ABOUT THIS EPISODE
Helping kick off our 10-part series on the characteristics of servant leadership, Jeff Kallay, Senior Vice President of Enrollment Consulting at Echo Delta, joins me to discuss conceptualization.
Jeff has spent the last 16 years touring colleges and universities and auditing their campuses. In doing so, he’s helped over 300 schools elevate the student experience.
In this episode, Jeff and I talk about conceptualization in student-centric branding and lessons that higher ed marketers can take away from other industries.
Join us as we discuss:
- Why physical spaces are so important to service (15:11)
- Bringing the right attitude for big ideas (26:25)
- A simple strategy for brainstorming (31:29)
Check out these resources we mentioned during the podcast:
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