ABOUT THIS EPISODE
Many marketers are considering starting their own consultancy in 2026. Many are also unsure about the consequences of that decision.
This episode details those consequences.
Listen in as marketing consultant Jack Ferguson takes you behind the scenes of his first 2.5 years in business. He discusses the difficulties, the wins, the reality, and advice he now has for anyone thinking of starting up.
Specifically, this episode covers:
- Jack’s challenges winning short-term clients as a B2B consultant
- How many clients Jack has worked with over the past 2.5 years
- The number of downloads this season of the podcast has generated
- Why Jack started his consultancy, the expectations he had going in, and how those expectations compare with reality 2.5 years later
- Two “clients from hell” stories
- The sobering reality of how referrals work for new consulting businesses
- The positioning and specialisation mistakes Jack made along the way
- The Fractional CMO model’s positioning issues
- The pros and cons of freelancing platforms such as Upwork and Bark
- Jack and Alex Urquhart’s “podcast co-hosts at first sight” story
- How this podcast has contributed to winning consulting work
- What Jack enjoyed about running his consultancy
- Jack’s views and assumptions that have evolved after 2.5 years of running his business
- Jack’s advice for marketers considering starting a consultancy of their own
Helpful Links
Find Jack:
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English
Australia
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Disclaimer: The podcast and artwork embedded on this page are from Jack Ferguson, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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