ABOUT THIS EPISODE
In this episode of The DoneMaker Podcast, Garris Booth, founder of The Booth (animation for marketers who lead with strategy), breaks down exactly how he built a motion design business and the framework he uses to create video that actually moves deals forward.
You’ll learn why “About Us” and multi-audience explainers quietly kill engagement, how modular mid-funnel content builds real trust with complicated products, and why AI-generated clips still can’t replace the human craft that makes people take action.
If you’re a small business owner or CEO using LinkedIn outreach for B2B leads, this will change how you think about video inside your sales pipeline.
In This Episode, You’ll Learn:
- Why Garris left pure graphic design after freelancing at Sportsnet and leaned into motion- How he got his first clients by targeting photography reps, then running agency lunch & learns- The four pre-script questions that decide whether a video will work or flop- Why packing the CEO, CTO, and engineer into one video makes almost everyone leave- How to build mid-funnel trust for complex products with short, modular proof pieces your sales team can actually use- How to read YouTube watch stats to spot exactly where prospects get stuck or rewatch- Why starting with FAQs (instead of brand videos) turns content into a compounding asset that keeps working for years- Where AI helps production efficiency — and where it quietly destroys the trust you’re trying to build
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Garus Booth's contacts:
LinkedIn: https://www.linkedin.com/in/garusbooth/
Website: https://www.bythebooth.com/
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📚 Free Resources to build a sales pipeline: https://donemaker.vista.page/#DoneMakerPodcast #LinkedInOutreach #B2BLeadGeneration #SmallBusinessGrowth #Entrepreneurship #BusinessPodcast #VideoMarketing #MotionDesign #SalesFunnel #MidFunnelContent #AIVideo #brandstrategy
Chapters: 00:00 ChatGPT hired Jonathan Ive for a reason00:53 Introducing Garris Booth & The Booth01:26 Garris’s journey: graphic design → Sportsnet → motion07:26 How Garris got his first clients (reps, lunch & learns, brand direct)15:02 How to start a video the right way (before the script)19:50 The trap of multi-audience explainer videos26:08 Building trust in the middle of the funnel with complicated products28:38 Modular content + using YouTube analytics to find friction32:55 Why video is a compounding asset (not just an expensive spend)38:50 AI in video: trust, craft, IP, and the sea of similarity50:23 How to connect with Garris / The Booth
