02:08.879 --> 00:02:12.319
Um, was that my like great aha moment?
00:02:12.400 --> 00:02:18.800
Like, absolutely not, because then I just went about my career and um I ended up calling on pain and addiction clinics for six years.
00:02:18.879 --> 00:02:19.759
I was in medical sales.
00:02:19.840 --> 00:02:21.520
I sold like a drug testing.
00:02:22.159 --> 00:02:28.960
Um, and so after you've been inside pain and addiction clinics all day, every day for six years, you're like, holy crap, no one's coming to save us.
00:02:29.039 --> 00:02:30.479
Like this is so broken.
00:02:30.719 --> 00:02:31.120
Right.
00:02:31.360 --> 00:02:38.000
And um, yeah, so fast forward when I got pregnant with my daughter, my husband deployed when I was 38 weeks pregnant.
00:02:38.159 --> 00:02:39.360
So that was real fun.
00:02:39.599 --> 00:02:41.919
And I knew I didn't want to do the corporate gig anymore.
00:02:42.000 --> 00:02:47.599
And uh, when my daughter was about a year old, my chiropractor was like, Hey, do you want to like help me with my Instagram?
00:02:47.680 --> 00:02:49.280
And I'm like, I guess I could figure that out.
00:02:49.360 --> 00:02:53.199
I mean, my background's in marketing and the proverbial rest is history.
00:02:53.439 --> 00:02:56.719
So um, I have a pretty large Instagram management agency.
00:02:56.800 --> 00:03:01.759
We run uh 28 now chiropractors' Instagram accounts.
00:03:02.000 --> 00:03:04.719
Um, and we've been doing that consistently for years.
00:03:04.960 --> 00:03:13.759
And then I also have a membership where I can like teach people or uh, you know, staff, CA or whatever to do if you were to hire our agency, like here's exactly what we would do for you.
00:03:13.919 --> 00:03:17.360
So, like I said, I am outside the bottle, I've got real boots on the ground.
00:03:17.439 --> 00:03:20.319
Like so many of my friends are still terrified of chiropractic.
00:03:20.879 --> 00:03:24.400
So, like I said, so I think I come at things from like a very different lens.
00:03:24.719 --> 00:03:37.759
You're an angel of chiropractic, and you know, um CAs is a term, chiropractic assistants, and I always refer to them as chiropractic angels because you're the advocates that make the things glue together and happen.
00:03:37.919 --> 00:03:41.439
And I do want to just take a moment and thank your husband for his service.
00:03:41.520 --> 00:03:44.000
I always feel like it's I have to say that.
00:03:44.159 --> 00:03:47.439
I think what he does is tremendous and so brave.
00:03:47.759 --> 00:03:53.280
Um what do you see chiropractors doing wrong when it comes to Instagram?
00:03:54.319 --> 00:03:59.280
Okay, um, it kind of depends like who I'm talking to.
00:03:59.360 --> 00:04:10.159
But the main thing, uh, one of the main things I see is uh okay, there's all these like wellness guru influencers out there nowadays, right?
00:04:10.240 --> 00:04:12.879
Who have zero the credentials that you do.
00:04:13.520 --> 00:04:31.120
And I think a lot of chiropractors swing too far to try and separate themselves from what these other people like, no, look at me, I am the professional, and here is my clinic page, and is this is my professional clinic page, and it's like that you almost have to like play the game to the influencers.
00:04:31.279 --> 00:04:34.399
I don't want to call it like they're not relatable, not at all.
00:04:34.560 --> 00:04:41.439
Like, I'm like, I don't relate to your logo or a stock image of some man holding his neck with like a lightning bolt.
00:04:41.600 --> 00:04:46.800
Like if you're still using stock imagery or um stop, yeah.
00:04:46.959 --> 00:04:47.759
I just can't.
00:04:47.920 --> 00:04:53.279
It's not you have to show your face, you have to show your personality.
00:04:53.680 --> 00:04:57.680
Um a lot of people get hung up like, oh, that's for my personal page.
00:04:57.839 --> 00:04:59.439
This is my clinic page.
00:04:59.759 --> 00:05:05.519
And that if that's your mindset at all, like I already tell you right now that it your clinic page is not working to bring you patients.
00:05:05.600 --> 00:05:09.680
If if that has been a thought that's entered your mind, your clinic page is not bringing you patients.
00:05:09.920 --> 00:05:11.279
Because what do we buy?
00:05:11.360 --> 00:05:12.800
Why do we make buying decisions?
00:05:12.959 --> 00:05:18.240
Even like you know, we even like buy cars based on emotional things.
