272: Scott Galloway - The Algebra Of Happiness

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The people that I have found have been the most
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effective leaders and the best managers. I mentioned my creative director.
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She has a habit of moving her chair next to
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going to whoever is doing it. I expect everyone to
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come to me because I'm so awesome sitting in my corner.
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They all come to me. Catherine, my creative director, is
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probably the best manager in our firm, takes her chair,
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goes over to their desk, sits down with them, and
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reviews a deck with them and says, You know, this
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is a better way of saying it. Why don't you
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try it this way? And lets them do it. And
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you can just tell she walks away from them and
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they're better at what they do. And they're like, OK,
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because this person has taken a vested interest in my work,
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it's not only better for the company today, but I'm better.
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I have a stronger skill set, a better currency in
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the marketplace. And I think that type of leadership, the
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sort of player coach as opposed to the visionary, is
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a better form of leadership experience.
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G-U-S-T-O dot com slash leader. Welcome to the Learning Leader Show.
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I am Ryan Hawk. Thanks so much for being here.
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It is Mindful Monday. Text LEARNERS to 44222 in order
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to join thousands of other fellow learning leaders from all.
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Over the world. Text LEARNERS. to 44222.
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Now, on tonight's Featured Leaders with the great Scott Galloway,
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professor of marketing at NYU, where he teaches MBA students
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brand strategy and digital marketing. Named one of the world's
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50 best business school professors, he's founded multiple firms, including L2,
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a subscription business intelligence firm, which recently sold to Gartner.
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He's also a New York Times bestselling author of a
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book titled The Four, The Hidden DNA of Amazon, Apple, Facebook,
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and Google. This guy is remarkable. Also uses some colorful language.
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Just a quick warning for those of you who don't
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like that. All right. A few of the topics we
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got into, the algebra of happiness. Scott shares the equation
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of a life well lived. Then how to be remarkable
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at work. And he shares some very useful career advice.
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Followed up by why teaching is the best method for learning.
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This one's so good with Scott Galloway. All right, Professor
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Scott Galloway, welcome to the Learning Leader Show.
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Thanks, Ryan.
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I'm a big fan of your work. I know you
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know that. I've told you both your writing and certainly
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the videos. I've learned a lot from you. I am
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very curious to get us going here, though, Scott. You
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have spent a great deal of your life around leaders
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who have sustained excellence. You're also a builder of companies everywhere.
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that have been extremely successful. So I'm curious, from your perspective,
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what have you found to be the common traits and
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or themes of those people who sustain excellence?
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Sure. So, you know, I knew you were going to
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ask that, and it's the questions you know are coming
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that are the hardest. So first off, a few attributes.
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One is, and this is redundant to your question, is excellence.
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It has to be somebody who's great at something. They
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were either the best salesperson in their company, the best engineer.
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What I'll call professional managers can get to a certain point,
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but to be a true leader of an organization, you
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have to have demonstrated incredible excellence in a specific domain. Two,
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I think great or very successful people show a tremendous
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amount of grit, willingness on a regular basis to roll
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up their sleeves and show that they're willing to do
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anything they would ask for. of anything else. Whenever I
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start a company on a regular basis to kind of,
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you know, just to set a certain stamp of DNA
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on the culture, I'll work all night. And some of
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it show I want the young people to see that
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I'm willing, you know, that I take this very seriously
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and I want to show a certain level of strength
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and grit around the company and imprint the DNA, especially
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in young companies. And then I think successful people and
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great leaders hold people accountable. And that is that they, again,
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in a young company, people should be able to look
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left and right and say, I get it. I get
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why this person is here. And when people don't perform,
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I think you have to inform them they're not performing.
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And if they don't continue to perform, I think you
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show them the door and it's not aspirational and it's
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terrible and it rocks people's lives. But, uh, I think,
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you know, everyone talks about hiring and strategic hiring and
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creating a great culture. I think strategic firing is very
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important as well. So I would say, uh, Excellence, grid,
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holding people accountable, sustain, kind of something I'm working on
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a lot more as I get older as a manager
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is empathy. And that is, as a younger manager, I
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assumed everybody felt the same way as I did and
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that they showed up to work because they wanted to
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make a lot of money and generally just be awesome
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and have people think they were awesome. And not everyone's
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like that. People have different priorities. So trying to understand
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what people are trying to achieve from work and and
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give them a believable sense that you have a vested
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interest in helping them achieve their unique objectives and creates
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retention because the best companies have very high retention rates
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among their employees. So I'm personally working on what I'll
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refer to loosely as, as empathy.
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Interesting.
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Your background is, is I think unique in the fact
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that you're a builder of things and you're also a teacher.
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How does that dynamic impact you as a leader, the
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fact that you're usually in building stages, whether it's usually companies,
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but at the same time you're teaching at NYU?
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Yeah, I see myself or my identity and what I'll
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call my strength or vitality during the day comes from teaching.
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It's what I've wanted to do my whole life. It's
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the only thing I know I'll be doing the rest
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of my professional life. So when people see me on
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the street, they yell, hey, professor, and that's the title
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I want. I love teaching. It's just something I've always
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wanted to do. In terms of the crossover or the
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pollination or the synergy, being in class, pursuing a domain
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and trying to understand it really well informs my work,
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and the work informs my teaching in class. I teach
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at the business school, and it's a place where students
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are spending so much money that they want practical, applicable knowledge.
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And the majority of academics are totally focused on their domain,
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and they might have some outside activity. I'm called a
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clinical professor, meaning I'm expected to have outside activity that
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I can bring into the class and inform their curriculum.
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So ideally, the two are somewhat synergistic, but mostly it
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wasn't meant to be a means of creating flywheel effect professionally.
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I love to teach and starting companies and stuff. I
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enjoy that too, but I primarily do it so I
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can afford to live in Manhattan with a family. Teaching
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is my main gig. I think the two inform each other,
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but it wasn't anything strategic.
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I found, and this happened to me, Scott, I'll be
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curious to get your thoughts. When I started about a
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year into this podcast, I started getting asked to speak
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a lot and get up on stage. And I remember
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the first few times they'd say, we love your podcast.
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We want you to come kind of share that message.
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And I would say, well, what message? And what public
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speaking forced me to do was to document my belief system,
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to document my learnings. And so I would imagine, I've
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guest lectured a lot at universities, and I would imagine
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that teaching really has to help reinforce your beliefs or
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even force you to document what you believe in, what
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you think, what you've learned. Because as the teacher, you've
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got to master that topic. So how has that impacted
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you where it almost forces you to know it?
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You're absolutely right, Ryan. You have to develop a rap.
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And you have... I do a lot of public speaking
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as well. And I get three hours of practice every week.
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And I have an audience that is not only, you know,
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they're supportive and engaged, but they're demanding. They're spending a
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lot of money. I teach 160 kids on Monday nights.
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They're paying six or seven grand each. So that's $ 1. 2
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million in tuition, 12 nights. It's 100 grand a night.
