WEBVTT
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00:00:06.253Right, you're like that buzzer ain't rang, that game ain't over with, so keep going.
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00:00:12.689I have thrived in that chaos.
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00:00:18.544How could this be happening?
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00:00:20.849Did any of you guys pay attention to anything I said?
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00:00:24.015Like get arrested, guess, until they get the message.
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00:00:32.475Welcome back to the reckless ceo podcast, where we keep it real raw and reckless about business and life.
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00:00:34.801They ain't really gotten the sauce and I ain't got.
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00:00:36.104You know what I mean it's like.
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00:00:41.624Here is your host, the reckless ceo himself, michael mcgovern.
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00:00:44.728Welcome back to the recklessckless CEO Podcast.
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00:00:48.014Man, it's been some time.
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00:01:09.540I got a lot of things I'm going to share today, a lot of things I'm excited to talk about, catch up on and just kind of really dive into the absence, the absence right and where.
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00:01:12.206You know where I have been in my entrepreneurial journey and in life, as you will.
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00:01:19.162You know I would say that over the past, I want to say six, let's say the last 12 months.
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00:01:34.745You know, if I go back and look at where I'm at today and you know where things have gone over the last few months, you know I'd say the last year has been, you know, one of the one of the most difficult years for me, and I don't know.
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00:01:41.509You know I've been trying to kind of piece it together and say you know why, why has it been difficult?
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00:01:42.680What has made it difficult?
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00:01:49.310You know, one of the things that I kind of start out with is that I think so much of it has been expectations.
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00:02:01.043Right, you have an expectation of how things are going to go, or how things are going to turn out, or how they should turn out in your own mind, right?
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00:02:18.883And you know, when I was coming off the end of last season, coming in, you know, to this year, you know big plans, you know had a few people that had been on the team for a few years, you know, really excited about where the team was going and where we were going and what the future looked like.
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00:02:19.564And it was bright.
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00:02:33.054Right, I had this expectation that we were going to come in and you know we were going to double revenue and we were just going to dominate the niche and we were just going to have this team of warriors and just take over the marketplace.
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00:02:38.729That's the vision that I had and I looked around and I didn't see why that wouldn't happen.
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00:02:53.675But then, as season goes on and things change, I had a couple people that I had moved around in positions and things didn't work out the way that I had hoped they will.
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00:02:58.671And I can look back now and say, man, I saw it coming, I should have known it.
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00:03:02.562But I think that ignorance is bliss as well, right?
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00:03:19.856We, you know, a lot of times we see things or we know that we should say something about a thing and we don't, and we avoid it because we know in the back of our mind, if I have this hard conversation, if I do this thing, that the outcome might not be what I hope for.
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00:03:25.010And so I think maybe we hesitate, we hold off, we let things evolve and see where they go.
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00:03:37.806And for me, I'm not a confrontational guy, I'm not a, it's just not who I am right, I would much rather avoid it most times, and that doesn't get you.
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00:03:56.961I think that there's a time to avoid and there's a time to face things head on, and I think that's been one of my biggest lessons over the past year is just, you know, being honest and being open and just being, you know, brutal with the truth sometimes and then having that radical candor, because what happens is, you know, in the moment.
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00:04:02.663It might be uncomfortable, but I think it actually saves a lot of time, a lot of energy.
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00:04:10.728You know a lot of things and so you know I'll get into all of that, but before that I want to talk about, you know, the last.
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00:04:18.593You know, I had the Reckless CEO podcast and you know, and it kind of really was like the thing that I would say got me.
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00:04:24.309You know, I don't want to say like the podcast got me momentum, but when I look around it was like that the podcast itself was.
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00:04:30.485You know, it brought a lot of people into my circle and I was able to connect with a lot of different leaders and interview people.
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00:04:32.269And you know all of this thing.
