ABOUT THIS EPISODE
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Elisa Alabaster has spent more than three decades working in executive learning and business simulations. In 2008, she co-founded Ososim after seeing an opportunity to use technology to make simulations more realistic and better suited to developing the human skills organisations need.
Today, Ososim operates in more than 85 countries and works with global companies, governments, leading business schools, and non-profit organisations. Its client list includes BNP Paris, Deloitte, ABB, the Adecco Group, London Business School, the Center for Creative Leadership, and Ferrero.
In this conversation, we get into the business behind that growth: how Elisa and her team attract and win sophisticated clients, turn client challenges into customised solutions, build relationships that last, and operate a specialist firm across a global market.
Proposed Interview Structure:
1. You’ve spent more than 30 years in executive learning and business simulations. What originally got you into this space, and what eventually led you to build Ososim?
2. What specific problem are you helping clients solve through Ososim today, and why does solving that problem matter so much to you personally?
3. Who are your ideal clients today, and within those organisations, who usually holds the decision to bring Ososim in?
4. You’ve built a client base that includes some very large global organisations. How do clients typically find Ososim, and what has worked best for building trust and attracting new business?
Current Acquisition Channels: Referral
Sub Question: What do you think about podcasts as a marketing and trust-building tool for professional services firms like yours?
5. When you’re selling a customised programme into a large organisation, what does that sales process typically look like, and what have you learned about getting complex engagements over the line?
6. Once you’ve delivered for a client, what do you do to make sure they keep coming back, and how have you built long-term relationships with major organisations over the years?
7. Where do you find yourself most challenged right now as a co-founder and COO of Ososim, if at all?
8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?
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Know more about Elisa Alabaster
Website Link: http://www.ososim.com
Connect with Elisa Alabaster on LinkedIn
LinkedIn Link: https://www.linkedin.com/in/elisaalabaster
Apply to be a guest on The Principal Podcast:
https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