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So I'm being paid 100 grand to teach for two
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hours and 40 minutes. You can't phone it in. You
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have to prepare. You have to have themes. They have
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to be supported by And at the end of the class,
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the student has to think, or collectively, the class has
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to think, was that worth $ 100, 000? And if they don't,
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they inform the dean. I mean, the students have really
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changed over the last 20 years. they now that see
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themselves not only as students but as consumers and you
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can understand why if we're going to charge them that
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kind of money and force them to borrow money to
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come show up it can't just be a bunch of
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blather or some guy coming in talking about you know
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just how awesome his career has been So you have
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to you have to you have to bring it. And
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the great thing about that is it helps inform your
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speaking style and ability to organize your thoughts. And you're
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just you're you're you're practice. You're an athlete. And the
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reason why you guys train so hard in the weight
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room and the reason why you run two minute drills
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is at some point when you're in the game and
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it's two minutes. It's like, OK, I've been here. I
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got this. Teaching is a fantastic way to prep for
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either speaking or writing. I would argue that some of
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the best speakers on the speaking circuit tend to have
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an academic background because they just get a ton of training.
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You've got to get the reps.
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I think teaching is a great opportunity to get the
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repetitions of getting up, having a point, understanding what you believe,
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and delivering the message effectively.
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Agreed.
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The other aspect of Actually, how I first became aware
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of you, in addition to your book, The Four, which
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we're going to talk about in a little bit, are
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your videos. Two particular ones, and there is some carryover,
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but I want to dig into them because not only
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for how great the production value, I mean, that's awesome,
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but the content is what's.
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Really drew me in.
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You have these videos that you, as part of your company,
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that you release on a regular basis. You delivered one
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on career advice and another one on what you call the.
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Algebra of happiness.
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I'd be curious, just a little inside baseball, how do
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you put these videos together? Do you write the entire
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scripts and then your team and you put it together?
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What's the process to do this before I dig into
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some of the actual content of the speeches?
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I'm standing on the shoulders of others. People think it's
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me in a kitchen with a handheld camera and then
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delighting as maybe my girlfriend or my wife holding up
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a flashlight. There's a lot of thought and production that
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goes into these. So I have a couple analysts here
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at L2 that will come up with story ideas, seven
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to eight story ideas. Myself and my creative director, a
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woman named Catherine Dillon, who is really the kind of
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driving force of these videos. She and I will review
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the story, pare it down to four or five. We'll
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go into the studio, we'll shoot four or five. That
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takes about a half an hour. We're pretty efficient there.
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And then we kick out the one we don't like.
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And 60 to 70% of it is scripted. A bunch
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of facts or factoids or data on a teleprompter. And
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then I sort of riff. And then I will kind
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of go off script at least once or twice. and
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rant a little bit and try and be authentic. And
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to a certain extent, and I try to write this way,
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but it's harder because you have to read it again
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so you get more cowardly. But when I'm in my videos,
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I try to behave as if no one is watching
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and really be unfiltered and unpolished. And I think at
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the end of the day, I call it authenticity or
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raw or, you know, I'm profane, but it's genuine. I'm
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a profane person. And it's not the kind of behavior
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that's indicative of a professor. It's not professional. It's not CNBC.
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But that is how I am. I use profanity a lot.
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And that seems to resonate, strangely enough, for when I
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think someone is– when I think Mark Zuckerberg is Putin's bitch,
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I'll say that. And that stuff seems to resonate. But
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the production values, the scripting, the lighting, the studio– That
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stuff is hard, and I'm really fortunate. I have an
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outstanding creative team that makes me look a lot better
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than I should or makes the video appear a lot
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more polished than I could ever do on my own.
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And the reason why you're doing a podcast, the fact
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that you've been able to become one of the top
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podcasts is super impressive because there's so much competition because,
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quite frankly, the barriers aren't that huge. Video is hard.
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It is really hard to do well. So, yeah, I
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have a team of probably– six or eight of us.
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It's not full time. This is something we just started
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doing on the side. And then when we started getting 10,000, 100,000, 500,000
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million views, we said, well, this is worth putting some
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resources behind.
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Why do you, what do you, at the beginning of
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that part, you said you can sometimes feel like a coward.
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So you have to act like nobody's watching. What do you,
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what do you mean act like, like how, why do you,
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why do you feel like a coward?
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Well, when I was writing before and I was saying that,
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I mean, the sentence that gets most quoted in the
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book is I talk about Steve Jobs sort of being
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the Jesus Christ of an information economy, that we've decided
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he's the role model. And, you know, I refer to
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him as the most famous deadbeat dad. And that, you know,
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I believe this. I believe that the blue line path
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to a better world is more engaged fathers, not a
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better fucking phone. And I say that exact sentence in
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the book to end one of the chapters. And I
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get a lot of criticism for that. And people get
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very upset and say that I'm making a personal attack
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on someone who's dead, who's not around to defend themselves.
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But I genuinely believe that. I think this was not
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a decent person. I think it is the worship of
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Steve Jobs reflects that in many ways in our society,
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we've lost the script around no longer worshiping at the
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altar of character and kindness. We worship at the altar
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of billionaire innovators and tech. And, you know, I say
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these things. I know I'm going to get in trouble
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and that it's going to upset people. But I try
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to I try to hold my feet to the to
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the to what I believe. I've achieved a point in
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my life where I have some economic security. I have
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some job security. I don't believe I'm going to be
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around forever. I'm a devout atheist and think that, you know,
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this is it, so to speak. So I try to
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be I try to say exactly what I'm thinking, no adjectives,
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no embellishment, and not be worried about the ramifications. And
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quite frankly, sometimes that backfires on me. Occasionally I say
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something that isn't provocative, that's just stupid and offensive, and
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it hits me back in the face. But I try
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to write and I try to go on these videos
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and say what I am thinking. I try not to
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be reckless. I try not to be mean. I have
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a code around personal attacks, and I do make some
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personal attacks, and that is I will never– criticize anyone
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who's not more powerful than me, which is most of
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the world. Otherwise, you're just being a bully. But I
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do believe it's important to hold famous people to account.
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The people I admire most in history, whether it's Mother
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Teresa or Muhammad Ali, have one thing in common, that
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is they gave powerful people a hard time.
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So where's the coward part of that?
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Well, when you start reading, oftentimes when I read my
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own writing, I tone it down. Oh, okay. You know,
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when I read it, when I produce a video and
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my investors get angry and say, how does that, you know,
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they make a reasonable point. They say, how does, I
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fail to see how that adds value to our shareholder base,
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but they get very upset. So I take it out
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of my video. I'm a cat. You know, it's just
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easy to be, easy to be scared, you know, easy
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to worry about getting in trouble, you know, worried about
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offending people. And quite frankly, you have a lot of
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young listeners. You're smart to be afraid when you're younger.
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You don't want to offend your employer. You don't want
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to offend your colleagues. But people who have some success,
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I think, have an obligation to speak their mind. And
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you don't need to be mean. But yeah, is Elon
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Musk unhinged right now? Is he behaving irresponsibly? Is he
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playing with potential shareholder lawsuits so he can wave the
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middle finger at short sellers? Yeah. It sucks to be
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a grown-up, and he is not acting like a grown-up.
