Creating Waves with Marketing Queen, Kaylyn Fudge, Founder + CEO of Blk Book Studio

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Hey, hey, hey.
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Welcome back to another episode of the InBetween.
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I'm your host, Elizabeth Cheney, and I have a very, very exciting guest with me here today.
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This is Kaylyn, and for those who don't know Kaylyn, she's kind of a very big deal here in Atlanta.
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She's been named one of Jezebel magazines 40 under 40 for this year.
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And if you're not familiar with Jezebel Magazine, you're living under a rock, but it's a very big deal here in Atlanta and also across the country.
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But the big thing that Kailynn is known for and what is, I guess your bread and butter, so to speak mm-hmm.
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Is she is the CEO founder of the Creative Marketing Agency Black Book Studio.
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She does real estate marketing, all different types of marketing, but I'm gonna let her talk about that and how it's evolved and grown and how she got to where she is today, but also tease a very special event that's coming up here in July that we're really excited to.
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Well, I'm excited to attend.
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I'm sure it's your baby, so Of course you are.
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But you are part of lots of different networking, women professional organizations here in Atlanta with high profile roles and I don't know, gonna Marie Claire events, she's a big deal and I'm honored to have her here on the podcast and to get to know you and I don't know, have you be a guest.
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So Kaylyn, welcome to the
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Thank you for having me.
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I'm so happy to be
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here.
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Um, this is your first podcast, right?
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It is.
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I've always been slow to talk.
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Do you feel any nervous energy or.
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I mean a smidge, but I feel like it'll disappear within like the first minute.
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Yeah, I'm sure.
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Yeah.
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Your eyes are like blowing.
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Her makeup is like on point.
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Well I think like the first question is, I would love for you to kind of tell the audience, the listeners, the audience, you know, the big audience that's in front of us.
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Um, a little bit about yourself and kind of your background and how you got into marketing, specifically real estate.
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'cause you're kind of a big deal in the real estate world.
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That's a loaded question.
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Okay.
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So how did I get here?
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Mm-hmm.
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Are we starting back like
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you were like I was born this day.
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Yeah.
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And this year.
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Yeah.
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Like where don't we start?
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How about it?
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Just as it pertains to marketing.
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Yeah.
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Have you always wanted to get into marketing or was it kind of something that fell into your lap because you went to school abroad, right?
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Yeah.
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Yeah,
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yeah, yeah.
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So honestly, I feel like it's.
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Always been my thing and I didn't realize it was my thing until I got older.
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But like, I've always been creative.
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I come from an entrepreneurship family.
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Okay.
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So I was always starting little businesses here and there.
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Oh my God.
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And like the fun part for me was the marketing.
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Okay.
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I didn't enjoy the operations, I didn't enjoy anything else, but I enjoyed creating campaigns and I enjoyed like that first launch photo shoot and what does that look like?
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So I really enjoyed that.
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So I always did campaigns.
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Okay.
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and when I was getting ready to go to college, I think my mindset wasn't on what did I enjoy doing, but rather what's gonna make a lot of money.
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Okay.
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Respect.
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So initially when I went to school, I didn't go for marketing, I went for optometry.
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I don't know why I chose that.
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I've never been to eye doctor.
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Like I was just like looking through the positions that made a lot of money and I'm like, okay, I can do this one.
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That sounds cool.
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But quickly found out that wasn't my thing.
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You know, I'm trying to imagine you as an eye doctor.
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Yeah, no.
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Imagine me just doing chemistry.
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Like it is just, it doesn't work.
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Like it doesn't work.
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I felt twice and then I was like, okay, pivot.
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Pivot.
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So, um, that's what I did, but I end up still kind of doing, so I did.
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Sports management.
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Okay, I can see that.
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Yeah.
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I really liked sports, but also like my freshman year we won the national championship.
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Okay.
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So I was just like, yeah, I want a hide from us winning.
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And it was just like a big experience.
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So I was like, okay, I like sports, but I also always wanted to do business.
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Okay.
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So it was like a play on that.
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'cause I still learned business management, but it was a focus on sports.
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Okay., So yeah.
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It's been a long journey.
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So, sports management, well, first optometry, I can't even say that word.
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Opto.
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Optometrist, optometry.
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Yes.
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I, I can't get over that.
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I was like jaw drop, curve ball.
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Okay, girl.
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Okay.
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Yeah.
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I mean, you'd be a really cute eye doctor, but Yeah.
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Yeah.
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So sports management, That's what you graduated with?
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Yes.
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Okay.
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That's what I
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graduated my, bachelor's with.
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Okay.
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So in between while I was in school, I studied abroad my last summer in London.
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Okay.
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Um, and this is through the Sports Global Sports Management program.
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Got it.
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Okay.
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And I was in London.
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Um, it was an amazing experience, like so much to, I wanted to come back.
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So I had a friend, me and her were like, research how we can go back to school in London.
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But like through that I've learned like the US they have loans that you can get a US backed loan in London.
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So it made the process super easy.
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It was just like I was applying for a loan at my undergrad, like it was Okay.
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Similar process.
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Dang.
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So there's a list of universities abroad that support that program.
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So we started there and then toured a few and then that's how I ended up.
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Choosing was in London, south Bay University.
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Oh, okay.
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So there is, when I started to get into my real, okay.
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Like I know I enjoyed marketing, so I did international marketing, a master's in international marketing, and it was just an amazing experience.
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Yeah.
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I think attendance school abroad, it was so different than the US it felt like to me.
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Yeah.
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But it could be also different programs, like coming from bachelor's, it is test, test, exam, exam, exam study, study, study versus um, the program abroad.
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It was more experience, it was more so project based.
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Here we give you a project, get creative like, but it was also collaborative'cause it was teamwork, it was team projects.
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Like, you know, it was, it was really nice and it wasn't so much of a exam every day, you know?
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Okay.
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Or just feeling the need.
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I was able to truly like.
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Live through it.
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You're gonna inspire me
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to go back to grad school now?
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Yeah.
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I mean, I don't dunno if I can, I don't remember,
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but I'm like over 30.
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I think that ship has sailed.
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That's okay.
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Yeah.
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So graduated from there.
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Then I came back home to Florida.
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Okay.
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And I was not in a marketing degree.
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It was like that fresh out of college field trying to find a job.
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Yeah.
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So it was always my plan to get into the marketing field with whatever company.
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Like, it just, I just had to get my foot in the door.
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Yeah.
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And I was gonna make my way to marketing.
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Right?
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Yes.
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I believe that.
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Um, so that was my thought.
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You seem like someone who's like, this is what I want.
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It's gonna happen.
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I'm gonna make it happen.
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Yeah.
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I mean, in hindsight it didn't happen how I wanted it to happen.
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It didn't.
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Okay.
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But it happened how it needed to happen.
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Okay.
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Explain as I look back, you know, what.
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So I had been applying to positions in the marketing department, was not getting, it.
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Had a few interviews, but it just, I wasn't getting the roles.
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Okay.
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So this was around COVID.
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Ooh.
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You know, so we were remote.
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I was talking to my fiance and I'm like, I just wanna go like, I want somewhere different.
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First of all, I wasn't feeling, I was feeling like a hard stop.
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Mm-hmm.
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I wasn't feeling motivated.
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Yeah.
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I wasn't feeling, I don't know, it was just a different environment.
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Yeah.
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And it, it was just like, I didn't, I seen a ceiling, like Yeah.
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Ooh.
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Yeah.
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But I wanted to move somewhere where it was like, no ceiling, I can't explain it,
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but No, I know what you mean.
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Like more opportunity, more like, yeah.
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And I feel like Atlanta has a little bit more of that energy versus Florida.
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Yeah, for sure.
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Because you lived on the beach, right?
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Well, now, so St.
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Pete.
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Yeah.
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Okay.
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St.
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Pete Tampa.
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But now I feel like it's, it's reverting, like it is really, it's starting to be up and coming now.
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Okay., But yeah, I probably won't move back until I retire, but it's definitely on an up and up now.
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Okay.
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But I still feel like Atlanta is better and it was better for me.
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Yeah.
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Maybe, maybe even like starting out, I guess.
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Yeah.
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Yeah.
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Okay.
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So then you're like, well, I need more opportunities, so I'm gonna go to Atlanta.
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Yeah.
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So I came to Atlanta At that time I was in my, entrepreneurship bag.
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You know, I had a, I had a athletic brand.
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Okay.
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So I, in, in Atlanta working remote with the company I was at, I still had my clothing business on the side.
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Okay.
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And it was active wear.
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Okay.
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I was doing a campaign for a new collection we had coming out, and I invited like some of.
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The people I knew, um, from college.
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But like I had a few girls and one of the young ladies, I knew her from college and we just kind of reconnected through that shoot, her being a model and just through talking, I was like, yeah, I'm here now.
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I'm excited.
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I'm like looking for a job.
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I'm like, probably.
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And she's like, oh, my job is hiring.
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And that's how it happens.
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That's how it happens.
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And honestly, that's how Elena is.
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Yes, it is.
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It's very much like that.
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And it just be random and it's always just, oh, let's connect.
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Oh, let's do this or, but yeah.
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So needless to say, she sent me information.
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I apply, I got the job.
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And that was at Compass.
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Oh, okay.
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So that's my journey at Compass, how that started.
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Oh, wow.
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Okay.
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So a reason I like that you shared all of this is your end goal was marketing.
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Right?
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Kind of a broad umbrella, broad trampoline, so to speak.
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And.
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Your end goal being that like all your decisions kind of led you to that.
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I guess what I'm trying to say is I talk about this sometimes on the podcast, like when you have a dream or you have a goal, the universe conspires to give it to you as long as you're focused on it.
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So even though you couldn't have predicted this chick to be like, Hey, I got a job for you.
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Yeah.
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But pursuing it, going to a better, a place that had better opportunities.
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Not sure what's gonna work out, but I'm gonna do it this and this and boom.
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Like the way, the connection and the invisible strings at pool.
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I just, I appreciate you sharing, and I think it's relevant because it's, it's someone betting on themselves and not quite having the 1, 2, 3 step guide to get there.
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Yeah.
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And then boom, here you go.
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And I think it is, it's truly the definition of a continuously pivoting.
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Mm-hmm.
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I think you have to have that mindset so you, you're not like just stuck in a funk.
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Yes.
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Like I wasn't getting the roles that I wanted and like, okay, what I gotta do different Yeah.
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Like.
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Something needs to change.
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Mm-hmm.
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I can't just like, okay, I'll just stay in this position and maybe one day they'll give me a position like, you know, a different role.
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I don't know.
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I think that was the, the silver line in there too.
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but yeah, you sound like an entrepreneur with that whole pivoting, like, gotta just gotta pivot to get to where you're trying to go.
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So you get this job at Compass, which I can already start to see how the real estate marketing started to be born, but how did you get from working at Compass to marketing to, your goals here?
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Yeah, so when I joined Compass, I worked with the agent, so agent experience, and I sort of did it on dabble and my marketing on the side.
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So the agency has always.
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Been a thing before it was a thing before it was official, right?
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Oh.
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So I was always working on projects and doing site things for my main compass job.
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Um, but when I started working at Compass, I started working with some of the agent teams and helping them in assist them with marketing.
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Oh, okay.
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So my role again wasn't necessarily a marketing title.
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Yeah.
00:11:45.143 --> 00:11:47.363
But it heavily involved a lot of marketing.
00:11:47.378 --> 00:11:47.668
Yeah.
00:11:47.932 --> 00:11:48.322
Yeah.
00:11:48.322 --> 00:11:55.721
So, you know, curating events, graphic design, sending out, preparing emails, like it was, oh my gosh, loves you.
00:11:55.721 --> 00:11:56.586
It was the whole shebang.
00:11:56.586 --> 00:11:56.855
Right.
00:11:56.855 --> 00:11:57.561
So like, we got this
00:11:57.785 --> 00:11:58.806
like wizard over here.
00:11:59.076 --> 00:11:59.375
Jeez.
00:11:59.855 --> 00:12:01.566
No, actually, I mean, yeah.
00:12:02.015 --> 00:12:02.796
I'm gonna be humble.
00:12:03.216 --> 00:12:03.725
I'm gonna be humble.
00:12:03.725 --> 00:12:04.265
But yeah.
00:12:04.326 --> 00:12:04.926
So no brag.
00:12:04.926 --> 00:12:05.676
This is your, this is your spotlight.
00:12:05.676 --> 00:12:06.155
Brag.
00:12:06.395 --> 00:12:09.905
No, I mean, but the work definitely taught for itself, right?
00:12:09.905 --> 00:12:09.907
Yeah.
00:12:09.912 --> 00:12:17.600
So I think just in that, I was working with some agents on the side helping them, Through different creative marketing, services.
00:12:18.020 --> 00:12:21.264
And, I think the year was 21.
00:12:21.264 --> 00:12:23.664
I feel like time is just like moving maybe 22.
00:12:24.534 --> 00:12:26.995
But needless to say, I end up getting laid off.
00:12:26.995 --> 00:12:28.495
They had massive layoffs.
00:12:28.524 --> 00:12:34.321
Um, my role was affected immediately it, transitioned me into my agency full time.
00:12:34.380 --> 00:12:34.831
Okay.
00:12:35.140 --> 00:12:41.057
I still had clients and agent teams from Compass, so now I just wasn't working from a, corporate level.
00:12:41.062 --> 00:12:41.447
Yeah, yeah, yeah.
00:12:41.447 --> 00:12:48.434
And you know, honestly, when I graduated college, I think I always seen my life more corporate.
00:12:48.945 --> 00:12:49.634
Interesting
00:12:50.085 --> 00:12:51.284
versus entrepreneurial.
00:12:51.575 --> 00:12:52.085
Yeah.
00:12:52.115 --> 00:12:52.144
Okay.
00:12:52.144 --> 00:12:53.914
Like, I think I always knew I was creative.
00:12:53.914 --> 00:12:55.264
I always gonna do something.
00:12:55.264 --> 00:12:55.325
Yeah.
00:12:55.325 --> 00:13:02.554
But I said, when I thought about how I would advance in the marketing field, I always seen it corporate.
00:13:02.735 --> 00:13:03.125
Okay.
00:13:03.365 --> 00:13:06.424
And not so much of the entrepreneurial, but.
00:13:07.144 --> 00:13:08.554
That, that was something interesting.
00:13:08.554 --> 00:13:12.187
I say that to say, I took a lot from my corporate experience.
00:13:12.217 --> 00:13:12.457
Yeah.
00:13:12.457 --> 00:13:13.177
I'm sure.
00:13:13.268 --> 00:13:17.591
Like it taught me a lot of things just behind the scenes how to run a business.
00:13:17.591 --> 00:13:18.191
Absolutely.
00:13:18.191 --> 00:13:18.311
You know?
00:13:18.400 --> 00:13:18.671
Yeah.
00:13:18.730 --> 00:13:27.280
And I've tooken a lot of things that I can implement into my structure, my systems, and how I operate my business, and I try to emulate that.
00:13:27.280 --> 00:13:27.971
Like I, I Oh, sure.
00:13:28.301 --> 00:13:28.600
Yeah.
00:13:28.600 --> 00:13:28.870
Yeah.