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00:05:17.230And you know, and for those of you that don't know, with the podcast I had a partnership with a media company and you know that kind of you know didn't go as planned and there were just some losses that were taken there, whether through financially and relationships and things, and so as that ended, I kind of transitioned and obviously the roofing company has expanded and grown and so that has taken a lot of my energy and I would say again over this past year that I've almost been because of the things that have happened, I felt that I was kind of trying to run away from that right, run away from this, this, the reckless CEO, and what does that even mean Right?
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00:05:26.646And you know, I think we have to be careful with you know who we take advice from, or how we, or how we take their advice Right.
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00:05:44.120A lot of times, if you have somebody that is an important person in your life and they advise you on something or have an opinion, a lot of times at least for me, when I see somebody doing the things that I want to be doing and they give me advice, a lot of times I'll look at my own life and question am I doing the right thing?
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00:05:46.747Would they have done this and is this the right move?
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00:05:57.786And we start to kind of allow other people's opinions to shift and maybe change us sometimes and I think that's probably natural, you know, and sometimes it's a good thing.
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00:06:03.607But what I have found, that over the last 12 months, that it has not been a good thing for me.
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00:06:21.406You know, I let people kind of guide the direction for me and you know, and we all want, we all need that right, you're better off to learn from you know other people's experiences and the struggles and the problems that they have had than learning from your own.
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00:06:31.588You know, I can agree to that, but I also think that you have to take it with a grain of salt because you are, you right, you're the only one that is you.
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00:06:36.812You're the only one that has your skill sets and your abilities and your vision and your.
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00:06:40.651You know just the things that you bring to this universe.
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00:06:59.148And I think that you know taking advice from people is powerful, but it's also understanding that you know they're not you, and so the way that they do things, the way that they see things, is going to be different, and so you have to be able to listen and, you know, embody it, but also make sure you stay true to who you are.
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00:07:05.091And I would say you know the last year, you know I have tried to put different podcasts together.
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00:07:12.533You know I have tried to come up with new things, and you know not to record this because there's things that had happened.
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00:07:15.247And you know I had a mentor tell me like man, I don't really think that.
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00:07:16.872You know you're reckless man.
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00:07:19.189Like that doesn't, you know, doesn't suit you anymore.
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00:07:27.249And you know I took that and was like man, maybe he's right, right, maybe, maybe, maybe he's.
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00:07:27.569You know that.
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00:07:29.396You know I took it almost too to heart, right, cause I'm thinking like man.
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00:07:29.959I want to try to.
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00:07:36.281You know the roofing company and I'm, you know, my focus is on that, and I want to be selling to affluent homeowners.
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00:07:40.565And what are the homeowners going to think if they hear about a reckless CEO podcast?
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00:07:47.995And are they going to think I'm just, you know, off my rails and you know, maybe they won't buy from me and and so you know all of these things.
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00:07:56.781And so I started to try to like get away from that and I started to like try to be further ahead than where I was or where I am right, where I'm like man.
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00:07:59.324Maybe I can, you know, come up with a podcast.
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00:08:06.095It's like around ascension and evolution, because it's going to be about where I'm going and, you know, in this different direction.
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00:08:11.444For me and I'm not this guy who I was, and you know reckless, got me to here, but it's not going to get me to there.
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00:08:17.264And you know, you hear all these things that in order to change and grow, you know what got you here won't get you there.
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00:08:25.815And so you start to look at your life and say, you know, is that 80% of me that I have to change in order to be focused on that 20% that's going to grow me.
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00:08:28.807Who do I have to become?
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00:08:33.349And I'm sharing all this and using the podcast as a reference.
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00:08:50.506But it's true, right, you do have to change, you do have to grow and you do have to evolve, but I think there's certain things about us that make us who we are, and that you have to be able to know what to change and know what to evolve and what to keep.
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00:09:10.830You know, I had a conversation with our team yesterday and we're going through a book club and we basically picked a book that we're reading and we're going to be discussing it with the leadership team on a weekly basis, and the book we chose is Extreme Ownership by Jocko.