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Is he a genius? Yes. But he's behaving, in my viewpoint, irresponsibly.
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Does that mean he has a weak board, that there's
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nobody on this board that has the balls to sit
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him down and say, no, you don't behave this way.
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You don't tell analysts that are asking reasonable questions that
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they're asking boring, boneheaded questions. So Yeah, I'm trying to
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be out there, if you will.
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Yeah, I got you. Let's dive into some of the content.
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Let's start with the career advice because I just had
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two of these meetings yesterday with younger people. I really
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try to give everything I've got when I have those
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meetings because I know when I was 21, I try
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to say what I think I needed to hear. Not
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that I would have listened, but at least— At least
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I'll give it a go. So you have a video
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about career advice. It's got about a million views on YouTube.
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And there's a few of them that I want to
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point out and then maybe you can expand on them.
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So the second part, number two, that you said is,
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and I'll remind you because I don't expect you to
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memorize all your stuff, is be remarkable. Basically, what two
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attributes can you bring together that make you unique? And
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this made me think of Cal Newport and Steve Martin.
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Steve Martin was asked a question at, he was doing
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a speaking engagement and someone said, you know, how do
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I get the right agent or who do I, what
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do I go talk to or what do I do
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so I can become famous or become great as an actor?
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And Steve said, well, forget all that. You got to
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be so good they can't ignore you. And then Cal
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went and used that as the title of his book,
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and he wrote a fantastic book. And I talked to
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him about it, and you said be remarkable, which I
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think are parallel there. So what did you mean when
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you said what two attributes can bring you together that.
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Make you unique? So your listeners are disadvantaged versus you
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and me and that is if we were outstanding at
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one thing, we could probably carve out a pretty good living.
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And I feel as if because of mostly computing and
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the globalization and the erosion of trade barriers, you're now
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competing against kids from Mumbai and Cape Town and soul.
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So I would argue now you not only need to
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be strong on one thing, but you need the peanut
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butter and chocolate combination of being great at two things
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and being remarkable. So be the CFO who also has
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a sense, can also proofread stuff and is great with grammar.
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But between the ages of 20 and 30, you have
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to find something that you're outstanding at. People will say,
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follow your passion or find something you like. I think
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that's total bullshit. Anyone who tells you to follow your
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passion is already rich. Find something you're great at and
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then the accoutrements, the money, the recognition that come with
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being great at something, then you will become passionate about
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it because it's awesome to be great at something. And
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then try and complement it with a second thing such
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that you're a unique individual who's not only the best
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at what you do, but you're the only one who
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does what you do. So be... I have a great
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CFO here, and she not only established herself as a
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great numbers person, but she ended up being great on
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the HR side and being very good at hiring and firing.
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And I thought, wow, I can find a great CFO,
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but it's not easy to find a great CFO who
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also has a feel for people. So the bar is
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raised every day for young people because they're increasingly competing
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against a larger and larger talent pool. So your twenties
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find that one thing you're great at and then become
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the only one that does what you do by being multidimensional,
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have two things you're great at. Be, be remarkable.
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I remember, um, Scott, I, when I got my first
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promotion to management, I believe I was 26 or 27
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and I prided myself on being an inspirational leader and
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giving speeches and motivating and inspiring people, right? Young and
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not that smart. And I remember, um, I was going
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over some reports or something and I called my dad
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and I said, I don't really understand these numbers and
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I don't really get it, but it doesn't really matter
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because that's not what I, I'm not good at that
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and I don't need to do that. And my dad
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stopped me in the middle of that conversation. He might
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not remember this, but I have never forgotten it. And
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he said, never say that again. You are running a business.
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You're managing a team. You must be great at the numbers.
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You can't just be the guy who can give a speech.
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You got to, you got to do both. You have to,
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if you want to be, you know, if you want
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to keep growing and be fantastic and be excellent at
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what you do. So it's not, don't ever say as
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the manager of a business that you're not a numbers
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guy or you're not good at it. If you're not,
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then become great at it. And I, I, I never
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forgot that advice and I thought he's right. And I
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tried then to become an expert from a numbers perspective
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in addition to giving the talks.
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Yeah, your dad is right. That's great advice. And you
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were fortunate to get it at a young age. When
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I think of, I played sports when I was younger,
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like you're not nearly at the same level, but there's
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sort of two different types of coach or leader or CEO.
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One is sort of the visionary who at halftime gives
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an amazing talk and calls on personal or or religious
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metaphors or war metaphors and just inspires people and they
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run out onto the field or they get back to
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work and they feel like they're part of something bigger
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and they work really hard. And then there's sort of
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the player coach or the CEO who pulls his or
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her chair up to next to a colleague and shows
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them how to do something and teaches them how to
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do it and is kind of in it with them
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and really upskills them or stays after practice and says,
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this is how you This is how you, how you
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increase your free throws and literally just sits with them
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and throws free throws. I'm the quote unquote inspirational and
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motivational leader. And I find that there's a, uh, the
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shelf life on that or the half life on that
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is much shorter because after a while people start realizing
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you're a little bit full of shit. And that is
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you're kind of 51% or 49% substance and 49 or
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51% charlatan trying to motivate people and get more out
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of them with inspiring talk. And it's, It's easy after
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two or three years of hearing this and hearing the
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same stories for people to get a little bit jaded.
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I'm not saying that's not important, but the people that
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I have found have been the most effective leaders and
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the best managers. I mentioned my creative director. She has
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a habit of moving her chair next to going to
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whoever is doing it. I expect everyone to come to
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me because I'm so awesome sitting in my corner. They
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all come to me. Catherine, my creative director, is probably
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the best manager in our firm, takes her chair goes
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over to their desk, sits down with them and reviews
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a deck with them and says, you know, this is
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a better way of saying it. Why don't you try
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it this way? And lets them do it. And you
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can just tell she walks away from them and they're
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better at what they do. And they're like, okay, because
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this person has taken a vested interest in my work,
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it's not only better for the company today, but I'm better.
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I have a stronger skill set. I have better currency
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in the marketplace. And I think that type of leadership,
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the sort of player coach as opposed to the visionary is,
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is a better form of leadership. And I try and
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surround my P myself with people like that. Cause I
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find I generally don't have the discipline to sit down
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with somebody and take them through, spend two hours with
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them going through the presentation saying, this is what's good.
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This is what's bad. I'm trying to do more of that,
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but it takes real discipline and empathy. Uh, so the
477
00:25:22.309 --> 00:25:24.390
player coach versus sort of the visionary coach.
478
00:25:25.470 --> 00:25:27.049
Um, I like it.
479
00:25:27.089 --> 00:25:30.390
I think sometimes there are actual guys who are current
480
00:25:30.410 --> 00:25:33.789
players who have that coaching ability as well that I
481
00:25:33.809 --> 00:25:36.589
play with in sports that I think have been more
482
00:25:36.609 --> 00:25:38.470
impactful on me than maybe any coach.