00:13:28.995 --> 00:13:30.671
I'm like, I need to be organized.
00:13:30.671 --> 00:13:31.360
Like, we're not hating
00:13:31.360 --> 00:13:31.961
on corporate.
00:13:32.140 --> 00:13:34.240
We're not, I, I can learn a lot from corporate.
00:13:34.240 --> 00:13:35.500
Corporate is amazing.
00:13:35.500 --> 00:13:39.341
And I think, you know, it is all about the experience at the end of the day.
00:13:39.551 --> 00:13:40.030
Yeah.
00:13:40.120 --> 00:13:42.431
If you only see it one way, it is just like,
00:13:42.551 --> 00:13:47.831
especially you for someone who, your role wasn't necessarily defined as what it turned into for you.
00:13:48.010 --> 00:13:51.821
So not only did you get this corporate experience, but you also kind of got to see how you can.
00:13:52.211 --> 00:13:57.880
Bet on yourself, and you can be this multifaceted employee in person and what you bring to the table.
00:13:57.941 --> 00:13:58.390
Yeah.
00:13:58.510 --> 00:14:02.471
So was Black Book Studio, like even just the name, was that always a part?
00:14:02.471 --> 00:14:04.191
Did you always have that or when was that born?
00:14:04.520 --> 00:14:05.240
The name?
00:14:05.301 --> 00:14:05.721
Yeah.
00:14:06.510 --> 00:14:07.321
I'm gonna be honest.
00:14:07.321 --> 00:14:14.100
So before I started the agency, the activewear I told you about mm-hmm.
00:14:14.101 --> 00:14:15.476
It was called Black Ath Lure.
00:14:16.081 --> 00:14:17.551
Oh, okay.
00:14:18.091 --> 00:14:20.581
And, um, I don't know, B Okay.
00:14:20.581 --> 00:14:22.321
Just kind of always stuck with me.
00:14:22.321 --> 00:14:27.870
It is like, don't know, like, I mean, my Instagram is Boss Lady Kate, like the Be Okay.
00:14:27.870 --> 00:14:31.530
Like, you know, it's just, oh my, I just put that together.
00:14:31.625 --> 00:14:31.846
Yes.
00:14:31.926 --> 00:14:32.725
I feel like an idiot.
00:14:33.186 --> 00:14:33.990
Yes, yes.
00:14:33.990 --> 00:14:36.630
So it's just like, it's just, it's something near heart.
00:14:37.921 --> 00:14:37.953
I love that though.
00:14:37.958 --> 00:14:38.821
Oh my God.
00:14:38.910 --> 00:14:39.091
Yeah.
00:14:39.091 --> 00:14:40.471
That is so g, great
00:14:40.471 --> 00:14:41.160
branding.
00:14:41.160 --> 00:14:41.370
Look at you.
00:14:41.370 --> 00:14:41.431
So.
00:14:43.690 --> 00:14:43.990
Yeah.
00:14:43.990 --> 00:14:47.679
So that's how as I transitioned into thinking of a name for my brand.
00:14:47.679 --> 00:14:47.740
Yeah.
00:14:47.830 --> 00:14:48.879
I just kind of took off.
00:14:49.059 --> 00:14:50.740
Oh, I love that book studio.
00:14:50.740 --> 00:14:52.179
It was just like a little black book.
00:14:52.240 --> 00:14:52.389
Yep.
00:14:52.419 --> 00:14:55.870
I mean, essentially that is my, my, my process.
00:14:55.870 --> 00:14:59.529
And as I grow like that is what I'm emulate, like a little black book.
00:14:59.529 --> 00:15:06.340
So I wanna be a space for collaboration, connection and you can come to me and I can help you get it done type of situation.
00:15:06.340 --> 00:15:06.759
I love that.
00:15:06.789 --> 00:15:07.149
Yeah.
00:15:07.330 --> 00:15:10.250
Now, when you say that, would you say that's even outside of real estate?
00:15:11.090 --> 00:15:12.080
Oh, for sure.
00:15:12.110 --> 00:15:12.169
Okay.
00:15:12.169 --> 00:15:12.559
So real
00:15:12.559 --> 00:15:13.850
estate is just like a pillar.
00:15:13.850 --> 00:15:14.539
Honestly.
00:15:14.706 --> 00:15:18.905
what I enjoy about marketing is working with, I'm not a niche company.
00:15:19.025 --> 00:15:19.145
Mm-hmm.
00:15:20.225 --> 00:15:26.706
So we, we tailor our campaigns and our creative ideation to the actual client.
00:15:27.096 --> 00:15:29.556
More so their target audience, who's their target.
00:15:29.556 --> 00:15:31.625
And we, we focus solely on that.
00:15:31.625 --> 00:15:34.025
And then we can just develop, we can talk to anybody.
00:15:34.025 --> 00:15:35.660
You know, you just have to know who you're talking to first.
00:15:35.666 --> 00:15:35.946
Yeah.
00:15:36.293 --> 00:15:40.072
So you've created a blend of marketing, creative and lifestyle.
00:15:40.253 --> 00:15:40.373
Mm-hmm.
00:15:40.613 --> 00:15:40.822
Right?
00:15:40.822 --> 00:15:41.153
Yes.
00:15:41.182 --> 00:15:43.452
So my question really was how did that all come together?
00:15:43.452 --> 00:15:45.462
But I feel like it was just a natural progression.
00:15:45.793 --> 00:15:46.273
Yeah.
00:15:46.602 --> 00:15:46.873
Yeah.
00:15:46.873 --> 00:15:48.102
It was a natural progression.
00:15:48.500 --> 00:15:54.561
before I joined Compass, I didn't about real estate, like, you know, like Yeah, yeah.
00:15:54.566 --> 00:15:57.200
I didn't think of it from that aspect of working in it.
00:15:57.289 --> 00:15:57.769
Um Right.
00:15:57.769 --> 00:15:59.809
Just obviously, especially from like a marketing standpoint.
00:15:59.809 --> 00:15:59.870
Yeah.
00:15:59.899 --> 00:16:02.299
'cause you think real estate, you think of agents selling homes and things like that.
00:16:02.360 --> 00:16:02.659
Yeah.
00:16:02.659 --> 00:16:04.970
I never gave any thought to that.
00:16:04.970 --> 00:16:05.750
I mean.
00:16:06.590 --> 00:16:08.539
My childhood home was the same home.
00:16:08.539 --> 00:16:11.750
Like, you know, I've never really dealt with the real estate industry.
00:16:11.750 --> 00:16:13.100
I didn't have the money to buy a house.
00:16:13.190 --> 00:16:13.250
Yeah.
00:16:13.250 --> 00:16:14.929
I wasn't really looking into that.
00:16:14.929 --> 00:16:17.480
So it was really me just accepting the opportunity.
00:16:17.509 --> 00:16:19.250
Yeah, that makes sense.
00:16:19.279 --> 00:16:27.174
It was like, uh, you know, I never thought about real estate, but it's also a pivot into me getting something here in Atlanta versus working remote and Right.
00:16:27.259 --> 00:16:34.294
You know, we don't know if we're gonna be going back to office and I just needed to have, I'm on different security I needed to ion No, I get it.
00:16:34.299 --> 00:16:34.549
Girl.
00:16:34.669 --> 00:16:37.639
So that was, was more so me just like, okay, let's give it a try.
00:16:37.639 --> 00:16:38.179
Like, yeah.
00:16:38.330 --> 00:16:40.940
What can, like I didn't try to control it too much.
00:16:41.000 --> 00:16:41.059
Yeah.
00:16:41.059 --> 00:16:44.809
And you know, like, no, I am not gonna get a role until it's specifically marketing.
00:16:44.809 --> 00:16:48.950
Like no, I just kind of went with the flow in the sense.
00:16:49.159 --> 00:16:49.490
Yeah.
00:16:49.850 --> 00:16:54.620
Because sometimes when it comes easy like that, like you just have to trust God.
00:16:54.649 --> 00:16:54.830
Yeah.
00:16:54.835 --> 00:16:55.075
Yeah.
00:16:55.159 --> 00:16:55.850
No, seriously.
00:16:55.879 --> 00:16:56.240
Yeah.
00:16:56.450 --> 00:16:59.480
So you just have a feeling like, I don't know how this is, you didn't have a feeling.
00:17:00.245 --> 00:17:04.924
You not such a feeling of this is gonna lead to marketing, but this is, you had a feeling this is the right opportunity.
00:17:05.585 --> 00:17:05.944
Yeah.
00:17:05.944 --> 00:17:07.234
And I was same mindset.
00:17:07.265 --> 00:17:07.625
Okay.
00:17:07.625 --> 00:17:11.404
I'm just gonna work until I get to top of the marketing chain.
00:17:11.404 --> 00:17:11.464
Yeah.
00:17:11.464 --> 00:17:13.894
You know, whatever company I joined, it was always the goal.
00:17:13.894 --> 00:17:18.184
Like, okay, I'm gonna come in here and I'm gonna work myself up to like the top of the marketing chain.
00:17:18.244 --> 00:17:21.248
So that was always my thought process.
00:17:21.278 --> 00:17:21.607
Yeah.
00:17:21.698 --> 00:17:23.288
And then layoffs happen.
00:17:23.288 --> 00:17:27.698
And that's just, so that was like my first experience of like, bless your, your heart.
00:17:28.147 --> 00:17:29.377
I've never been fired.
00:17:29.377 --> 00:17:34.928
Like, it was just like my first sense of like, I felt lost, like I lost something.
00:17:34.928 --> 00:17:35.978
Like, oh, I feel that.
00:17:36.478 --> 00:17:40.484
But it pivoted me into such an amazing way.
00:17:40.484 --> 00:17:43.184
Like, so here I am leaving corporate.
00:17:43.680 --> 00:17:48.690
Not even a few months later, I started working for an agent team, a big agent team in Midtown.
00:17:48.690 --> 00:17:48.720
Okay.
00:17:48.750 --> 00:17:50.640
They deal with Atlanta Modern homes.
00:17:51.029 --> 00:17:51.390
Oh yeah.
00:17:51.420 --> 00:17:52.710
Um, Doyle Goodrow.
00:17:53.039 --> 00:17:53.940
Um, but shout out.
00:17:54.000 --> 00:17:54.630
Yes.
00:17:54.809 --> 00:17:58.470
So I started working with them as a marketing operations manager.
00:17:58.470 --> 00:18:02.670
So the broker at the time at Compass referred me to that team.
00:18:02.670 --> 00:18:08.759
They were looking for, um, someone to join it, and the broker referred me, and that's, that's amazing.
00:18:08.910 --> 00:18:15.430
So that's really like, I would say the true, start, like, I mean, I was doing marketing.
00:18:15.430 --> 00:18:19.630
I, I say start, but like it, it took me to a different level once I joined with them.
00:18:19.869 --> 00:18:20.319
Okay.
00:18:20.319 --> 00:18:20.619
Yeah.
00:18:20.980 --> 00:18:21.880
It was very rigorous.
00:18:21.880 --> 00:18:24.339
And that was through the connections and relationships.
00:18:24.339 --> 00:18:28.150
Well, agency life seems like a whole different world.
00:18:28.180 --> 00:18:30.279
Like Yeah, it is.
00:18:30.400 --> 00:18:34.059
We don't have to go into it, but I, for my friends that work in agency, like what?
00:18:34.059 --> 00:18:38.789
Creative or communications, whatever the, the faucet, they have no life.
00:18:39.059 --> 00:18:40.170
I'll, I'll go ahead and say it.
00:18:40.650 --> 00:18:42.420
Yeah, you have to have very good boundaries.
00:18:42.480 --> 00:18:42.650
You have
00:18:42.650 --> 00:18:42.990
to have very good
00:18:42.990 --> 00:18:43.319
boundaries.
00:18:43.319 --> 00:18:44.009
You do.
00:18:44.099 --> 00:18:45.329
You can get lost in it.
00:18:45.420 --> 00:18:45.869
Yeah.
00:18:46.079 --> 00:18:48.390
And I think it's amazing thing, but it's a balance.
00:18:48.390 --> 00:18:51.505
Like when you are actually doing something you enjoy doing mm-hmm.
00:18:51.589 --> 00:18:53.464
You would do it like much, like,
00:18:53.670 --> 00:18:54.660
I think they would say the same thing.
00:18:54.660 --> 00:18:55.440
No, that makes sense.
00:18:55.470 --> 00:18:56.430
Yeah.
00:18:56.430 --> 00:18:56.912
Yeah, yeah, yeah.
00:18:57.479 --> 00:19:01.709
So when did you start to really work on your own business?
00:19:01.919 --> 00:19:08.398
Was it through, did you like reach a point working with this agency that you're like, you know what, I could do this on my own and be the top dog, okay.
00:19:08.459 --> 00:19:10.558
So I was still always doing it on the side.
00:19:10.618 --> 00:19:10.769
Okay.
00:19:10.769 --> 00:19:10.979
I've
00:19:10.979 --> 00:19:13.499
never stopped taking outside clients.
00:19:13.499 --> 00:19:21.179
Like even with me working as a managing and operations manager for the team, I still was doing my agency work on the side.
00:19:21.209 --> 00:19:21.568
Okay.
00:19:21.568 --> 00:19:22.259
So she's always
00:19:22.259 --> 00:19:22.919
been an entrepreneur.
00:19:22.919 --> 00:19:23.189
I love
00:19:23.189 --> 00:19:23.249
it.
00:19:23.249 --> 00:19:23.548
Yeah.
00:19:23.548 --> 00:19:24.689
No, I never.
00:19:25.394 --> 00:19:26.473
Push that to the side boss lady.
00:19:26.473 --> 00:19:26.773
K.
00:19:26.983 --> 00:19:27.433
Okay.
00:19:27.433 --> 00:19:27.703
Yeah.
00:19:27.703 --> 00:19:29.534
So I can go back a little.
00:19:29.534 --> 00:19:32.864
My agency started once I got laid off, I was like, okay, got it.
00:19:32.923 --> 00:19:35.173
I'm full force in this agency work.
00:19:35.294 --> 00:19:39.044
But I did take the role when offered because I'm like, yeah, it's security.
00:19:39.044 --> 00:19:40.094
Yeah, it's security.
00:19:40.493 --> 00:19:42.324
I still had my agency work on the side.
00:19:42.324 --> 00:19:52.463
I was just, when I got off work, I was doing my client's work or if I had, I can say this now because I'm not, I can't wait what you say'cause I'm not working there.
00:19:52.523 --> 00:19:59.993
But, you know, and you know, I love you Matt, but yeah, so like in my downtime, I did my agency work on the clock.
00:19:59.993 --> 00:20:01.193
I don't recommend that.
00:20:01.193 --> 00:20:02.094
Don't get fired.
00:20:02.874 --> 00:20:05.294
You know, you should definitely, do your job.
00:20:05.558 --> 00:20:06.278
I did my job too.
00:20:06.328 --> 00:20:06.798
Right, right.
00:20:06.878 --> 00:20:07.318
I did my job.
00:20:07.394 --> 00:20:09.733
But you should definitely not steal the company's time.
00:20:10.814 --> 00:20:11.354
You shouldn't.
