ABOUT THIS EPISODE
This week, Jo Groves and I sit down with former television video producer and content creation expert Richard Playfair to ask a mildly uncomfortable question:
Are you creating content, or simply consuming so much of it that your brain has become an AirBnB for other people's ideas?
We explore why social media leaves intelligent, capable people feeling overwhelmed.
Richard takes us through the evolution of content creation, the biochemistry of engagement, and my obsession with Ikigai, bliss, purpose, and finding the one sacred calling that will make every Monday morning feel significant. Perhaps Meaning isn’t always hiding on a mountaintop. Sometimes it’s sitting quietly inside the ordinary life we keep scrolling past.
The first question you need to ask before unleashing your passion, talent, and message upon an already exhausted internet:
Who is this actually for?
We discuss the courage to create before you feel ready, why nobody is thinking about you nearly as much as your anxiety suggests, and the difference between speaking from authority and contributing something genuinely useful.
We discuss “YAP content,” showing up authentically, along with the skateboard model: build the minimum viable version, put it into the world, learn what breaks, and improve it.
We also explore how to turn content into assets, organize ideas into programs and deliverables, understand the intent-focused buyer, and why you still need a website rather than constructing your entire professional identity on rented social-media land.
This is a conversation about content creation without the usual performance, posturing, or promises that six reels and a hook template will transform you into the next media empire.
Start small. Make something useful. Be brave enough to be seen learning.
Everyone else is figuring it out too.
Visit us at:
www.theselfhelpantidote.com