483
00:25:38.839 --> 00:25:41.900
Okay, some other career advice. You've already talked about the passion.
484
00:25:42.960 --> 00:25:45.420
One of the hot topics I think that maybe this
485
00:25:45.640 --> 00:25:47.960
is an area that I'll be curious to hear how
486
00:25:48.019 --> 00:25:50.539
people respond when we talk about it, but you talk
487
00:25:50.559 --> 00:25:55.170
about the myth of balance, right? Work-life balance is a
488
00:25:55.190 --> 00:25:58.210
phrase that a lot of people– it's in the news.
489
00:25:59.450 --> 00:26:02.970
It's popular. What do you think about work-life balance?
490
00:26:06.349 --> 00:26:08.710
And you notice, I think it's a myth. And you
491
00:26:08.750 --> 00:26:11.339
have to decide early on. Most of the kids I
492
00:26:11.359 --> 00:26:13.920
talk to, I spend a lot of time now with
493
00:26:13.940 --> 00:26:16.480
my friend's kids who are now college age or just
494
00:26:16.519 --> 00:26:18.799
coming out of college. You ask them, where do you
495
00:26:18.839 --> 00:26:21.480
expect to be in terms of income earning? Do you
496
00:26:21.500 --> 00:26:23.440
expect to be in the bottom half? No one ever says, yeah,
497
00:26:23.480 --> 00:26:24.680
I think I'm going to be in the bottom half.
498
00:26:25.339 --> 00:26:27.480
Do you expect to be in the top 10%? Almost
499
00:26:27.599 --> 00:26:31.700
everybody says the top 10%. And then a pretty healthy
500
00:26:31.799 --> 00:26:36.490
minority expect or strive to be in the top 1%.
501
00:26:36.490 --> 00:26:38.369
So if you expect to be in the top 10%
502
00:26:38.369 --> 00:26:41.319
of income earners in the US, which I think is probably,
503
00:26:41.339 --> 00:26:43.740
I don't know, six figures and above, or you want
504
00:26:43.759 --> 00:26:45.779
to be in the top 1%, which means you're making
505
00:26:45.900 --> 00:26:48.960
kind of half a million and above, I don't know
506
00:26:49.019 --> 00:26:52.200
anyone who's able to achieve that without working their ass off.
507
00:26:52.740 --> 00:26:55.829
And I'm not saying bursts of energy. I'm talking 10
508
00:26:55.829 --> 00:26:59.529
or 20 years. And it's not inspiring. It's not fun.
509
00:27:00.549 --> 00:27:03.190
It doesn't make for a good graduation speech. But I
510
00:27:03.210 --> 00:27:07.569
think nearly every successful person I know did pretty much
511
00:27:07.670 --> 00:27:09.970
nothing but work for 10 or 20 years. And this
512
00:27:10.049 --> 00:27:12.569
is pulse marketing, but from the age of 25, from
513
00:27:12.589 --> 00:27:14.009
when I entered business school and I kind of got
514
00:27:14.029 --> 00:27:17.309
my act together, until about the age of 40, I
515
00:27:17.329 --> 00:27:19.289
had little else in my life than work. And by
516
00:27:19.309 --> 00:27:22.789
the way, I'm not saying that's the right way to go.
517
00:27:22.950 --> 00:27:25.380
I'm saying if you expect to be in the top
518
00:27:25.380 --> 00:27:28.700
1% economically, there's a real sacrifice. And all of us
519
00:27:28.779 --> 00:27:32.799
know somebody who has great relationships, does Pilates every day,
520
00:27:32.819 --> 00:27:36.500
has a food blog and volunteers at the ASPCA. and
521
00:27:36.559 --> 00:27:39.599
manages to make a lot of money, assume you are
522
00:27:39.720 --> 00:27:42.359
not that person. And that if you want to be
523
00:27:42.380 --> 00:27:46.599
in the top decile or the top 1%, you are
524
00:27:46.619 --> 00:27:49.329
going to have to work insanely hard for an extended
525
00:27:49.390 --> 00:27:51.690
period of time. It is very competitive out there. Now,
526
00:27:51.730 --> 00:27:54.390
having said that, I'm not saying that's the right way
527
00:27:54.410 --> 00:27:57.390
for everybody. Some people would rather, you know, kind of
528
00:27:57.609 --> 00:28:00.400
work to live as opposed to live to work. And
529
00:28:00.420 --> 00:28:02.819
this sounds crass to say, from a very young age,
530
00:28:02.900 --> 00:28:05.720
I grew up without much money. And so at a
531
00:28:05.759 --> 00:28:08.000
fairly young age, I decided money was very important to me.
532
00:28:08.839 --> 00:28:13.450
And I learned early on that I was talented. Unless
533
00:28:13.470 --> 00:28:17.670
you're a crazy genius, and there are some crazy geniuses
534
00:28:17.750 --> 00:28:22.150
out there, being talented is not enough. You are going
535
00:28:22.170 --> 00:28:23.940
to have to work very, very hard. So when I
536
00:28:23.980 --> 00:28:25.740
meet kids and they talk about balance, the first thing
537
00:28:25.779 --> 00:28:29.259
I say is, that's a myth. So if you want
538
00:28:29.279 --> 00:28:33.140
to move to a low-cost neighborhood and you want to
539
00:28:33.559 --> 00:28:36.119
work only 40 or 50 hours a week, fine. But
540
00:28:36.140 --> 00:28:37.140
if you want to be in New York, you want
541
00:28:37.160 --> 00:28:39.500
to be in San Francisco, you want to make six
542
00:28:39.559 --> 00:28:41.160
figures at some point in your 20s, you want to
543
00:28:41.200 --> 00:28:43.140
make more than that in your 30s, you want to
544
00:28:43.160 --> 00:28:46.519
have economic security and the things that provides, get ready
545
00:28:46.559 --> 00:28:48.140
to work your ass off. I have a lot of
546
00:28:48.200 --> 00:28:51.069
balance now in my life because I had very little
547
00:28:51.089 --> 00:28:55.279
when I was young. I'm not debating it's a trade-off,
548
00:28:55.569 --> 00:28:57.470
but you need to be mindful of the trade-off and
549
00:28:57.490 --> 00:29:00.009
have a sober conversation with yourself about what you're willing
550
00:29:00.029 --> 00:29:00.319
to do.
551
00:29:00.599 --> 00:29:02.579
Did the money bring you happiness?
552
00:29:05.509 --> 00:29:10.269
Yes. It did bring a divorce, though. It did.
553
00:29:10.549 --> 00:29:15.549
So the research on money largely impacts, correlates to me,
554
00:29:15.589 --> 00:29:18.609
and that is there is a correlation between money and happiness.
