ABOUT THIS EPISODE
In this episode of The Multilingual Content Podcast, Nicola Calabrese sits down with Anca Greve, Senior Director of Global Expansion at Salesforce, to explore how AI is transforming localization at scale.
They discuss how localization evolves from a reactive function to a strategic growth driver, how Salesforce builds scalable localization workflows, and how AI helps reduce friction across product, marketing, and engineering teams.
You’ll also learn how to think about global expansion, prioritize markets, and design localization programs that actually drive user adoption and revenue.
What you’ll learn:
🚀 How Salesforce scales localization across products like Slack and Trailhead
🤖 The role of AI in continuous localization workflows
⚖️ How to balance speed and quality in AI-driven localization
🌍 Common mistakes companies make when expanding globally
📊 How to measure the ROI of localization
Timestamps
00:00 Introduction
01:30 Anca’s background & role at Salesforce
05:00 From reactive to scalable localization
10:30 AI in localization workflows
18:00 Managing quality with AI
24:00 Market prioritization: momentum vs potential
30:00 Metrics & measuring localization impact
36:30 Final advice for global expansion
They discuss how localization evolves from a reactive function to a strategic growth driver, how Salesforce builds scalable localization workflows, and how AI helps reduce friction across product, marketing, and engineering teams.
You’ll also learn how to think about global expansion, prioritize markets, and design localization programs that actually drive user adoption and revenue.
What you’ll learn:
🚀 How Salesforce scales localization across products like Slack and Trailhead
🤖 The role of AI in continuous localization workflows
⚖️ How to balance speed and quality in AI-driven localization
🌍 Common mistakes companies make when expanding globally
📊 How to measure the ROI of localization
Timestamps
00:00 Introduction
01:30 Anca’s background & role at Salesforce
05:00 From reactive to scalable localization
10:30 AI in localization workflows
18:00 Managing quality with AI
24:00 Market prioritization: momentum vs potential
30:00 Metrics & measuring localization impact
36:30 Final advice for global expansion
English
United States
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