ABOUT THIS EPISODE
Guest
Rishabh Jain
Co-Founder & CEO @ FERMÀT [@fermatcommerce]
On LinkedIn | https://www.linkedin.com/in/rishabhmjain/
On Twitter | https://twitter.com/rishabhmjain
Host
Brendon Rod
On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/brendon-rod
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Episode Introduction
“If you're unable to get your customer to articulate the value the way that you believe it should be articulated, you're definitely doing something wrong.”
Rishabh is the co-founder & CEO of Fermat Commerce, a distributed commerce platform built to enable creators to embed brand direct shopping experiences on their own sites.
Prior to that he was an executive at LiveRamp (NYSE:RAMP)
Before LiveRamp he co-founded 2 startups, one in solar energy, and the other in laboratory data sharing.
He graduated Summa Cum Laude from UPenn with degrees from Wharton and the Engineering school, a Masters in Physics from Imperial College London, and a PhD in Materials Science from MIT.
Key topics:
1. The product must do what its supposed to do
2. Make sure that the customer can measure & articulate the value
3. The customer can easily sign up
4. The customer should easily be able to use it
5. Customers can easily prove it's working to stakeholders
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