555
00:29:19.029 --> 00:29:20.569
And that is once you get to a point of
556
00:29:20.710 --> 00:29:24.529
economic security, meaning you can have a nice place to live,
557
00:29:25.789 --> 00:29:28.849
take care of your kids, not worry about a health
558
00:29:28.890 --> 00:29:33.190
crisis bankrupting you. There is a big correlation between money
559
00:29:33.230 --> 00:29:34.980
and happiness once you get to a certain point. And
560
00:29:35.059 --> 00:29:37.950
once I had that, you know, I was happier. So
561
00:29:37.970 --> 00:29:41.890
there is a correlation. What the studies show, though, is
562
00:29:41.950 --> 00:29:44.660
much beyond that. There is no correlation. Now, you don't
563
00:29:44.680 --> 00:29:48.259
get less happy with more money. The notion that billionaires
564
00:29:48.339 --> 00:29:50.940
are less happy is also a myth. But once you
565
00:29:50.980 --> 00:29:53.170
hit a certain level of call it in the majority
566
00:29:53.210 --> 00:29:55.779
of America, 70 to 100 grand a year, where you
567
00:29:55.799 --> 00:29:58.519
can have a decent life, put your kids through school,
568
00:29:58.599 --> 00:30:01.200
and probably need more than that now. You're in Manhattan,
569
00:30:01.240 --> 00:30:03.559
that number's more like three or $ 500, 000 a year. So
570
00:30:03.640 --> 00:30:06.140
a lot of it's where you live. So getting to
571
00:30:06.180 --> 00:30:10.119
a point of economic security for me did make me happier.
572
00:30:10.140 --> 00:30:12.339
I could sleep better. I felt like a better person.
573
00:30:12.380 --> 00:30:15.460
I felt more like a good head of household. It
574
00:30:15.500 --> 00:30:19.500
made me feel more masculine. But what you also have
575
00:30:19.519 --> 00:30:21.799
to keep in mind is once you hit economic security,
576
00:30:22.480 --> 00:30:26.799
which isn't easy. You know, there's a difference. Money is
577
00:30:26.839 --> 00:30:28.880
a means to an end. And the end is deep,
578
00:30:28.940 --> 00:30:33.730
meaningful relationships with your family, with your friends, you know,
579
00:30:33.769 --> 00:30:37.369
hopefully helping others, being a good citizen. And what's hard
580
00:30:37.410 --> 00:30:39.490
is you're running so hard on the hamster wheel and
581
00:30:39.509 --> 00:30:43.369
you're getting so much reward and accoutrement, the accoutrements of
582
00:30:43.430 --> 00:30:45.950
having some economic security that you forget to get off
583
00:30:46.009 --> 00:30:49.130
the wheel. And even though you may have enough, You
584
00:30:49.150 --> 00:30:53.000
become totally absorbed in work and your own professional identity.
585
00:30:53.559 --> 00:30:55.359
And you wake up and your kids are gone. And
586
00:30:55.400 --> 00:30:57.980
that's happened to a lot of my friends. So keep
587
00:30:58.019 --> 00:31:01.740
in mind, work and money is a great thing. And
588
00:31:01.799 --> 00:31:03.759
work your ass off and get to economic security. But
589
00:31:03.819 --> 00:31:06.079
never lose the script. It's a means to an ends.
590
00:31:06.140 --> 00:31:08.700
And the ends is deep, meaningful relationships. And that's the
591
00:31:08.740 --> 00:31:12.000
key to happiness. The Harvard Grand Study that tracked 400
592
00:31:12.000 --> 00:31:13.839
men from the age of 18 until they passed away.
593
00:31:13.880 --> 00:31:16.309
They had to swap out lead researchers because they died
594
00:31:16.349 --> 00:31:19.599
over 70 years later. The full, the largest study on
595
00:31:19.640 --> 00:31:22.849
male happiness, and it tells you something that they just
596
00:31:22.869 --> 00:31:25.589
did it on males. They didn't do it on women.
597
00:31:26.390 --> 00:31:29.809
But the full, the distillation of the results from that
598
00:31:29.849 --> 00:31:32.430
study is really wonderful. And it says that happiness is
599
00:31:32.509 --> 00:31:35.619
love full stop. And that is. At work, do you
600
00:31:35.680 --> 00:31:38.119
have colleagues that you admire and respect, and do you
601
00:31:38.200 --> 00:31:41.519
feel admired and respected? Among your friends, do you get
602
00:31:41.559 --> 00:31:44.089
a sense of joy and collegiality, and do you give
603
00:31:44.160 --> 00:31:46.930
them a sense of joy and collegiality? And with your family,
604
00:31:46.950 --> 00:31:49.009
do you feel loved and supported, and do they feel
605
00:31:49.069 --> 00:31:51.849
supported and loved with you? Once you got to a
606
00:31:51.890 --> 00:31:55.670
certain level of economic security, those three things were the
607
00:31:55.750 --> 00:31:58.809
delta in someone being somewhat happy and very happy.
608
00:31:59.890 --> 00:32:01.650
Love full stop in all parts of your life. I
609
00:32:01.690 --> 00:32:04.289
love that aspect of it. A few other parts that
610
00:32:04.309 --> 00:32:07.809
we'll get to before mentioning the four. The algebra of happiness,
611
00:32:07.950 --> 00:32:09.789
one of the, because there is some carryover between your
612
00:32:09.809 --> 00:32:12.349
advice and the algebra of happiness, since you brought up
613
00:32:12.750 --> 00:32:15.490
what happiness is all about. Sweating versus watching. And I
614
00:32:15.549 --> 00:32:20.630
found this interesting. You know, we already talked about, I've
615
00:32:20.730 --> 00:32:22.950
played sports my whole life. I still do and work
616
00:32:23.039 --> 00:32:26.549
out every day. And you're pretty jacked yourself.
617
00:32:27.039 --> 00:32:29.029
When I see the video, especially with your shirt off.
618
00:32:29.039 --> 00:32:29.440
It's funny.
619
00:32:30.039 --> 00:32:32.960
But, uh, that it made me think about, okay, who
620
00:32:32.980 --> 00:32:35.980
are all the, the leaders that I've spoken to? And
621
00:32:36.000 --> 00:32:38.019
a lot of them, and I don't know, this might
622
00:32:38.059 --> 00:32:39.859
be controversial. I don't think it should be, but a
623
00:32:39.900 --> 00:32:42.039
lot of them are in really good shape. I mean, physical,
624
00:32:42.400 --> 00:32:46.420
good shape. And I, and you pointed that out as well,
625
00:32:46.460 --> 00:32:48.390
sweating versus watching, meaning don't sit on your couch and
626
00:32:48.410 --> 00:32:50.769
watch people do stuff, go out and sweat, do work.
627
00:32:52.359 --> 00:32:56.200
A hundred percent. And I think that the percentage of
628
00:32:56.220 --> 00:32:58.059
time and the amount of time, the ratio of time
629
00:32:58.099 --> 00:33:00.240
you spend sweating to watching other people sweat is a
630
00:33:00.259 --> 00:33:01.859
forward looking indicator of your success.
631
00:33:02.980 --> 00:33:03.319
Yeah.