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00:09:18.822And so you know, we get there yesterday and we're listening to it and every part of me is like man, I take extreme ownership, I don't.
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00:09:22.306This is, I don't need this, I'm not going to learn anything from this, I'm doing this for them.
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00:09:31.736But we get into it and you know, we're a chapter in and he's talking about you know all of these different things and where you need to take ownership and where you need to do this and where you need to do that.
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00:09:35.203And you know I'm just writing notes down as we go and we wrap up the book.
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00:09:39.969And you know I'm sitting there and I'm, and all these, all the leaders, are talking, man, I could be better there.
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00:09:52.089You know we're not doing this, we're not doing that, and I'm, you know, listening and thinking the whole time and it really hits me and it's like man, like it is all your fault.
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00:09:56.529Right, the where we're at right now is all your fault.
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00:09:59.607Where we're not at is all your fault.
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00:10:00.309And why?
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00:10:09.581Because I wanted to be further than I was, and I think we all probably experienced this at some point.
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00:10:15.140Right, you want to get to that next level, but sometimes you're not ready for that next level.
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00:10:20.881Sometimes you've got to be better at the level you're at before you can even move forward.
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00:10:26.541Right, you know I would listen to books and, again, mentors and all these things.
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00:10:28.245And it's like man, meetings are pointless.
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00:10:37.024You can't have meetings and you know you, you know it's just sitting around wasting time and you got to be hyper-focused on the things that are going to create you the most leverage.
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00:10:47.453And you know there's all of these just inputs, and I think that you know, the the the higher you climb and the more that you achieve, the more opportunities there are.
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00:10:50.109They're more, you know, your skill sets become better.
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00:11:05.600So there's all of these different things that you can start to get into and I've realized that, like, in order to be great at anything, you have to say no to so many things and you have to focus, like hyper focus, and you have to really understand, like what you're best at Right, like hyper focus, and you have to really understand, like what you're best at Right.
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00:11:15.912I have, you know, wanted our company to be at a hundred million and doing all this scale and, and you know, and so I started trying to put myself in a place that I wasn't ready for.
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00:11:26.143You know, when I look back at the company, I see that, like where we're struggling at, you know, we're struggling at the things that I'm actually best at right.
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00:11:32.644The other night I'm sitting with, I was sitting with Leah and you know, and again, it's been a hard year.
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00:11:47.448It's been, you know, I don't want to say it's been a bad year, right, and what is bad right, I think that you know, a lot of times, we allow a bad moment to become a bad day, to become a bad week, to become a bad month, to become a bad year.
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00:11:57.673Right, bad is just what it is in that moment and most of the time, bad is just because the expectations that you had didn't get met.
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00:12:19.363Therefore, because you're so focused on the future that you're thinking about all of these things and you're actually missing the moments that are happening in front of you right now, right, when I look at the company right now, you know I, when I was sitting with Leah last night or the other night, um, you know, I told her I'm like man, I'm, I'm, I'm having this like identity crisis.
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00:12:40.721You know, when I look at where I was two years ago when I started the business and I had all these you know guys that were, you know this culture guys, and like athletes and military, and, like you know, I felt like a great leader and I was like bringing us together and, you know, people knew who we were and we had a feel and we had a look and it was like man.
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00:12:42.864I will, if you ask me, what is something you're good at?
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00:13:04.890I said man, I'm good at culture and leadership, and I look at where we're at right now and it's that's our biggest weakness, right, the biggest weakness we have right now is the close knit to culture, the leadership, right, all of the things that I'm actually thought that I was best at, and so I sort of questioned myself saying like damn, am I even, am I even good at these things anymore?
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00:13:05.451Am I even?
00:13:05.451 -->
00:13:06.600Was I ever good at it?
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00:13:13.630Right, was I just good at leading in good times versus being able to lead in struggles and bad times?
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00:13:15.394Right?
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00:13:19.024And so it's the lens that we look through and and and you know, can you reframe it?
