Episode 347

To grow a significant audience on YouTube in 2026, you need to implement advanced strategy and techniques. In this episode, Julia walks you through how to audit other channels in your niche to identify where you’re missing the mark. This exercise is extremely valuable if you take the time to practice it.

Here’s that spreadsheet! P24 Advanced Channel Audit Spreadsheet

Initially, this sheet is view-only for you. To fill it out, go to File → Make a copy. That creates your own editable version in your Drive; the master stays untouched, so it’s always available for others to copy too. Prefer working in Excel instead of Google Sheets? Use File → Download → Microsoft Excel (.xlsx) instead.

Time Stamps
1:52 Know Your Personal Goals
2:18 YouTube is Competitive
2:55 The Audit Process
4:00 How to Pick a Channel
5:20 Picking Videos to Audit
6:13 Audit Steps
6:50 Video Niche/Topic Notes
8:04 Video Length
10:00 Hook Tracking
17:44 On-Screen Elements
18:58 Pacing & Interrupts
2:29 Outros
21:56 CTAs
22:27 Depth & Originality 
25:08 Uniqueness of Angle 
25:39 Tests & Experiments
26:34 Fill the Gap
28:28 Share Your Insights!