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Urgency can steal our future. I’ve watched it happen in nonprofit teams everywhere. We race from grant deadlines to events to year-end goals, doing everything possible to meet today’s needs. But somewhere along the way, the relationship-building work that creates tomorrow’s major gifts gets pushed …
A donor wall almost cost them their best donor. At the opening of a gorgeous new wall, one of their most generous donors leaned in and said, "I didn't give so my name could be up there. I gave for the kids. I wish the wall told me about them." That one sentence is the whole episode. On this week's …
What if the ask isn't for money? What if it's a question? A donor of fifteen years told one of my clients, "Nobody ever asked me what I thought. They just told me what they'd done." He'd made peace with being a checkbook. I keep hearing versions of that story. Loyal donors who'd give more, and stay…
"What's our plan if we only raise nine?" A campaign chair asked that in a planning meeting for a $14 million campaign, and the room went completely quiet. She wasn't being negative. She'd run a manufacturing business for thirty years, and she said, "I've never run a three-year plan that came in exa…
The lobby test. Your website is the lobby of your building. It never closes the gift. But it absolutely sets the tone for everything that happens around it. In this week's episode of The Intentional Fundraiser, I tell the story of a six-figure donor who tried to give on her phone in December, gave …
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