ABOUT THIS EPISODE
Cord & Einar discuss all things linking. Can JavaScript links pass PageRank? How to HTTP to HTTPS redirects work? Are old links irrelevant? Will links always be a ranking factor? What's a link graph?
Sources Cited:
- Search Engine Roundtable: Google Updates Help Documentation To Say Using JavaScript For Links Can Be Fine
- Google Search Central: Make your links crawlable
- Search Engine Roundtable: Google Can Pass PageRank From HTTP To HTTPS URLs With Redirects
- Search Engine Roundtable: Google: Some Old Links May Be Irrelevant (AKA Link Rot)
- Search Engine Roundtable: Google: Links Will Be Less Important As A Ranking Factor In The Future
- Kevin Indig: https://twitter.com/kevin_indig/status/1590115045236965376
- SEMRush: Get a Bird’s Eye View of Any Website’s Link Network
- Search Engine Roundtable: Google Search Console API Delay To Be Fixed In Days
- Search Engine Journal: Is Bounce Rate A Google Ranking Factor?
English
United States
explicit content
IN THIS EPISODE
TRANSCRIPT 🔗
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OTHER EPISODES IN THIS PODCAST
What makes a good homepage design?
We talk about the Nielsen/Norman Group's "4 Credibility Factors"https://www.nngroup.com/articles/trustworthy-design/
How can you incorporate these factors into your homepage?
Design quality
Upfront disclosure
Comprehensive, correct, and current content
Connection…
Where has Google's data gone? How to "align with consensus" according to the QRG. What Google says you should do with old events (probably delete them), and our thoughts about robots.txt.
Sources Cited:https://pca.st/episode/2cc8cdde-b00a-4da7-8c9f-c4b79845ede0https://searchengineland.com/google-co…
Colby Pastre and Kevin Kaufman join me to talk about how the Tax Foundation uses simple content like an annual tax bracket page to generate over 23 million pageviews a year!
We talk shop about internal linking, first-move advantage, crawling your own site, using search console, and keyword research…
Five questions we ask each prospective client:
Why now? What's motivating you to do this now and not six months from now?
Why us? Why not someone cheaper?
Why not use something off-the-shelf?
Why not handle this in-house?
Why even bother? Wouldn’t it be cheaper to do nothing?
Why is the "Helpful Content" not very helpful so far? We also discuss new reporting for Core Web Vitals, the worst SEO advice, open-sourcing Yoast schema, and Google's "Search Off The Record" podcast's recent statements on crawl budget.
Sources cited:
Search Engine Land: Google On Why Helpful Cont…
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