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00:13:29.513I look at where I thought this season was going to be and where we're at and you know, and to me it's like it's a disappointment, right, I'm frustrated.
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00:13:32.346I'm irritated, I'm mad at everybody else, but I'm not.
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00:13:33.690I'm not looking at myself.
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00:13:43.251You know, and I talked about in the beginning, you know, I tried to be further ahead, trying to be someone you're not trying to, you know, change the brand and change who I am.
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00:13:46.576Because of why, right?
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00:13:53.923Right, we got to slow down and be present and be in the moment and realize that.
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00:14:08.746You know, you've got to get really good at being you, not trying to be somebody else, not trying to be a $100 million CEO when you're a $10 million CEO or a $5 million CEO or a $1 million CEO, right.
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00:14:17.880Until you can build the systems and the processes and the structures to know that you can do this thing at an elite level, don't try to get to that next level, right?
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00:14:22.679I stopped making content, really because in my mind I'm like man, I don't want to be the face.
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00:14:25.042I want to help to build other people up.
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00:14:26.243I want to empower them.
00:14:26.243 -->
00:14:27.624I want them to be the face.
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00:14:29.044I don't want it to be all about me.
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00:14:36.168It's not the mic show, but I realized that it was like that was the thing that actually attracted the people, right?
00:14:36.490 -->
00:14:39.971I think that we we underestimate our ability and our skill.
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00:14:43.674Sets to the things that actually become, that have become, that come easy to us.
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00:15:07.373Right, there are things that you and I do that we are really good at that don't take a lot of energy and effort and a lot of times we don't do those things because we think that they're not valuable, because they don't take a lot of our capacity, we think that things have to be taxing and difficult and a struggle to get through in order for it to be impactful.
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00:15:08.254And it's not the truth.
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00:15:16.972I find my flow state when I'm leading and coaching and doing this, and so why would I want to not do that?
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00:15:23.480Well, because I have mentors telling me that that's not what the people at the highest level are doing.
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00:15:28.529They're not spending their time making content, and why would I even listen to that?
00:15:28.529 -->
00:15:40.972I mean, their opinion is valuable and I'm sure it's true, maybe for them, but I'm not them, you're not me, you're you and I'm me Right.
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00:15:41.642And so what is it?
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00:15:46.131The things that get you excited and make you happy and realizing that you have to do those things.
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00:15:53.285Again, I've tried to change the podcast name and evolve and do this and not be shooting because of why?
00:15:53.285 -->
00:15:57.605Because someone told me that that wasn't the thing that I should be doing.
00:15:57.605 -->
00:16:04.705But if I look back and it was like I can see when everything shifted and changes when I quit doing the things that I loved.
00:16:04.705 -->
00:16:06.710Right, I had them.
00:16:06.730 -->
00:16:07.633You know, don't spend.
00:16:07.633 -->
00:16:09.270You know your Mondays, you can't, don't spend.
00:16:09.270 -->
00:16:19.980You know your Mondays, you can't, don't spend hours on coaching guys and training guys, and you know you got to be getting leverage and you got to be doing all these things and it's like, yeah, but those things were actually the things that made everything else better.
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00:17:11.046Right, we sat around the table with the leaders yesterday and, and you know, and, and in my mind I'm like man, like we, we used to do one-on-ones all the time and now we're doing them like once a month because we don't need them, because we need to be able to like, get leverage and grow, and we can't be spending time, wasting time talking, you know, and one of the leaders said, yes, they said well, mike, you know, I can be like going through it, thinking about all the things and like in my head and you know things aren't going well, and then, like, I have a conversation with you and like I'm good, I'm good for another few weeks, and it hit me because it's like, damn, I've been a terrible leader.
00:17:11.046 -->
00:17:11.585Yeah, I can, I can.
00:17:11.585 -->
00:17:14.132You know, you can lead in good times, when you're excited and everything's flowing and it's easy to have these conversations.
00:17:14.132 -->
00:17:15.692But what's the kind of leader that you are when things aren't that?
