ABOUT THIS EPISODE
Customer experience beats customer expectation when a hospitality team understands the why behind great service, says Tracey Boeck, Executive Manager of Hospitality and Customer Experience at Maroochy RSL. Michelle Pascoe, Certified Speaking Professional, explores the exact systems, from hand-picked middle management to in-house market research, that get a 130-strong multigenerational team genuinely invested in the guest experience.
What's the one thing about customer service that even great leaders still get wrong?
In this episode, Michelle sits down with Tracey to unpack how a 130-strong, five-generation team gets pulled onto the same page about customer experience.
Tracey's answer works because it's built on mechanics, not motivation. She hand-picks middle managers to shift culture from the inside, runs her own small in-house market research groups rather than outsourcing the work, and deliberately gathers what she calls "staff influencers" for honest feedback, even when it's not what she wants to hear. Her supplier education sessions turn nervous young staff into confident upsellers who can talk a customer through a rosé or a gin like they've been pouring it for years.
The conversation lands on the idea that will stay with you: the difference between expectation and experience. Michelle and Tracey also cover why decor and fabric choices shape how a venue is remembered, and the one Monday-morning fix any hospitality leader can make before spending a dollar.
KEY TAKEAWAYS
- Why hand-picking middle management is the fastest way to shift culture across a multigenerational, 130-person team.
- How running in-house market research groups, rather than outsourcing them, keeps a venue ahead of changing customer expectations.
- Why gathering honest feedback from "staff influencers" matters even when the feedback isn't what you want to hear.
- How supplier education sessions turn nervous young staff into confident, natural upsellers.
- Why the gap between expectation and experience is the one thing most hospitality leaders still get wrong.
NEXT STEPS
- Subscribe to The Michelle Pascoe Hospitality Podcast on YouTube, Apple Podcasts, and Spotify: michellepascoe.com/The-Michelle-Pascoe-Hospitality-Podcast
- Join Michelle's newsletter for leadership, culture, and service excellence: michellepascoe.com/blog
- Book customer service workshops and middle management programs tailored to clubs, hotels, and hospitality venues: michellepascoe.com/traininganddevelopmentprograms
ABOUT MICHELLE
Michelle Pascoe helps hospitality leaders build multigenerational teams, lift service standards, and embed values-led culture. A Certified Speaking Professional with over 30 years in the hospitality industry, Michelle delivers bespoke keynotes, workshops, and leadership programs for clubs, hotels, and hospitality venues across Australia and internationally.
Book customer service workshops and middle management programs: michellepascoe.com/traininganddevelopmentprograms
ABOUT TRACEY
Tracey Boeck is Executive Manager of Hospitality and Customer Experience at Maroochy RSL, overseeing hospitality operations, marketing, loyalty, sponsorships, donations, customer journey, and promotions. With almost 30 years across hotels, restaurants, and clubs, including executive operational roles with Parkroyal Hotels and the SPHC Group, Tracey built her expertise in customer behaviour, loyalty, and the psychology of the customer experience.
Website: https://maroochyrsl.com.au/
