ABOUT THIS EPISODE
For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].
In this episode, we talked about:
- Creating content for the Sales Tech community
- Building no-buzzwords and no-fluff content
- LinkedIn Marketing tactics to succeed in organic and paid
- Leveraging Twitter to promote long-form content to a B2B audience
- The journalist and poet within all marketers
- Copywriting: the tactics & practice you need to get better at it.
Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out: https://medium.com/hack-slash-media
Follow Kate on IG: @straightupkate
English
United States
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