ABOUT THIS EPISODE
This week on The Self-Publishing Show, James Blatch checks in from his final day in New Zealand while Cissy Mecca takes us behind the scenes of her upcoming historical romance launch. They discuss realistic launch goals, building an ARC and influencer team, setting a marketing budget, and choosing advertising strategies that have actually worked for you rather than simply throwing money at launch day.
James also shares insights from Written Word Media on how authors at different stages of their careers are approaching AI, plus plans to test different Facebook ad setups and share the results with the SPS community.
Key Talking Points- Cissy's strategy for launching her upcoming historical romance
- Setting realistic goals and expectations for a book launch
- Building ARC, street team and influencer support
- Finding and approaching relevant book influencers
- Deciding when to send physical books to creators
- Creating a launch budget that feels sustainable
- Facebook versus Amazon advertising
- Why proven strategies matter more than simply spending more
- James's upcoming Facebook ads testing and challenge/webinar
- Written Word Media's findings on author attitudes towards AI
- James's plans for another writers' retreat in Florida in 2027
- ProWritingAid: https://prowritingaid.com
- SPS Patreon / Support: https://learnselfpublishing.com/support
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of The Self Publishing Show.
OTHER EPISODES IN THIS PODCAST
Big news this week, the first two speakers for SPS Live London 2027 have been announced! Melanie Harlow and Theodora Taylor will be joining us in London.
James and Cissy share the news and talk about when tickets will be going on sale, with Patreon supporters getting first access.
James is also b…
This week on The Self-Publishing Show, James Blatch checks in from New Zealand with Cissy Mecca to tackle the increasingly complicated relationship between authors and AI. They discuss AI watermarking and detection, the problems authors could face when AI is used for editing or research, and the st…
This week on The Self-Publishing Show, James Blatch and Cissy Mecca are joined by Michael Evans, founder of Creatorwood, for Part 1 of a two-part discussion about using AI to turn books into trailers, short films and feature-length adaptations.
They also discuss developmental editing, author voice…
This week on The Self-Publishing Show, James Blatch and Cissy Mecca conclude their two-part conversation with Michael Evans, founder of Creatorwood. They delve deeper into how AI is transforming books into cinematic experiences, discussing the practical realities of creating feature-length films, t…
Disclaimer: The podcast and artwork embedded on this page are from James Blatch, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