632
00:33:03.339 --> 00:33:05.440
So a guy like you that played sports and works
633
00:33:05.500 --> 00:33:08.359
out every day, you're going to have productive relationships. You're
634
00:33:08.380 --> 00:33:10.539
going to be less prone to dementia. You're going to
635
00:33:10.559 --> 00:33:12.539
be less prone to depression. You're going to have a
636
00:33:12.579 --> 00:33:15.519
broader set selection set of mates because you look good.
637
00:33:15.960 --> 00:33:19.180
You're going to be more, you know, sexually active and healthy.
638
00:33:19.259 --> 00:33:22.359
There's just more things that There's so many wonderful things.
639
00:33:22.380 --> 00:33:25.079
They're finding right now that the only thing close to
640
00:33:25.119 --> 00:33:29.720
a youth serum is exercise. It's not eating right. You know,
641
00:33:29.759 --> 00:33:32.559
they like to say it's happiness. People who are happy
642
00:33:32.640 --> 00:33:35.569
and loved have more fulfilling lives, but they don't live
643
00:33:35.609 --> 00:33:39.390
any longer. Really, the only youth serum they're finding is,
644
00:33:39.430 --> 00:33:42.930
in fact, exercise and sweating. And show me a guy
645
00:33:42.970 --> 00:33:46.289
who spends all Sunday watching football and then golfs all day,
646
00:33:46.849 --> 00:33:49.609
you know, watches golf on Saturday. And I'll show you
647
00:33:49.690 --> 00:33:51.930
a guy that's going to have failed relationships. I think
648
00:33:52.099 --> 00:33:55.220
televised sports are a certain level of alcohol. And that
649
00:33:55.299 --> 00:33:57.859
is they should be enjoyed in moderation and always in
650
00:33:57.880 --> 00:34:00.579
the company of others. And show me someone who does
651
00:34:00.640 --> 00:34:03.720
SoulCycle three times a week and CrossFit, sweats a lot,
652
00:34:04.180 --> 00:34:07.410
and then occasionally really enjoys spectator sports with friends and family.
653
00:34:07.430 --> 00:34:09.949
And I'll show you someone that has that. a productive life.
654
00:34:10.030 --> 00:34:11.989
On a very basic level, I think you want to
655
00:34:12.010 --> 00:34:15.690
be able to walk into any meeting and assume that
656
00:34:15.730 --> 00:34:17.139
shit's going to get real and you need to do
657
00:34:17.199 --> 00:34:18.860
one of two things, and that is either kill and
658
00:34:18.900 --> 00:34:22.679
eat everybody or run, outrun someone, be able to do
659
00:34:22.800 --> 00:34:26.079
one of those two things. Run faster than anybody or
660
00:34:26.139 --> 00:34:28.639
kill them all. In my sense, that means you either
661
00:34:28.659 --> 00:34:31.260
have to be in great cardio shape or really strong.
662
00:34:31.800 --> 00:34:34.239
And that confidence, and I'm not suggesting anyone do either
663
00:34:34.260 --> 00:34:38.150
of these things, but that confidence is very primal. and
664
00:34:38.230 --> 00:34:41.469
being in good shape. And I'm not talking about being skinny.
665
00:34:41.510 --> 00:34:43.949
If you're a woman, I'm not talking about necessarily being jacked.
666
00:34:44.010 --> 00:34:46.900
If you're a dude, I'm talking about being a stronger
667
00:34:47.380 --> 00:34:50.639
version of yourself, a more fit version of yourself. And
668
00:34:50.679 --> 00:34:53.380
if you don't do it in your twenties, it gets really,
669
00:34:53.880 --> 00:34:57.019
really hard because you start working, you get into your
670
00:34:57.059 --> 00:35:00.340
thirties and your forties and young people don't really, you
671
00:35:00.380 --> 00:35:04.070
just can't, it's impossible to realize this, but your cells
672
00:35:04.110 --> 00:35:06.929
begin dying and your ability to maintain muscle mass or
673
00:35:06.989 --> 00:35:10.420
get Get maximum kind of cardio shape gets harder and harder.
674
00:35:10.480 --> 00:35:13.440
So get to the best shape you can right now
675
00:35:13.500 --> 00:35:17.099
in your 20s. You'll be happier, better mates, better for you,
676
00:35:17.139 --> 00:35:17.909
better for the planet.
677
00:35:18.730 --> 00:35:21.449
One more on algebra of happiness because top of mind
678
00:35:21.469 --> 00:35:23.909
for me. I just got back from taking my wife
679
00:35:23.969 --> 00:35:25.869
and I took our daughters to Hilton Head for a week.
680
00:35:26.469 --> 00:35:27.550
Had a great house on the beach.
681
00:35:27.670 --> 00:35:28.409
It was incredible.
682
00:35:29.239 --> 00:35:33.730
And things versus experience matters. is very real. I think
683
00:35:34.090 --> 00:35:38.389
most people already know this. Now it's executing on it,
684
00:35:38.829 --> 00:35:43.380
but buying things versus creating great experiences, especially with your family.
685
00:35:43.389 --> 00:35:45.960
It was so awesome. It was just so many great
686
00:35:46.019 --> 00:35:47.639
memories we built over the course of that week in
687
00:35:47.659 --> 00:35:51.119
the ocean, in the pool, in the house, family movie night, everything,
688
00:35:51.159 --> 00:35:52.500
all the meals.
689
00:35:52.559 --> 00:35:55.400
You talk about things versus experiences.
690
00:35:56.539 --> 00:35:58.519
Yeah, again, there's a lot of great research on this.
691
00:35:58.739 --> 00:36:02.000
And that is that the fade, we overestimate the amount
692
00:36:02.019 --> 00:36:03.980
of joy things will bring us and we underestimate the
693
00:36:04.000 --> 00:36:07.139
amount of happiness experiences will bring us. When I was
694
00:36:07.769 --> 00:36:10.610
a young man, I spent a disproportionate amount on my
695
00:36:10.630 --> 00:36:13.349
disposable income on cars because I was trying to attract
696
00:36:13.409 --> 00:36:15.690
a maid and I thought it would make me happy
697
00:36:15.809 --> 00:36:19.250
driving a nice BMW or whatever. And what I spend
698
00:36:19.269 --> 00:36:22.090
a lot of money now on is vacations, like you said,
699
00:36:22.179 --> 00:36:25.239
with my family. And I take a ton of pictures now,
700
00:36:25.320 --> 00:36:29.780
and that bad tourist with the camera hanging around his neck.
701
00:36:30.099 --> 00:36:33.329
There's a lot of research on this. The headline news
702
00:36:33.389 --> 00:36:37.449
here is drive a Hyundai and take your girlfriend or
703
00:36:37.469 --> 00:36:38.530
your boyfriend to Africa.
704
00:36:39.309 --> 00:36:42.090
Yep, love it. One more part, because.
705
00:36:42.780 --> 00:36:49.820
Another part of your story, Scott, is your book, The Four.