00:05:18.399 --> 00:05:23.759
Like you can imagine using a practitioner who's quite literally gonna have their hands on you.
00:05:24.000 --> 00:05:26.480
If I come to your page, I have no idea what you even like.
00:05:26.560 --> 00:05:27.600
What does your office look like?
00:05:27.680 --> 00:05:28.319
What do you look like?
00:05:28.399 --> 00:05:30.959
Like, I don't like there's no emotional connection.
00:05:31.279 --> 00:05:39.839
Or if every single post is like so educational, and I'm like, I'm just gonna educate the crap out of you, and eventually you're gonna book, like that doesn't work either.
00:05:40.000 --> 00:05:42.800
You've got to show your personality.
00:05:43.519 --> 00:05:49.759
So how has what you just said changed since AI has kicked in?
00:05:50.560 --> 00:05:52.319
Oh, I think it's more important than ever.
00:05:52.639 --> 00:05:53.759
Tell me why.
00:05:54.160 --> 00:06:05.279
Because AI flood like all of a sudden people were creating content at like a much more mass scale that felt even more, even less personal, right?
00:06:05.759 --> 00:06:10.480
Um, my daughter's babysitter this summer, she's 18 years old, and she's like, we hate AI.
00:06:10.639 --> 00:06:14.319
If we see AI anything, yeah, yeah, they hate it.
00:06:14.399 --> 00:06:29.600
They don't if they're like, if we see, um, I just got a new client in my agency, and they were making AI clone videos of her to use on her practice page, which to me is just so unethical and so like I just like can't I can't pay.
00:06:30.160 --> 00:06:35.920
Not for AI, I'm doing not for AI video, I don't think not for AI video for AI period.
00:06:36.480 --> 00:06:42.879
Oh yeah, no, I use AI every day in my business 100%, but um you have to do it the right way.
00:06:42.959 --> 00:06:50.720
You still have to have your own, like the people who show their personality and their own thought leadership.
00:06:50.959 --> 00:06:51.920
Like that's the one.
00:06:52.000 --> 00:06:59.920
If you were to like zoom out and you took away one, like that's two words, two words from this whole podcast, it would be like thought leadership.
00:07:00.079 --> 00:07:02.240
Like, what makes you like Jody?
00:07:02.480 --> 00:07:04.399
Think about you and all of your classmates, right?
00:07:04.480 --> 00:07:07.199
You have X amount of years of experience in chiropractic.
00:07:07.519 --> 00:07:27.439
Even if you went to the same exact college, you had the same, let's say you had the same exact mentors, let's say you even opened the same similar type of practice, you still have your own unique lived experience as you and maybe your own health challenges, your own family health challenges, and then different patients that you've seen throughout the years, right?
00:07:27.600 --> 00:07:32.319
That story, that collection that makes you unique, like that's the thing that people want to hear about.
00:07:32.399 --> 00:07:36.160
Like, because they could go to AI and be like, what are three stretches for back pain?
00:07:36.240 --> 00:07:37.120
Like, you know what I mean?
00:07:37.199 --> 00:07:42.639
But like what they can't get is your personal CrossFit at 53.
00:07:42.800 --> 00:07:43.600
Like, you know what I mean?
00:07:43.759 --> 00:07:47.040
Like your unique crazy take.
00:07:48.800 --> 00:07:51.680
You're listening to the Staffless Practice podcast.
00:07:51.839 --> 00:07:56.639
If you're enjoying this episode, follow us on Instagram, Facebook, and YouTube.
00:07:56.959 --> 00:07:59.040
Just search Staffless Practice.
00:07:59.199 --> 00:08:06.000
If you see a like button or a follow button where you're watching or listening, tap it so you never miss a beat.
00:08:06.399 --> 00:08:15.839
Visit us at www.ghosta.com for resources to help you run your practice with less stress and more freedom.
00:08:16.079 --> 00:08:18.079
Now back to the show.
00:08:19.279 --> 00:08:26.639
I also feel like people are just so they're low, we're lonely because we live on these claims and we're not connecting.
00:08:27.759 --> 00:08:31.839
I I'm always talking about be the guy who does the thing.
00:08:32.000 --> 00:08:36.960
So, like, you're the guy who does the Instagram thing for practitioners.
00:08:37.120 --> 00:08:40.480
I'm the guy who works with bellies and babies in my community.
00:08:40.720 --> 00:08:42.000
Be the guy who does the thing.
00:08:42.159 --> 00:08:48.159
And the more clear on we are on the thing, the easier it is to connect with people.
