The Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew Ginter

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Welcome to Podcast Gurus!

Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical infrastructure like power plants and rail systems.

Expect to learn:

1. The importance of showcasing expert guests

2. The value of soft selling, without turning episodes into sales pitches

3. How to build a community around a niche podcast

4. The potential benefits of cultivating a specialized audience

You can find Andrew Ginter’s LinkedIn here: https://www.linkedin.com/in/andrewginter/

Waterfall Security Solutions: https://waterfall-security.com/

Check out his podcast here:

Industrial Security Podcast: https://waterfall-security.com/ot-insights-center/?type=podcast

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