ABOUT THIS EPISODE
In this episode of the Marketing Analytics Show, Mark Stouse, CEO of Proof Analytics, discusses everything you need to know about marketing mix modeling.
You’ll learn:
- What marketing mix modeling is and when it’s a more useful method compared to multi-touch attribution
- What groundwork teams should lay before implementing this model
- How to sell the idea of marketing mix modeling to the leadership team
Links mentioned on the show:
- Follow Mark on LinkedIn.
- Start your free 14-day Supermetrics trial.
- Follow Supermetrics on Twitter.
- Follow Anna on Twitter.
English
United States
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