Signal vs. Noise: Finding Focus in a Chaotic World

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Right, you're like that buzzer ain't rang, that game ain't over with, so keep going.
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I have thrived in that chaos.
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How could this be happening?
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Did any of you guys pay attention to anything I said?
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Like get arrested, guess, until they get the message.
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Welcome back to the reckless ceo podcast, where we keep it real raw and reckless about business and life.
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They ain't really gotten the sauce and I ain't got.
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You know what I mean it's like.
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Here is your host, the reckless ceo himself, michael mcgovern.
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Welcome back to the reckless ceo podcast.
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I'm excited for today's message.
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It's a little mix-up.
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I feel like I have a good personal experience story to tell.
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First off, it's been what an amazing day it's been.
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My brother just recently had his second baby tonight.
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Her name is Liberty.
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That was an amazing experience.
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You know, I think we all go so fast and we're always looking for you know what's ahead and what's coming up next and you know when you're sitting there holding a you know, a newborn baby.
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You know it's almost like everything else kind of goes away.
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Right.
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It brings you back to what's the important things in life.
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You know, as you might say, because I think business is important and making money is important, but, you know, family and connection is one of those things that you know, no matter how far we want to go, it's something that's always going to be important to slow down and take advantage of when you can.
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So congratulations to him.
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Other big news this week I released my first published book, and so if you are interested in checking that out, go over to Amazon.
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It's on homeowner wealth is the name of the book, and really this has been something that took, you know, it took me a little bit of time.
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Um, you know, I've I've wrote a few other books that I uh never really did anything with or kind of took them to the finish line.
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Uh, you know, I think that there's a lot of judgment that you have to be aware of, right?
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Um, you know, and whether anyone cares or doesn't care, I think, as humans, you know putting your words and thoughts out there for others to read and go through.
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You know, there's something a little bit a little scary to that, you know, and then I try to like, look at myself and say, well, like, have I ever read a book and thought to myself, like, who is this guy?
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Right?
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No, I don't know that I've ever thought that.
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And so often those thoughts we have are just thoughts and fears that we keep up in our head and nine times out of 10, they are not as bad as you may think that they would be.
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So, yeah, so if you want to check that out Homeowner Wealth on Amazon, if you're going to leave me a review, that would be great.
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You can get it on hardback or and or audible.
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So it's on our Kindle.
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Sorry, not audible.
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Not audible yet, that'll be next, but yeah, so that was an exciting thing and really kind of I don't want to sell here on my, on my podcast, but really what homeowner wealth is is when I look at the roofing industry.
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Really, what homeowner wealth is is when I look at the roofing industry, home service industry right, it's very transactional.
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Right, it's very wild, wild west.
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It's very, it's very like, especially in the insurance game.
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You know it's about closing deals, right, it's a lot of quantity game.
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And for me personally you know I came from the real estate side Before I got into roofing, I was flipping houses and learning how to find an off-market, distressed property, buying it at a value and then increasing the value to add equity and to eventually sell the home for more money than you bought it for.
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When I got into roofing I was, I've tried to kind of push that message and you know to, to sit down and explain that to homeowners that you know the value of, you know what the roof can do right, not just to look at it as a transaction or a cost.
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Right, it can be in the right light.
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To me it's an investment because you know the roof itself may not be the main thing, but the roof is going to give you the opportunity to create, in, you know, a capital event with your home.
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Right, you're going to be able to, with buying a roof, use financing to buy the roof so you can stretch that out over 15 years.
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Then you can go and take that same loan and you can get siding done, you can get gutters done.
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And now all of a sudden excuse me now all of a sudden, a $50,000 investment has ROI 10,000.
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And then, if you look at an insurance side, even on that end, you can then take that same insurance check, keep the money, use the financing to get the new roof.
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And now you put some money in your pocket.
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And so really, this book is my way of not so much of the value of what I want to put out there to the marketplace.
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I'm like this is the end all book.
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Really, for me, it's an opportunity to educate homeowners on.
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You know, it's kind of like creating those ideal clients In any business.
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Our goal is not to just sell to the 3%.
