⚡ How to Eliminate B2B Sales Friction, Master Complex Order Orchestration & Leverage Agentic AI with Eric Rosado @ KIBO | E734

Deets & Links

• In this special episode of the Pod, Jason Co-Hosts the KIBO Live webinar: Why Your B2B Commerce Strategy Is Failing (And What to Fix First) which originally aired on September 24th, 2026
• Co-Host: Eric Rosado, Chief Product Officer (CPO) at Kibo Commerce
• Website: https://kibocommerce.com

Episode Overview

In this special recorded webinar episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood is joined by Eric Rosado, Chief Product Officer at Kibo Commerce.

Together, they break down the critical digital maturity gap between B2B leaders and laggards across manufacturing and distribution.

Eric and Jason explore why standalone, composable Order Management Systems (OMS) outperform traditional ERPs when handling complex B2B fulfillment scenarios like split orders, staged job-site deliveries, and auto-replenishment.

They also examine how to eliminate sales rep admin friction and why agentic procurement across WhatsApp, Slack, Teams, and LLMs is rapidly becoming EDI 2.0.

Timestamps

• [0:00:00] - Welcome Eric Rosado, CPO at Kibo Commerce, and setting the webinar agenda
• [0:04:13] - State of B2B digital maturity: Leaders vs laggards and M&A consolidation
• [0:05:28] - Adding value beyond the SKU: Vendor managed inventory (VMI) and field services
• [0:07:28] - The Kibo platform architecture: Composable, API-first order orchestration
• [0:11:51] - Complex B2B order orchestration: Multi-channel orders, punch out, and EDI
• [0:15:42] - B2B fulfillment realities: Staggered deliveries, split shipments, and will-call pickups
• [0:18:15] - Why standalone OMS outperforms ERP order management for complex fulfillment
• [0:24:10] - Rebalancing and reallocating inventory automatically during supply chain disruptions
• [0:27:27] - Managing multi-site, multi-warehouse, and back-order confirmation logic
• [0:34:04] - Identifying B2B sales friction: Eliminating manual sales rep admin tasks
• [0:39:37] - Process re-engineering: How a steel manufacturer cut order touchpoints from 24 to 2
• [0:46:09] - Turning comms channels into headless commerce: Intercepting RFQs over WhatsApp and Teams
• [0:50:50] - Operator agents vs buyer agents: How Kibo AI accelerates internal workflows
• [0:53:17] - Model Context Protocol (MCP) and agentic administration across enterprise software
• [0:57:02] - Predictions for the future: Why agentic procurement is becoming EDI 2.0
• [1:00:36] - Closing remarks and practical AI implementation for B2B enterprises

THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast