ABOUT THIS EPISODE
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What if you could find more sales opportunities without creating a new product, finding a whole new audience or running another promotion?
In this episode of The Greener Gifting Gang, Eve from Giftwrapped by Eve explores how looking at your existing products as gifts can help product makers, handmade businesses and product sellers discover new ways to market and sell what they already have.
Your product doesn't have to change. The reason someone buys it can change.
A candle might be bought as a birthday gift, a thank-you present or a housewarming gift. Jewellery could be marketed for a milestone, anniversary or friendship. A book could become a thoughtful retirement, teacher or new-home gift.
The product stays the same, but suddenly there are more occasions, more reasons to buy and more opportunities to put it in front of potential customers.
In this episode, Eve explores:
- Why product businesses can overlook the gifting potential of products they already sell
- How to identify who might buy your product as a gift
- How different gifting occasions can create new sales opportunities
- Why you don't necessarily need a new product to create another reason for someone to buy
- How selling products as gifts can encourage repeat purchases and recommendations
- Three simple questions you can ask about any product in your range
- How to start finding gifting opportunities throughout the year, rather than only at Christmas
If this episode has you looking at your products differently, join Eve for the free Unwrap the Potential Challenge: Your Product as a Gift.
This three-day challenge is for product makers and sellers who want to find more opportunities to sell the products they already have as gifts.
Over the three days you'll:
- Identify which of your existing products people could buy as gifts
- Find gifting occasions that fit your products
- Choose one opportunity and work out how you could package and promote it
This isn't a challenge about learning how to wrap presents (although Eve will show you how to make a gift box look good). It's about using gifting as a marketing strategy for your product business.
If you want the opportunity to be considered for inclusion in Eve's Autumn Gift Guide, you need to register for the challenge by email and complete all three challenge tasks.
Register for the challenge at
https://www.giftwrappedbyeve.com/challenge
- Don't forget to follow the show, leave a review, or share this episode with a friend who would find it useful.
- Join in my free challenge for product makers and sellers w/c 21st September Unwrap the Potential: Your Product as a Gift
- Follow Giftwrapped by Eve on Instagram
- Join our Giftwrapped by Eve - Support for Product Makers and Sellers Facebook community
