ABOUT THIS EPISODE
Most B2B marketing budgets are flat or shrinking, forcing teams to make tough decisions about where to invest. This episode challenges conventional thinking by arguing that creative excellence isn't a luxury line item but a strategic necessity. Through the lens of Inverta's partnership with creative agency Fenwick, we'll explore how thoughtful, problem-focused creative can transform marketing effectiveness even with limited resources.
Chris Gillespie - CEO and Creative Director at Fenwick (https://www.fenwick.media/)
LinkedIn Profile https://www.linkedin.com/in/christophermatthewgillespie/
Jessica Fewless - Sr. Director of Partnerships and Demand Generation at Inverta
LinkedIn Profile https://www.linkedin.com/in/jfewless/
English
United States
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