706
00:36:49.860 --> 00:36:52.099
People know the difference when I say somebody has written
707
00:36:52.139 --> 00:36:53.880
a book versus when I tell people to actually read
708
00:36:53.920 --> 00:36:55.429
the book. This is one of those, you should read
709
00:36:55.469 --> 00:36:58.469
this book. The Four, the hidden DNA of Amazon, Apple, Facebook,
710
00:36:58.949 --> 00:37:02.750
and Google. What is the hidden DNA of Amazon, Apple, Facebook,
711
00:37:02.789 --> 00:37:03.190
and Google?
712
00:37:04.739 --> 00:37:07.539
Sure. So I think these firms are the most successful
713
00:37:07.900 --> 00:37:09.900
entities of their kind in history, and that they have
714
00:37:09.960 --> 00:37:13.320
tapped into a very primal instinct, each of them, such
715
00:37:13.360 --> 00:37:16.679
that they can disarticulate who we are as animals and
716
00:37:16.739 --> 00:37:19.449
re-articulate us in the form of for-profit companies, and that
717
00:37:19.989 --> 00:37:22.210
in order to scale to more than 100 million consumers
718
00:37:22.269 --> 00:37:24.550
or 100 billion in shareholder value, you have to foot
719
00:37:24.590 --> 00:37:27.469
to a specific instinct. So in order, I think Google
720
00:37:27.530 --> 00:37:29.789
is our god and our need for a super being.
721
00:37:30.050 --> 00:37:33.210
Our competitive advantage as a species is that we have
722
00:37:33.230 --> 00:37:35.179
a brain that is so big we're expelled from the
723
00:37:35.219 --> 00:37:38.360
body prematurely and as frank can ask very complex questions
724
00:37:38.380 --> 00:37:40.579
we can't answer them and enter into that void of
725
00:37:40.599 --> 00:37:44.559
the unanswerable our 3500 super beings are gods competing to
726
00:37:44.599 --> 00:37:46.760
be the number one and as we get more affluent
727
00:37:47.239 --> 00:37:49.760
and more educating our reliance on a super being and
728
00:37:49.800 --> 00:37:52.449
our church attendance goes down but we still have very
729
00:37:52.489 --> 00:37:55.429
robust questions and enter the into that void is our
730
00:37:55.469 --> 00:37:58.309
god which is google And what is a prayer? A
731
00:37:58.349 --> 00:38:00.969
prayer is a query into the universe. Will my kid
732
00:38:01.010 --> 00:38:03.309
be all right? Now it's symptoms and treatment of croup
733
00:38:03.809 --> 00:38:06.769
into the Google dialogue box. Google sees everything. There's some
734
00:38:06.789 --> 00:38:10.190
sort of divine intervention. Very few people really understand how
735
00:38:10.250 --> 00:38:13.030
it responds to these queries. But you trust Google more
736
00:38:13.070 --> 00:38:16.130
than any physical entity in your life. If you don't
737
00:38:16.150 --> 00:38:18.969
think you trust Google more than anyone or that Google
738
00:38:19.010 --> 00:38:21.130
isn't your God, imagine your name on your face above
739
00:38:21.329 --> 00:38:23.679
every query you have typed into that box. And you're
740
00:38:23.699 --> 00:38:26.300
going to see pretty soon. Google knows when you're about
741
00:38:26.320 --> 00:38:28.940
to get engaged. Google knows when you're contemplating divorce. Google
742
00:38:28.980 --> 00:38:32.530
knows what sexual fetishes you have. Google knows what diseases
743
00:38:32.570 --> 00:38:35.389
you have. It knows what diseases or ailments you may
744
00:38:35.429 --> 00:38:38.989
have exposed yourself to. Google knows the real you. Google
745
00:38:39.030 --> 00:38:42.429
is our modern man's God. Moving further down the torso,
746
00:38:42.809 --> 00:38:44.530
we not only need to be loved, but we need
747
00:38:44.550 --> 00:38:46.559
to love others. That's a basic instinct and one of
748
00:38:46.579 --> 00:38:50.900
the wonderful things about Our species and Facebook, mostly through imagery,
749
00:38:50.920 --> 00:38:54.579
has catalyzed and reinforced first and second order degree connections.
750
00:38:54.639 --> 00:38:56.780
I think Facebook, at least the promise of Facebook, is
751
00:38:56.820 --> 00:39:01.019
that it foments and solidifies love. Going further down the torso,
752
00:39:01.960 --> 00:39:04.219
the number one ailment of the history of our species,
753
00:39:04.239 --> 00:39:07.679
our source of death, has been starvation. And it is
754
00:39:07.739 --> 00:39:11.050
a terrible, long, and painful death. So it's built into
755
00:39:11.119 --> 00:39:14.349
us the notion of just simply put, more. And open
756
00:39:14.369 --> 00:39:18.400
your closets, your cupboards. You have 10 to 100x more
757
00:39:18.480 --> 00:39:21.659
stuff than you need. You can rationally look at the
758
00:39:21.719 --> 00:39:23.239
number of suits and shirts you have and go, I
759
00:39:23.260 --> 00:39:25.469
really don't need this many. And the next thought is, yeah,
760
00:39:25.489 --> 00:39:28.469
but I'd sure like more. So more for less is
761
00:39:28.510 --> 00:39:32.260
the original business. strategy. The economy that offers the best
762
00:39:32.900 --> 00:39:35.619
value proposition around more for less is the fastest growing economy.
763
00:39:35.659 --> 00:39:38.050
That's China. And typically the company that offers the most
764
00:39:38.070 --> 00:39:40.389
for less is the most valuable company in the world.
765
00:39:40.409 --> 00:39:42.090
And the one doing that right now, at least from
766
00:39:42.130 --> 00:39:45.050
a perception standpoint, is Amazon. So Amazon is our consumptive
767
00:39:45.090 --> 00:39:48.030
gut and puts to this need and this fear for more,
768
00:39:48.230 --> 00:39:51.750
always more. And then finally, Moving further down the torso,
769
00:39:52.989 --> 00:39:54.650
men have been taught for millions of years that our
770
00:39:54.690 --> 00:39:56.849
number one job is to survive. Our second job is
771
00:39:56.869 --> 00:39:58.730
to spread our seed to the four corners of the earth.
772
00:39:58.789 --> 00:40:00.489
And women have been taught that their number one job
773
00:40:00.530 --> 00:40:04.340
is to survive. And their second job is to catalyze
774
00:40:04.400 --> 00:40:08.480
the most opportunities to select the strongest, smartest, and fastest
775
00:40:08.500 --> 00:40:11.090
seed in this chocolate world. and peanut butter combination of
776
00:40:11.170 --> 00:40:13.550
seed trying to get anywhere, everywhere, and a much finer
777
00:40:13.630 --> 00:40:17.349
filter from women picking the strongest, smartest, and fastest seed
778
00:40:17.389 --> 00:40:19.989
as a basis for evolutionary progress. It's the reason, Ryan,
779
00:40:20.050 --> 00:40:23.130
why you're taller than your parents. It's the reason why
780
00:40:23.489 --> 00:40:27.110
there's less infection every year among kids. It's the basis
781
00:40:27.170 --> 00:40:31.590
for our progress as a species and Your ability to
782
00:40:31.679 --> 00:40:33.489
signal your worth as a mate that you have good
783
00:40:33.530 --> 00:40:37.269
genes is the key to margin in irrational decision making.
