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Pitch, plays, proof, and plans are the four Ps of product marketing that Kevin Murray, VP of Product Marketing at Freshworks uses to elevate a brand’s marketing.  In this episode of The Orbit Shift Podcast Kevin walks us through each of these four Ps and how companies can leverage them. He talks ab…
Sara Varni has spent more than a decade scaling marketing organizations for various enterprise SaaS companies. Currently, as the chief marketing officer of cloud communications platform Twilio, she looks after all of marketing including growth, brand, and product marketing, public relations, develo…
When he was 18 years old, Iddo Gino founded RapidAPI, a platform that allowed users to find, connect and manage APIs. Today the platform is the largest API hub in the world, where almost 3 million developers can discover, test, and connect to thousands of APIs.  In this episode, we sit down with Id…
As Co-Founder and Partner at Jjellyfish, a sales consultancy with experience guiding 120+ early-stage startups, Jen Abel has seen how early-stage sales teams can fail.  In this episode of The Orbit Shift Podcast Jen talks about why the onus lies with founders to make the early sales and get direct …
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