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In any sale or anything you're selling, there's always going to be out of 100% of people, there's always going to be 3% of those people that are ready to buy.
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Right now you knock on their door.
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They've had this conversation in their head before.
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They already want it and they're in.
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They don't need much more.
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But then you get the 97% that needs more information.
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They need to know more about you, your product, why they need it, all of these different things.
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And so for me, by creating this book really becomes the leverage of educating people on this thing.
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You also get a credibility piece to it.
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You know, even if it's not a good book, just saying that you got a book is something that does add authority and credibility.
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And so if you're listening to this and you are, you know, whatever market you're in, right, think about your ideal client.
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What is the thing that you know you would like to tell them and write a book on it, and it's super easy.
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You can publish it on Amazon.
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There's a lot of really, really easy ways to get through it, and if that's something that you listen to, or you listen to this, and you think that sounds interesting and you'd like to know a little more, I'd be more than happy to help you out.
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But so let's get into today.
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First off, I am recording this podcast while sitting in my basement.
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It's about 10 o'clock at night, almost.
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I'm sharing this all with you because I don't want to be shooting this podcast right now.
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I didn't want to.
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I'm tired.
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It's been a long week tired.
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It's been a long week.
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But like, I want to share with you today.
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They say that life is a reflection or correlation to the choices that you make.
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I think that's true, but I think it's also the commitments as well, maybe even more so.
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Show me the commitments as well, maybe even more so.
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As I say, show me, show me your choices and I'll show you where you're at.
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Show me your commitments and I'll show you where you're going.
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Commitments are those things that get you to the next level.
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The choices get you through it.
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Last week, I shared a little bit on the podcast as well, that a mentor of mine came in and spoke to the team, shared with him some just incredible wisdom.
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It kind of took you through some of that.
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If you didn't listen to that, you didn't, you know.
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Listen to that last week.
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Definitely check it out.
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It's probably one of my more favorite podcasts that I've done.
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I just really felt good that day getting things off your chest right.
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That's why I love this.
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That's why I love this podcast is it's an opportunity for me to you know, share and maybe connect with some people, but, as well as you know, it's a good opportunity for me as well.
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So last week, ryan shared about these three daily commitments.
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He's like you know every.
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He's like the most successful people that I've ever met.
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They have this thing of three.
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You know three daily commitments.
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You know three commitments that are just like I'm going to get these done today, come hell or high water, I'm going to.
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I'm going to do this.
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And then this week I listened to a podcast and kevin o'leary from shark tank mr wonderful, he's on there and he's talking about this, this idea of these commitments.
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He said that the greatest entrepreneurs that he has ever met had an ability to separate signal from noise.
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Right, noise is all the things that keep you from doing the thing you need to get done.
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The noise, the signal, is being able to attack everything.
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That is actually the focal, the focus points.
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Right, that that signal is like can't?
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The higher that signal can be, where you know exactly what you need to be doing, you can actually get those things done and you can stick to it and you don't allow the noise to affect you, you will be more successful.
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Right, he talks about Steve Jobs and he's like you know, steve Jobs was 80% signal 80% of the time.
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He was on point, unlocked in 20%.
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Maybe the noise got to him.
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Right, he would have to recalibrate.
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He said Elon Musk, 100% signal and you can tell he's not very social.
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You know very, very awkward in the way of doing some things and the way that he shows up and the stuff that he's.
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You know the way that just, he is as a person.
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So you can tell that he's wired for this like all signal all the time.
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And so I thought it was very like serendipitous that I haven't listened to Ryan and then this week, you know, I've been hyper-focused on that.
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You know I, every day, I wrote down my my three commitments that I'm going to get done for the next day and a few other things.
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I'll share that as we wrap up tonight.
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I'm kind of going to give you a few things to kind to help you with this process.
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Every day this week I put my three in In the morning or at night.
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When I wrap up the day in the morning, review them, make sure that they're my focus points for that following day.
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I'm not going to lie.
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There's been a couple days where I didn't get those things done.