00:20:11.608 --> 00:20:11.669
I
00:20:12.358 --> 00:20:13.138
shouldn't, I love it.
00:20:13.288 --> 00:20:19.318
But I mean, you were doing your work just because you can do something more efficiently than someone's normal two hours.
00:20:19.528 --> 00:20:20.193
I mean, yeah,
00:20:20.459 --> 00:20:21.028
yeah.
00:20:21.078 --> 00:20:21.439
The sounds
00:20:21.439 --> 00:20:22.038
resourceful.
00:20:22.219 --> 00:20:22.638
Yeah.
00:20:22.638 --> 00:20:24.318
But I learned a lot under Matt.
00:20:24.419 --> 00:20:27.479
And just naturally over time.
00:20:27.479 --> 00:20:30.929
Eventually it just got too much right to handle both.
00:20:31.269 --> 00:20:36.489
So I was at a place where I was ready to bet on myself honestly.
00:20:36.848 --> 00:20:38.199
It was a scary process.
00:20:38.288 --> 00:20:38.528
Yeah.
00:20:38.528 --> 00:20:40.179
Like to leave that security.
00:20:40.479 --> 00:20:41.648
No, I am sure.
00:20:41.919 --> 00:20:46.959
You know, I have a, I dunno if a catch phrase is the right word, but it's, a phrase nonetheless I like to live by.
00:20:47.259 --> 00:20:48.338
I have a lot of those lately.
00:20:48.519 --> 00:20:52.328
Uh, but one of them most important that I always talk about is, I'm always gonna bet on me.
00:20:52.388 --> 00:20:54.548
'cause if you can't bet on yourself, then who's going to.
00:20:54.604 --> 00:20:55.023
Mm-hmm.
00:20:55.108 --> 00:21:05.078
So I love that you mentally like, took that verbatim already on your journey and that I had a question that was, what did it look like to bet on yourself when the outcome wasn't guaranteed?
00:21:05.078 --> 00:21:08.528
And I feel like this is the perfect plate to answer that.
00:21:08.769 --> 00:21:13.568
So you're about to take a leap, but it's because it's a like not manageable to Yeah.
00:21:13.628 --> 00:21:18.788
Juggle the corporate agency job versus your own bread and butter, so to speak.
00:21:19.584 --> 00:21:21.864
So how did it feel to make that decision?
00:21:22.104 --> 00:21:23.453
Was there imposter syndrome?
00:21:23.453 --> 00:21:24.384
Were you freaking out?
00:21:24.384 --> 00:21:25.973
Were you like Probably a little bit of both.
00:21:25.973 --> 00:21:26.394
I would think.
00:21:26.394 --> 00:21:28.193
Like confident, but also, what am I doing?
00:21:28.493 --> 00:21:31.013
I don't think I freaked out.
00:21:31.013 --> 00:21:32.844
I took a life a little bit more serious.
00:21:33.923 --> 00:21:35.064
I will say that.
00:21:35.410 --> 00:21:37.737
and it was scary.
00:21:37.826 --> 00:21:38.936
Yeah, I'm sure.
00:21:38.977 --> 00:21:42.277
So I didn't leave until I made enough in my agency.
00:21:42.336 --> 00:21:43.777
I matched what I made.
00:21:44.069 --> 00:21:44.579
Makes sense.
00:21:44.579 --> 00:21:45.089
Working.
00:21:45.089 --> 00:21:45.090
Working.
00:21:45.299 --> 00:21:47.069
So it wouldn't feel like a, a loss.
00:21:47.190 --> 00:21:47.640
Right.
00:21:47.640 --> 00:21:48.119
That makes sense.
00:21:48.119 --> 00:21:48.960
I just have to budget.
00:21:49.289 --> 00:21:49.529
Same.
00:21:49.529 --> 00:21:50.250
She's so smart.
00:21:50.460 --> 00:21:52.920
So I was kind of okay there.
00:21:53.009 --> 00:21:53.099
Mm-hmm.
00:21:53.490 --> 00:21:58.799
Um, and then I've had retainer clients, so that makes it a little less stressful.
00:21:59.190 --> 00:21:59.279
Mm-hmm.
00:21:59.507 --> 00:22:03.436
But it still was feeling the need to hustle.
00:22:03.497 --> 00:22:03.886
Yeah.
00:22:04.247 --> 00:22:04.997
I have a quick question.
00:22:05.027 --> 00:22:10.497
How long did you navigate both like the agency and doing the side agency your own?
00:22:10.942 --> 00:22:21.261
I don't wanna call it a side gig'cause it seems like it was holding equal weight, at least at some point, but pursuing your own agency, own marketing clients and the corporate, how long do you think you navigated that?
00:22:22.071 --> 00:22:24.318
I feel like it was like two years.
00:22:24.618 --> 00:22:24.709
Ooh.
00:22:24.798 --> 00:22:25.759
A year and a half.
00:22:25.759 --> 00:22:25.878
That's
00:22:25.878 --> 00:22:26.449
a long time.
00:22:26.449 --> 00:22:26.838
Wow.
00:22:26.898 --> 00:22:27.199
Okay.
00:22:27.229 --> 00:22:27.888
Yeah.
00:22:28.015 --> 00:22:29.845
20, yeah, about two years.
00:22:29.875 --> 00:22:30.265
Okay.
00:22:30.761 --> 00:22:32.201
and even that was, that's impressive a long
00:22:32.201 --> 00:22:32.981
time, right?
00:22:33.011 --> 00:22:33.192
Yeah.
00:22:33.192 --> 00:22:33.791
That's impressive.
00:22:33.791 --> 00:22:34.148
But,
00:22:34.345 --> 00:22:38.904
while I was working for Compass Corporate, I ended up taking my real estate license.
00:22:39.474 --> 00:22:39.984
Okay.
00:22:40.035 --> 00:22:44.234
And I just took it because they paid for it, like, you know, like take advantage of the opportunity.
00:22:44.234 --> 00:22:45.224
So I just took it.
00:22:45.449 --> 00:22:49.108
so I had a license and I was like, okay.
00:22:49.108 --> 00:22:55.523
In a means of me leaving the co the company as a marketing operations man, lemme just stick around, lemme be on your team.
00:22:55.834 --> 00:22:57.898
Like, lemme just be an agent on your team.
00:22:57.929 --> 00:22:59.459
And that's, that is my role now.
00:22:59.459 --> 00:23:00.868
So I'm just an agent on the team.
00:23:00.898 --> 00:23:01.259
Okay.
00:23:01.693 --> 00:23:02.503
I'm just an agent.
00:23:02.505 --> 00:23:08.690
but I will say even there, my interest is way bigger than an agent.
00:23:08.839 --> 00:23:09.140
Yeah.
00:23:09.140 --> 00:23:10.039
It is bigger.
00:23:10.039 --> 00:23:13.069
It is more so I enjoy the beautiful homes.
00:23:13.069 --> 00:23:14.119
I love the stories.
00:23:14.119 --> 00:23:15.200
I love the architecture.
00:23:15.200 --> 00:23:19.369
I love the design, I love the storytelling component of it.
00:23:19.430 --> 00:23:21.305
More so than sold.
00:23:21.555 --> 00:23:21.904
Right.
00:23:21.904 --> 00:23:22.545
Sold sold.
00:23:22.694 --> 00:23:24.460
Like how much can we get this for?
00:23:24.549 --> 00:23:24.730
Yeah.
00:23:24.730 --> 00:23:26.710
How can we negotiate, counter offer,
00:23:26.769 --> 00:23:27.880
I just wanna style it.
00:23:27.880 --> 00:23:29.289
I wanna do the creatives.
00:23:29.289 --> 00:23:33.490
I wanna have a nice property site, like I wanna do the cool videos and campaigns.
00:23:33.490 --> 00:23:38.920
Like that's what I enjoy about it and that's what I enjoy within my role as the marketing operations.
00:23:38.920 --> 00:23:40.089
I've enjoyed that the most.
00:23:40.089 --> 00:23:41.019
Oh wow.
00:23:41.019 --> 00:23:41.170
Okay.
00:23:41.170 --> 00:23:41.559
Yeah.
00:23:41.619 --> 00:23:46.630
So that's to say I have a real estate license because it, it makes sense.
00:23:46.750 --> 00:23:46.990
Yeah.
00:23:46.994 --> 00:23:47.890
Just, just do it.
00:23:47.890 --> 00:23:50.140
But my passion is on the marketing side.
00:23:50.559 --> 00:23:50.890
Okay.
00:23:50.980 --> 00:23:51.730
Makes sense.
00:23:51.789 --> 00:23:52.509
So yeah.
00:23:52.599 --> 00:23:54.910
What a full circle, like little journey there.
00:23:54.940 --> 00:23:55.660
Yeah.
00:23:55.720 --> 00:23:56.410
I love that.
00:23:56.410 --> 00:23:58.269
And it all started with sports management.
00:23:59.109 --> 00:24:00.579
No, optometry.
00:24:00.730 --> 00:24:01.240
Oh, that's right.
00:24:01.240 --> 00:24:02.140
The eye doctor.
00:24:02.500 --> 00:24:03.670
I still can't get over that.
00:24:03.970 --> 00:24:04.269
Yeah.
00:24:04.269 --> 00:24:05.710
But it is such a curve ball.
00:24:06.265 --> 00:24:06.555
Yeah.
00:24:07.029 --> 00:24:07.480
Yeah.
00:24:07.839 --> 00:24:16.473
I mean, my family would've loved the doctors too, but, but yeah, so then left that, I'm now full-time in my agency.
00:24:16.773 --> 00:24:16.804
Okay.
00:24:16.804 --> 00:24:18.844
And then I did on dab, dabble in real estate.
00:24:19.114 --> 00:24:19.473
Oh.
00:24:19.473 --> 00:24:20.163
Dibble and double.
00:24:20.163 --> 00:24:21.723
So as you wear many, many hats.
00:24:21.723 --> 00:24:22.413
I love that.
00:24:22.713 --> 00:24:27.114
Yeah., So I'm sure there are a lot of highs and lows.
00:24:27.203 --> 00:24:35.993
Um, and lows don't mean like necessarily losses, but just being a business owner and managing a high profile, functioning creative agency.
00:24:36.384 --> 00:24:38.423
Can you share a time when things weren't linear?
00:24:38.614 --> 00:24:42.423
Were there any in-betweens with jobs, roles or even identities?
00:24:42.604 --> 00:24:52.054
Maybe even along this process of like, once you full send your agency and this is your main income, main driver and you obviously did the right things.
00:24:52.054 --> 00:24:55.614
Like you waited till you were bringing enough money so it didn't feel like a loss to let go of the other one.
00:24:56.013 --> 00:24:58.084
But how was that transition?
00:24:58.364 --> 00:25:00.644
It's amazing'cause you're betting on yourself.
00:25:00.743 --> 00:25:01.884
But that's still scary.
00:25:01.913 --> 00:25:05.778
'cause like you already mentioned earlier, you like to have your backup plan, you like to have your security.
00:25:06.138 --> 00:25:06.378
Yeah.
00:25:06.378 --> 00:25:08.148
And, um, there's gotta be a little bit of,
00:25:08.509 --> 00:25:09.828
whew, I'm leaving the nest.
00:25:09.919 --> 00:25:10.519
Yeah.
00:25:10.913 --> 00:25:15.301
It it, it did, it was like that transition of being liable.
00:25:15.511 --> 00:25:16.652
Mm ooh.
00:25:16.711 --> 00:25:17.281
Okay.
00:25:17.372 --> 00:25:17.882
Yeah.
00:25:18.301 --> 00:25:18.932
Like.
00:25:19.029 --> 00:25:20.200
Yeah, it's fun.
00:25:20.200 --> 00:25:26.473
And I mean, depending on how you take your role as a CEO or founder, like you have freedom, but you kind of don't.
00:25:26.473 --> 00:25:26.594
Yeah.
00:25:26.594 --> 00:25:28.663
Like, you know, like that makes sense.
00:25:29.064 --> 00:25:33.624
So I mean, honestly, that transition, it wasn't bad.
00:25:33.624 --> 00:25:44.003
I, I really feel like my biggest transition or hurdle in between is like that in-between phase of going from a solopreneur to building a team.
00:25:44.273 --> 00:25:45.983
Ooh, I've never talked about that.
00:25:46.088 --> 00:25:46.378
Okay.
00:25:46.479 --> 00:25:46.699
Ooh,
00:25:47.048 --> 00:25:48.713
that one there is like, oh,
00:25:48.713 --> 00:25:52.160
share, share some growing pains or maybe even things that you learned in that
00:25:52.160 --> 00:25:52.670
process.
00:25:52.730 --> 00:25:55.609
I mean, communication, you have to learn how to communicate.
00:25:56.119 --> 00:25:58.799
You have to, be considerate.
00:25:58.834 --> 00:26:02.708
And it's also like You have to make it so they can make it type thing.
00:26:02.738 --> 00:26:03.127
Okay.
00:26:03.133 --> 00:26:05.623
You have to make it so you can provide opportunity.
00:26:05.623 --> 00:26:07.727
You have to make it so
00:26:07.893 --> 00:26:09.153
it'll be a benefit to them.
00:26:09.212 --> 00:26:09.542
Yeah.
00:26:09.775 --> 00:26:13.884
So I said communication, but understanding different personalities.
00:26:13.884 --> 00:26:13.885
Mm-hmm.
00:26:14.005 --> 00:26:17.724
And just how to effectively manage it.
00:26:17.724 --> 00:26:19.755
And then also I'm a very, open.
00:26:20.115 --> 00:26:20.204
Mm-hmm.
00:26:20.444 --> 00:26:20.535
Like,
00:26:20.595 --> 00:26:22.454
ooh, tell me you're not gonna hurt my feelings.
00:26:22.454 --> 00:26:26.023
Or I don't want it to feel like you don't have a voice.
00:26:26.154 --> 00:26:27.894
if you have a concern or something.
00:26:28.076 --> 00:26:28.796
Come talk to me.
00:26:28.796 --> 00:26:28.976
Yeah.
00:26:28.976 --> 00:26:29.486
Let's be real.
00:26:29.576 --> 00:26:30.326
Like, let's just be real.
00:26:30.326 --> 00:26:36.796
Like, come talk to me and if anything, I'm going to try to be understanding and let's just kind of handle, I don't hold grudges.
00:26:36.796 --> 00:26:37.365
I just kind of, yeah.
00:26:37.665 --> 00:26:38.925
Was that hard at first?
00:26:39.011 --> 00:26:39.852
I'm curious.
00:26:40.241 --> 00:26:42.402
No, I don't think I ever really held, yeah.
00:26:42.402 --> 00:26:51.791
Grudges, well, not even just grudges, but like letting, if someone came to you with a concern or like, Hey, the way we handled this client or this project, I think it could have gone differently.
00:26:51.791 --> 00:26:58.342
Like, not that you have an ego, but did you ever have any of those moments where you're like, okay, maybe you wanna be defensive'cause it's your baby kind of thing.
00:26:58.342 --> 00:27:00.951
But then it's like, oh wait, this person kind of has the, the right approach, right.
00:27:00.951 --> 00:27:01.491
Idea.
