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Matty Dalrymple talks with Jane Friedman about LAYING THE GROUNDWORK FOR BOOK RIGHTS DEALS, including why publishers are increasingly licensing selected rights from successful indie authors, the sales and reader-engagement signals that attract their attention, how to build a business that creates …
Matty Dalrymple talks with Mark Leslie Lefebvre about BUILDING AN AUTHENTIC AUTHOR BRAND, including how your brand already exists whether or not you have consciously shaped it, using reader feedback and comparable authors to identify your strongest brand signals, balancing consistency with experim…
Matty Dalrymple talks with Jeff Elkins about BEYOND THE LAUNCH: REVIVING YOUR BACKLIST, including how to give a never- or lightly-marketed backlist titles a second life; why a book's launch no longer has to determine its fate; finding readers one at a time, in the places they actually are; marketin…
Matty Dalrymple talks with Jessie Kwak about USING MAGPIE MODE TO GATHER AND CONNECT IDEAS, including collecting creative sparks before you know exactly where they belong, finding patterns among seemingly unrelated notes, building a practical system for capturing and reviewing ideas, applying the p…
Matty Dalrymple talks with Kris Austin about WHAT DRAFT2DIGITAL'S NEW FEES MEAN FOR INDIE AUTHORS, including how the new $20 activation fee and $12 annual maintenance fee are designed to break the business model of scammers and bad actors; why AI-generated spam pushed Draft2Digital and retailers to…
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