ABOUT THIS EPISODE
Why do so many change initiatives fail to create real buy-in… even when the strategy makes complete sense?
In this episode, I'm unpacking something I call 'The Altitude Gap' — the psychological disconnect that often happens between leaders communicating change and the employees expected to live through it.
Drawing on my experience in HR, leadership communication, direct marketing and storytelling, I explore why logic alone rarely moves people, how organisations accidentally create resistance, and why many change programmes struggle long before implementation even begins.
I'll share:
- the communication mistake I see leaders make again and again
- why urgency without safety creates shutdown instead of movement
- how strategic storytelling helps people move from resistance to buy-in
- and the emotional sequence that makes change communication land
What you'll discover: • Why some change programmes start dying the moment the PowerPoint deck appears • The hidden communication gap that makes people quietly drag their feet • Why leaders are often talking about "the future"… while employees are worrying about Friday • The mistake most organisations make when trying to get people bought in • Why explaining things more clearly often doesn't solve the problem • What employees are usually thinking during change… but rarely say out loud • Why "we've tried this before" is often a symptom, not the real issue • The reason some change messages land like a wet firework • Why logic alone rarely gets human beings moving • The storytelling sequence that helps people stop resisting and start leaning in • How to create buy-in without sounding manipulative or corporate • Why people need to feel safe before they're willing to move • The difference between communicating the summit… and helping people survive the climb • How strategic storytelling can reduce fear, friction and pushback during change • Why the best leaders don't just communicate strategy — they communicate possibility
Enjoy!
If you'd like to watch the video of the episode, you can do that here>>
Books & Resources: The Altitude Gap Guide: https://www.saraharcher.co.uk/altitude
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