00:08:48.240 --> 00:08:52.960
And then the connection mechanism is all about that thing that you're the guy who does that thing.
00:08:53.120 --> 00:08:55.919
So oh, can I go there with the community part real quick?
00:08:56.240 --> 00:09:06.080
Because okay, that would be like huge, like I would say neck and neck with the like personality, not showing a personality mistake is the community piece.
00:09:06.240 --> 00:09:13.919
So I think somewhere along the way, people like left out the word social, and it was just like, oh, Instagram is my billboard.
00:09:14.080 --> 00:09:21.759
You know, I'm just gonna throw up tons and tons and tons of content, and like hopefully as you're driving by, proverbial scrolling driving by, you see it.
00:09:21.919 --> 00:09:23.600
But that's not what it's about.
00:09:23.759 --> 00:09:27.120
The our clients who have the best results.
00:09:27.600 --> 00:09:32.000
I have one client right now who like pops out in my mind and she only gets two posts a week from us.
00:09:32.240 --> 00:09:46.639
Her views outperform some of our clients that get double the amount of posts as her, like because she has built such a beautiful community in her practice that she gets comments from her patients, like, oh my gosh, you've helped me so much.
00:09:46.799 --> 00:09:47.120
Right.
00:09:47.360 --> 00:09:57.919
And so when you look at Instagram as like a community and not just like, I'm gonna throw up all this like passive content that I expect you to um consume.
00:09:59.200 --> 00:10:03.200
That also, like you said, the loneliness, people are like, Oh, there's a real sense of community here.
00:10:03.279 --> 00:10:05.279
Like, people are really craving that.
00:10:05.519 --> 00:10:06.480
You know what else?
00:10:06.559 --> 00:10:11.600
I see, first of all, going back to the 20 something, they don't use cash either.
00:10:11.759 --> 00:10:15.840
I was hanging out with my little sister and my cousin, and they're like, You use cash?
00:10:15.919 --> 00:10:17.679
And I'm like, Yeah, why wouldn't I use cash?
00:10:17.840 --> 00:10:20.960
So that was I don't use I'm 40, I don't ever have cash.
00:10:21.200 --> 00:10:24.720
I always am using cash, and I think that that's an age thing too.
00:10:24.960 --> 00:10:29.039
No, that's a New Jersey thing, I realize because that is like, yeah, it's amazing.
00:10:29.600 --> 00:10:30.960
I just visited New Jersey.
00:10:31.039 --> 00:10:37.360
My best friend lives in uh uh New Jersey, and I just visited her uh a couple weeks ago.
00:10:37.519 --> 00:10:40.320
We went to the aquarium in oh something beach.
00:10:40.399 --> 00:10:41.440
I don't remember.
00:10:42.159 --> 00:10:43.360
Oh, you would know it.
00:10:43.519 --> 00:10:46.000
And so we get there and they're like cash only to park.
00:10:46.080 --> 00:10:53.919
I'm like, oh my god, I would have never even had a lot of places use cash only because we're Jersey, you know the cash is king.
00:10:54.159 --> 00:10:54.879
That's what he said.
00:10:54.960 --> 00:10:56.159
My friend's husband grew up there.
00:10:56.240 --> 00:10:58.320
He's like, Oh, it's a Jersey thing, cash only.
00:10:59.039 --> 00:11:08.159
I was sitting with Jack Barla, who is the head honcho over at Sherman College these days, and I was like, wouldn't it be cool?
00:11:08.320 --> 00:11:11.679
And I'm always in trouble when those words come out of my mouth, right?
00:11:11.840 --> 00:11:31.200
Wouldn't it be cool if and the idea was born of creating a free event online, a virtual event to teach chiropractors about relevant marketing tools, ideas, um guidance steps.
00:11:31.519 --> 00:11:32.799
So there it was.
00:11:32.879 --> 00:11:35.440
That was the birth of the chiropractic summit.
00:11:35.519 --> 00:11:41.039
And you guys can see along the bottom of this page, the chiropractic summit.com.
00:11:41.120 --> 00:11:44.639
And Molly was one of the first people I thought we have to have Molly on.
00:11:44.799 --> 00:11:59.120
So we have about 15 um leaders in the chiropractic world coming to do a 30 to 45 minute presentation on growing your practice to have it 2027 ready.
00:11:59.200 --> 00:12:01.120
And Molly, you're one of those people.
00:12:01.360 --> 00:12:03.120
This is October 2nd and 3rd.
00:12:03.200 --> 00:12:05.360
It's all virtual and it's completely free.
00:12:05.600 --> 00:12:08.720
So, what are you going to be talking about at the summit?