00:17:15.692 -->
00:17:20.199Are you willing to take that ownership?
00:17:20.199 -->
00:17:30.306Are you willing to to reflect and say, hey, you know, man you're, you're, maybe you're doing things the wrong way, man, maybe you're doing things the wrong way.
00:17:30.326 -->
00:17:34.753And shooting this podcast today is kind of like my you could say the rebirth.
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00:18:04.821Right, it's me getting back to my roots and coming back and sharing things, and I have just, I've felt I have been insecure of who I am or what I'm doing because of all of these things that have just transpired this year, and I realized that so much of it that has happened, that the thing that always kept me grounded and, you know, in focus was the things that I enjoyed to do, and that I haven't been doing any of those things Right.
00:18:04.821 -->
00:18:06.564And so in your life, when you go through these, you know Right.
00:18:06.564 -->
00:18:12.448And so in your, in your life, when you go through these bad seasons, what is it that you know?
00:18:12.448 -->
00:18:20.673I think that's what's this, what makes it so important to reflect, and you know, know what makes a day a great day and then what makes a day not so great.
00:18:20.673 -->
00:18:25.517And then how can you just focus on doing more of those things that make your days great?
00:18:31.019 -->
00:18:51.820You know, for me, if I had to think, man, like, what's my, the three things that make a great day, I think one is the, you know, moving at my pace, not feeling rushed, not feeling like I'm going here, I'm going there and I'm just sporadic and I'm just responding all the day and reacting Like I want to be able to wake up, set the tone for my day, you know, read a little bit and just be, be present, all right.
00:18:51.820 -->
00:19:16.407Then I like to get to the office and I like to have deep conversations and see people have that like aha moment that you know, maybe something that I said like unlocked it for them, right, and then and then I love to just think about ideas and expand on that and be able to brainstorm, right, and have those like human interactions and relationships and conversations throughout a day.
00:19:16.407 -->
00:19:19.709It's like those are the things that pretty much make up a good day for me.
00:19:19.709 -->
00:19:23.747And if I look back, it's like, dude, I haven't been doing any of that.
00:19:25.800 -->
00:19:39.011I have been so focused on changing me that I forgot me, and for what reason, you know.
00:19:39.011 -->
00:19:40.257I think we all go through.
00:19:40.257 -->
00:19:42.811You have to sometimes.
00:19:42.811 -->
00:19:55.060I think the best thing that you can do is to find yourself, is to lose yourself, because when you're lost, you start to think back of like, what was it that made me happy?
00:19:55.060 -->
00:19:56.854What was the things that made me me?
00:19:56.854 -->
00:19:57.797What were those things?
00:19:57.797 -->
00:20:05.458Right over this past year I said we're coming back in the year with six people that seven people that were top people and been here for two or three years.
00:20:05.557 -->
00:20:21.820And you know, because of people that I put in positions, I, you know we had conversations about me firing people and getting rid of people and I went through and I just cut, fired this person and fired this person and fired this person because I'm trying to empower and let somebody else make these decisions on my behalf.
00:20:21.820 -->
00:20:32.839Because the business because if I listen to everybody, it's like you're a visionary, you got to be the vision, you got to put somebody else in this position that can run the business and it's like, dude, you're trying to be too far ahead.
00:20:32.839 -->
00:20:47.955You let other people create the way that the business should be.
00:20:47.955 -->
00:21:06.411When you are the business, if you're a CEO and you got to get an operator and an integrator, and I think that because, so that you can be focused on those big things that it's like make sure that the person that you put in those situations thinks like you, has the heart that you have, has the care that you have has the vision that you have.
00:21:07.573 -->
00:21:29.692Don't feel forced into it, and that was a move that I made, a mistake that I made, but I realize now, you know, if I look at it and say, man, it's been a bad year, why you know and I can reframe it, you have to be able to reframe these things that happen so that you can look back and say why are they happening?
