ABOUT THIS EPISODE
What We Discussed:
In today's interview with Rebecca Morris-Hoeft, we discussed a wide variety of issues:
- What kind of organization Sunrise Banks is and what Becca does for them
- Social Responsibility and what it means to be a “Social Engine for Good”
- Role of Chief Brand Officer at Sunrise Banks
- Building a community and social impact at Sunrise Banks
- Front-facing positioning and marketing strategies employed at Sunrise Banks
- Social impact initiatives at Sunrise Banks
- Response to George Floyd's murder and community engagement
- Future of the banking industry - digital transformation and relationship building
- Role of AI and ChatGPT in marketing and banking
- Involvement with marketing agencies for SEO, customer focus groups, media prep, and storytelling
- Becca’s advice to agencies looking to win business from marketer’s like herself
- And, advice for marketers considering bringing a new agency onboard
Thanks Becca for a great interview!
Want to watch more of The Marketer’s Edge interviews? If so, click here.
English
United States
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