097: Alejandro Chahin – How To Launch (And Sell) A Premium Product

Episode 097: Alejandro Chahin – How To Launch (And Sell) A Premium Product This episode is brought to you by Mizzen+Main.  My newest favorite shirts are Mizzen+Main. I work out every day and I enjoy the feel of my workout clothes. These shirts feel exactly like my workout gear does. The 4 way stretch fabric is like no other dress shirt I’ve ever felt before. Originally I purchased one shirt to try them out. When someone told me they would feel like my workout clothes, I didn’t believe them. Then I ordered one… After feeling the shirt and wearing it, I immediately purchased 6 more button down dress shirts and two Henley’s. They are my best looking, best fitting, and certainly the best feeling shirts I’ve ever worn. I promise you will agree after trying one on.  A few Mizzen+Main shirts would make for a great gift for anyone who wears button down shirts.  After you try 1 or 3 out, send me a tweet @RyanHawk12 to let me know your thoughts!  When you go to check out, use the code “ryanhawk” for free overnight shipping or if you want to buy 3 shirts (which is what I do), use the code “ryanhawk3” and you will receive $50 off! Alejandro Chahin is a very interesting and inspiring leader.  He is deeply interested entrepreneurship and serving his customers. I loved getting the opportunity to speak with him while his company is still young and on the verge of exploding.  We are extremely fortunate to have Julie share her knowledge with us, the loyal listeners of The Learning Leader Show.  At age 25, Alejandro Chahin left Honduras to pursue his master’s in business administration at New York University. After graduating, Alejandro wanted to start his own business and founded Mott & Bow Jeans, named after two streets in New York’s West Village, where Chahin lives. Mott & Bow launched in February (2014) with two employees and a $300,000 investment from Intermoda. Episode 097: Alejandro Chahin – How To Launch (And Sell) A Premium Product Subscribe on iTunes  or Stitcher Radio The Learning Leader Show “Be Courageously Simple.” In This Episode, You Will Learn:

• The characteristics in a premium jean are: Denim Fabric (his is from Turkey), Sewing (His family has been doing it since the 80’s), and the Fit
• The process of starting… Mistakes made
• Funding through Kickstarter – How it got funded?  What he could have done better…
• Earning additional investment ($300K) to cover expenses
• PR Strategies needed to get the word out
• The day to day activities of the CEO/Entrepreneur
• Keys to month over month growth
• Shark Tank Appearance?
• The reason the jeans are for men only
• Mentors – Who? Why? What they provide…
• Use the code “Learning Leader” and receive 20% off at www.mottandbow.com

“Use The Code “Learning Leader” And Receive 20% off” Continue Learning:

• Go To Alejandro’s website: mottandbow.com
• Read: "Guys Are Going Crazy For Handmade Jeans"
• Follow Alejandro on Twitter: @MottandBow

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