00:27:01.761 --> 00:27:04.071
No, actually I wasn't.
00:27:04.132 --> 00:27:04.432
Okay.
00:27:04.491 --> 00:27:07.011
I think I'm, as a business owner, I'm a learner.
00:27:07.011 --> 00:27:09.126
Like, ooh, I'm open to, I love that learning.
00:27:09.487 --> 00:27:11.531
I, I wanna know about people, I'm open minded.
00:27:11.561 --> 00:27:11.892
Okay.
00:27:12.162 --> 00:27:15.432
I think I felt more of those things when I were working under people.
00:27:16.571 --> 00:27:17.291
I love that.
00:27:17.382 --> 00:27:18.192
I love that.
00:27:18.192 --> 00:27:18.791
Yeah.
00:27:18.791 --> 00:27:25.781
Like I think I would be more offended if I did something, man, if I did something.
00:27:25.781 --> 00:27:27.821
'cause I'm just like, I look myself in
00:27:27.821 --> 00:27:28.031
the mirror.
00:27:28.031 --> 00:27:28.662
I'm like, you're right.
00:27:28.662 --> 00:27:30.731
I'm like, don't tell me I'm wrong, even though you're above me.
00:27:30.731 --> 00:27:30.732
Yeah,
00:27:30.817 --> 00:27:31.106
yeah,
00:27:31.362 --> 00:27:31.811
yeah.
00:27:32.021 --> 00:27:32.231
But
00:27:32.231 --> 00:27:34.878
no, I listen, I listen to the clients.
00:27:34.919 --> 00:27:41.381
so even I tell my clients like, this is your baby and I wanna help you get to your vision.
00:27:41.381 --> 00:27:44.590
So if you don't like something, tell me I don't care.
00:27:44.590 --> 00:27:45.671
It's not gonna hurt my feelings.
00:27:45.701 --> 00:27:47.201
Like I can come up with something different.
00:27:47.201 --> 00:27:48.520
Like it's not that big of a deal.
00:27:48.580 --> 00:27:50.770
Well it's important too'cause you want them to also trust.
00:27:50.951 --> 00:27:59.411
And I mean, not that this is anywhere the same, but I can be guilty of that, of like not wanting to like upset the person that I've hired and paid money to do the thing for me.
00:27:59.411 --> 00:27:59.500
Mm-hmm.
00:27:59.546 --> 00:27:59.746
No.
00:28:00.131 --> 00:28:01.151
But I mean, or not
00:28:01.151 --> 00:28:02.500
to wanna seem overbearing.
00:28:02.506 --> 00:28:03.070
Right, right, right.
00:28:03.070 --> 00:28:09.980
And I mean, I'm like, keep coming to me, but I also try to set boundaries so I understand up upfront, like right.
00:28:10.010 --> 00:28:12.191
So it's not a constant, back and forth.
00:28:12.191 --> 00:28:15.646
But yeah, I'm open to constructive feedback.
00:28:15.737 --> 00:28:16.156
I love that.
00:28:16.156 --> 00:28:22.217
Anyway, I may have had like one moment where it kind of bothered me, but needless to say, I'm pretty open.
00:28:22.277 --> 00:28:24.106
Well, I bet you built a great rapport with your team.
00:28:24.156 --> 00:28:30.686
But did you have any like pain struggle points of just being the boss and it's okay if you say no'cause I kind of feel like you've been a boss leading up to this.
00:28:30.686 --> 00:28:30.777
Yeah,
00:28:31.257 --> 00:28:33.507
so another process was
00:28:33.676 --> 00:28:34.396
delegating
00:28:34.696 --> 00:28:37.817
Ooh, oh, relentless and control.
00:28:37.846 --> 00:28:38.386
Yes.
00:28:38.686 --> 00:28:42.856
I want to control the outcome so bad that it's just like I should just do it myself.
00:28:42.946 --> 00:28:44.267
Oh my gosh, yes.
00:28:44.317 --> 00:28:45.846
That's a problem a lot of people have.
00:28:45.872 --> 00:28:45.951
Actually.
00:28:46.031 --> 00:28:46.297
I have that
00:28:46.297 --> 00:28:47.527
problem and it's just me, myself, and I.
00:28:47.977 --> 00:28:48.487
Yeah.
00:28:48.487 --> 00:28:54.336
There's a problem with, is it gonna take me more time to explain to you how I want it and mm-hmm.
00:28:54.487 --> 00:28:54.967
Yeah.
00:28:54.997 --> 00:28:56.287
But you can't grow, you know?
00:28:56.346 --> 00:28:56.977
Exactly.
00:28:56.977 --> 00:28:57.037
Yeah.
00:28:57.067 --> 00:28:57.366
You have
00:28:57.366 --> 00:28:58.987
to trust that skill.
00:28:58.987 --> 00:29:02.676
But that's also too, you have to hire within those Oh yeah.
00:29:02.856 --> 00:29:03.156
It's like
00:29:03.156 --> 00:29:04.146
psychology.
00:29:04.446 --> 00:29:04.896
Yeah.
00:29:04.896 --> 00:29:09.997
People, and also on trend, you want people who are like, on the nose trend and things like that.
00:29:09.997 --> 00:29:11.166
'cause you have a brand uphold.
00:29:11.227 --> 00:29:12.096
Yeah, for sure.
00:29:12.096 --> 00:29:18.477
So like, when I did start accepting people on my team, it kind of started by like, I knew you are, I like your personality.
00:29:18.507 --> 00:29:18.596
Mm-hmm.
00:29:18.836 --> 00:29:20.396
And I feel like our energies can mesh well.
00:29:20.426 --> 00:29:20.727
Yeah.
00:29:20.846 --> 00:29:23.067
And then it was like, okay, what do you like to do?
00:29:23.067 --> 00:29:25.586
And then I can find some, because I'm a startup.
00:29:25.767 --> 00:29:27.356
Okay, what do you like to do?
00:29:27.717 --> 00:29:31.317
And let's place you where you can grow the most.
00:29:31.317 --> 00:29:31.646
Right.
00:29:31.646 --> 00:29:31.707
Yeah.
00:29:31.707 --> 00:29:33.656
Like, so it's a, it's a mutual benefit.
00:29:33.656 --> 00:29:36.626
I want you to be in the space in a role that you enjoy.
00:29:37.406 --> 00:29:39.386
So that's kind of how I started.
00:29:39.386 --> 00:29:45.181
It wasn't just like, Hey, I have this rollout, someone apply it was a little bit more like, I need help.
00:29:45.181 --> 00:29:46.201
Mm-hmm.
00:29:46.207 --> 00:29:47.161
What do you like to do?
00:29:47.221 --> 00:29:47.671
Yeah.
00:29:47.820 --> 00:29:48.901
And can you help me do that?
00:29:48.990 --> 00:29:49.621
I love that.
00:29:49.681 --> 00:29:50.221
Okay.
00:29:50.550 --> 00:29:50.911
Yeah.
00:29:50.911 --> 00:29:52.852
And that's kind how I grew it.
00:29:52.852 --> 00:29:54.981
So the transition of Relic and Control.
00:29:55.011 --> 00:29:55.281
Yeah.
00:29:55.332 --> 00:30:00.172
Even so like I would have these team members, but it was just like, okay, Kaylyn, what you want us to do?
00:30:00.592 --> 00:30:02.182
Like, you know, and it was just like.
00:30:02.467 --> 00:30:04.162
I, I had to get organized.
00:30:04.162 --> 00:30:07.011
I feel like I had to have all my systems and processes in place.
00:30:07.011 --> 00:30:09.021
So it's just like very clear what I want.
00:30:09.211 --> 00:30:10.981
Instead of just like, huh.
00:30:11.342 --> 00:30:11.731
Right.
00:30:11.821 --> 00:30:12.092
Yeah.
00:30:12.211 --> 00:30:14.372
Because you can't expect'em to just go do what you do.
00:30:14.372 --> 00:30:14.701
Yeah.
00:30:14.761 --> 00:30:15.541
That makes sense.
00:30:15.781 --> 00:30:18.211
So that was, I feel like the biggest struggle for me.
00:30:18.571 --> 00:30:26.192
Do you feel like you had to evolve to like a different version of yourself to allow this, I guess, natural growth and development to happen.
00:30:26.192 --> 00:30:27.122
Was that a struggle?
00:30:27.541 --> 00:30:32.761
'Cause I'm, I'm a control freak, so, you know, if when the in between brand grows, I know I'm gonna struggle with this.
00:30:32.761 --> 00:30:42.961
And like you said, I think a lot of people can identify with that, especially coming from an agency, and granted this is just me as talking from experience of friends, but they have all struggled, even working in an agency.
00:30:42.961 --> 00:30:44.882
Like they're not the top dog, they're not the boss.
00:30:44.971 --> 00:30:51.211
And it's like, well, these are my clients and it's weird bringing their team member on because I know how to run this show, but like, I'm drowning in my work.
00:30:51.692 --> 00:30:51.811
Mm-hmm.
00:30:52.531 --> 00:30:56.402
I guess maybe the question is how would you say you felt yourself change?
00:30:56.432 --> 00:30:57.842
It's like honestly mature in a way.
00:30:57.872 --> 00:30:58.201
Yeah.
00:30:58.392 --> 00:31:01.092
I say I fall back a lot.
00:31:01.422 --> 00:31:01.781
Okay.
00:31:01.942 --> 00:31:02.902
I trust them.
00:31:03.182 --> 00:31:05.912
Okay, now I've talked to you, what do you enjoy doing?
00:31:05.916 --> 00:31:06.166
Mm-hmm.
00:31:06.251 --> 00:31:08.402
It's almost like an exploration.
00:31:08.402 --> 00:31:08.807
Like Yeah.
00:31:08.811 --> 00:31:11.001
You know,, treat this as if it was your baby.
00:31:11.001 --> 00:31:12.112
How would you do this?
00:31:12.162 --> 00:31:14.396
Even today I just came from a campaign shoot.
00:31:14.396 --> 00:31:17.321
So my creative director, her name is Kay Little k.
00:31:17.471 --> 00:31:19.211
Bk, but yeah, I love that.
00:31:19.211 --> 00:31:19.662
Yes.
00:31:19.842 --> 00:31:23.531
So she was in her groove and I just stepped back.
00:31:23.561 --> 00:31:26.561
Like, I just stepped back, like, you Okay.
00:31:26.561 --> 00:31:28.481
She, she knows, she talking about, I let her have it.
00:31:28.481 --> 00:31:34.811
Like I wasn't so going home on my vision, like ultimately it is like what exactly.
00:31:35.366 --> 00:31:36.267
I envisioned.
00:31:36.326 --> 00:31:36.686
Right.
00:31:36.777 --> 00:31:38.967
But not so much every step of the way.
00:31:38.967 --> 00:31:38.997
Okay.
00:31:38.997 --> 00:31:41.376
So it was just like, if the end goal is the same.
00:31:42.007 --> 00:31:43.446
I kind of just stepped back.
00:31:43.626 --> 00:31:51.323
I mean also too, she, she does a good job, but I feel like giving them the freedom to feel like they can trust their judgment.
00:31:51.623 --> 00:32:00.330
So like, my videographer, her name's Nyla, we were shooting a campaign video for the event, and I'm like, it's always, so what do you think?
00:32:00.691 --> 00:32:02.221
Like, here's my ideas, here's what I want.
00:32:02.221 --> 00:32:02.730
But like, what
00:32:02.730 --> 00:32:06.881
do you think that's so good as a boss too, to empower others on your team?
00:32:06.961 --> 00:32:16.040
At least for me speaking when the higher up the person, especially the person I report to, or the CEO whomever values my opinion, there is so much growth just in that interaction.
00:32:16.070 --> 00:32:16.461
Yeah.
00:32:16.611 --> 00:32:17.300
I love that.
00:32:17.421 --> 00:32:17.691
Yeah.
00:32:18.080 --> 00:32:18.681
Good for you.
00:32:18.730 --> 00:32:19.901
So I think I'm doing better.
00:32:20.050 --> 00:32:21.010
No, I, I'm doing good.
00:32:21.010 --> 00:32:21.550
You know?
00:32:21.726 --> 00:32:23.651
Do you ever feel like you're flying down the rabbit hole?
00:32:23.651 --> 00:32:26.560
Like just, or not flying so much, but falling down the rabbit hole sometimes with it?
00:32:27.431 --> 00:32:28.240
What do you mean by that?
00:32:28.391 --> 00:32:30.941
Like, maybe, maybe not so much now.
00:32:30.971 --> 00:32:37.020
'cause now you have your processes and procedures in place, you have your team, and of course that can grow and that's the goal.
00:32:37.020 --> 00:32:41.280
But maybe in the early days, maybe when you were, do I hire someone?
00:32:41.280 --> 00:32:41.820
Do I not?
00:32:41.820 --> 00:32:44.070
Like, how did you navigate?
00:32:44.260 --> 00:32:45.851
Those are so many in-between, I think about it.
00:32:45.851 --> 00:32:49.942
But how did you continue to bet on yourself even if you didn't quite know what you were doing?
00:32:50.811 --> 00:32:57.852
So another thing I did when initially growing my team is I shared revenue.
00:32:58.152 --> 00:32:58.241
Mm-hmm.
00:32:58.481 --> 00:33:05.772
So like, it was more so you make money if you put in the effort, for example, Almost, you can consider it like a freelance.
00:33:05.772 --> 00:33:11.563
But like also too, I created services and programs around a shared benefit.
00:33:11.563 --> 00:33:19.242
So I had a photographer I worked with, so there is a service where I'm doing a campaign shoot and you're getting paid through every campaign.
00:33:19.242 --> 00:33:20.442
Shoot, I book.
00:33:20.742 --> 00:33:21.222
Got it.
00:33:21.718 --> 00:33:21.999
I love that.
00:33:22.436 --> 00:33:28.579
it was more so the people is people who I could grow with and it is like it, we don't necessarily walk over each other's toes.
00:33:28.579 --> 00:33:35.029
So like, here, I handle the market, I handle the creative direction, I handle this, and you come in as a freelancer and you help me get the job done.
00:33:35.269 --> 00:33:35.599
Okay.
00:33:35.660 --> 00:33:36.049
Yeah.
00:33:36.109 --> 00:33:36.589
Yeah.
00:33:36.829 --> 00:33:41.029
So, that's kind of how I was able to build it in that way.
00:33:41.180 --> 00:33:42.109
You're so smart.
00:33:42.109 --> 00:33:42.589
I love it.
00:33:42.589 --> 00:33:44.450
And to think you wanted to be an eye doctor.
00:33:44.450 --> 00:33:45.109
I know.
00:33:47.740 --> 00:33:54.730
so we've been talking a little bit online, about navigating our own personal in-betweens, the struggles.
00:33:54.849 --> 00:33:57.279
And we didn't even like go into too much detail.
00:33:57.279 --> 00:33:58.809
It was just like, it is a struggle.
00:33:58.809 --> 00:34:01.569
I'm feeling it,, tears, things like that.
00:34:01.569 --> 00:34:04.960
So what are you currently struggling with or navigating?
00:34:05.455 --> 00:34:11.550
it's like that in-between phase of like, you know exactly where you're going.
