ABOUT THIS EPISODE
Elizabeth Ferrao splits her time between product research and launching new products at C Spire. She started in engineering, moved into product, and now spends her days turning real customer conversations into ideas that actually matter.
In this episode, we get into:
✨ Why fast prototyping means nothing if you’re solving the wrong problem
🤖 The gap between what AI can automate and what only humans can understand
🔍 How continuous discovery actually works in practice
🎙️ Why hearing a customer’s voice beats any AI summary
🧩 What product teams get wrong about research, insight, and context
🤝 How engineering and product can work together without slowing each other down
If you build products, lead teams, work in engineering, or just want to get better at understanding people, this one’s worth your time.
🎧 Listen, learn, and subscribe for more conversations with the people shaping how tech gets built.
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