00:21:29.692 -->
00:21:38.337Right, if I have to look back and say, you know, I have to reframe it, I reframe it by saying, you know, I'm going through this thing because there were things that I lacked.
00:21:38.337 -->
00:21:40.900Right, I needed to get back to the roots.
00:21:40.900 -->
00:21:46.943I needed to get back to the things that actually made me who I am, in order for us to achieve that next level.
00:21:46.943 -->
00:21:56.913And so, although things have not been great this year, I can say, man, like, our marketing team is better, man, our systems and our processes are better.
00:21:56.913 -->
00:21:57.053Why?
00:21:57.053 -->
00:22:03.076Because when you've got a bunch of people and you're moving and you're producing revenue and things are rolling, it can hide the holes in the business.
00:22:03.076 -->
00:22:13.116And so when things fall apart, that's when you become a true leader, because when things fall apart, can you turn around and get them back together and can you know why they fell apart?
00:22:13.116 -->
00:22:21.462And I can honestly say that you know, the things that I let go control of are the things that tore us apart.
00:22:22.809 -->
00:22:37.470And so I think a big big thing if you can take something away from this today, right is that you know, when you've got big goals and you want to achieve big things, you've got to understand there's going to be likewise big obstacles.
00:22:37.470 -->
00:22:42.669You've got to understand there's going to be likewise big obstacles.
00:22:42.669 -->
00:22:48.759But a lot of times we think that, because we've got these big goals and that we want to achieve them, that these goals might take a long time to achieve.
00:22:48.759 -->
00:22:55.176They might take days or years, decades, but yet we think the obstacles are going to be short-lived.
00:22:55.176 -->
00:22:59.289We think these obstacles are going to be short-lived, right.
00:22:59.289 -->
00:23:03.939We think these obstacles are going to be things that you know they shouldn't take so long to overcome.
00:23:05.770 -->
00:23:12.395But I think when you've got to overcome these obstacles, you know you start to.
00:23:12.395 -->
00:23:14.140You have to be able to.
00:23:14.140 -->
00:23:17.713You know you can stay in that valley of despair as long as you want.
00:23:17.713 -->
00:23:26.924Do you choose to stay there and soak in it or do you choose to evolve from it?
00:23:26.924 -->
00:23:35.196Who you become is evidence of the things that you have overcome.
00:23:35.257 -->
00:23:38.063Most people don't overcome things.
00:23:38.063 -->
00:23:53.919They get hit in the face with it and it's like, right, it's something's hard, and they just choose to not lean into the hard and grow through the hard, because you know they think that there's going to be an easier way, a better way, a faster way, and then you realize that the only way is the hard way.
00:23:53.919 -->
00:24:03.314So you've got to be able to get through these things, because are you settling or or are you moving mountains?
00:24:03.314 -->
00:24:14.371Because if you want to achieve big things and great things, you got to understand there's going to be some fucking dragons that you got to slay, but know that every dragon you slay is a new version of you.
00:24:14.371 -->
00:24:15.772And it's not about this is where I want to get back you.
00:24:15.772 -->
00:24:17.555And it's not about this is where I want to get back to.
00:24:17.555 -->
00:24:20.618Is that it's not about you evolving and changing who you are?
00:24:20.618 -->
00:24:34.815Because there's something about you that is specific, that makes you who you are, and I think that it's determining what that is and being able to grow and evolve through that, but staying true to that.
00:24:37.320 -->
00:24:43.102And so the Reckless CEO podcast is back for those who care and maybe don't care, right.
00:24:43.102 -->
00:24:46.384People might not even realize that I was not recording anything.
00:24:46.384 -->
00:24:53.690I could care less, and it's probably a story that I've had in my head that you know that I've got to be something different.
00:24:53.690 -->
00:24:54.311I got to change.
00:24:54.311 -->
00:25:03.021I can't be shooting on this podcast Like it's just these stories that we just make up and tell ourselves about ourselves and this reality that we live in.