00:34:11.610 --> 00:34:13.110
Like you can see it vividly.
00:34:13.110 --> 00:34:14.699
You're just not there yet.
00:34:14.730 --> 00:34:15.539
Mm-hmm.
00:34:15.780 --> 00:34:18.000
And the struggles of the now.
00:34:18.050 --> 00:34:24.340
Just dealing with life as it comes to you and you see yourself, but it's just like, patience is key.
00:34:25.329 --> 00:34:26.380
Patience is key.
00:34:27.369 --> 00:34:30.519
I feel like that is literally been the past 10 months of my life.
00:34:31.864 --> 00:34:33.275
And there's like one phase to it.
00:34:33.275 --> 00:34:34.684
I'm like, okay, get to that point.
00:34:34.684 --> 00:34:42.804
And it's just so much patience and just trusting and just breathing and being in the stillness yeah, I, I could not identify with that more.
00:34:42.905 --> 00:34:52.264
I know different ways, but yes., I know this is gonna work out or I know this guess is gonna work out, or I know this next milestone's gonna work out, but whether it's, how am I gonna get there?
00:34:52.264 --> 00:34:53.405
Not quite sure, but I'll figure it out.
00:34:53.405 --> 00:34:55.715
Or it's waiting for that thing to play out.
00:34:55.815 --> 00:34:56.144
Yeah.
00:34:56.175 --> 00:34:59.628
But I don't think there's enough talk about how difficult that can be.
00:35:00.228 --> 00:35:01.007
Yeah.
00:35:01.097 --> 00:35:02.538
It's extremely difficult.
00:35:02.664 --> 00:35:04.784
but it keeps me getting up every day.
00:35:04.789 --> 00:35:05.204
Yeah, yeah, yeah.
00:35:05.204 --> 00:35:05.625
Exactly.
00:35:05.625 --> 00:35:09.449
It's like, ooh, like I feel it, I see it.
00:35:09.449 --> 00:35:10.530
I'm in my groove.
00:35:10.530 --> 00:35:12.300
Like I just gotta keep doing it.
00:35:12.300 --> 00:35:15.150
But life is happening and it is just like, I.
00:35:15.327 --> 00:35:16.168
Gotta keep pushing.
00:35:16.197 --> 00:35:17.217
You have no, yeah.
00:35:17.222 --> 00:35:17.532
You gotta keep pushing.
00:35:17.532 --> 00:35:18.657
You have another way just to keep going.
00:35:18.657 --> 00:35:18.867
Yeah.
00:35:18.898 --> 00:35:19.197
Yeah.
00:35:19.197 --> 00:35:20.188
You just have to keep going.
00:35:20.188 --> 00:35:24.507
But I think you have to also develop a mindset to understand that.
00:35:24.838 --> 00:35:31.847
So I'm getting better day by day, but I literally, every time I catch myself, I talk myself out of it.
00:35:31.847 --> 00:35:34.800
Like intentionally, I don't settle in it for long.
00:35:34.800 --> 00:35:38.670
Like I can feel down about a moment, but like, okay, pivot, keep going.
00:35:38.670 --> 00:35:39.811
Like, I'm, I'm about to keep going.
00:35:39.960 --> 00:35:40.021
Yeah.
00:35:40.021 --> 00:35:42.210
And that's honestly, I like it is a pivot.
00:35:42.210 --> 00:35:42.601
Like Yeah.
00:35:42.931 --> 00:35:44.820
down to the smallest thing, I don't care.
00:35:44.820 --> 00:35:45.510
I don't care.
00:35:45.510 --> 00:35:47.146
I don't wanna talk about the problem.
00:35:47.445 --> 00:35:47.746
Okay.
00:35:47.925 --> 00:35:52.576
So like, if we're in the middle of a photo shoot and something goes wrong, I'm like, okay, I'm not down about it.
00:35:52.576 --> 00:35:54.255
Okay, well let's do this instead.
00:35:54.255 --> 00:35:54.916
Like, right.
00:35:54.976 --> 00:36:00.512
So I, I think I'm always thinking about the, the pivot, it's okay, like if this goes wrong, it doesn't matter.
00:36:00.512 --> 00:36:01.382
It's not the end of the world.
00:36:01.382 --> 00:36:03.333
And that's how I treat a lot of things.
00:36:03.333 --> 00:36:03.422
Mm-hmm.
00:36:03.693 --> 00:36:05.333
So, to go back to that, yeah.
00:36:05.338 --> 00:36:05.568
Yeah.
00:36:05.568 --> 00:36:08.568
It was just like having that mindset of
00:36:08.987 --> 00:36:09.708
just pivoting.
00:36:10.068 --> 00:36:10.518
Yeah.
00:36:10.668 --> 00:36:12.168
Is that how you ground yourself in these inbetweens?
00:36:13.041 --> 00:36:15.791
And it kind of goes back to like betting on yourself too, I mean, that's literally what that is.
00:36:15.791 --> 00:36:17.440
Like, I'm gonna figure it, I'm gonna pivot
00:36:17.501 --> 00:36:18.695
I mean, yeah.
00:36:18.695 --> 00:36:21.800
It is not so much a pivoting, it's just like, keep going.
00:36:21.860 --> 00:36:22.190
Yeah.
00:36:22.260 --> 00:36:26.038
I give myself five minutes to cry about it you know, just cry about it, but Okay.
00:36:26.038 --> 00:36:26.610
Get up.
00:36:26.909 --> 00:36:27.210
Right.
00:36:27.300 --> 00:36:27.599
Yeah.
00:36:27.599 --> 00:36:33.119
And I think I'm also have the energy and the motivation because I'm seeing it day in and day out, right?
00:36:33.239 --> 00:36:41.630
Like, I see myself getting closer to the goal, and I mean, that goal's gonna move too, but like I see myself, so I see it very vividly I just have to keep
00:36:41.780 --> 00:36:42.380
doing it.
00:36:42.577 --> 00:36:53.617
Do you, and maybe not so much anymore, but on this topic, have you ever struggled with recognizing the milestones you've already reached or like where you're at because I personally struggled with that.
00:36:54.007 --> 00:36:54.547
Yeah.
00:36:54.547 --> 00:36:57.547
And I get really stuck in my head that I'm like, wait a second, look at what I've gained.
00:36:57.547 --> 00:36:58.208
Look at what I'm doing.
00:36:58.208 --> 00:37:01.478
Look at how many downloads I get per episode versus when I first started and it was like eight.
00:37:03.068 --> 00:37:04.077
Yeah.
00:37:04.077 --> 00:37:06.960
I can't say the actual moment, but there is like a click.
00:37:07.170 --> 00:37:08.010
Ooh, okay.
00:37:08.099 --> 00:37:10.103
There is like a, energy shift.
00:37:10.103 --> 00:37:10.793
I don't know.
00:37:11.034 --> 00:37:11.543
All right.
00:37:12.443 --> 00:37:13.943
A false, I guess really, truly.
00:37:13.943 --> 00:37:14.184
Yeah.
00:37:14.184 --> 00:37:14.423
Like
00:37:14.423 --> 00:37:20.434
there, there was just a shift in me and I can't really, pinpoint the moment, but, it was just like.
00:37:21.228 --> 00:37:22.068
I know what I'm doing.
00:37:22.068 --> 00:37:23.298
I trust what I'm doing.
00:37:23.358 --> 00:37:24.739
I enjoy what I'm doing.
00:37:25.139 --> 00:37:25.739
I'm doing it.
00:37:25.818 --> 00:37:26.929
Yeah, I don't know.
00:37:27.028 --> 00:37:29.369
You've reached the point of like, of course I'm gonna figure it out.
00:37:29.489 --> 00:37:30.539
Yeah,
00:37:30.539 --> 00:37:30.539
yeah,
00:37:30.739 --> 00:37:32.088
I'm a problem solver.
00:37:32.088 --> 00:37:34.009
I mean, it's some stuff I can't solve.
00:37:34.009 --> 00:37:34.338
I'm not
00:37:34.338 --> 00:37:35.059
gonna lie.
00:37:36.498 --> 00:37:38.088
I would never know the way you're talking.
00:37:38.088 --> 00:37:39.739
I'm like, you could tell me the sky's green.
00:37:39.739 --> 00:37:40.789
I'm like, you're right, it's green.
00:37:40.864 --> 00:37:41.748
No, no, no, no.
00:37:41.778 --> 00:37:46.818
I still have some stuff I felt in my personal life, you know, like she's humble.
00:37:46.938 --> 00:37:48.079
Uh, yeah.
00:37:48.079 --> 00:37:52.398
But when it comes to like, the work Yeah, I can do that.
00:37:52.429 --> 00:37:53.449
Yeah, I can do that.
00:37:53.449 --> 00:37:54.559
I feel like Absolutely.
00:37:54.559 --> 00:37:55.429
Yeah.
00:37:55.429 --> 00:37:55.431
Yeah, yeah.
00:37:55.431 --> 00:37:55.431
Yeah.
00:37:55.489 --> 00:37:57.568
But, I just, just, I'm solution
00:37:57.568 --> 00:37:57.989
driven.
00:37:58.168 --> 00:37:59.219
Solution driven.
00:37:59.369 --> 00:38:00.929
Gonna figure it out, gonna keep going.
00:38:00.929 --> 00:38:02.278
Bet on yourself, and that's how you do it.
00:38:02.333 --> 00:38:02.903
I like that.
00:38:02.903 --> 00:38:08.724
So there was a mindset shift and you couldn't pinpoint when, but there was just a point where you reached I'm doing what I dreamed about.
00:38:08.963 --> 00:38:09.503
Yeah.
00:38:09.864 --> 00:38:13.153
And I also think it's your environment too, the people you're around.
00:38:13.153 --> 00:38:13.693
Oh, yeah.
00:38:13.693 --> 00:38:14.594
Support system.
00:38:14.833 --> 00:38:15.643
Yeah.
00:38:15.704 --> 00:38:19.514
I mean, naturally people have always seen it in me.
00:38:19.829 --> 00:38:20.248
Mm-hmm.
00:38:20.443 --> 00:38:22.934
You know, and that's a pressure there too, oh, really?
00:38:22.934 --> 00:38:23.173
Okay.
00:38:23.173 --> 00:38:23.773
Yeah.
00:38:23.864 --> 00:38:24.793
Oh yeah.
00:38:24.853 --> 00:38:25.603
Expand on that.
00:38:26.563 --> 00:38:34.157
When people just and I'm trying to use my words lightly, when people just see so much greatness in you or expect mm-hmm.
00:38:34.396 --> 00:38:35.836
So much greatness from you.
00:38:36.166 --> 00:38:38.597
And I mean, that started down for my mom.
00:38:38.646 --> 00:38:42.126
She knew exactly who I was and she wasn't gonna allow me to do nothing less.
00:38:42.501 --> 00:38:42.952
Right.
00:38:42.952 --> 00:38:44.271
So I was a people pleaser.
00:38:44.391 --> 00:38:44.692
Yeah.
00:38:44.782 --> 00:38:47.992
And I'm slowly, not even slowly, I'm, I'm getting out of it.
00:38:48.081 --> 00:38:48.231
Yeah.
00:38:48.262 --> 00:38:58.664
And I've been outta it for a minute, it's still sometimes a struggle and you're just over cautious of how somebody'll perceive something or you care so much about controlling how they'll feel about something.
00:38:58.905 --> 00:38:59.085
Yeah.
00:38:59.085 --> 00:39:09.891
But, being a people pleaser, so I think just growing up, my mom had high expectations, but also to, I feel like my environment had high thoughts of me.
00:39:09.952 --> 00:39:10.041
Mm-hmm.
00:39:10.041 --> 00:39:12.532
So I just always wanted to uphold that.
00:39:12.532 --> 00:39:12.592
Yeah.
00:39:12.621 --> 00:39:14.369
Or like keep that.
00:39:14.375 --> 00:39:14.434
Yeah.
00:39:14.434 --> 00:39:17.355
I don't know how to explain it or just not fail or Yeah.
00:39:17.460 --> 00:39:17.699
You know?
00:39:17.699 --> 00:39:18.030
Yeah.
00:39:18.239 --> 00:39:22.360
So, taking that on to today, I mean.
00:39:22.809 --> 00:39:27.699
I still work to please my clients and the people I work with.
00:39:28.119 --> 00:39:31.000
But I'm also more vocal Yeah.
00:39:31.000 --> 00:39:33.639
About how I feel and not so much of suppressing it just because
00:39:33.699 --> 00:39:34.000
Yeah.
00:39:34.059 --> 00:39:34.420
Yeah.
00:39:34.449 --> 00:39:35.019
Good for you.
00:39:35.079 --> 00:39:35.409
Yeah.
00:39:36.159 --> 00:39:49.750
What would you say to the version of you, like the younger self, when you're talking about this pressure, to please and this and this, and now you are, boss lady k, you are the CEO of this creative marketing agency.
00:39:49.989 --> 00:39:53.800
You have been enlisted in Jezebel magazines 40 under 40.
00:39:53.800 --> 00:39:58.269
You are known in the community and even bigger than just the community of Atlanta.
00:39:59.079 --> 00:40:07.623
What would you tell younger Kay, who was pivoting, figuring it out, going to compass, getting laid off, figuring out the next move, what advice would you give?
00:40:09.527 --> 00:40:12.016
You have to trust the process.
00:40:12.016 --> 00:40:16.186
And that's so like, I don't wanna give that advice'cause I didn't trust the process.
00:40:17.027 --> 00:40:18.376
I didn't trust the process.
00:40:18.376 --> 00:40:21.016
It sounds so simple, but it's so hard.
00:40:21.047 --> 00:40:21.226
No,
00:40:21.226 --> 00:40:22.396
I, I, I'm thinking about me.
00:40:22.817 --> 00:40:23.896
It's like, trust the process.
00:40:23.896 --> 00:40:24.077
Is it?
00:40:24.077 --> 00:40:25.007
No, we're trusting it.
00:40:25.157 --> 00:40:25.577
Yeah.
00:40:25.577 --> 00:40:27.769
Like, how can you trust the process?
00:40:27.829 --> 00:40:28.039
Right.
00:40:28.039 --> 00:40:30.800
Like what, like what's some things I feel like helped me through it.
00:40:30.880 --> 00:40:32.989
Obviously God, Having faith.
00:40:32.989 --> 00:40:36.550
Having faith, but also keeping myself creative.
00:40:36.550 --> 00:40:39.269
So like, I took advantage of every downtime.
00:40:39.480 --> 00:40:39.690
Okay.
00:40:39.690 --> 00:40:42.000
So when I was laid off, okay.
00:40:42.000 --> 00:40:43.679
I immediately went into building my agency.
00:40:43.679 --> 00:40:47.027
Like I didn't spend all that time applying for another job.
00:40:47.836 --> 00:40:49.847
So it's just like taking advantage of the downtime.
00:40:49.876 --> 00:40:51.527
And always been willing to learn.
00:40:51.527 --> 00:40:54.947
So like anything that I wanna offer within my agency, I'm learning it.
00:40:54.976 --> 00:40:56.007
I enjoy learning.
00:40:56.036 --> 00:40:56.246
Yeah.