00:12:09.039 --> 00:12:12.639
Um, I'll be expanding a lot on the two things that I talked about, but I've got three more.
00:12:12.720 --> 00:12:18.720
So I've kind of essentially got like five mistakes that I've seen time and time again.
00:12:18.799 --> 00:12:24.720
Like you bring me any clinic, and I'll promise you it's at least four of the five these mistakes.
00:12:24.960 --> 00:12:44.159
Um and one quick thing to know if Instagram feels unimportant to you still, because it's Instagram, let me just point out the fact that it is no longer something that is non-negotiable because now consistent posting also increases the likelihood that you show up in AI queries.
00:12:44.639 --> 00:12:58.240
Um, so if someone is you talking to AI to try to find a solution for themselves or their child or their husband or whatever, uh consistent content and specific messaging that I'll teach in my my presentation as well, Jody.
00:12:58.559 --> 00:13:02.000
Um, that is what increases the part, it's just one piece, right?
00:13:02.080 --> 00:13:09.279
It's not the only piece of the puzzle, but it's one piece that helps increase the likelihood that you're showing up in like even in Google search now.
00:13:10.399 --> 00:13:11.279
So I'm very excited.
00:13:11.600 --> 00:13:13.279
Give me more, give me like a little bit more.
00:13:13.360 --> 00:13:14.879
I want one more bite.
00:13:15.600 --> 00:13:19.039
So I look at it as like a marketing ecosystem, right?
00:13:19.120 --> 00:13:25.759
So still I still usually Google is my first stop, but people think of Google and AI as two different things, but they're not anymore, right?
00:13:25.840 --> 00:13:27.200
Like Google is AI now.
00:13:27.360 --> 00:13:41.360
So if someone is Googling, like uh, you know, flathead or whatever with my baby, like it is now crawl, like your Instagram content and your Facebook content, all that feeds into all those algorithms.
00:13:41.600 --> 00:13:47.519
So before it was like I post on Instagram and people find me if they happen to be scrolling Instagram.
00:13:47.679 --> 00:13:53.759
Now it is I post on Instagram or Facebook and people find me when they're searching Google or talking to AI.
00:13:53.919 --> 00:13:54.159
Right.
00:13:54.399 --> 00:14:01.120
Which is like and what Molly does is you make it easy to understand.
00:14:01.360 --> 00:14:01.840
Oh, thanks.
00:14:02.960 --> 00:14:05.919
You're really good at it, and that's why I've always been a fan.
00:14:06.159 --> 00:14:09.600
So listen, here's the deal, guys.
00:14:10.080 --> 00:14:14.320
Um, October 2nd and 3rd, it's a completely free virtual event.
00:14:14.399 --> 00:14:18.000
You're gonna see all of the speakers start to splash all over social media.
00:14:18.240 --> 00:14:20.240
Sign up for the summit, sign up for the summit.
00:14:20.399 --> 00:14:30.480
If you want the replay vault, if you're not available October 2nd and 3rd, it's a$97 payment that goes directly to Sherman College to support all the things that they're doing in the profession.
00:14:30.799 --> 00:14:32.720
Molly, can you give us your best pitch?
00:14:32.799 --> 00:14:34.399
How can people find out about you?
00:14:34.559 --> 00:14:35.360
Give us your thing.
00:14:35.440 --> 00:14:36.399
What's your thing?
00:14:36.720 --> 00:14:38.080
I'm most active on Instagram.
00:14:38.159 --> 00:14:40.320
My handle is just at Molly A Cahill.
00:14:40.399 --> 00:14:42.000
That is C-A-H-I-L-L.
00:14:42.320 --> 00:14:43.759
I'm very active in my DMs.
00:14:43.840 --> 00:14:44.480
Come say hi.
00:14:44.639 --> 00:14:46.720
I 100% would love to chat with you.
00:14:47.039 --> 00:14:47.519
Awesome.
00:14:47.600 --> 00:14:48.000
I love it.
00:14:48.080 --> 00:14:48.879
I appreciate your time.
00:14:49.039 --> 00:14:50.000
Molly, hang tight.
00:14:50.080 --> 00:14:54.480
If you're watching this, guys, go make the world better with great care, and we'll talk to you soon.
00:14:54.799 --> 00:14:56.000
Okay, there it is.
00:14:56.240 --> 00:14:57.519
Our amazing community.
00:14:57.679 --> 00:15:02.399
We are so pleased to bring you another great episode of this Daffless Practice podcast.
00:15:02.559 --> 00:15:05.120
Now, go make the world better with great care.