00:25:03.021 -->
00:25:11.364But I realize that it's like, why do I change something when it's like it is irrelevant?
00:25:12.590 -->
00:25:14.558What's powerful is not the name.
00:25:14.558 -->
00:25:23.422What's powerful is the message that I want to share, and what's powerful is that I'm not doing it for you, for anybody else, I'm doing it for me, right?
00:25:23.422 -->
00:25:31.573I love being able to shoot a podcast and have a guest on and talk to them and have the studio in here that I can pop in and record on at any time, like I love to do that.
00:25:31.573 -->
00:25:34.557It doesn't matter the name of it.
00:25:34.557 -->
00:25:42.347It doesn't matter if a mentor says that I shouldn't be that.
00:25:42.347 -->
00:25:43.869It's like dude, it's irrelevant.
00:25:43.869 -->
00:25:49.970I don't care if a homeowner looks up and sees that I have the reckless CEO podcast.
00:25:49.970 -->
00:25:53.557Right, it's like you, you know.
00:25:53.557 -->
00:25:59.630I went out to an event last week and someone's like that's a reckless CEO and I was like embarrassed by it, ashamed, I mean.
00:25:59.630 -->
00:25:59.990I don't know.
00:25:59.990 -->
00:26:09.215I mean that's how you I'm not doing that anymore kind of thing why what it's like you, just it's crazy.
00:26:09.215 -->
00:26:18.160It's crazy right, and that's all I want to get on here today and just share about, like I just it's just it, it's the.
00:26:18.160 -->
00:26:20.324You know embody who you are.
00:26:20.324 -->
00:26:29.449Don't try to change that, right, because there's something that you do that's special, that attracts people.
00:26:30.090 -->
00:26:39.700I'm not saying the podcast is that for me, but what is for me is my vulnerability to share and and allow people to experience the things that I'm going through.
00:26:39.700 -->
00:26:52.122And I think that when we bottle that up and we don't let that out we don't have a way to let that out that we question ourselves, question our purpose, the direction.
00:26:52.122 -->
00:26:54.171You know all of these things.
00:26:54.171 -->
00:26:56.996So I hope this was valuable.
00:26:56.996 -->
00:26:59.059I hope that know.
00:26:59.059 -->
00:27:04.557I hope that that this is can kind of loop you back in and you know I'm going to get back to shit.
00:27:04.557 -->
00:27:06.752I've said it a bunch of times but it's like I didn't mean it.
00:27:06.752 -->
00:27:10.689You know I mean it today, right, I'm getting back into shooting.
00:27:10.689 -->
00:27:14.701I'm going to be working on doing a um like a 12-week series.
00:27:14.701 -->
00:27:22.777If you will, right, we can call this kind of episode one of the you know, know the rebirth, the, the, the comeback right Of of shooting again.
00:27:23.479 -->
00:27:36.031And then I'm going to walk you through, you know, over the next 12 weeks, really getting you know in depth on kind of the things that we have been going through and experiencing as a business, and you know what what has happened and transpired.
00:27:36.071 -->
00:27:39.500You know how people have reached out and said, like man, are you guys still in bit?
00:27:39.500 -->
00:27:41.712Like I literally had someone say to me the other day, like, are you guys still in business?
00:27:41.712 -->
00:27:44.010Like I saw a lot of the guys that you had like aren't there anymore.
00:27:44.010 -->
00:27:48.480And it's like, man, yeah, we're still in business, we're doing great.
00:27:48.480 -->
00:27:49.262You know what I mean.
00:27:49.262 -->
00:28:22.857I mean we were, you know, we, we every year know I'm not sharing as much, I'm not doing the things that grew this thing Right, and so, yes, I'm excited to share the next few weeks of just the direction we're going, the things that we're doing, and I hope that you know the experiences that I've gone through can can help you be become a better leader or maybe get through some of these times and, you know, just use this as a resource.
00:28:22.857 -->
00:28:25.102Reckless CEO out.
