ABOUT THIS EPISODE
Parthi and Paul talk about how limiting current marketing attribution models can be and the difference between qualitative and quantitative attribution.
Check out Letterdrop: https://letterdrop.com
English
United States
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OTHER EPISODES IN THIS PODCAST
Ruth Favela (Tomorrow.io) chats to Paul about managing AI adoption in marketing teams and across an organization.
Check out Tomorrow.io: https://www.tomorrow.io/
Check out Letterdrop: https://www.letterdrop.com
Parthi chats to James Hanzimanolis (Euridite) about the switch from the traditional outbound-only approach to inbound-led-outbound.
Reach James on LinkedIn: https://www.linkedin.com/in/james-hanzimanolis/
Check out Letterdrop: https://www.letterdrop.com
Parthi and Paul talk early-stage SEO strategies and tactics for SaaS companies.
Check out Letterdrop: https://letterdrop.com
Parthi talks to John-Henry Scherck (Growth Plays LLC) about complimentary SEO plays and of how to think about search today.
Check out Growth Plays LLC: https://growthplays.com/
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