ABOUT THIS EPISODE
The Mission Critical hosts discuss using data to make decisions starting with simple event-based reporting and moving up the sophistication curve to multi-touch attribution. They will define and give real-life examples of:
- Event-Based Reporting
- Campaign / Omni-Channel Reporting
- Fixed Attribution Models
- First Touch
- Last Touch
- Evenly-Weighted Touch
- (no Invisible touch model)
- Multi-Touch Custom Attribution Models
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of The Mission Critical Podcast.
OTHER EPISODES IN THIS PODCAST
Learn how to change your approach from a battle royal between your different channel owners to a data-driven strategy.
Billy and John talk about social media tips, tricks, and strategies covering key topics like:
social listening vs. monitoring
engaging on owned channels and finding conversations
publishing with cohesion across your campaigns
capturing social identities and matching them with known constituents
so…
The Mission Critical Podcast team discuss reorienting your design philosophy to put the constituent's experience as your true north instead of letting your organization's structures, tool, and legacy strategies limit the experiences you create.
Join us as we speak to Allie Roth who founded and runs one of the fastest-growing and most impactful nonprofit organizations In Oregon. Allie is in high demand, we're lucky to hear how she designed With Love to meet the needs of their donors, volunteers, corporate sponsors, and staff all with…
Disclaimer: The podcast and artwork embedded on this page are from The Mission Critical Podcast, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