00:40:56.246 --> 00:40:57.806
Especially if it is a field that I enjoy.
00:40:57.811 --> 00:40:57.851
Yeah.
00:40:57.851 --> 00:40:58.617
So like, yeah.
00:40:58.677 --> 00:41:04.286
So, I mean, I would tell little K just to keep going.
00:41:04.525 --> 00:41:04.929
and it's really
00:41:04.929 --> 00:41:05.500
that simple.
00:41:05.500 --> 00:41:06.264
Just keep going.
00:41:06.264 --> 00:41:06.266
Yeah.
00:41:07.389 --> 00:41:12.099
I mean, it, it's simple, but it's also like hard'cause you're not getting instant gratification.
00:41:12.150 --> 00:41:15.690
I remember when I first started the podcast, the thing I read over and over again was like, consistency is key.
00:41:15.690 --> 00:41:16.409
'cause everyone gives up.
00:41:16.489 --> 00:41:19.164
You're not getting the Alex Cooper call her daddy Yeah.
00:41:19.219 --> 00:41:20.389
Downloads in the beginning.
00:41:20.389 --> 00:41:22.400
But it's, you have to keep going.
00:41:22.400 --> 00:41:22.460
Yeah.
00:41:22.460 --> 00:41:25.730
'cause eventually you have to trust yourself enough that it's gonna pan out to something.
00:41:25.880 --> 00:41:26.480
Yeah.
00:41:27.019 --> 00:41:29.300
I think I'm also kind of real with myself too.
00:41:29.329 --> 00:41:29.659
Yeah.
00:41:30.230 --> 00:41:34.289
And like real about the process of like life.
00:41:34.360 --> 00:41:35.710
It's just kind of like.
00:41:36.025 --> 00:41:37.164
You're gonna get it.
00:41:37.164 --> 00:41:38.304
Like you're gonna get there.
00:41:38.304 --> 00:41:39.235
It's a double edged sword.
00:41:39.235 --> 00:41:41.364
Some days I'm rushing the process.
00:41:41.364 --> 00:41:43.545
Some days I'm enjoying the process.
00:41:43.545 --> 00:41:43.635
Right.
00:41:43.715 --> 00:41:48.965
In our generation as we're getting older, I think it's more so a means of the security.
00:41:48.969 --> 00:41:49.210
Mm-hmm.
00:41:49.684 --> 00:41:51.275
That is a feel for it.
00:41:51.275 --> 00:41:54.005
Like put the most pressure on you.
00:41:54.065 --> 00:41:54.364
Yeah.
00:41:54.554 --> 00:41:57.398
But I think just always keep going.
00:41:57.548 --> 00:41:59.588
Like even when I was working, I was doing myself on the side.
00:41:59.588 --> 00:42:01.929
Just always keep going, keep going.
00:42:01.989 --> 00:42:02.559
Yeah.
00:42:02.648 --> 00:42:03.188
I like that.
00:42:03.369 --> 00:42:03.699
Yeah.
00:42:03.728 --> 00:42:07.559
And honestly, I think if you keep going, the universe just kind of works out.
00:42:07.559 --> 00:42:11.938
Like I've benefited so much I that too from joining Compass.
00:42:11.938 --> 00:42:19.518
Like, I've benefited so much, it's pivoted my life in different directions, and I just did it like,, you just have to trust the process and that everything's gonna work out for it.
00:42:19.518 --> 00:42:20.358
So, yeah.
00:42:20.358 --> 00:42:22.099
And when I look back, that is the biggest lesson.
00:42:22.099 --> 00:42:28.039
So now that I'm like, okay, I've lived life a little bit, I can take my next years easier.
00:42:28.068 --> 00:42:29.119
Yeah, yeah, yeah.
00:42:29.179 --> 00:42:30.708
Because you have that trust that's gonna work.
00:42:30.708 --> 00:42:30.978
Yeah.
00:42:31.009 --> 00:42:31.429
No, yeah.
00:42:31.668 --> 00:42:32.298
I love that.
00:42:32.298 --> 00:42:33.048
I'm glad you said that.
00:42:33.048 --> 00:42:37.009
'cause that's something that I believe in too, that I've talked about is you, I don't know how to explain it.
00:42:37.009 --> 00:42:39.768
It's like the magic of the universe, the magic of God.
00:42:39.818 --> 00:42:41.409
You just gotta keep betting on yourself.
00:42:41.409 --> 00:42:43.208
You gotta keep going, you gotta keep doing it.
00:42:43.208 --> 00:42:51.668
And you meet the right people, you get the right opportunity, even if it seems random at the time, like you just said, look at all the things and opportunities that were born from this conversation.
00:42:51.728 --> 00:42:52.119
Yeah.
00:42:52.119 --> 00:42:52.719
You know?
00:42:52.748 --> 00:42:53.079
Yeah.
00:42:53.498 --> 00:42:54.009
I love that we're gonna
00:42:54.009 --> 00:42:56.139
say that about this podcast.
00:42:56.318 --> 00:43:00.208
Like when we're looking back at it, like years from now, we're just getting started.
00:43:00.208 --> 00:43:00.418
Remember
00:43:00.418 --> 00:43:04.199
we were in my, my, my house, or not even my house, about soon to sell house.
00:43:04.199 --> 00:43:04.708
Yeah.
00:43:04.768 --> 00:43:05.278
Yeah.
00:43:05.278 --> 00:43:06.778
So I just love that.
00:43:06.809 --> 00:43:07.708
I think about that too.
00:43:07.768 --> 00:43:08.458
I really do.
00:43:08.579 --> 00:43:08.818
Yeah.
00:43:09.222 --> 00:43:17.141
last question I wanna ask you before we get into your event, I'm trying not to say the name, I wanna say it so bad, but I wanna wait for like the grand finale kind of thing.
00:43:17.146 --> 00:43:17.411
Yeah, yeah.
00:43:17.442 --> 00:43:21.911
Um, but I feel like this is a good closer on your story and I also appreciate you sharing your story.
00:43:21.911 --> 00:43:21.972
Yeah.
00:43:22.251 --> 00:43:23.362
I love these kind of stories.
00:43:23.362 --> 00:43:25.041
I love people who bet on themselves.
00:43:25.072 --> 00:43:27.442
'cause we don't hear enough about that.
00:43:27.472 --> 00:43:30.202
We hear the bad, we hear the negative, or we see the super success.
00:43:30.202 --> 00:43:31.461
You don't get the come up.
00:43:31.822 --> 00:43:32.992
And that's the hardest part.
00:43:32.992 --> 00:43:36.382
And it's, I'm lonely and it's just, I really appreciate you sharing with that.
00:43:36.592 --> 00:43:36.652
Yeah.
00:43:36.711 --> 00:43:40.762
Hopefully everyone listening you, you may not have it figured out, but just trust the idea.
00:43:40.762 --> 00:43:46.012
As long as it's in your heart and something you care about and you want to do, just don't give up.
00:43:47.226 --> 00:43:49.266
It's okay if there's moments of self-doubt.
00:43:49.266 --> 00:43:50.527
God knows I have those.
00:43:50.527 --> 00:43:52.567
Yeah, I've had those a lot times.
00:43:52.567 --> 00:43:53.376
A many for sure.
00:43:53.646 --> 00:43:54.456
But keep at it.
00:43:54.577 --> 00:43:58.536
But on that note, have you ever felt underestimated?
00:43:58.717 --> 00:44:04.146
And then what did you do with that energy, with that smirk?
00:44:04.237 --> 00:44:05.586
I'm like, Ooh, ooh.
00:44:05.586 --> 00:44:05.976
Yeah.
00:44:05.976 --> 00:44:06.637
Where is she going?
00:44:06.967 --> 00:44:09.606
Oh yes, I definitely did.
00:44:09.673 --> 00:44:11.023
And this, it's only a few moments.
00:44:11.023 --> 00:44:13.748
'cause like I told you, most people see greatness, right?
00:44:13.768 --> 00:44:13.989
Yes.
00:44:14.023 --> 00:44:14.264
Right.
00:44:14.264 --> 00:44:26.864
You know, I don't experience too much, but I had a moment of time in my life I had a hiccup and it's like you, when people are waiting for your downfall, they weren't waiting.
00:44:27.103 --> 00:44:28.094
They were waiting.
00:44:28.094 --> 00:44:30.103
So like, I think that was like.
00:44:30.704 --> 00:44:32.264
A moment, and I don't even wanna go into people.
00:44:32.293 --> 00:44:33.134
No, we don't have to go into details.
00:44:33.134 --> 00:44:39.074
But you had a moment you ended up, but I had a moment and that filled me, like, it didn't make me sad at all.
00:44:39.074 --> 00:44:40.094
It was like, okay,
00:44:40.423 --> 00:44:41.324
I'm not gonna prove them right.
00:44:41.324 --> 00:44:42.494
I'm gonna freaking keep going.
00:44:43.393 --> 00:44:43.423
Okay.
00:44:43.423 --> 00:44:44.054
We'll see.
00:44:44.054 --> 00:44:44.623
Catch you.
00:44:45.134 --> 00:44:45.614
I love that.
00:44:45.614 --> 00:44:45.884
Yeah.
00:44:46.123 --> 00:44:49.293
Yeah, I mean, that was a moment, but you know, no, not really.
00:44:49.293 --> 00:44:53.344
I don't think if, if it is, no one really says it to me or you
00:44:53.344 --> 00:44:59.733
know, you know, I love that you have such a clear, like compass of you and your path and what you bring
00:44:59.914 --> 00:45:00.003
mm-hmm.
00:45:00.173 --> 00:45:05.514
But no negativity penetrate that wall of who is Kay and what she's all about.
00:45:05.603 --> 00:45:06.173
Yeah.
00:45:06.233 --> 00:45:07.494
That is the ultimate form of self
00:45:07.494 --> 00:45:07.884
love.
00:45:08.213 --> 00:45:09.083
It is.
00:45:09.083 --> 00:45:10.643
And I, yeah, it is.
00:45:10.643 --> 00:45:11.304
It is.
00:45:11.393 --> 00:45:17.293
And sometimes I think even my family and my, my partner knows, like, you can tell me all day your opinion.
00:45:17.414 --> 00:45:17.503
Mm-hmm.
00:45:18.074 --> 00:45:23.943
But if I feel it and I know it, like I just understand you, you don't have, my vision, I don't necessarily expect you to either.
00:45:23.943 --> 00:45:24.934
'cause I don't like Right.
00:45:24.934 --> 00:45:26.224
We don't share the same.
00:45:26.253 --> 00:45:26.523
Right.
00:45:26.554 --> 00:45:28.833
I can't see what God has placed on your heart.
00:45:29.103 --> 00:45:29.253
Right.
00:45:29.313 --> 00:45:33.063
So it may not make sense to me, but hey, do do what you do.
00:45:33.393 --> 00:45:42.793
So I think even like in those relationships, like I, I take on opinions, but I'm also very confident in what I've been shown.
00:45:42.884 --> 00:45:43.213
I love that.
00:45:43.213 --> 00:45:43.664
So, yeah..
00:45:43.974 --> 00:45:46.483
So I don't really focus on naysayer.
00:45:46.483 --> 00:45:50.893
I think, I think naturally you'll probably feel the pressure of failing, but Right.
00:45:50.893 --> 00:45:52.364
For your personal self, more so.
00:45:53.804 --> 00:45:55.018
Anybody else, like, just when
00:45:55.023 --> 00:45:56.983
you reach your level, you have a team behind you.
00:45:56.983 --> 00:46:00.434
You have clients that you, people who depend on you and what you're gonna produce.
00:46:00.434 --> 00:46:01.574
So that's natural.
00:46:01.634 --> 00:46:02.054
Yeah.
00:46:02.054 --> 00:46:04.603
And then I understand real life, like those people are dealing with.
00:46:05.009 --> 00:46:06.119
The same stuff I'm dealing with.
00:46:06.119 --> 00:46:07.469
Right, right.
00:46:07.949 --> 00:46:09.298
It's just who can hide it better?
00:46:09.298 --> 00:46:10.168
Like Yeah.
00:46:10.469 --> 00:46:10.829
Yeah.
00:46:10.829 --> 00:46:12.628
I don't, I'm like, this is how I feel.
00:46:12.659 --> 00:46:13.199
Yeah.
00:46:13.199 --> 00:46:13.409
I mean,
00:46:13.409 --> 00:46:18.059
honestly, that's how I feel too, because I, I know like we all go through similar stuff.
00:46:18.119 --> 00:46:18.298
Right.
00:46:18.298 --> 00:46:21.659
And you, you catch more honey that way actually too, by just being real.
00:46:21.659 --> 00:46:22.259
I'm, thank you.
00:46:22.768 --> 00:46:25.349
Authenticity is what is, is what sells.
00:46:25.349 --> 00:46:26.789
It's what people are drawn to.
00:46:27.059 --> 00:46:30.329
It is what will drive you in any creative, entrepreneurial, whatever pursuit.
00:46:30.358 --> 00:46:31.048
Yeah.
00:46:31.048 --> 00:46:33.059
You don't have to be anybody else, just be you.
00:46:33.119 --> 00:46:33.389
Yeah.
00:46:33.418 --> 00:46:35.579
Because out of billions of people, there's only one.
00:46:35.608 --> 00:46:36.028
Okay.
00:46:36.628 --> 00:46:36.778
Yeah.
00:46:36.778 --> 00:46:37.949
There's only one Elizabeth.
00:46:38.219 --> 00:46:38.548
Yep.
00:46:38.711 --> 00:46:39.041
wow.
00:46:39.251 --> 00:46:39.552
Yeah.
00:46:39.612 --> 00:46:41.059
I love that man.
00:46:41.059 --> 00:46:42.438
Self-love queen over here.
00:46:42.438 --> 00:46:43.608
I love talking about self-love.
00:46:43.608 --> 00:46:45.889
Like whenever I talk about in between, like, what is it?
00:46:45.889 --> 00:46:48.409
I was like, well, it's one part entertainment, one part empowerment, but like.
00:46:48.798 --> 00:46:50.539
The biggest pillar is self-love.
00:46:50.628 --> 00:46:50.929
Yeah.
00:46:50.958 --> 00:46:53.418
And your whole story is an expression of self-love.
00:46:53.418 --> 00:46:59.829
It's an expression of betting on yourself, believing in yourself enough, even when you got laid off and I don't wanna say life was against you.
00:46:59.829 --> 00:47:00.309
That's dramatic.
00:47:00.309 --> 00:47:05.228
'cause it's not the vibe you've given, but the curve balls, the hiccups, the speed bumps, whatever.
00:47:05.438 --> 00:47:06.639
You still had a vision.
00:47:06.759 --> 00:47:08.289
You still were true to yourself.
00:47:08.289 --> 00:47:09.398
And I think that's incredible.
00:47:09.398 --> 00:47:13.028
And that definitely goes to show the success that you have had.
00:47:13.208 --> 00:47:13.509
Yeah.
00:47:13.509 --> 00:47:13.628
And
00:47:13.628 --> 00:47:15.878
you'll continue to have, and even more so.
00:47:15.938 --> 00:47:16.418
Yeah.
