ABOUT THIS EPISODE
Farra Trompeter, co-director, and Ryan Gerhardt, copy director at Big Duck, discuss when a name change makes sense and when the real problem is something else. They cover how to conduct a brand audit, the power of consistency, where taglines fit in, and the hidden financial costs of solving the wrong problem. Get practical tools to assess your brand before making an expensive decision.
English
United States
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Farra Trompeter, co-director, talks with Kevin L. Brown, CEO of Mighty Ally and author of Fundable & Findable, about why so many nonprofits get stuck in the starvation cycle and how brand strategy offers a way out. They explore the power of vision, the importance of clarity and brand personalit…
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