784
00:40:37.690 --> 00:40:41.030
It's why men buy Ferraris that cost $ 400, 000 that go
785
00:40:41.030 --> 00:40:43.849
180 miles an hour in zones where they can never
786
00:40:43.909 --> 00:40:46.369
go faster than 65. It's the reason why women will
787
00:40:46.389 --> 00:40:52.090
continue to buy $ 400 ergonomically impossible Manolo Blahnik shoes. The
788
00:40:52.230 --> 00:40:55.469
ultimate signal now of your worth as a mate is
789
00:40:55.510 --> 00:40:57.769
the iOS, is the iPhone, and it's why they're able
790
00:40:57.789 --> 00:41:02.369
to get $ 1, 000. for a product that costs $ 320. You
791
00:41:02.389 --> 00:41:05.409
want to appeal to the two organs that are most irrational,
792
00:41:05.429 --> 00:41:09.269
specifically the heart, love, and the genital sex. Anyone who
793
00:41:09.320 --> 00:41:11.480
hasn't made a mistake with their heart or their genitals
794
00:41:11.519 --> 00:41:14.579
hasn't lived life. But as a result, Apple is able
795
00:41:14.619 --> 00:41:17.440
to produce double the profits this quarter than Amazon has
796
00:41:17.480 --> 00:41:19.469
produced in its entire history as a company. So we
797
00:41:19.489 --> 00:41:22.639
have God, We have love, we have consumption, and we
798
00:41:22.679 --> 00:41:25.800
have sex. Those are the four horsemen, Apple, Amazon, Facebook,
799
00:41:25.840 --> 00:41:28.659
and Google. And combined, they have been able to create
800
00:41:28.679 --> 00:41:32.539
a market capitalization greater than the GDP of every country
801
00:41:32.559 --> 00:41:35.800
with the exception of Japan, Germany, the United States, and
802
00:41:35.840 --> 00:41:38.840
China because they've tapped into our very basic DNA and instinct.
803
00:41:39.989 --> 00:41:42.570
Man, do you have those notes close by or that
804
00:41:42.590 --> 00:41:43.590
just in your head?
805
00:41:44.909 --> 00:41:48.710
Again, it's the teaching thing. It's almost like a rap
806
00:41:48.769 --> 00:41:51.239
at this point. Just press play.
807
00:41:52.500 --> 00:41:54.940
I know you've done it a lot, but man, that
808
00:41:54.980 --> 00:41:57.519
was great. I think for more details on that, that's
809
00:41:57.559 --> 00:42:02.159
why I would encourage people. You're the textbook for all
810
00:42:02.179 --> 00:42:04.579
of us who are going to write books or have
811
00:42:04.619 --> 00:42:07.539
written books to say, how do you give the killer
812
00:42:08.360 --> 00:42:11.300
overview that will give you enough to make you interested,
813
00:42:11.360 --> 00:42:13.340
but not too much to where you don't need to
814
00:42:13.400 --> 00:42:13.840
read the book.
815
00:42:13.940 --> 00:42:14.699
That was it, man.
816
00:42:14.800 --> 00:42:17.119
I'll just press play on that part of it to say,
817
00:42:17.159 --> 00:42:20.489
I need to figure out uh, how Scott Galloway talks
818
00:42:20.510 --> 00:42:23.409
about the four and that's, that's it, man. So, um, Hey,
819
00:42:23.710 --> 00:42:27.389
I seriously really appreciate you investing your time with me here, Scott,
820
00:42:27.429 --> 00:42:32.010
to be a part of my show. Um, you certainly delivered, uh,
821
00:42:32.050 --> 00:42:34.420
high expectations and you, and you still kill. So I
822
00:42:34.460 --> 00:42:35.260
really appreciate it, man.
823
00:42:36.039 --> 00:42:37.519
Thanks, Joanna. Congrats on the show.
824
00:42:37.719 --> 00:42:38.019
Thank you.
825
00:42:38.039 --> 00:42:40.159
Where would you send my listeners to learn more about
826
00:42:40.179 --> 00:42:40.699
you online?
827
00:42:41.780 --> 00:42:46.500
Thanks for asking. So I'm ProfGalloway on Twitter. And if
828
00:42:46.519 --> 00:42:48.860
you want to check out our weekly video series, Winners
829
00:42:48.900 --> 00:42:51.260
and Losers, it's on YouTube. Yeah.
830
00:42:51.280 --> 00:42:53.400
And you have this deadpan matter of fact style on
831
00:42:53.429 --> 00:42:56.329
these videos. Really funny, really smart. A lot of intellectual
832
00:42:56.369 --> 00:43:00.289
wattage there, you can tell. And they're useful. I've actually
833
00:43:00.329 --> 00:43:03.730
put the algebra of happiness and your career advice in
834
00:43:03.769 --> 00:43:06.190
my Mindful Monday emails, the emails I send out every
835
00:43:06.210 --> 00:43:10.420
Monday multiple times. So It's really helpful in addition to
836
00:43:10.440 --> 00:43:11.960
the book. So thanks again, man, for being here. I
837
00:43:11.960 --> 00:43:12.610
really appreciate it.
838
00:43:13.280 --> 00:43:13.829
Thank you, Ryan.
839
00:43:13.869 --> 00:43:15.630
All right. Wow.
840
00:43:15.789 --> 00:43:20.510
That one was so good. I really enjoyed talking with Scott.
841
00:43:20.550 --> 00:43:25.780
Appreciate his candor, his honesty, how authentic he is in
842
00:43:26.059 --> 00:43:29.420
his messaging. I enjoyed that one. We talked for quite
843
00:43:29.440 --> 00:43:31.599
a bit before as well as after.
844
00:43:32.019 --> 00:43:32.960
The official recording.
845
00:43:33.380 --> 00:43:37.380
And he's a truly a kind person. an honest person.
846
00:43:37.460 --> 00:43:41.179
And I really enjoy that. And somebody, if you got
847
00:43:41.460 --> 00:43:44.559
use out of this episode, I would love it. If
848
00:43:44.579 --> 00:43:47.480
you would write a review, subscribe and rate the show
849
00:43:47.559 --> 00:43:51.480
and iTunes, Apple podcasts, write a thoughtful review, rate the show,
850
00:43:51.559 --> 00:43:55.000
hopefully five stars and subscribe and iTunes, Apple podcasts. It
851
00:43:55.019 --> 00:43:58.159
really helps spread the message and continues to give me
852
00:43:58.219 --> 00:44:01.050
the opportunity to do this on a full-time basis, which
853
00:44:01.230 --> 00:44:03.789
I love so much. Thank you for giving me the
854
00:44:03.809 --> 00:44:05.389
opportunity to do this. I really appreciate it.
855
00:44:05.929 --> 00:44:07.699
I love it. All right. See you next week. Can't wait.
856
00:44:09.159 --> 00:44:12.860
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