00:47:16.659 --> 00:47:25.943
And, and just by you saying that, that coined me as important, like it's a blessing to have an environment that believes in you or you know, that stuff Yes.
00:47:25.943 --> 00:47:27.704
That sees the greatness response in you.
00:47:28.119 --> 00:47:28.389
Yeah.
00:47:28.389 --> 00:47:33.039
Like, and I think even from like a young kid, it's important to have that around your child.
00:47:33.039 --> 00:47:33.128
Yes.
00:47:33.429 --> 00:47:34.083
Like, yes.
00:47:34.974 --> 00:47:38.664
Instill in that, believing you seeing and looking at them in the highlight.
00:47:38.664 --> 00:47:42.233
Not from a pressure way though, like, not from like a overbearing controlling way.
00:47:42.239 --> 00:47:42.653
Right, right, right.
00:47:42.653 --> 00:47:46.434
But just speaking life right into people and your children.
00:47:46.434 --> 00:47:47.664
I think it's so important.
00:47:47.693 --> 00:47:47.753
Yeah.
00:47:47.753 --> 00:47:51.684
Because yeah, I'm confident, but when I think about why am I confident
00:47:52.021 --> 00:47:52.771
came from your family.
00:47:52.831 --> 00:47:54.760
Yeah, they taught you to believe in yourself.
00:47:54.791 --> 00:47:55.240
Yeah.
00:47:55.291 --> 00:47:57.931
I always say, my mom taught me the foundations of self-love.
00:47:57.931 --> 00:47:59.101
'cause she would be like, you're wonderful.
00:47:59.101 --> 00:47:59.911
You can do that.
00:48:00.001 --> 00:48:00.420
Yeah.
00:48:00.721 --> 00:48:01.021
All right.
00:48:01.260 --> 00:48:01.440
Okay.
00:48:01.440 --> 00:48:02.221
Let's figure this out.
00:48:02.221 --> 00:48:02.610
Okay.
00:48:02.610 --> 00:48:03.661
That maybe not that angle.
00:48:03.661 --> 00:48:03.871
Let's try
00:48:03.871 --> 00:48:04.380
this again.
00:48:04.615 --> 00:48:05.400
Yes, yes.
00:48:05.490 --> 00:48:06.300
Oh my gosh.
00:48:06.300 --> 00:48:06.510
Yeah.
00:48:06.510 --> 00:48:07.440
And that's so important.
00:48:07.440 --> 00:48:07.650
Yeah.
00:48:07.650 --> 00:48:08.010
It is.
00:48:08.070 --> 00:48:08.701
Oh my gosh.
00:48:08.701 --> 00:48:15.786
Like my, my fiance does a wonderful job of that with my son Just naturally is evolved how I am.
00:48:15.965 --> 00:48:16.175
Aw.
00:48:16.235 --> 00:48:17.896
Like, it's a wonderful feeling.
00:48:17.925 --> 00:48:18.226
Yeah.
00:48:18.231 --> 00:48:20.326
And and your kids really appreciate that.
00:48:20.331 --> 00:48:20.411
Yeah.
00:48:20.411 --> 00:48:21.106
Like, yeah.
00:48:21.106 --> 00:48:23.115
So talk life into your kids.
00:48:23.266 --> 00:48:23.686
Yeah.
00:48:24.096 --> 00:48:24.666
I think that's beautiful.
00:48:24.666 --> 00:48:25.865
Speak life into your kids.
00:48:25.896 --> 00:48:26.286
Yeah.
00:48:26.735 --> 00:48:30.275
Because they'll benefit from it and it will make the journey a little bit easier.
00:48:30.306 --> 00:48:31.686
'cause you always have that to fall back on.
00:48:31.775 --> 00:48:32.135
Yeah.
00:48:32.556 --> 00:48:32.795
Mm.
00:48:32.945 --> 00:48:33.755
That's beautiful.
00:48:33.905 --> 00:48:34.626
Well, thank you.
00:48:34.626 --> 00:48:40.146
So before we close, we have very important things to talk about.
00:48:40.146 --> 00:48:40.746
So.
00:48:40.918 --> 00:48:50.188
I want you to do the full red carpet, but Black Book Studio, uh, I don't even know how long you've been planning this event, but there's a very big event.
00:48:50.188 --> 00:48:50.278
Yes.
00:48:50.489 --> 00:48:51.688
I've already bought my ticket.
00:48:51.838 --> 00:48:52.079
Yes.
00:48:52.079 --> 00:48:52.798
Next month.
00:48:53.009 --> 00:48:53.518
Yes.
00:48:53.548 --> 00:48:56.789
And it's actually my mom's birthday, so I know it's gonna be a hit because Ah, yes.
00:48:56.789 --> 00:48:57.478
Cancer.
00:48:57.688 --> 00:48:58.048
Yes.
00:48:58.048 --> 00:48:59.338
You guys, Cindy Cheney's energy
00:48:59.338 --> 00:48:59.818
behind it.
00:48:59.818 --> 00:49:01.259
Trust me, it's gonna be huge.
00:49:01.469 --> 00:49:01.918
Yeah.
00:49:01.978 --> 00:49:03.958
So give the audience the spiel.
00:49:04.018 --> 00:49:05.219
Tell them what's coming up.
00:49:05.398 --> 00:49:05.849
Okay.
00:49:05.849 --> 00:49:06.389
So
00:49:06.568 --> 00:49:09.568
only the hottest night of Atlanta, right.
00:49:09.599 --> 00:49:13.349
The hottest night of the summer is what we're coining it, but it's called Heat Wave.
00:49:13.438 --> 00:49:13.829
Okay.
00:49:13.918 --> 00:49:18.028
And this is our first of, its kind of our event, so I'm very excited.
00:49:18.028 --> 00:49:23.518
But we are really honoring and celebrating the people who are making waves here in Atlanta.
00:49:23.568 --> 00:49:26.179
So we're focusing on business owners.
00:49:26.429 --> 00:49:30.628
People in the creative community, film, entertainment, in culture and community.
00:49:30.719 --> 00:49:31.018
Okay.
00:49:31.048 --> 00:49:34.798
So we're honoring those in the creative fields who are making waves here in Atlanta.
00:49:34.798 --> 00:49:38.608
I'm truly excited about it because we're debuted in our hot list 15.
00:49:38.608 --> 00:49:40.739
So this is like, I won't say the hottest.
00:49:40.739 --> 00:49:42.568
Everyone is the hottest in their own right.
00:49:42.568 --> 00:49:47.009
But we are on honoring 15 of those people from this community.
00:49:47.009 --> 00:49:50.119
And it's really, I'm just excited about connecting.
00:49:50.148 --> 00:49:50.329
Yeah.
00:49:50.509 --> 00:49:56.208
And like we did a smaller event last quarter and it was just so needed.
00:49:56.268 --> 00:49:56.599
Right.
00:49:57.168 --> 00:49:57.228
Okay.
00:49:57.228 --> 00:49:57.829
Like, it was so needed.
00:49:57.858 --> 00:50:00.228
Was so many relationships built from that room.
00:50:00.409 --> 00:50:03.289
It was intentional, it was fun, it was lighthearted.
00:50:03.289 --> 00:50:03.349
Yeah.
00:50:03.559 --> 00:50:10.039
So I wanted to explore that again, but, you know, also honor some of those who in the community and have put in the work because.
00:50:10.398 --> 00:50:11.778
It feels good to be honored.
00:50:11.778 --> 00:50:11.838
Yeah.
00:50:11.838 --> 00:50:13.489
You know, and recognize for the work you do.
00:50:13.489 --> 00:50:13.759
Absolutely.
00:50:13.759 --> 00:50:16.849
Because people see, they'll see it and they won't congratulate you.
00:50:16.849 --> 00:50:23.418
They won't tell you, but they'll look and they'll stalk and they'll just liketalk, stay on you, is this person's gonna keep winning.
00:50:23.659 --> 00:50:26.239
So I just wanna be very vocal about, I love that.
00:50:26.239 --> 00:50:27.679
The people we see in our community.
00:50:27.679 --> 00:50:37.938
So it's gonna be July 12th at V12 in Atlanta and you can learn more about it@heatwavewld.com.
00:50:37.969 --> 00:50:38.179
Okay.
00:50:38.418 --> 00:50:39.409
But, um, and I'll
00:50:39.409 --> 00:50:40.849
link that in the show notes and everywhere too.
00:50:41.028 --> 00:50:41.809
Yes.
00:50:41.971 --> 00:50:43.681
It's gonna be an immersive experience.
00:50:43.710 --> 00:50:46.110
I mean, I don't like to use the word networking.
00:50:46.141 --> 00:50:49.201
'cause that's gonna naturally happen when you put the right people in the room together.
00:50:49.201 --> 00:50:49.291
Mm-hmm.
00:50:49.530 --> 00:50:49.891
Yes.
00:50:49.891 --> 00:50:50.251
Yeah.
00:50:50.255 --> 00:50:52.530
It's not a networking event, but you're gonna do some of that.
00:50:52.561 --> 00:50:52.981
Um, yeah.
00:50:53.010 --> 00:50:55.710
But it's gonna be a high vibe, high energy.
00:50:55.710 --> 00:50:59.070
Like, just expect to come in, enjoy a good time.
00:50:59.251 --> 00:51:01.891
We're gonna have some live immersive activations.
00:51:02.251 --> 00:51:02.371
Ooh.
00:51:02.431 --> 00:51:02.911
Yeah.
00:51:02.911 --> 00:51:08.070
And then we're gonna have a celebratory moment for our 15, but honestly, it's really a celebration for all of Atlanta.
00:51:08.550 --> 00:51:08.581
Ooh.
00:51:08.581 --> 00:51:08.612
I love that.
00:51:08.612 --> 00:51:12.630
That like, I think everyone in in the room is gonna be somebody.
00:51:12.661 --> 00:51:12.840
Yeah.
00:51:12.840 --> 00:51:13.590
And I mean, anybody.
00:51:13.590 --> 00:51:16.771
Somebody, but you're gonna be somebody who's on your passion on your role.
00:51:16.771 --> 00:51:16.831
Yeah.
00:51:16.831 --> 00:51:17.581
Your, your chase.
00:51:17.581 --> 00:51:19.101
So you're gonna, Connect with the right
00:51:19.101 --> 00:51:19.400
people.
00:51:19.431 --> 00:51:22.731
There's a certain magic too, when you have all those kind of people in the same room.
00:51:22.760 --> 00:51:23.150
Yeah.
00:51:23.210 --> 00:51:24.771
I will have my business cards by then.
00:51:24.771 --> 00:51:25.760
1000%.
00:51:26.900 --> 00:51:27.411
Yeah.
00:51:27.411 --> 00:51:31.101
But yeah, just, um, so that's gonna be on July 12th.
00:51:31.161 --> 00:51:33.760
And leading up to that, we have a teaser.
00:51:33.760 --> 00:51:35.755
So, you know, I like to roll out the red carpet.
00:51:35.755 --> 00:51:35.771
Okay.
00:51:35.800 --> 00:51:37.481
I like to give the people an experience.
00:51:37.481 --> 00:51:38.260
I don't want your money.
00:51:38.260 --> 00:51:39.190
Give the people, I love it.
00:51:39.190 --> 00:51:40.181
I don't just want your money.
00:51:40.181 --> 00:51:42.460
Like I want to create an experience.
00:51:42.460 --> 00:51:44.021
I want it to be worth it for you.
00:51:44.025 --> 00:51:44.215
Mm-hmm.
00:51:44.221 --> 00:51:47.471
I want you to feel even feeling like it was more than worth.
00:51:47.530 --> 00:51:47.951
Ooh.
00:51:47.951 --> 00:51:48.581
More than worth it.
00:51:48.581 --> 00:51:48.731
I love that.
00:51:48.731 --> 00:51:49.090
Right.
00:51:49.391 --> 00:51:51.340
So, um, we're doing a prelude event.
00:51:51.400 --> 00:51:51.820
Okay.
00:51:52.240 --> 00:51:53.411
It's called Heat and Index.
00:51:53.561 --> 00:51:54.280
Oh, cute.
00:51:54.280 --> 00:51:54.701
I love that.
00:51:54.701 --> 00:51:55.721
I love play.
00:51:55.721 --> 00:52:02.471
We got heat index and we got the heat wave, but, um, so this is open to ticket holders, people who've already purchased the tickets, almost like a.
00:52:03.521 --> 00:52:03.880
Incentive.
00:52:04.181 --> 00:52:04.240
Yeah.
00:52:04.300 --> 00:52:08.650
But, you know, just something also special in a moment to get you preen energy.
00:52:08.655 --> 00:52:08.666
Okay.
00:52:09.130 --> 00:52:09.340
Preread.
00:52:09.340 --> 00:52:11.771
Like pre what To expect A little teaser.
00:52:11.891 --> 00:52:12.251
Okay.
00:52:12.251 --> 00:52:12.820
If you may.
00:52:13.030 --> 00:52:15.871
So we're partnering with, antidote Midtown.
00:52:15.900 --> 00:52:16.260
Okay.
00:52:16.260 --> 00:52:20.161
We are also partnering up with Sensational by Future Perfume.
00:52:20.161 --> 00:52:21.090
So they're doing their official launch.
00:52:21.090 --> 00:52:21.630
Oh, nice.
00:52:21.661 --> 00:52:21.960
Yeah.
00:52:22.231 --> 00:52:24.786
So it's going to be, an amazing floor.
00:52:24.786 --> 00:52:29.155
It's gonna be powered by Red Bull and like we're giving people experience like, oh my God.
00:52:29.186 --> 00:52:35.565
You know, and then you also get to shop, our style book and like what to wear to live in literally I was just thinking, what am I gonna wear to this event?
00:52:35.626 --> 00:52:37.485
Everyone is asking me what am I gonna wear?
00:52:37.485 --> 00:52:38.896
I'm like, girl, come to the event.
00:52:38.925 --> 00:52:39.496
Yeah.
00:52:39.496 --> 00:52:41.505
We'll give you a look of like what to piece together.
00:52:41.505 --> 00:52:42.795
You can shop from here.
00:52:42.826 --> 00:52:43.186
Okay.
00:52:43.215 --> 00:52:45.675
So we are doing a shopping event.
00:52:45.945 --> 00:52:46.755
I love this.
00:52:46.755 --> 00:52:46.757
Yeah.
00:52:46.757 --> 00:52:47.206
This is so
00:52:47.206 --> 00:52:49.606
interactive it's like a living event in a way.
00:52:49.681 --> 00:52:50.451
Yeah, yeah,
00:52:50.596 --> 00:52:51.465
yeah, yeah.
00:52:51.516 --> 00:52:56.418
I mean, creating a moment like at the core of the event is what do I want people to be feeling?
00:52:56.418 --> 00:52:59.028
What do I want them to be experiencing doing?
00:52:59.028 --> 00:53:02.449
So it's not just a party, but we gonna party.
00:53:02.478 --> 00:53:03.858
Yes, we gonna party.
00:53:03.889 --> 00:53:04.489
We're gonna Uber there.
00:53:04.489 --> 00:53:07.639
For sure, we're gonna party.
00:53:07.668 --> 00:53:11.603
It's not just like you leaving feeling like, what did I that for?
