Tracelinks from Cambridge Blockchain is Helping Employers Manage Workplace Health Risks With Data Privacy in Mind

The team from Cambridge Blockchain has been dedicated to giving control of personal data back to users while delivering the benefits of trusted, distributed identity to both consumers and organizations. They first focused their efforts on blockchain-based Enterprise Data Management software; but now they’re pivoting a bit in order to help employers get people back to work during the COVID-19 pandemic with Tracelinks Monitor, a workforce safety product that allows companies to follow reopening procedures to privately and securely track employee attendance, daily symptoms screening, and body temperature.

I recently had the opportunity to talk with Alok Bhargara, CEO and Co-Founder at Cambridge Blockchain (and friend I met while working out of the CiC in Cambridge) for a podcast to discuss their latest effort with Tracelinks Monitor and how they ensure trust, one of the most critical components in the social contract between consumers and providers of digital solutions. 

As we all know, data is currency to many tech companies and consumers are wary. However, in the absence of sophisticated but yet-to-mature solutions for full digital privacy, Alok believes that companies must:

Be open and transparent and use layman terms to describe what they do with the consumer’s data
Put easy and full control of their data in the hands of the consumer
Provide trade-offs to the consumer – if the consumer doesn't want some data to be used by the provider of a digital service but they still want the service, they should offer them the ability to pay for that service

Listen below to the full podcast and if you’re an employer challenged with trying to get back to business while keeping your employees safe, happy and healthy, feel free to try their new service at https://www.tracelinks.co/monitor.