ABOUT THIS EPISODE
Why does everything Drake touch become an internet sensation? In this episode, I discuss the psychology behind user-generated content, using Drake as a case study. In the conclusion, I give you actionable items that you can implement today to encourage more user-generated content among your fans/consumers.
English
United States
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OTHER EPISODES IN THIS PODCAST
Welcome to the introduction episode of The Dopamine Effect! On this episode, we explain what the dopamine effect is, why dopamine is important to understand as a marketer, and what this podcast is all about. Hope you enjoy!
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Why does everything Drake touch become an internet sensation? In this episode, I discuss the psychology behind user-generated content, using Drake as a case study. In conclusion, I give you actionable items that you can implement into your marketing strategy to encourage more user-generated content…
Around 3 million viewers tune in everyday to watch DJ Khaled's Snapchat. Why? What elements of his Snapchat make his content so addicting to watch? Importantly, how has he gone on to make two #1 albums since joining Snapchat? On this episode, I break that all down and talk branding and addicting co…
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