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Maybe I thought I had more time, didn't give things enough time, but regardless, I was pretty on it all week and I even was on my team.
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I coached some of them on Friday and got back into this stuff today and said, yeah, you know how important it is.
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You need to be doing it.
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It's helping me already.
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Make sure we're doing this thing, guys, and as a leader, we have to be that example.
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As a leader, we have to push those things that we know is going to make people successful.
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We also have to do them.
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Or it doesn't hit the same and even if they don't know that, you know it.
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Subconsciously, you know that if you are telling people or you're setting a standard and you're not meeting that standard yourself, you know.
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And so I wanted to shoot this on Friday didn't get to it.
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I wanted to shoot this on Saturday didn't get to it.
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Worked both days, didn't find the time.
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Today came, told myself I'm going to get over to the office and shoot this today.
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I didn't do it, didn't have time.
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Baby came, leah got home and so I just.
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Next thing, you know, it's 9 o'clock at night.
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I'm wrapping up for the day, I get a text from Reese and he's like hey, man, what podcast are we putting out tomorrow?
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I'm like gosh, can we find an old one?
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Or let's find some that I'm featured on and let's just drop those so we can just keep the consistency going.
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Well, we were unable to do that this evening.
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So I'm getting wrapped up for my day and we get back from the hospital, I sit down and I'm like I got to shoot this podcast, because if I don't shoot this podcast tonight, what example is that setting for myself going into the week?
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See, that's what we don't understand.
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Is that as much as it's about these commitments that we make, it's just about fulfilling the things you say you're going to do, whether you do them great, whether you just get them done.
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Too often we look at these commitments and these things of like.
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They have to be life altering.
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You know, they've always got to be the three biggest thing that you're going to get done every day, and we hold ourselves to this standard of perfection that can never be met.
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So then what happens?
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We set this super high bar, we jump all in, doesn't happen, we kick ourselves and then we go back into that pattern again.
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When you know the thing that you say that you should do, that when you don't do it it does affect you, right?
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What is it?
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There's a writer, ryan Holiday has a book.
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He says the obstacle is the way and I'm not sitting here saying, you know, run in and to find all the hard shit and run into it.
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No, sometimes the obstacle might just be that daily commitment, that daily commitment.
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So when you're making these commitments, understand that these daily commitments, the daily doing of the things that you say you're going to do, again, they don't have to be perfect, they just have to be done.
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These daily commitments are like bank deposits.
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It's these deposits that you're putting in.
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A dollar, a commitment here, a commitment there, right?
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We look at the Steve Jobs or the Elon Musks and you hear people talk about how focused they are and how just great they are just knowing what they got to do and doing it.
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That's the less than 0.5%.
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And do you even want that?
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Right?
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We compare ourselves a lot of times to the lives of these people that are doing more than us, but do we even want what they have?
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We might want the result of all the things, but I don't know that we'd want the life.
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So you're comparing yourself to people who are setting a standard of the type of way an individual lives, or who they are, and of somebody that you wouldn't even actually trade spots with.
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Maybe you would try it for a day, but there's a reason that you're where you're at and I'm where I'm at and they're where they are.
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So understand that these daily commitments are the things that are going to get you to achieving these higher things daily.
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So when we're setting these, same for me, right?
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You have a daily and a weekly commitment, right?
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So every week, I want to put a podcast out on Monday, and I could have not done it tonight.
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I could have went in the morning, shot something in the morning, put something out tomorrow, release it on Tuesday.
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I was still gutting it out.
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It probably would have been better than nothing.
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But what kind of resiliency does it build in these little moments?
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I was coaching our team on Friday and gut into this same thing.
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It's been a challenging season.
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There's been a lot of changes, a lot of things, and I'm doing things that I don't want to be doing.
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I'm doing things that I thought I wouldn't have to do again, and there's this part of me that wants to be a victim and sit back and dwell on it.
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There's a part of me that also knows, by doing that that would put me in a different, worse position, definitely in a place I don't want to be in.
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There's the other part of the side of me that's saying just do it, just get it through, get it done, do those things.
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And then there's this little dark energy side of me I think Kobe and Tim Grover talk about it right the Mamba mentality.
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There's this little piece of me that doesn't come out all the time, stays in the shadows, worries about judgment, and not so much judgment, but just judgment of knowing the, the capabilities of what that individual has and and keeps locked up because it's a different version, it's a different mode and you can't you can't overuse that mode.
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Sometimes it's like if you're there all the time, it's too much, you burn to the ground.
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But if you're never there, I don't know that you ever get ahead.
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What I compare this to is that when I was playing hockey and you start the year out and you're fresh, right and you feel good, and as the year goes on, you're getting banged up, you're getting beat up, you got these injuries.
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Then playoffs come and you're playing and practicing, and playing and practicing, and traveling, and you're exhausted and you're tired.
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But there's like that dark energy that meant that mamba mentality starts to creep up Right Just when you're exhausted, just when you've got nothing left.
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There's nothing left in the tank, but there is, there's that little part of you that's like I like the pain, I need the pain.
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I can look at my life and see that I haven't been through this pain in a while.
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And it's not the suffering type of pain, it's the pain that you lean into, the pain that reminds you of who you are, reminds you of what you're capable of.
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So we put that away sometimes because we can't have it out.
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But there are times in life when the only way is through the obstacle.
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The only way is flipping that switch to that version, because that version doesn't lose.
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That version keeps his commitments.
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That version might not get along as well with people Spouses, close friends, employees, sometimes Partners, whatever it is but you also have those people that respect it and know when that version needs to come out.
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That's what these commitments become.
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What they do is they're these deposits, and these deposits will compound and they create this thing called momentum.
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And they create this thing called momentum.
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And now you've got commitments that are compounding and building momentum and it only takes one day of I'll get to it tomorrow to kill all the momentum.
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But it also takes one day of doing that thing that was hard, that you didn't want to do, of 10Xing the momentum.
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And when you can flip your mindset to I want to do this.
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It's hard when there's something.
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It's like getting in the ice bath and you know you get through it and you're like man.
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You always feel better on the other side, like hockey.
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I'm hurt, I got half a broken leg, but I like I would want nothing more to get back on the ice that next shift and just go as hard as you can until you nearly black out, because it's that Jordan Peterson talks about.
00:20:55.930 --> 00:21:02.459
He says you know, the most dangerous guy in the room isn't the guy that you know is crazy.
00:21:02.459 --> 00:21:18.759
The most dangerous guy in the room is the guy that is crazy but can contain it, is an animal but can hide that and be calm and be a safe place and control what's inside.
00:21:18.759 --> 00:21:21.939
But have that mode.
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So if you're going through some shit, take it on the chin.
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Get through it.
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It will make you better.
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And when you're making commitments daily, don't shoot for the fences.
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Get wins right.
00:21:41.637 --> 00:21:43.537
Success swings singles.
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It's about wins over time, not home runs.
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The home runs will come with the reps and the momentum and all these things happen.
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Next thing you know you're hitting the home runs and you're able to focus 100% on the most important things every day and knocking them out.
00:21:59.038 --> 00:22:11.306
But until you get there, you got to build the muscle, the consistency muscle, the commitment muscle, the doing of the thing that you said you were going to do muscle, the showing up for yourself.
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When you do that, you will achieve those things every time.
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Before I leave you tonight, I want to go over the practice that I've been doing a way that you can apply this to your life if it suits you.
00:22:29.365 --> 00:22:34.798
So I call it the three F's.
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Your first three are your focus.
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What are the three things that you're going to focus on tomorrow?
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There's three big movements and guess what?
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Maybe it's just getting to the gym on time, maybe it's making somebody smile, but it's being intentional about those three things that you can achieve.
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But they're going to make you achieve them.
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Then you go over, then it's the three.
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Then the next F is fix the three things you would have fixed today.
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Don't get into the why.
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Don't try to fix it, don't try to solve it, don't spend energy and capacity on it.
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Just the three things.
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And the third is feel.
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What are three things you felt today, Three things you're grateful for.
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So it's the three F's Focus, fix, feel Reckless, ceo out.