00:53:11.603 --> 00:53:11.958
Oh, that was cool.
00:53:11.958 --> 00:53:13.728
I just met, I just went to the club.
00:53:13.728 --> 00:53:16.938
Like, you know, it's like, oh, that was nice and I had a good time.
00:53:16.938 --> 00:53:17.389
Yeah.
00:53:17.393 --> 00:53:18.588
And I made that connection.
00:53:19.309 --> 00:53:20.148
That's the big thing.
00:53:20.153 --> 00:53:23.809
And ooh, and, and then, oh my gosh, months later, we'll see what that turns into.
00:53:23.809 --> 00:53:24.079
Right?
00:53:24.079 --> 00:53:24.079
Yeah.
00:53:24.228 --> 00:53:24.289
Yeah.
00:53:24.293 --> 00:53:27.679
But like, it's really just, putting like-minded.
00:53:28.039 --> 00:53:28.639
I love it.
00:53:29.148 --> 00:53:30.648
And I bet it is called the Hot 15.
00:53:30.648 --> 00:53:31.548
Is that what you're dubbing?
00:53:31.548 --> 00:53:33.208
The, the title for the honorees?
00:53:33.228 --> 00:53:33.648
Yes.
00:53:33.679 --> 00:53:33.858
Yeah.
00:53:33.858 --> 00:53:36.309
So this is the inaugural Hot 15.
00:53:36.309 --> 00:53:36.548
Yeah.
00:53:36.548 --> 00:53:37.483
So I was, you know.
00:53:37.943 --> 00:53:39.893
This'll be the next Jezebel's 40, under 40.
00:53:39.893 --> 00:53:42.534
It'll be heat waves Hot 15.
00:53:43.074 --> 00:53:43.554
I love that.
00:53:43.554 --> 00:53:43.728
I love that.
00:53:43.733 --> 00:53:44.423
And I love
00:53:44.423 --> 00:53:45.264
modern Luxury.
00:53:45.264 --> 00:53:46.193
Shout out to Kendra.
00:53:46.760 --> 00:53:50.990
yeah, but that's what we have coming up and I would say Stay tuned.
00:53:51.320 --> 00:53:53.391
I mean, I would love for you to experience it,
00:53:53.391 --> 00:53:56.510
I'll definitely link the ticket link as well, like my post clips and stories.
00:53:56.510 --> 00:54:04.851
But if you're a creative, an entrepreneur or any of what she just like hyped up makes you get excited over you should come.
00:54:04.851 --> 00:54:05.751
It's gonna be a great event.
00:54:05.751 --> 00:54:06.411
I can't wait.
00:54:06.590 --> 00:54:06.771
Yeah.
00:54:06.771 --> 00:54:07.371
I really can't wait.
00:54:07.371 --> 00:54:08.871
I mean, I bought my, I was like, when did tickets supply sales?
00:54:08.871 --> 00:54:08.960
Yes.
00:54:08.960 --> 00:54:09.380
No, Elizabeth
00:54:09.380 --> 00:54:12.260
was the fir I think you were the first one.
00:54:12.260 --> 00:54:12.891
No kidding.
00:54:12.891 --> 00:54:15.710
Like, because of course it was supposed to go out on Friday.
00:54:15.710 --> 00:54:16.186
Right, right.
00:54:16.190 --> 00:54:17.106
And then without Sunday.
00:54:17.751 --> 00:54:20.451
And then you text me on Friday like, ready.
00:54:20.451 --> 00:54:21.320
And I love that.
00:54:21.380 --> 00:54:22.431
I appreciate that.
00:54:22.490 --> 00:54:23.181
I'm a hype girl.
00:54:23.240 --> 00:54:23.690
Yeah.
00:54:23.690 --> 00:54:24.351
I support my people.
00:54:24.501 --> 00:54:24.800
Support
00:54:24.800 --> 00:54:26.150
your friends, seriously.
00:54:26.465 --> 00:54:26.856
Seriously.
00:54:26.856 --> 00:54:27.155
Yeah.
00:54:27.516 --> 00:54:28.715
Uh, I have one quick question.
00:54:28.715 --> 00:54:30.606
Where did the inspiration for this come from?
00:54:30.606 --> 00:54:33.240
So you said you did like a, like a smaller event last quarter mm-hmm.
00:54:33.320 --> 00:54:37.385
And then you're like, we need this bigger, or did you already have this vision?
00:54:38.016 --> 00:54:38.675
Okay.
00:54:38.826 --> 00:54:40.175
So this is where it started.
00:54:40.275 --> 00:54:42.106
I'm always getting inspiration.
00:54:42.166 --> 00:54:42.346
Yeah.
00:54:42.916 --> 00:54:46.576
I got the theme first.
00:54:46.576 --> 00:54:46.606
Okay.
00:54:47.775 --> 00:54:50.925
But I didn't know to what extent what kind of event it would be.
00:54:50.956 --> 00:54:51.376
Yeah.
00:54:51.431 --> 00:54:55.931
I got the theme first and I just kind of put it in the back of my Pinterest board.
00:54:55.931 --> 00:54:57.641
Like, I just kind of started curating it.
00:54:57.972 --> 00:55:03.992
And then I was thinking after that first event, I said, okay, I wanna get into events from an agency perspective.
00:55:03.992 --> 00:55:07.382
So like, I want Black Book Studio to grow into a community.
00:55:07.831 --> 00:55:07.922
Mm-hmm.
00:55:08.161 --> 00:55:11.192
And it really be a cloud of effort of, you know.
00:55:11.972 --> 00:55:18.152
Me having the connections with what my clients may need, being able to refer, build an ecosystem.
00:55:18.181 --> 00:55:18.266
Oh yeah.
00:55:18.271 --> 00:55:18.302
Yeah.
00:55:18.302 --> 00:55:18.632
I love that.
00:55:18.632 --> 00:55:25.771
You know, so like I always tell people like, I am a marketing agency, but I welcome people who do the same thing as me.
00:55:26.552 --> 00:55:26.581
Mm.
00:55:26.581 --> 00:55:27.092
I love that.
00:55:27.097 --> 00:55:27.782
There's there's room
00:55:27.782 --> 00:55:28.262
at the table.
00:55:28.291 --> 00:55:32.322
Yeah, there is, there is and I mean, there's more than enough people.
00:55:33.072 --> 00:55:33.521
Yeah.
00:55:33.612 --> 00:55:34.541
There's more than enough people.
00:55:34.541 --> 00:55:36.132
You can't even grasp it or think about it.
00:55:36.137 --> 00:55:36.146
Yeah.
00:55:36.146 --> 00:55:37.422
So like it's, it is not that.
00:55:37.452 --> 00:55:37.842
So.
00:55:38.115 --> 00:55:41.115
I wanted to build that community effort, like, you know.
00:55:41.121 --> 00:55:41.280
Yeah.
00:55:41.280 --> 00:55:41.282
Yeah.
00:55:41.286 --> 00:55:47.985
And eventually the agency is gonna be, yes, one for services, but it's gonna be one for community where you can learn workshops.
00:55:47.985 --> 00:55:50.295
We invest back into our future marketers.
00:55:50.346 --> 00:55:53.135
And then also space for intentional events.
00:55:53.195 --> 00:55:53.646
I love this.
00:55:53.706 --> 00:55:53.976
Yeah.
00:55:53.976 --> 00:55:55.445
So I didn't wanna, just a party.
00:55:55.596 --> 00:55:56.706
It's very intentional.
00:55:56.766 --> 00:55:57.155
Yeah.
00:55:57.365 --> 00:55:58.655
No, it seems intentional.
00:55:58.715 --> 00:55:59.166
Yeah.
00:55:59.215 --> 00:56:01.076
And it took time for it to develop.
00:56:01.081 --> 00:56:01.311
Yeah.
00:56:01.465 --> 00:56:03.925
Because I was supposed to have an event first quarter
00:56:04.916 --> 00:56:05.846
and it's what, June?
00:56:05.996 --> 00:56:06.505
Yeah.
00:56:06.505 --> 00:56:07.106
I
00:56:07.106 --> 00:56:08.429
mean, I'm excited.
00:56:08.489 --> 00:56:09.298
No, it's gonna be great.
00:56:09.329 --> 00:56:09.688
Yeah.
00:56:09.809 --> 00:56:11.128
But I do need help on what to wear.
00:56:11.188 --> 00:56:11.909
I have no idea.
00:56:11.969 --> 00:56:12.389
Got you.
00:56:12.418 --> 00:56:12.869
I got you.
00:56:12.869 --> 00:56:13.259
That's cool.
00:56:13.259 --> 00:56:13.889
That's coming soon.
00:56:14.159 --> 00:56:14.458
Good.
00:56:14.489 --> 00:56:14.728
Yeah.
00:56:14.969 --> 00:56:15.418
Good.
00:56:15.449 --> 00:56:15.719
Yeah.
00:56:15.958 --> 00:56:17.608
Well, I can't wait to go.
00:56:17.608 --> 00:56:18.809
It's gonna be super exciting.
00:56:18.869 --> 00:56:21.688
We will post all the pictures and we'll post clips leading up to it.
00:56:21.739 --> 00:56:23.869
And shout out to Brooke from Kafi pr.
00:56:24.289 --> 00:56:24.619
Oh God.
00:56:24.619 --> 00:56:27.018
Brooke literally had a whole episode about her.
00:56:27.018 --> 00:56:27.438
Basically.
00:56:27.438 --> 00:56:29.028
I was like, she's my hype queen.
00:56:29.028 --> 00:56:33.108
If I ever have any self-doubt, speed dial, Brooke, I just need you to lift me up for a sec.
00:56:33.798 --> 00:56:34.338
Oh.
00:56:34.398 --> 00:56:35.719
You know, I can get on a tangent.
00:56:35.719 --> 00:56:36.528
Let's stay focused.
00:56:36.528 --> 00:56:39.648
'cause I can go into a whole No, this is Brooke's fan club over here.
00:56:39.889 --> 00:56:40.338
Thousand
00:56:40.338 --> 00:56:40.938
percent.
00:56:40.943 --> 00:56:40.963
Yes.
00:56:41.239 --> 00:56:41.449
Yes.
00:56:41.509 --> 00:56:41.719
I know.
00:56:41.719 --> 00:56:45.018
She is such a, not even just a girl's girl, but she is.
00:56:45.108 --> 00:56:50.809
I mean, she is that, but she is such a hype queen I mean, you're a happy She fought me another level of confidence too.
00:56:50.869 --> 00:56:51.228
Yeah.
00:56:51.233 --> 00:56:51.364
Mm-hmm.
00:56:51.443 --> 00:56:55.398
The way she introduces me, I'm like, I get bashful and I'm like, okay, you know what?
00:56:55.458 --> 00:56:56.268
But you're right.
00:56:56.268 --> 00:56:57.318
I need to own that.
00:56:57.318 --> 00:57:00.139
And it's, she says all the things that you're thinking about yourself.
00:57:00.168 --> 00:57:00.289
Yeah.
00:57:00.289 --> 00:57:07.398
You know, but she says it out loud and there's just something magical about that person who will go ahead and trudge forward with the confidence for you.
00:57:07.398 --> 00:57:07.639
Oh no.
00:57:07.639 --> 00:57:08.449
Yeah, she's special.
00:57:08.974 --> 00:57:09.333
Yeah.
00:57:09.393 --> 00:57:10.114
Oh, oh.
00:57:10.114 --> 00:57:11.554
I love our little community we have going.
00:57:11.554 --> 00:57:12.188
It's so sweet.
00:57:12.304 --> 00:57:13.023
I love it.
00:57:13.353 --> 00:57:18.693
Well, like I said, we'll link heatwave, tickets, uh, Uur l in the show notes and in all the clips.
00:57:18.693 --> 00:57:31.193
But for everyone listening, they should follow you because not only is your content fire, but I mean, it's you and you, your brand, I mean, from this whole story and this episode, it started off as a little, little lady who thought she'd be an eye doctor.
00:57:31.224 --> 00:57:31.344
Yes.
00:57:31.344 --> 00:57:31.853
And now look
00:57:31.869 --> 00:57:32.108
at her.
00:57:32.648 --> 00:57:32.869
Yes.
00:57:33.023 --> 00:57:33.923
But you should follow her.
00:57:33.923 --> 00:57:34.974
So where can everyone follow you?
00:57:35.153 --> 00:57:40.643
So, at re REAL, boss Lady, and just the letter.
00:57:40.643 --> 00:57:41.034
K.
00:57:41.213 --> 00:57:41.304
Mm-hmm.
00:57:41.753 --> 00:57:42.414
Real boss lady.
00:57:42.414 --> 00:57:42.773
K.
00:57:43.253 --> 00:57:44.003
I'll make sure I link that.
00:57:44.003 --> 00:57:44.693
The show notes too.
00:57:44.693 --> 00:57:47.693
But yeah, thank you so much for coming on the in-between.
00:57:47.724 --> 00:57:47.903
Thank you.
00:57:48.143 --> 00:57:50.449
Um, and just, uh, I know how, let's hug and then we toast.
00:57:50.449 --> 00:57:50.568
Yeah.
00:57:50.568 --> 00:57:50.768
Hug
00:57:50.949 --> 00:57:51.168
too.
00:57:52.134 --> 00:57:54.233
Toast are rose.
00:57:56.094 --> 00:57:56.213
I know.
00:57:56.213 --> 00:58:02.813
It's like kinda awkward with the mic, like, cheers man.
00:58:03.563 --> 00:58:03.773
God.
00:58:03.954 --> 00:58:04.284
So good.
00:58:05.318 --> 00:58:05.648
Yeah.
00:58:06.728 --> 00:58:07.389
Well anyways.
00:58:07.389 --> 00:58:07.659
Wow.
00:58:07.659 --> 00:58:08.199
Here we go.
00:58:08.289 --> 00:58:09.039
We made it.
00:58:09.099 --> 00:58:09.639
We made it.
00:58:09.639 --> 00:58:12.849
But thank you everyone and uh, we'll see you at heatwave.
00:58:12.909 --> 00:58:13.688
Yes, we will.
00:58:13.688 --> 00:58:14.619
July 12th.
00:58:14.708 --> 00:58:15.338
July 12th.
00:58:15.338 --> 00:58:16.389
It's gonna be amazing.
00:58:16.898 --> 00:58:17.228
Yeah.
00:58:17.498 --> 00:58:17.938
Thanks girl.
00:58:19.009 --> 00:58:24.905
you can follow me on Instagram at In Between Pod and my personal e bii underscore TikTok and YouTube at the in-Between podcast.
00:58:25.085 --> 00:58:31.416
And if you're enjoying the show, I would love for you to share it with a friend, share it with a colleague, family member, whomever, and leave me a five star rating.
00:58:31.445 --> 00:58:32.556
Yes, I did say a five star.
00:58:32.556 --> 00:58:34.925
'cause your girl knows what she's about.
00:58:35.146 --> 00:58:37.215
But I appreciate you, I love you.
00:58:37.266 --> 00:58:39.275
And I will see you on the next in between.
00:58:39.675 --> 00:58:40.335
I'm Elizabeth.
00:58:40.335 --> 00:58:40.396
Bye.