ABOUT THIS EPISODE
For a long time, the myth was that HubSpot was "so easy you didn't need an admin." But today, we know that couldn't be further from the truth. 🛠️
In this special episode, Maarten and Stjepan sit down with the legendary HubSpot Evangelist, Kyle Jepson. We dive deep into the evolution of the HubSpot Admin, the shift toward strategic RevOps, and how AI is fundamentally changing how we learn and build within the platform.
What we cover:
✔️ The Myth of the ""Easy"" CRM: Why every company needs a dedicated owner to turn a simple tool into a strategic engine.
✔️ Certifications vs. Experience: Do HubSpot certifications still matter in 2026, and how AI is making ""multiple choice"" testing obsolete.
✔️ The Future of Learning: A look at HubSpot Academy’s shift toward simulations and how AI-driven sandboxes will train the next generation of Admins.
✔️ Breeze AI Evolution: How HubSpot’s AI has moved from ""disappointing"" to a powerful co-pilot that can build entire data models from a simple chat.
✔️ Escaping the ""Order Taker"" Trap: Practical advice for Admins to move away from just fixing broken reports and toward a seat at the C-suite table.
✔️ The Power of Community: Why you shouldn't be a RevOps pro ""on an island"" and how networking solves problems faster than Google.
As always, we wrap things up with our signature drink review! This week, Kyle breaks our ""beer-only"" streak with a surprisingly wholesome choice: a thick, rich cup of hot chocolate (and a lot of water). ☕💧
Who should listen:
RevOps Practitioners • HubSpot Admins • Revenue Leaders • Sales & Marketing Ops • Anyone looking to leverage AI to automate their CRM governance.
Have a HubSpot or RevOps topic you want us to cover?
Share it with us on LinkedIn:
Maarten → https://www.linkedin.com/in/maarten-bovendaerde/
Stjepan → https://www.linkedin.com/in/stjepangrcic/
🔗 HubSpot User Groups
Connect with other HubSpot users in our community-led HubSpot User Groups.
LGBTQIA+ HUG - Come connect, share, and grow with fellow #HubCurious LGBTQIA+ pros & allies → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47532/events
Nonprofit HUG - Join our HubSpot User Group for mission → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47512/events
🔗 Resources
Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com
LinkedIn: https://linkedin.com/company/digitalreachos
Facebook: https://facebook.com/digitalreachopm
Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com
LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop
Facebook: https://www.facebook.com/nonprofittechshop
In this special episode, Maarten and Stjepan sit down with the legendary HubSpot Evangelist, Kyle Jepson. We dive deep into the evolution of the HubSpot Admin, the shift toward strategic RevOps, and how AI is fundamentally changing how we learn and build within the platform.
What we cover:
✔️ The Myth of the ""Easy"" CRM: Why every company needs a dedicated owner to turn a simple tool into a strategic engine.
✔️ Certifications vs. Experience: Do HubSpot certifications still matter in 2026, and how AI is making ""multiple choice"" testing obsolete.
✔️ The Future of Learning: A look at HubSpot Academy’s shift toward simulations and how AI-driven sandboxes will train the next generation of Admins.
✔️ Breeze AI Evolution: How HubSpot’s AI has moved from ""disappointing"" to a powerful co-pilot that can build entire data models from a simple chat.
✔️ Escaping the ""Order Taker"" Trap: Practical advice for Admins to move away from just fixing broken reports and toward a seat at the C-suite table.
✔️ The Power of Community: Why you shouldn't be a RevOps pro ""on an island"" and how networking solves problems faster than Google.
As always, we wrap things up with our signature drink review! This week, Kyle breaks our ""beer-only"" streak with a surprisingly wholesome choice: a thick, rich cup of hot chocolate (and a lot of water). ☕💧
Who should listen:
RevOps Practitioners • HubSpot Admins • Revenue Leaders • Sales & Marketing Ops • Anyone looking to leverage AI to automate their CRM governance.
Have a HubSpot or RevOps topic you want us to cover?
Share it with us on LinkedIn:
Maarten → https://www.linkedin.com/in/maarten-bovendaerde/
Stjepan → https://www.linkedin.com/in/stjepangrcic/
🔗 HubSpot User Groups
Connect with other HubSpot users in our community-led HubSpot User Groups.
LGBTQIA+ HUG - Come connect, share, and grow with fellow #HubCurious LGBTQIA+ pros & allies → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47532/events
Nonprofit HUG - Join our HubSpot User Group for mission → https://hubspot-academy-community-programs.us.hivebrite.com/topics/47512/events
🔗 Resources
Digital Reach — Helping for-profit teams grow smarter → digitalreachos.com
LinkedIn: https://linkedin.com/company/digitalreachos
Facebook: https://facebook.com/digitalreachopm
Nonprofit Tech Shop — HubSpot for mission-driven orgs → nonprofittechshop.com
LinkedIn: https://www.linkedin.com/company/nonprofit-tech-shop
Facebook: https://www.facebook.com/nonprofittechshop
English
United States
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