The IT Naturally Podcast: Technology with Purpose
The IT Naturally Podcast: Technology with Purpose
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AI, Authenticity & B Corp: Why Being Human Still Wins in Marketing

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00:21:58
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ABOUT THIS EPISODE

AI is everywhere, but it hasn’t replaced what really makes businesses stand out. 

In this B Corp month episode, Julie Bishop is joined by fellow B Corp Leader Dave Hoch, CEO of Colibrily Crew, to explore why authenticity, transparency, and human connection are more important than ever in marketing. 

From building a B Corp to navigating the rise of AI, Dave shares how purpose-driven businesses can grow without losing what makes them different. 

They discuss: 

  • Why AI should be a tool, not a substitute for your voice 
  • How B Corp thinking shapes better businesses (not just better marketing) 
  • Why authenticity is becoming a competitive advantage 
  • The role of transparency in building trust 
  • How to tell stories that connect with people 

If you’re trying to grow your business without sounding like everyone else, this episode is for you. 

Connect with Dave Hoch on LinkedIn.

Connect with Julie on LinkedIn  

Follow The Colibrily Crew on LinkedIn 

The Colibrily Crew website

Visit the IT Naturally website

Follow IT Naturally on LinkedIn

Connect with Julie on LinkedIn

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IN THIS EPISODE

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SHOW NOTES 🔗

00:00:00Welcome & B Corp Month Energy
00:00:35Dave’s Journey: From Corporate to Purpose-Driven
00:02:12Why B Corp (and Why It Makes Better Businesses)
00:04:05Collaboration Over Competition in the B Corp Community
00:05:06AI in Marketing: Tool or Threat?
00:07:47The Problem with AI Content: Where Authenticity Gets Lost
00:08:28How AI Decides Who Gets Found
00:10:33"Be Everywhere”: Building Authority in an AI World
00:11:33Marketing for Impact: Telling the Right Story
00:13:15Stories vs Stats: What Actually Connects
00:13:43Why Transparency Matters More Than Ever
00:15:32When Your Past Doesn’t Align with Your Present
00:16:03Inside Colibrily Crew: A Different Kind of Agency
00:18:22Building Culture in a Remote Team
00:19:54Working with Clients Who Don’t Share Your Values

TRANSCRIPT 🔗

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